è·¶¯¢ç´¢ ‰“造€‹“牌 2016

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  • by

  • (What would you like to take away today?)

  • (Why youre doing the work youre doing?)

  • Brand

  • brandr

  • NIKE10 NIKE100

  • // / /

  • 1. Brand Positioning

  • vs.

  • ?

  • Success:

    Intuition:

    Growth:

    S

    I

    G

    Need: N

  • (80%)

    (20%)

  • role model

  • vs.

  • have want have want have want

  • 2. Brand Value

  • DISC

  • MBTI

  • Albert Einstein

  • 25:29

  • Mission

    Value

    Vision

    Goal

  • 3. Brand Promise

  • Vocation

  • summary

  • All you have to do is know where you're going. The

    answers will come to you of their own accord.

    Earl Nightingale