THAILAND consumer trend

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  • 1. CONSUMER TREND Dr.Pongsak Swatdikiat
  • 2. 10
  • 3. Mass Marketing , made just for me, limited edition, etc.
  • 4. (Right now, right here) (forever on the move)
  • 5. organic products / (20%
  • 6.
  • 7. 9/ W 11 orld Trade Center ->
  • 8. -> (The Massification of Metrosexual)
  • 9. Online word-of-mouth internet Internet
  • 10. 75% , , ,
  • 11. W orkforce :
  • 12. The Centenarian Century 100 ,
  • 13.
  • 14. (Female Shoppers) 2 3 49% Health & Beauty 65% - (Middle Class) 59% 43% 2020 57% ( : National Statistical Office) Engage 20% Packaging - (Young & Old)
  • 15. 1. (Family Structure) 3-4 2 12.6% 15% Single Parent 7.6% ( : National Statistic Office) 33% 4.4% 1.4% W orking W omen 7.6% ( : National Statistic Office) 72 77 37% 5.9% 8.4% ( 2001-2012) 4% ( 2000 - 2012)
  • 16. 2. (Disposable Income) 18,660 23,236 6% 9% 4,160 5,833 5% 14,500 17,403 ( : National Statistic Office 2007 - 2011)
  • 17. 3. (Condition of Living) 2000 55% 45% 59% 3 12,777 5,517
  • 18. 69% 90 120% 18 social network penetration 27% 27
  • 19. Search 25 27% / 63% 68% 26% Search engines 85% 80% 65%
  • 20. 90% 1.6 120% 15% 25%
  • 21. 50% 49.7% 2013 1.32 20% 56% 59%
  • 22. 83% sanook vdo 57% Kapook vdo 46% Mthai vdo 33% clipmass 30% 7%
  • 23. 27% 90 64% 1 23 2 930,000 630,000 25 1 18
  • 24. 90 28.8 36%
  • 25. Thailand Overview
  • 26. Thai Elderly ( 60 years.) So urc e : M hid o l U. , I titute fo r Po p ula tio n a nd So c ia l Re s e a rc h, a nd Unite d na tio ns a ns 2006
  • 27. 64,413,000 31,683,000 32,730,000 ( 15 ) 12,892,000 (15 - 59 ) 43,410,000 (60 ) 8,111,000
  • 28. .. ( ) ( / 100 ) 2548 62.2 14.3 6.4 45.0 2553 63.7 13.2 7.5 57.0 2558 64.6 12.3 9.0 73.4 2563 65.1 11.2 11.0 98.0 2564 65.2 11.0 11.3 103.2 2568 65.1 10.4 12.9 123.6 2573 64.5 9.8 14.6 149.9 2578 63.4 9.1 15.9 174.4 2583 61.7 8.5 16.6 195.5 ( ) 2549
  • 29. 2503
  • 30. 2523
  • 31. 2543
  • 32. 2563
  • 33. 1.Thirst to be in the Stream DNA ,
  • 34. 2.Believe 47% W ord of Mouth 97% 81%
  • 35. 3.Share 4 1. 2. 3. 4.
  • 36. 4.Instantanous 2 4 Internet Banking 24 - Fingerprint Payment
  • 37. 5.Dont make me Think
  • 38. 6.Sit Down Shopping 70% 20%