1.ACHIEVING SOCIAL CHANGE THROUGH CONTENT AND SOCIAL MEDIA Tech and Social Change Meetup November 4, 2011 Tracy Gold @tracycgold

2. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships 3. (PEDRO UGARTE/AFP/Getty Images) 4. REVOLUTION 2.0- Wael Ghonim, Google 5. DONT BEG 6. KNOW YOUR AUDIENCE 7. FACEBOOK General information about users @tracycgold 8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page 9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON FormatsBlog Posts Videos eBooks Research Results Podcasts Tweets Events Seminars 10. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON 11. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON 12. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent Name Content Type Whos in charge Due Date Publish Date Notes How to use a pensieve Blog Post Albus 11/11/11 11/13/11 Dont forget to find an image! My Adventure with a Hippogriff Video Sirius 12/1/11 12/15/11 Make sure to post on Reddit Should house elves have more rights? Facebook Question Hermione 1/15/11 1/15/11 Dont include a no option 13. From @dogfishbeer: 14. FACEBOOK APP: CAUSES 15. TWITTER share Share What You Create Where You Share 16. TWITTER Your Content Facebook Twitter LinkedIn Google Plus Reddit Digg StumbleUpon YouTube FlickrForums Your website Your blog Industry Sites Guest posts RSS Email (mass and custom) Print 17. YOUTUBE UGC People share what they create. 18. YOUTUBE People share what they create. 19. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships 20. QUESTIONS Outline and resources: http://bit.ly/11311te ch or scan the QR code Ask more: @tracycgold @rightsource http://facebook.co m/rightsource