1. CONSUMER TREND Dr.Pongsak Swatdikiat

2. 10

3. Mass Marketing , made just for me, limited edition, etc.

4. (Right now, right here) (forever on the move)

5. organic products / (20%

6.

7. 9/ W 11 orld Trade Center ->

8. -> (The Massification of Metrosexual)

9. Online word-of-mouth internet Internet

10. 75% , , ,

11. W orkforce :

12. The Centenarian Century 100 ,

13.

14. (Female Shoppers) 2 3 49% Health & Beauty 65% - (Middle Class) 59% 43% 2020 57% ( : National Statistical Office) Engage 20% Packaging - (Young & Old)

15. 1. (Family Structure) 3-4 2 12.6% 15% Single Parent 7.6% ( : National Statistic Office) 33% 4.4% 1.4% W orking W omen 7.6% ( : National Statistic Office) 72 77 37% 5.9% 8.4% ( 2001-2012) 4% ( 2000 - 2012)

16. 2. (Disposable Income) 18,660 23,236 6% 9% 4,160 5,833 5% 14,500 17,403 ( : National Statistic Office 2007 - 2011)

17. 3. (Condition of Living) 2000 55% 45% 59% 3 12,777 5,517

18. 69% 90 120% 18 social network penetration 27% 27

19. Search 25 27% / 63% 68% 26% Search engines 85% 80% 65%

20. 90% 1.6 120% 15% 25%

21. 50% 49.7% 2013 1.32 20% 56% 59%

22. 83% sanook vdo 57% Kapook vdo 46% Mthai vdo 33% clipmass 30% 7%

23. 27% 90 64% 1 23 2 930,000 630,000 25 1 18

24. 90 28.8 36%

25. Thailand Overview

26. Thai Elderly ( 60 years.) So urc e : M hid o l U. , I titute fo r Po p ula tio n a nd So c ia l Re s e a rc h, a nd Unite d na tio ns a ns 2006

27. 64,413,000 31,683,000 32,730,000 ( 15 ) 12,892,000 (15 - 59 ) 43,410,000 (60 ) 8,111,000

28. .. ( ) ( / 100 ) 2548 62.2 14.3 6.4 45.0 2553 63.7 13.2 7.5 57.0 2558 64.6 12.3 9.0 73.4 2563 65.1 11.2 11.0 98.0 2564 65.2 11.0 11.3 103.2 2568 65.1 10.4 12.9 123.6 2573 64.5 9.8 14.6 149.9 2578 63.4 9.1 15.9 174.4 2583 61.7 8.5 16.6 195.5 ( ) 2549

29. 2503

30. 2523

31. 2543

32. 2563

33. 1.Thirst to be in the Stream DNA ,

34. 2.Believe 47% W ord of Mouth 97% 81%

35. 3.Share 4 1. 2. 3. 4.

36. 4.Instantanous 2 4 Internet Banking 24 - Fingerprint Payment

37. 5.Dont make me Think

38. 6.Sit Down Shopping 70% 20%

39. 7.Deal-Starved - Location-Based

40. Health & Beauty

41. 1. De vine a nd Le p is to , The jo urna l o f m a rke ting , 2 0 0 5

42. GLOBAL HEALTH FOOD TRENDS Concept

43. GLOBAL HEALTH FOOD TRENDS

44. 2. -- W ailments Thai consumer had hat suffered in last month? S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7 ie

45. Thai consumers opt for self-medication over doctors appointment Pharmacists recommendation is the strongest purchase influencer for Thai consumers when they purchase for a nonprescription medicine. W do people do when they get hat sick? The Nielsen survey also indicates that once a Thai consumer want to purchase a non-prescription medicine, the medical professional (77%) is the most important influencer followed by brand/ product (45%) and advertising (25%) S o urc e : The N ls e n O nline Co ns um e r Co nfid e nc e a nd O p inio n S urv e y 2 0 0 7 ie

46. 3. Thai consumers ranked first in the world in dedicating to their facial treatment and hair care, to maintain or enhance their looks. To maintain/ enhance my appearance, I invest in - facial treatment Top 10 Monthly or more frequent than monthly W ith the highest percentage of people desire to look good in the world, Thai consumers make an effort to enhance their appearance daily, weekly or monthly through Facial treatment 87% Hair Care 86% Similar Skincare Regime 78% Interestingly, when broken down by gender, Thai male (27%) focused on taking care of their hair daily more than women (22%) and 32% of them invest monthly in hair care more than women (22%) when it comes to G lo ba l Co ns um e r Re p o rt o n Pe rs o na l G ro o m ing , N ls e n s urve y e d , ie looking well-groomed S o urc e : 1 0 A ril 2 0 0 7 , 5 0 0 inte rne t us e rs a g e d 1 5 a nd a bo ve p

47. FLEDGELINESS 3 / 15-24 / 66 % 45% Lifestyle Media 24 % FLEDGELINESS LONG TERM EFFECTS FASHIONABLE W ELLNESS POTENTIAL TALENTS

48. INDEPENDENT YOUNGSTRES /25-34 / / 87% OHM 9% INDEPENDENT YOUNGSTRES

49. PLAY PARENTS /30-45 / / 5-9 60 % ( ) . 13% PLAY PARENTS

50. Baby Boomer Yuppie Generation X Generation y Generation z

51. Young Urban Professional I Am Rich attitude! Money driven. Image concern. Addicted to expensive brand names. Career path is to be a (managing) director of an international firm.

52. X is not the movie rate. Its the crosscheck (means wrong)! Gen X believe that the older generation have a wrong lifestyle and chose wrong brands. Asian X-Generation is different. They are more individualistic bus still engaging and balance their behavior to suit social norms. (Generation who Independently Engage The Society) Success driven. Job hoppers. Career path is a business owner. Value of money concern. More sensible. Mortgage card era

53. Little Emperors from micro-families Want to Z the whole world. Experienced Zing the world from books, internet, cable &Satellite TV and low cost airlines. English speakers Computer devils Differentiate or Die attitude Global business E-banking & smart card era