Upload
qme-vietnam-market-research
View
274
Download
1
Embed Size (px)
Citation preview
Your sub-title hereVietnamese money saving situation
Executive Summary
• More than half save money at all, although amount is not
big
• 30% plus does not save money
• Those with better income use bank (60%)
• Family is the biggest objective of saving money
• 25% owns safety box
Do you save money monthly?
0% 5% 10% 15% 20% 25% 30% 35% 40%
Do not save
Up to 100K VND
100k-300k VND
300K-500K VND
500K-1M VND
1M-3M VND
3M-5M VND
5M-7.5M VND
7.5M VND-10M VND
10M VND and more
7M-/month 3M-7M/month 3M-/month ALL
More than half save money at all, although amount is not big
How much do you save in total?
0% 10% 20% 30% 40% 50%
Do not save
-500K
500K-1M VND
1M-3M VND
3M-5M VND
5M-10M VND
10M-20M VND
20M-50M VND
50M-100M VND
100M-200M VND
200M VND and more
7M-/month 3M-7M/month 3M-/month ALL
30% plus does not save money
How do you save money?
0% 10% 20% 30% 40% 50% 60% 70%
Save at house
Save at bank
Buy gold
Stock investment
Business Investment
Saving money by group
Let someone borrow with interests
Other
7M-/month 3M-7M/month 3M-/month ALL
Those with better income use bank (60%)
What do you save your money for?
0% 10% 20% 30% 40% 50% 60%
to buy some items (exlcluding house, travel)
to buy house
travel
in case for financial instability
for my future life when I get older
for my family
for my marriage
money saved as spending is not big
no reason
do not save money
7M-/month 3M-7M/month 3M-/month ALL
Family is the biggest objective of saving money
Do you have safety box in your house?
Yes, 25%
No, 75%
25% owns safety box
Survey Information
• 500 Vietnamese male / female above 23 years old
• Conducted on Dec, 2014
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.