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Marketing Controls

Planning Control

Opportunity Control

Efficiency Control

Value Control

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4. 3

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7. 5

1. recession)

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2. inflation)

2 -

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3. deflation)

4.

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4 1 horizontal

competition)

KFC Pizza Hut 7-Eleven am-pm 2 vertical

competition)

IBM

IBM 3 intertype

competition)

off-price store)

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4

channel system competition)

1.

2.

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5.

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2.

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2.

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