Concept of Systematic value-addition

Concept of Systematic Value-Addition

Koichi MIYOSHI: Professor (Dr.), Graduate School of Asia Pacific Studies,Ritsumeikan Asia Pacific University [email protected] OKABE: Bureau Chief,Institute for Community Design

mailto:[email protected]

Systematic Value Addition

Higher Value Added and Better Well-being Policy Structure

(Collective Activities) +

Community Capacity

2015/04 2K. Miyoshi & Y. Okabe

Further Development

Small but many, and invisible

How do we make it visible:Decentralized Hands-on Program Exhibition (D-HOPE)

Confidence in small producers and service providers as small entrepreneurs, and community capacity development

More collective and systematic value added activities:and direct sales antenna shop, competition and award, integration with micro-funding, collaboration with universities, knowledge sharing and

management, etc.

32015/04 K. Miyoshi & Y. Okabe

Integration of D-HOPE (Decentralized Hands-on Exhibition and CE (Centralized Exhibition)

Identification of Champions

(Strategic Workshop I)

Designing Programs

(Strategic Workshop II)

Preparation of Catalogue and

Promotion (Strategic Workshop III)

Implementation of D-HOPE Event

Participatory Evaluation(Strategic Workshop IV)

Preparation of CE Catalogue, Event Facilities and Promotion

(Strategic Workshop V)

Implementation of CE Event

D-HOPE (Decentralized Hands-on Program Exhibition)

CE (Centralized Exhibition)

Direct Sales Shop＋

Antenna Shop Technical Support

Financial Support(Micro Finance) Other Related Projects

for Rural Development

2016/01 K. Miyoshi & Y. Okabe 4

Strategic Workshop

Strategic Workshop

Integration of D-HOPE (Decentralized Hands-on Program Exhibition and CE (Centralized Exhibition)

Develop community-based entrepreneurship through D-HOPE event implementation focusing on identification and encouragement of rural potential entrepreneurs.

Implement CE events based on developed community-based entrepreneurship through CE&D-HOPE event implementation.

Consider integration of D-HOPE and CE implementation considering their cost performance and effectiveness.

Strengthen potential rural entrepreneurs by utilizing existing technical support activities and micro financing programs.

Organize and manage direct sales and antenna shops utilizing results of D-HOPE and CE activities.

Integrate other related policies and projects for rural development. D-HOPE will provide foundation or stages for these activities.

Collective Activities and its Features

Participatory/Interactive Traditional/Directive

Exhibition Decentralized Hands-on Program• Main Actor: Program Provider• Network Oriented

Centralized• Main Actor: Exhibition Organizer• Guidance Oriented

Technical Support Mutual Interaction• Among Community Members• Local Champions• Network Oriented

Professional• Invited Professional Trainers• Invited Academicians• Institute Oriented

Market Place Direct Sales Shop• Own Initiative• Proactive• Create Own Market

Public Wholesale Market• Group Shipping• Receptive• Meet to Existing Market

Knowledge Sharing Participatory/Interactive• Workshops/Group Discussions• Participatory Evaluation• Social Networks

Traditional/Academic • Lectures/Seminars• Traditional Evaluation • Research Document

Method Facilitation Oriented• Bottom Up• Facilitators• Participatory Leadership

Guidance Oriented• Top Down• Directors• Traditional Leadership


Case of Collective Activities

Participatory/Interactive Traditional/DirectiveExhibition Decentralized Hands-on Program

• Khong Dee Muang Surin Festival• Expo Yguazú Porã in Paraguay• Tierra Magíca in Nicaragua

Centralized• Thai OTOP Exhibition• Oita OVOP Fair

Technical Support Mutual Interaction• Oyama Famer Technical guidance

assistance

Professional• Oyama Mushroom Production• Kunisaki Basil Production• Oyama AC Processing Factories• Oyama Umeboshi Competition

Market Place Direct Sales Shop• Konohana Garten• Road Side Station Mizubeno-Sato• Satono-Eki Musashi

Public Wholesale Market• Group Shipping of Product by AC

Knowledge Sharing Participatory/Interactive• Participatory Evaluation in Surin

Traditional/Academic • Technical guidebook

Method Facilitation Oriented• Khong Dee Muang Surin Festival• Expo Yguazú Porã in Paraguay• Tierra Magíca in Nicaragua

Guidance Oriented• Thai OTOP• Oyama NPC Movement• Kurokawa Onsen Tourism

Association


Stage and Nature of Decentralized Hands-on Program Exhibition

Approach 　Outcome

Facilitation Participation Appreciative Inquiry Description

Identification of Champions (Strategic Workshop I)

• Organization of workshop

• Encouragement of local people and their wisdoms

• Group discussion • Identification of Champions

• Description of champions

• Sharing local resources focusing human resources

Designing of Programs(Strategic Workshop II)

• Organization of programs and workshops

• Group discussion• Program

experience training

• Examination of own strength

• Description of own resources

• Recognition of own resources

Preparation of Catalogue and Promotion(Strategic Workshop III)

• Organization of workshops

• Encouragement of description of own story

• Presentation of own program

• Presentation of own strength

• Description of own story

• Creation of own story

Implementation of Event

• Encourage of enjoying program implementation

• Organization and implementation of own program as main player

• Identification of good experiences in implementation of program

• Description of own story through implementation of own program

• Provision of own story

Evaluation(Strategic Workshop IV)

• Encouragement of own story of D-HOPE program

• Presentation of good experience of D-HOPE program

• Sharing of good experiences

• Description of good experiences

• Photo elicitation

• Recognition and confidence of own life


Outcomes of D-PHOPE for Community EntrepreneurshipStrategic Workshop End Outcome

Change of SocietyIntermediate Outcome

Change of Target Group Participants of WS Activities


- Recognition of Local Resources and Knowledge as Potential Champions and Local Development

- Creation of Relational Capital

- Recognition of Local Resources and Knowledge- Creation of Network Implementation Organization Staff

- Recognition of their Potential Capability as Concrete Program for Development

- Creation of NetworkProducers and Service Providers as Their Representatives

Designing of Programs(Strategic Workshop II

- Recognition of Local resources and Knowledge for Their Development

- Development of Relational Capital as Community Capacity

- Recognition of Their Role for Development

- Recognition of making Local Resources as Concrete Program- Recognition of Their Role as Implementation Organizer and

Facilitator- Developing of Networks

Implementation Organization Staff

- Recognition of Their Capability as Potential Program Provider- Creation and Development of Networks Identified Potential Champions

Preparation of Guidebook and Promotion (Strategic Workshop III

- Development of Potential Community Entrepreneurship

- Accumulation of Relational Capital as Community Capacity

- Development of Their Role for Development

- Recognition of Community People on Their Own Recourses for Potential Development

- Increase of Their Recognition on Local Resources- Development of Their Captivity for Implementation Organizers

and Facilitators For D-PHOE- Accumulation of Network Experiences

Implementation Organizers and Facilitators For D-PHOE

- Development of Their Capability as Program Provider and Potential Entrepreneur For D-HOPE

- Development and Accumulation of Network ExperiencesPotential Program Providers for D-Hope

- Recognition of Potential Development Activities in The Community (Community People as Observer on WS Activities)

Implementation of D-HOPE Event

- Development of Community Entrepreneurship

- Accumulation of Relational Capital as Community Capacity

- Development and Experience of Their Role for Development

- Recognition of Community People on Their Potential Development

- Development and Accumulation of Their Experiences as Implementation Organizers and Facilitators For D-PHOE

- Recognition of Their capability and Confidence as Implementation Organizers and Facilitators For D-PHOE


- Development and Accumulation of Their Experiences as Program Provider and Potential Entrepreneur for D-HOPE

- Development of Their Products and Services and their Recognition by The Customers

- Recognition of Their capability and Confidence as Program Provider and Rural Entrepreneur

Program Provider and Potential Entrepreneur for D-HOPE

- Public Recognition on Local Entrepreneurs and their Products and serviced

- Public Recognition on Local Specialties of the Community

- Participation of D-HOPE Event and Hands-on Programs- Recognition of Program Providers as Champions for Community

DevelopmentCommunity People

- Participation of D-HOPE Event and Hands-on Programs- Recognition of Program Providers as Champions for Community

Entrepreneur People outside of the Community

Participatory Evaluation(Strategic Workshop IV

- Development of Community Capacity fro Future Development and Their Confidence to their Lives and Community

- Sharing of their Experience through AI Process- Featuring of the Future Development of D-HOPE- Featuring of the Community Development


Program Provider for D-HOPEand Local Entrepreneurs


Participatory group discussion

Form small groups (4-7 people) Random selection Informal discussions Sticky notes on walls-descriptions Encouraging facilitation Small presentations on discussions


Workshop


12


Transformational Change

Be in a process Engage in a process Discuss in a process Think in a process Say something-at least write something Present for public Hear in a process


The Role of Facilitator Make a dialogue with participants in discussions on “the

development problem or the goal to be addressed and the action to be undertaken (Bessette, 2004)

Leaning by doing Be a chameleon that can be anybody (Leader, Listener,

Questioner..etc...) Focus on affirming/positive questions-no questions that creates

biases Create your own “Facilitation” based on your strength Find out participants’ potential and draw it out higher Ask simple and easy questions and listen to their stories Rapport talk vs report talk Be flexible

K. Miyoshi & Y. Okabe 142015/04

Appreciative Inquiry

0

+

-

Extra ordinary

Problem-solving

Point of start: Positive core

Point of start: Deficit-based

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InnovationIdeasDream…….

Group Process

Acknowledge

Appreciate

Revalue

Recognize

Innovation &

Creativity

Tacit knowledge

Explicit knowledge

Intervention: Facilitation (Appreciative Inquiry)

Better knowledge utilization

&Capacity

development & Enhancing

Relational capital

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Decentralized Hands-on Program Exhibition (D-HOPE) Approach

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Characteristics of ExhibitionsCentralized Decentralized

Display

Centralized and Display Oriented Decentralized and Display Oriented

Hands-on

Centralized and Hands-on Oriented Decentralized and Hands-on Oriented

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Centralized and Display-oriented

• How is the cost?• What is the effect?• Who manages the exhibition?

The role and responsibilityIndividual < Event organizer• Time• Schedule• Cost• Promotion• Participants….

Decentralized and Hands-on Oriented06/16 Y. Okabe 20

D-HOPE Approach Model

Outcomes of Community(Change of

Society)

Community Capacity of D-HOPE Community

Strategic Component

Intermediate Outcomes(Change of

Target Group)

D-HOPE related Individual Activities

D-HOPE related Collective Activities

Community

Implementation

Outcomes

D-HOPE

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Community-based Activities & Resources


Functions

Characteristics of Community Capacity

D-HOPE ： Utilizations of Potential Local Resources and Activities

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Community Activities

Local Resources

Local Resources

D-HOPECollective Activities

(Fund Raising, Promotion etc.,)

Community Activities

Implementation Organization(Intermediately Supporting

Organization)

D-HOPEIndividual Activities

(Hands-On Programs)

Introduction ofCollective Activities and Implementation Organization(Intermediately Supporting Organization)

K. Miyoshi & Y. Okabe

Leading OrganizationCentral Government

Policy-making Organization Level

(Framework Making and/or Support Activities)

Implementation Organization Level(Collective Rural Development

Activities)

Producer/Service Provider Level

(Individual Rural Development Activities of community people)

Framework for D-HOPE Activities

Relevant Ministries

Implementation Organization (Municipal Office)

Program Providers micro and small enterprises

Arts and CraftsAgricultural Farmers

Agro processorsHotels and restaurants

Rural Community

Local Supporting Group

Implementation Organization (Tourism Association)




Rural Community 2

Municipal Supporting Group

Implementation Organization (NGO)




Rural Community 4

LocalSupporting Group

23

Departmental Government

Departmental Government Implementation Organization

(NPO)Program Providers

micro and small enterprisesArts and Crafts

Agricultural FarmersAgro processors

Hotels and restaurants

Rural Community 3



Policy-Making Organization Level

Implementation Organization Level

D-HOPECollective Activities

Producers/Service Providers

Production/ServiceIndividual/Group

D-HOPE Policy-making

Organizations

D-HOPE Implementation Organizations

Program Providers

Policy formulation, budget allocation and other support for implementation organizations

Preparatory Works• Strategic Meeting• Preparation of Strategic

Action Plan• Event Planning &

PreparationImplementation Works• Identification of

Champions (Strategic Workshop I)

• Designing of Programs (Strategic Workshop II)

• Preparation of Catalogue and Promotion (Strategic Workshop III)

• Implementation of Event• Participatory Evaluation

(Strategic Workshop IV)

Preparation of strategic workshops and D-HOPE events

Community

Division of Labour

Stage of Decentralized Hands-on Program Exhibition

Main Activities Outputs

Strategic Meeting

• Setting agenda and final date for the meeting

• Identification of main stakeholders for the meeting

• Agenda finalized• Meeting date finalized• Stakeholders finalized

Preparation of Strategic Action Plan • Set mission and objectives for action plan • Final strategic action plan prepared

Event Planning & Preparation • Construct event • Event planning set up


• Facilitate in resource mobilization• Strategic workshop in ***municipalities• Shortlisting of Champions/programs

• Resources mobilized (***champions & resources identified in ***municipalities)

Designing Programs(Strategic Workshop II)

• Group discussion• Examine strength and resources • Stakeholders consultations• Program designing

• Champions provide their programs• Feedbacks on program provided

Preparation of Catalogue and Promotion (Strategic Workshop III)

• Identification of nodal persons• Group discussion/workshop • Presentation to the head of the agency• Printing *** copy of catalogue• Distribute *** copy of catalogue

• Printed & distributed *** copy of the catalogue

Implementation of Event • Stakeholder consultation• 200 D-HOPE programs • 200 D-HOPE programs implemented


• Evaluation questionnaire prepared for 200 D-HOPE implementers and ***municipalities • 200 D-HOPE programs evaluated

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Year/Month 1 2 3 4 5 6 7 8 9 10 11 12

1 Strategic Meeting

2 Preparation of Strategic Action Plan

3 Event Planning & Preparation

4 Identification of Champions (Strategic Workshop I)

5 Designing Programs(Strategic Workshop II)

6 Preparation of Catalogue and Promotion (Strategic Workshop III)

7 Implementation of Event

8 Participatory Evaluation(Strategic Workshop IV)


　 1 2 3 4 5 6 7 8 9 10 11 12Implementation org. meeting

　　

　　　

　　　　

　　　　

Preparation of Strategic Action Plan

Event planning & preparation

　　　　　　　　　　　

　　

WS I: Identification of Potential champions

　　　　　　　　　　　　　

WS II: Designing programsWS III: Preparation of catalogue & promotion

Sponsor　

　　　　　　　　　　　　

Press tour 　　　　　　　　　　　　　

Finalizing catalogue 　　　　　　　　　　　　　

Development of website & SNS 　　　　　　　　　　　　　

Catalog printing 　　　　　　　　　　　　　

Program provider meeting 　　　　　　　　　　　　　

Promotion 　　　　　　　　　　　　　

Event Start 　　　　　　　　　　　　　

Opening ・ Closing ceremony

Participatory Evaluation 　　　　　　　　　　　　　

No. of program ： 30-100?

How to involve people?

Implementation Org. Program providers

Org. Program providers

XXXXX Program providers （ XX programs ）Producers （ XX people ）

Division of Roles

Comprehensive event implementation planning & managementHolding workshopsProducing catalogueEvent implementation management

Participating workshopsHands-on program planningHands-on program implementation

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Implementation Framework

Activity Responsible org. Facilitator Target participants Objective

Implementation org. meeting

Preparation of Strategic Action Plan

Event planning & preparation

WS I: Identification of potential champions

Shortlist of *** potential champions & programs

WS II: Designing programs

WS III: Preparation of catalogue & promotion

Sponsor

Press tour

Finalizing catalogue

Development of website & SNS

Catalog printing

Program provider meeting

Promotion

Event Start

Opening ・ Closing ceremony

Participatory Evaluation

D-HOPE

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PREPARATORY WORKS

Strategic meeting, preparation of strategic action plan and event planning & preparation

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32

Planning Strategic Meeting

Responsible PersonDate

Venue

Time

Invitees

Agenda

Purpose

Nececity


Leading OrganizationCentral Government




Activities)



Framework for D-HOPE Activities

Relevant Ministries





Rural Community


Implementation Organization (Tourism Association)




Rural Community 2


Implementation Organization (NGO)




Rural Community 4

LocalSupporting Group

33

Departmental Government

Departmental Government Implementation Organization

(NPO)Program Providers

micro and small enterprisesArts and Crafts

Agricultural FarmersAgro processors

Hotels and restaurants

Rural Community 3



34

Event DetailsEvent Name (Identify community’s identity)

Event Period (For how long?)

Opening Ceremony Venue(Centralized Exhibition)

(Launching the event)

Invitation for Opening Ceremony

(Which guest?)

Activity & Preparation for Ceremony

(What are you goind to do and how do you prepare?)

Event Target Participants (To whom you promote?)

Event Purpose (What is the purpose of the event?)

Event Characteristics (What makes this exhibition different?)

No. of Programd (How many programs?)

No. of Catalogue (How many copies of catalogue are going to be issued? Enough budget?)


Case of ThailandRural Development Project through Community Capacity Development in

Surin Province, ThailandType of cooperation

Grassroots project

Period April 2012 – March 2015 (3 years)

Budget 30,000,000 JPY

Implementation org.

Surin Provincial Community Development Office(Community Development Department, the Ministry of Internal Affairs)

Target Producers & service providers in Surin province

Goal To gain confident in producers and service providers

Name of D-HOPE

Khong Dee Muang Surin Festival

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Surin Province

Map of ThailandMap of Surin

-Located in the Northeastern part of Thailand

-17 Districts-158 Sub-districts-2,116 Villages-878,122 Population

Surin is the Land of Elephant & Silk

Y. Okabe

Leading Organization Surin Province’s

Community Development Office (CD Surin)




Activities)



06/16 37

Project Framework

SupporterAPU

(JICA)

Implementation Organization (CD Surin Sikhoraphum District Office)

Program Providers Silk profucer

Sweets producers

Sikhoraphum District

Implementation Organization (CD Surin Kapchun District Office)




Kapchun District

Implementation Organization (CD Surin Jonphra District Office)




Jonphra District

Implementation Organization (CD Surin Muang Surin District Office)

Program Providers RestaurantFish farmer

Muang Surin District

Provincial Level

District Level=17 communities

Y. Okabe

Leading Organization Surin Province’s

Community Development Office (CD Surin)




Activities)



Project Framework

06/16 38

APU

Implementation Organization (CD Surin Sikhoraphum District Office)

Program Providers Silk profucer

Sweets producers


Implementation Organization (CD Surin Kapchun District Office)




Kapchun District

Implementation Organization (CD Surin Jonphra District Office)




Jonphra District

Implementation Organization (CD Surin Muang Surin District Office)

Program Providers RestaurantFish farmer


Provincial Level District Level=17 communities

Intermediate Supporting Group(Network Volunteer Group)

CD District Working TeamCD Surin Working Team

Surindra Rajabhat University

Rajamangala University of

Technology Isan, Surin Campus

Tourism Association

Tourism Authority Thailand Surin

Office

Surin Provincial Tourism and Sports

Office

Volunteers

Y. Okabe

Case of ParaguayProject for Strengthening Integrated Management of Yguazu Lake

Watershed in Paraguay (Environmental Sector Development)Type of cooperation

Technical Cooperation

Period August 2013 – July 2017 (4 years)

Budget ---

Implementation org.

National Administration of Electricity (ANDE)

Target area 9 municipalities across Caaguazu and Alto Parana departments

Beneficiaries Small farmers, large landowners, municipal and departmental governments, ANDE and other related central organizations

Exhibition Expo Yguazu Pora

Purpose Promotion of eco-friendly activities and awareness creation in Yguazu community

06/16 Y. Okabe 39

Expo.png

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Expo Yguazu PoraEvent period December 2014 – January 2015

Targets Tourists, local community people

Theme of the event Eco-friendly hands-on based Green Tourism

Purpose of the event In order for local communities to recognize the value of nature through offering hands-on programs, which are related to the nature and culture of Lake Yguazú area to preserve the Lake Yguazú and its nature, the event is placed as an intensive promotion period.

Characteristic of the event

You can get to know the relationship between environment and human life, as well as organic agriculture by living developing both participatory and community tourism initiatives.

Activities 10 municipalities x 30 programs = 300 programasAwareness of the environment and culture for each municipality Awareness of products and/or services in each municipality Publishing catalogs with details of the above topics

06/16 Y. Okabe 41

Case of Nicaragua

OVOP Follow-up Project in Nicaragua (Private Sector Development)

Type of cooperation

Training Project (Follow-up Scheme)

Period Aug 2013 (2 weeks expert dispatch & budget allocation)Oct 2014 (2 weeks expert dispatch & budget allocation)

Budget ---

Implementation org.

INIFOM Nueva Segovia Department, Instituto Nicaragüense de Fomento Municipal

Target area Nueva Segovia department(6 municipalities)

Beneficiaries Producers & service providers

06/16 Y. Okabe 42

Leading OrganizationINIFOM - JICA

Central/Departmental Gov’t

Policy Making Organization Level

（ Framework Making and/or Support

Activities ）

(Implementation Organization Level

Collective Rural Development Activities)

Producer/Service Provider Level(Individual Rural Development

Activities of community people)

43

Framework for the Project

Relevant Ministries

Potencial Supporting GroupINTUR


Administración Municipal Program Providers Agricultural Farmers


Arts and Crafts

Municipality of Mozonte

Municipal Supporting GroupAsociación


Program Providers Agricultural Farmers


Arts and Crafts

Municipality of San Fernando

Municipal Supporting GroupCasa Huesped


Municipal Administration

Program Providers Agricultural Farmers


Arts and Crafts

Municipality of Yalagüina


Leading OrganizationMEFCA

Municipal Supporting GroupCasa Huesped

X 6 municipalities

06/16 Y. Okabe

Municipality & Community

Municipality Implementation Organization

Producers and service providers (hands-on programs)

Mozonte Municipality office 30San Fernando Municipality office 30Quilalí Municipality office 30Dipilto Municipality office 30Yalagüina Municipality office 305 Municipalities 150

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4506/16 Y. Okabe

Finalizing the Event Planning

Decision-making Answer

Event Name (Identify Community’s identity)

Event Period (For how long?)

Opening Ceremony Venue(Centralized Exhibition)

(Launching the event)

Invitation for Ceremony (Which guest?)

Activity & Preparation for Ceremony

(What are you goind to do and how do you prepare?)

Event Target Participants (To whom you promote?)

Event Purpose (What is the purpose of an event?)

Event Characteristics (What makes this exhibition different?)

No. of Program (How many have you collected?)

No. of Catalogue (How many copies of catalogue are going to be issued? Enough budget?)

IMPLEMENTATION WORKS

Strategic Workshops

06/16 Y. Okabe 46


Designing Programs(Strategic Workshop II)

Preparation of Catalogue and Promotion (Strategic Workshop III)

Implementation of Event


Strategic Workshop I: Identification of Champions


06/16

　

　

Y. Okabe 48

06/16 Y. Okabe 49

Paraguay 9 municipalities x 30 programs(7 municipalities, 135 potentials)



Make an objective for each community(20-30) as many as possible

D-HOPE Program and Resource ListProgram Program

ProviderResources Initial Intention

to join Target

Participants


Program DetailProgram Detail

Program Provider’s Name

Catchy Phrase

Program Name

Date

Time

Price

No. of Max Participants

Venue

Program provider’s Profile


Program Timetable

Program Timetable

Time Activities


Strategic Workshop II: Designing Programs


06/16 Y. Okabe 56




Workshop & Program Testing

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Indigenous/Local Knowledge

Local people know the best WB reports the significant cases of utilization

of indigenous knowledge WB also reports its importance in

development process How to manage external knowledge? HOW to utilize internal knowledge?

06/16 Y. Okabe 63

64

Strategic Workshop III: Preparation of Catalogue & Promotion

06/16 Y. Okabe

Contents of Catalogue Event name Event period Event introduction How to use catalogue Map List of programs (by community? Categories?) Information of municipalities (contact person,

community introduction, stores, restaurants, transportation and etc…)

06/16 Y. Okabe 65

KHONG DEE MUANG SURIN FESTIVAL

Thailand

97

192

337

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Map

District Map06/16 Y. Okabe 67

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Paraguay: Expo Yguazu Porã110 Programs

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Nicaragua: Tierra Mágica153 Programs

2015/04 Miyoshi & Okabe 71

Event Promotion Activities

ActivityResponsible

Org./ Personnel

Contents/ Detail Target Remark

72

Promotion


Where? Purpose How many? How?

Central gov’t

Departmental Gov’t

Local Gov’t

Public Hotels

Restaurants

Tourist agencites

Cafe

Bar

Taxi

Opening Ceremony (Centralized Exhibition)

06/16 Y. Okabe 73

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HANDS-ON PROGRAMS

D-HOPE

06/16 Y. Okabe 77

06/16 78Y. Okabe

Programs

06/16 79Y. Okabe

PARTICIPATORY EVALUATION

06/16 80Y. Okabe

Outline of the Participatory Evaluation for Kong Dee Muang Surin Festival

Evaluation DetailEvaluation period March 20th - 27th, 2013

Evaluation meeting Implementer level 1 time, Program provider level 5 times (one day workshop as scheduled 9:00-16:30)

Evaluation target Project stakeholders (Implementation organizations-CD Surin, CD district staffs-, Network-volunteer group-, program providers, )

Evaluation type Participatory, incorporated with an appreciative inquiry approach and photo elicitation

Evaluation purpose Finding out good practices in both implementers and program providers, then examine the outcomes based on the results. Moreover, each participant comprehend the ends and means of activities and make new goals.

06/16 81Y. Okabe

Best practicesChampions

Framework of the Participatory Evaluation

06/16 82

• CD Surin• APU• Network

(volunteer group)

• Buachet• Sangkha • Srinarong • Sikhoraphumi• Samrongthap• Jomphra • Kapchung• Phanomdongrak• Lamduan• Sanom• Khuwaosinarin• Chumphonburi• Ratanaburi• Thatum• Nonnarai • Muang Surin • Prasat


Implementation Level (17 CD district officers)Policy making Level Producer Level

Facilitator


EvaluationResults

New Goals

2nd

3rd

4th

5th

6th

1st E

valu

atio

n m

eetin

g

Project Outcome

06/16 83


• CD Surin• APU• Network

(volunteer group)



Implementation Level (17 CD district officers)Policy making Level Producer Level

Facilitator


EvaluationResults

Modified policy structure

2nd

3rd

4th

5th

6th

Outcome

• Participation as a program provider• Change of attitude/way of

thinking

Project

• Funding• Trainings

• Consultations• Preparation –brochure, website…

• Implementation of the festival

Change of S

ociety (Surin)

Y. Okabe

Evaluation ScheduleDate Venue Target participants Districts No.

participantsMemo

1 March 20, 2013

Ratchawadee Meeting Room, Suwanpa

Resort

- 17 CD District Chiefs- 2 District CD Staffs /District- Khong Dee Muang Surin

Festival Network- Surin Tourism Association

-

1734242

Total 77

2 March 21, 2013

Meeting Room, Narong Sub District Office, Srinarong District

- District CD Chiefs- 2 District CD Staffs /District- 2 Program Providers /Program

Buachet, Sangkha, Srinarong

41 16 Programs

3 March 22, 2013

Meeting Room, Srikhoraphumi Pisai

School, Srikhoraphumi District


Sikhoraphumi, Samrongthap,

Jomphra51 21 Programs

4March 25,

2013

Meeting Room, Gapchung District

Office


Kapchung, Phanomdongrak,

Lamduan35 13 Programs

5 March 26, 2013

Thong Khuwao Meeting Room, Sanom

District Office


Sanom, Khuwaosinarin, Chumphonburi,

Ratanaburi, Thatum, Nonnarai

66 24 Programs

6 March 27, 2013

Meeting Room, Muang Surin District Office


Muang Surin, Prasat 46 23 Programs*

06/16 84Y. Okabe

Evaluation Meeting Schedule

Time Activities8:30-9:00 Registration

9:00-9:30 Briefing (Introduction)

9:30-10:00 Opening ceremony

10:00-10:30 Project review (Ms. Kanjana)

10:30-10:45 Break

10:45-12:00 Participatory evaluation (Evaluation expert)

12:00-13:00 Lunch

13:00-14:00 Evaluation question 1

14:00-14:30 Presentation (each group)

14:30-15:30 Evaluation question 2

15:30-16:00 Presentation (individual in groups)

16:00-16:30 Summery & Closing

06/16 85* The schedule is tentative and there were some changes according to the situation and no. of participantsY. Okabe

PTM for Participatory Evaluation

06/16 86

End Outcome Intermediate Outcome

Output Activity Input

Community capacity development in Surin Province

Understandings of the significance of the Kong Dee Muang festival

Set up 2 approaches and 2 questions

1s

t year

Designing the participatory evaluation (questions, methods, approaches)

Human resource• Program Providers (97x2)• Project staff (3)• CD district chiefs (17)

• CD Surin district staff (34)• Japanese expert (1)• Khong Dee Muang Surin

Festival Network (volunteer group-24)

• Suring Tourism Association (2)

Monetary• Venue fee• Meeting fee• Transportation fee• Copy fee• Documents fee• Stationary feeMaterials• Venue• Sticky notes• Stationaries• Photos• Power point slides

Selected 96 photos Collecting and selecting the photos

Set up 6 meetings Preparation of the participatory evaluation meetings (invitations, venue, materials)

Participants/Stakeholders gain the confidence

Participants/Stakeholders change their way of thinking

Participants/Stakeholders change their behaviours

Trained 71 facilitators and self-evaluation at an implementation level

Participatory evaluation meeting and facilitator training on the PE for CD officers and the Network

32 program providers self-evaluation and their stories (good practice)

Participatory evaluation meeting for Block 1 (3 districts/CD 9)



Participants/Stakeholders modify their policy structures






Participatory evaluation meeting for Block 5(2 districts/CD 6)

An evaluation report Collection of the result and photos to write a final report

Sharing the knowledge and information of the resultReport distribution for all stakeholders

Y. Okabe

Participatory Evaluation Meetings

06/16 87Y. Okabe

Group Discussions

Y. Okabe 8806/16

06/16 Y. Okabe 89

06/16 Y. Okabe 90

Appreciative InquiryHow to create dynamism?

0

+

-

Extra ordinary

Problem-solving

Point of start: Positive core

Point of start: Deficit-based

06/16 Y. Okabe 91

Photo Elicitation

We prepared the copy machine and printed some photos06/16 Y. Okabe 92

Each photo has the number

A4 sized colored copy photo

Photos were chosen by implementers but asked people to bring their photos (only few did) from various scenes in the course of the project period

Y. Okabe06/16 93

Presentation

Showed the picture on the screen

An opportunity for everyone to present what THEY think

Y. Okabe 9406/16

Group Discussion 1Photo No.

Descriptions Good Points Stakeholders Changes

34An old woman taught a foreigner how to make flowers

Warm care like a grandmother teaches how to make flowers to her grandchild

Old woman, Foreigner and Children in the village the old woman had

knowledge and skill to success to the next generation

to make local people be interested in their culture more Community

member, Old woman and Foreigner

International exchangethe foreigner could learn Thai culture

71 Trapiangtia Ruins

ancient place in the community Community member, Philosopher, Expert, Sub-district office and Government officer

Tourists could get knowledge and learn the story of the ruinsstudy center to know stories of the

ancient place

40Discharge of the color of the silk strings

to have hands-on activity Participant, Lecturer, Community leader and Program provider

Person who never experience it could get knowledge about it this time

to have knowledge exchange about the discharge the color

Group members could get the knowledge about the dyeing activities

36 Meeting for the community

to unerstand the topic of the meeting to make group members to recieve information Lecturer and

meeting participants

to have a mutual understand to progress the project

ready to attend the meeting to exchange ideas in the meeting

06/16 Y. Okabe 95

“Excellence in Consulting Practice”

Name(Program)

Expectation(Before)

Appreciation(After) Why Uniqueness

Y. Okabe 9606/16

“Excellence in Program Providing Practice”

Name(Program)

Expectation(Before)

Appreciation(After) Why Uniqueness

Y. Okabe 9706/16

Participatory Evaluation Results

Confidence in program providers (positive change) The catalogues effected a lot to program providers Many CD staffs were not very active in the course

of the project – change their attitude and way of thinking (positive change)

Volunteers knew a lot during the course of the project and willing to support further

Every participant has their own goals for the next festival

Some are continuing programs daily basis (order)

06/16 98Y. Okabe

Policy Structure of the First Festival (2012/11)End Outcome Intermediate outcome output Activities Input

Why• increased income• acquired the confidence• became friends with other people who

joined the project• gained knowledge and confidence• group members' cooperation and good

implementation • made activities useful for the

community

Change of Society Surin was recognized thorough the

festival and program providers activities.

Next Goal to show products because community

members tries their best to make it new knowledge to utilize community

development want more groups/organizations to

come to see our products at the community

develop the program implementation place, make the signboard on the way

to expand the scope of activities because of effort of handmade

Appreciation (After)• could gain new knowledge• glad to implement the hands-on

program and have good support from friends

• proud of the program I did and it developed well

• could understand the program well. it would be easy to utilize it to the ordinal activities

• could gain knowledge about the new type of program design

Evaluation Results (program Providers) Program providers changed their

attitudes and the way of thinking towards the project (confident)

Evaluation meetings were good opportunities to get to know other people’s activities and the project itself

Best practices to copy

Program providers – next program contents and new people to include, new business

Evaluation Results (Others) Develop facilitators who guide the

evaluation questions CD staff changed their attitudes and the

way of thinking towards the project (positive, responsible)

CD staff to recognize the potential human resources

CD staff – next intervention (consultation)

Working Team Formulation

Guideline Creation

80 people invited 1st HRD Training: Policy Making Orgs (Worksop)

2nd HRD Training: Program Providers (Workshop)

3rd HRD Training: CD Staffs

4th HRD Training: Program Providers

5th HRD Training: Program Providers and CD Surin Staffs

Training in Japan

Network Formulation/ Meeting

Program Planning/ Data Collection/ Consultation

20,000 copies Brochure Preparation

Website Development

Promotion

Fund Raising (Sponsor)

Program Provider Meeting

97 programs/ one month D-HOPE

Evaluation (Participatory)

06/16 99Y. Okabe

D-HOPE Approach Is a holistic rural development approach that functions as

an umbrella for different projects, which support livelihoods of community people

The outcome can automatically be produced by implementing activities appropriately

Low cost Sustainability –role of cooperation (expert role, local

knowledge utilization, small and reproducible activities) Experiential, practical, reproducible Easy way to develop community capacity (=to carry out

collective activities)

06/16 Y. Okabe 100

Community-based Collective Activities

Community Capacity

Collective Activities ＋ Individual Activities

2015/04 102

Supporting System /Supporting Facilities


Small Famers, Industries and EntrepreneursHigh Value Added Activities

Collective Production/Processing Activities+

Collective Marketing ActivitiesDirect Sales Facilities

Antenna Shops


Community-based Collective Activities

End Outcomes(Change of

Society)

Community Capacity of Community 　

Intermediate Outcomes(Change of

Target Group)

Small Farmers and IndustriesHigh Value Added

Production, Processing, Marketing Activities

Community

Implementation

Outcomes

Community-based Collective Activity Program

2015/04 104

(Collective Processing Activities)

(Collective Marketing Activities)

(Collective Production Activities)


Identification of StakeholdersImplementation

Organization Level(Rural Community)

（ D-HOPE/Community-based

OVOP)

Producer & Service Provider Level

Production & Service Group


Central Government

Provincial Government

Policy-Making Organization

Implementation Organization Individual

Individual


Individual


Individual


Collective / Individual

Systematic Value Addition: Collective Activity

Name of System

Implementation Org. Individuals/Groups

Purpose Remark

Name Professional Role Name Professional

Role

1062015/04 106Miyoshi & Okabe

Characteristics of Sales Place

Public Market Direct Sales Shop

DependentTraditional Wholesale Market

Auction PriceLarge Lot

Standardized

Independent

Direct Sales ShopFree Pricing

Small LotUnstandardized


Direct Sales Facilities/Antenna Shops

2015/04 108

Small Farmers/ Small Industries

Agricultural /ProcessedProducts

SafeReliable

Fresh

Traceable

Own DecisionPrice

VolumeStandard

And Etcetera

Revenue 75%-90%

Direct Sales Facilities/Antenna Shops

Operation Policy(Collective Activities)

Provision of Market Place

Operation Coast25%-10%

Consumers

SafeReliable

Fresh

Sales100%


Konohana Garten: Direct Sales Shop

2015/04 109

Agricultural Co-operativeDirect Sales Shop

Only a few famers with large production capability can sell their product through the Public Market

Whole sellerPublic Market

RetailerRetail ShopSuper Market

Oyama ProductSafe, Fresh, Delicious

All famers can produce and sell their products through the Direct Sales Shop

Self Consumption

Production Cost

Developing Own Market Place












Konohana Garten: Direct Sales Shop Processing Products

2015/04 120

Agricultural Co-operativeDirect Sales Shop

Only a few famers with large production capability can sell their product to Processing Industries

Wholesaler Public MarketProcessing Industries

RetailerRetail ShopSuper Market

Processing Cost

Production Cost

All famers can produce, process and sell their products through the Direct Sales Shop

Oyama ProductSafe, Fresh, Delicious

Self Consumption

Developing Own Market Place










Enoki Mushroom Production: Oyama Method

2015/04 129

Agricultural Co-operativeMushroom bed production

Only a few famers with production skills can produce enoki Mushroom

No Brand Name Oyama Brand

All famers can produce enoki mushroom by utilizing mushroom bed production

famers production cost Developing Local Brand



Small Business & Entrepreneurship

Concept of Systematic value-addition