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Everybody talks about Everybody talks about Networks?Networks?

Networked Economy

Immigrant Networks

National Innovation Networks

Networking

Entrepreneurial Networks

Ego Networks Regional

Networks

Infrastructure Networks

Social Networks

Social NetworksSocial Networks

How do you explain to say somebody How do you explain to say somebody what Social Network is? What Social what Social Network is? What Social Network Analysis is?Network Analysis is?

Network Analysis is the keywordFor the 21st Century

Researchers , Politicians , People talk about Networks around you.

How do you explain what network is?

What is a Network?What is a Network?

node

node

nodenode

node

nodenode

node

node node

node

node

node

node

node

node

node

Web Definition : A set of nodes, points, or locations connected by means of data, voice, and video communications for the purpose of exchange.

Link

Social NetworksSocial Networks

A social network is a description of the social structure between actors, mostly individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds.

Social networks and KMSSocial networks and KMS

Why Social Why Social Networks in KMS?Networks in KMS?

People

TechnologyOrganizationProcesses

KM

Knowledge Management involves people, technology, and processes inOverlapping parts.

Social Networks and Social Networks and KMSKMS

Why are we Why are we studying Social studying Social Networks ?Networks ?

What ties Information Architecture,Knowledge Management and Social Network Analysis more closely together is the reciprocal relationship between people and content.

Information Architecture

KnowledgeManagement

Systems

Social Networks

What is Social Media ?

“Social media describes the online technologiesand practices that people use to share content,opinions, insights, experiences, perspectives,and media themselves.”

Social media is… Editable Popular A conversation Fast Historical

Ironic Source: http://en.wikipedia.org/wiki/Social_media

Social Sites – Big PlayersSocial Sites – Big Players

Facebook:A social networking Web siteHad the largest number of registered users among college-focused sites with over 30 million members worldwide Ranked between top 10–20 Web sitesSeventh most visited site in the US

What is Facebook?

Components of FacebookComponents of Facebook

Personal Profile:Personal Profile: Personal InformationPersonal Information PhotoPhoto GroupsGroups Class ScheduleClass Schedule WallWall


““Friends”Friends” Who can be friends?Who can be friends?

From YOUR school, from OTHER schoolsFrom YOUR school, from OTHER schools Current students, alumni/ea, faculty, staff, Current students, alumni/ea, faculty, staff,

etcetc

How do you become friends?How do you become friends? Request an acknowledgment of “friend” Request an acknowledgment of “friend”

statusstatus


Details and Social TimelineDetails and Social Timeline Friend DetailsFriend Details

How you “know” this personHow you “know” this person Lived together, worked together, organizations/teams, took Lived together, worked together, organizations/teams, took

a course together, summer/study abroad program, went to a course together, summer/study abroad program, went to school together (preschool, elementary school, middle school together (preschool, elementary school, middle school, high school, college, grad school), family, through a school, high school, college, grad school), family, through a friend, through Facebook, met randomly, “hooked up”, datedfriend, through Facebook, met randomly, “hooked up”, dated

Social TimelineSocial Timeline Uses friend details to construct a timeline for the Uses friend details to construct a timeline for the

useruser Displays groups, friends and more that the user was Displays groups, friends and more that the user was

connected to through Facebook by yearconnected to through Facebook by year


Groups and GroupiesGroups and Groupies Thousands of groups can be joined by members Thousands of groups can be joined by members

of Facebook:of Facebook: ““I love Harry Potter”I love Harry Potter” ““Procrastinators Unite…Tomorrow!!”Procrastinators Unite…Tomorrow!!” ““Student Government Association @ Diversity Student Government Association @ Diversity

College”College” You can also become a “groupie” of a group if You can also become a “groupie” of a group if

you know a certain amount of people with you know a certain amount of people with membership in that groupmembership in that group

The groupie feature can be turned off in the privacy The groupie feature can be turned off in the privacy settingssettings


EventsEvents Groups and individual Facebook users can Groups and individual Facebook users can

create, post and invite others to events:create, post and invite others to events: ““John’s 20John’s 20thth Birthday Bash” Birthday Bash” ““Sorority Recruitment Informational Meeting”Sorority Recruitment Informational Meeting” ““Fusion Hall Council Meeting”Fusion Hall Council Meeting”

Personal invitations can be sent or the Personal invitations can be sent or the event can be listed as open to anyoneevent can be listed as open to anyone

There is also and RSVP feature for There is also and RSVP feature for Facebook eventsFacebook events


Facebook MessagesFacebook Messages Internal e-mail-type component of FacebookInternal e-mail-type component of Facebook

Messages can be sent from any Facebook user to Messages can be sent from any Facebook user to another, regardless of school or friend statusanother, regardless of school or friend status

““Poke” FeaturePoke” Feature This feature sends a message via Facebook to This feature sends a message via Facebook to

another user stating that he or she has been another user stating that he or she has been “poked” by that person, then the option to “poke” “poked” by that person, then the option to “poke” back is providedback is provided

There is no specific purpose to the “poke”There is no specific purpose to the “poke” Considered flirting by some, or simply a joke Considered flirting by some, or simply a joke

between friendsbetween friends


The Facebook “Wall”The Facebook “Wall” Each individual and group profile can Each individual and group profile can

have a wallhave a wall Essentially a message board where other Essentially a message board where other

users can post public messages on a users can post public messages on a user’s profileuser’s profile

Can be edited by the person whose Can be edited by the person whose profile the message is posted profile the message is posted

The message writer’s Facebook picture The message writer’s Facebook picture appears next to their messageappears next to their message


Photo Features:Photo Features: Profile PhotoProfile Photo

Appears on the user’s profile page, attached to Appears on the user’s profile page, attached to messages and other things the user does on Facebookmessages and other things the user does on Facebook

My Photo PageMy Photo Page Allows the user to post “albums” of picturesAllows the user to post “albums” of pictures The user can label the people in the pictures and The user can label the people in the pictures and

provide descriptions of what is occurring in the pictureprovide descriptions of what is occurring in the picture The user can also “tag” the people in the picture, The user can also “tag” the people in the picture,

which ties the image to that user’s profile in an which ties the image to that user’s profile in an additional photo sectionadditional photo section


Other components:Other components: Advertisment: can be purchased by Advertisment: can be purchased by

corporationscorporations Generates revenue for FacebookGenerates revenue for Facebook

Pulse PagePulse Page Has Top Ten lists generated from the Has Top Ten lists generated from the

Facebook community and other trend Facebook community and other trend driven featuresdriven features

Facebook: The GoodFacebook: The Good

It’s FREE!It’s FREE! Thousands of groups Thousands of groups

Can help you find others who share your Can help you find others who share your interests, hobbies, major, etc.interests, hobbies, major, etc.

AcademicsAcademics Find students enrolled in your classes to Find students enrolled in your classes to

form study groupsform study groups Locate friendsLocate friends

From home, high school, and other places From home, high school, and other places who you have lost touch withwho you have lost touch with

Facebook: The BadFacebook: The Bad

Procrastination ToolProcrastination Tool Most students who use Facebook state Most students who use Facebook state

that it can serve as a distraction from that it can serve as a distraction from school work and other responsibilitiesschool work and other responsibilities

Feeling of “safe” and “private” Feeling of “safe” and “private” playground for studentsplayground for students In fact many people other than students In fact many people other than students

can access Facebook profilescan access Facebook profiles

Facebook: The UglyFacebook: The Ugly

Internet StalkingInternet Stalking Personal information such as address, Personal information such as address,

phone number and class schedule can phone number and class schedule can provide many tools to individuals provide many tools to individuals interesting in keeping tabs on someoneinteresting in keeping tabs on someone

Incriminating and questionable photos Incriminating and questionable photos tagged to your profile by you or otherstagged to your profile by you or others Schools and police may use as evidenceSchools and police may use as evidence Can be used by employers who are Can be used by employers who are

interested in background informationinterested in background information

““But no one will see it later, But no one will see it later, right?”right?”

Maybe…maybe not!Maybe…maybe not! There are companies that are collecting There are companies that are collecting

everything that is posted to the interneteverything that is posted to the internet Companies could purchase access to such Companies could purchase access to such

information, allowing pages that have since information, allowing pages that have since been removed to still be seenbeen removed to still be seen

What should I do?What should I do? Don’t post information you would not be

comfortable with strangers having access

Don’t post information that you would not want your mom, your teachers, the police, etc to see

Think about how something could be interpreted, or misinterpreted, by others

It might seem like a joke to you and your friends, but could be seen as serious by others

Don’t be afraid to edit or delete things posted to your wall or photos tagged by others

DOsDOs

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