53

Brisbane Digital - Media presentation June 2013

Embed Size (px)

DESCRIPTION

Media presentation by Dan Petrovic, one of most reputable Australian SEO's, in Belgrade, Serbia. Presentation conducted for media representatives.

Citation preview

Page 1: Brisbane Digital - Media presentation June 2013
Page 2: Brisbane Digital - Media presentation June 2013

BRISBANEDIGITALDEJAN SEODAN PETROVIC

Page 3: Brisbane Digital - Media presentation June 2013

$3000 - $3,000,000

6 LOKACIJA

5 GODINA

150+ KLIJENATA

60 LJUDI

Page 4: Brisbane Digital - Media presentation June 2013
Page 5: Brisbane Digital - Media presentation June 2013

Masine bez ljudi.GOOGLE JE ALGORITAM

Page 6: Brisbane Digital - Media presentation June 2013
Page 7: Brisbane Digital - Media presentation June 2013

ELEMENTI STRANICENaslov Stranice

<title>SEO Srbija | Brisbane Digital</title>

Page 8: Brisbane Digital - Media presentation June 2013

Graf Linkova

Page 9: Brisbane Digital - Media presentation June 2013

Graf Drustva

Page 10: Brisbane Digital - Media presentation June 2013

Graf Znanja

Page 11: Brisbane Digital - Media presentation June 2013
Page 12: Brisbane Digital - Media presentation June 2013

“ Prometa dolazi sa prve stranice Googla.

90%

Page 13: Brisbane Digital - Media presentation June 2013

“ Prometa dobija prvi Google rezultat.

36%

Page 14: Brisbane Digital - Media presentation June 2013

INOVACIJA

Page 15: Brisbane Digital - Media presentation June 2013

ŠBBKBBšTA BI BILO KAD BI BILO?

Page 16: Brisbane Digital - Media presentation June 2013

Minimalan Trud, Maksimalni Rezultati

Donosenje Odluka

Reebok Insta Pump FuryVidjeno: 1200Klikova: 120Procenat Klikova: 10%Prosecna Pozicija: 4.3Cena: $200Konverzija: 1%

Nike Air Max 2Vidjeno : 600Klikova: 120Procenat Klikova: 20%Prosecna Pozicija: 9.1Cena: $200Konverzija: 1%

Page 17: Brisbane Digital - Media presentation June 2013
Page 18: Brisbane Digital - Media presentation June 2013

Site Average

Minimalan Trud, Maksimalni Rezultati

Donosenje Odluka

Reebok Insta Pump FuryVidjeno: 1200Klikova: 120Procenat Klikova: 10%Prosecna Pozicija: 4.3Cena: $200Konverzija: 1%

Page 19: Brisbane Digital - Media presentation June 2013
Page 20: Brisbane Digital - Media presentation June 2013

Site AverageOdstupanje od norme

Reebok Insta Pump FuryVidjeno: 1200Klikova: 120Procenat Klikova: 10%Prosecna Pozicija: 4.3Cena: $200Konverzija: 1%

Minimalan Trud, Maksimalni Rezultati

Donosenje Odluka

Page 21: Brisbane Digital - Media presentation June 2013

Reebok Insta Pump FuryKonkurentnost: 20Klik Potencijal: 200+

Nike Air Max 2Konkurentnost: 80Klik Potencijal: 500+

Minimalan Trud, Maksimalni Rezultati

Donosenje Odluka

Page 22: Brisbane Digital - Media presentation June 2013

Lako SortiranjeJedan Broj

Reebok Insta Pump Fury

Potencijal Fraze: 40WINNER

Nike Air Max 2

Potencijal Fraze: 25LOSER

Page 23: Brisbane Digital - Media presentation June 2013

ScenarioTrenutno Stanje Financijska Slika Mera

Page 24: Brisbane Digital - Media presentation June 2013
Page 25: Brisbane Digital - Media presentation June 2013
Page 26: Brisbane Digital - Media presentation June 2013

KAKO IZGLEDA USPEH

Page 27: Brisbane Digital - Media presentation June 2013

KAKO IZGLEDA USPEH

Page 28: Brisbane Digital - Media presentation June 2013

KAKO IZGLEDA USPEH

Page 29: Brisbane Digital - Media presentation June 2013

KAKO IZGLEDA USPEH

Page 30: Brisbane Digital - Media presentation June 2013

1.2.3.STRATEGIJAOPTIMIZACIJAKONVERZIJA

Page 31: Brisbane Digital - Media presentation June 2013

“ Porast kontakta zahvaljujuci inovativnom CTA elementu.

700%

Page 32: Brisbane Digital - Media presentation June 2013
Page 33: Brisbane Digital - Media presentation June 2013
Page 34: Brisbane Digital - Media presentation June 2013
Page 35: Brisbane Digital - Media presentation June 2013

KolaboracijaIntegracija: SEO i Marketing

SEO

Page 36: Brisbane Digital - Media presentation June 2013
Page 37: Brisbane Digital - Media presentation June 2013
Page 38: Brisbane Digital - Media presentation June 2013

SUTRA.

Page 39: Brisbane Digital - Media presentation June 2013

Komunikacija Sa Googlom

John Mueller, Google, Switzerland

Page 40: Brisbane Digital - Media presentation June 2013
Page 41: Brisbane Digital - Media presentation June 2013

“Buducnost optimizacije podrazumeva kombinovanje taktickog i strateskog pristupa.

Page 42: Brisbane Digital - Media presentation June 2013

Rezultat

Platforma

Istorija

Vreme (QDF)

Kontekst

Uredjaj

Lokacija

Page 43: Brisbane Digital - Media presentation June 2013

Stroga Kontrola Kvaliteta Pretrage

Page 44: Brisbane Digital - Media presentation June 2013

Personalizacija i AutorRank

Page 45: Brisbane Digital - Media presentation June 2013

Autorstvo

Page 46: Brisbane Digital - Media presentation June 2013

This is the path we’re headed down:

A single unified, beautiful product across everything.

If you don’t get that, then you should probably work somewhere else.

Page 47: Brisbane Digital - Media presentation June 2013

O

Page 48: Brisbane Digital - Media presentation June 2013

Srbija.• Nagli rast eCommerce-a• Plodan teren, spreman za optimizaciju• Lokalni talenti

CORPORATE• Velika sansa za velika imena u Srbiji da

izjednace svoju online I offline poziciju na trzistu.

START-UP• Sansa za dominaciju usko specijalizovanih

trzista, unikatnih ponuda i prodajnih modela.• Inicijalna inekcija kapitala neophodna.

Page 49: Brisbane Digital - Media presentation June 2013

The Beginning.

Page 50: Brisbane Digital - Media presentation June 2013

Bonus. Eksperimenti.

Page 51: Brisbane Digital - Media presentation June 2013

Eksperimenti

© 2013 Dejan SEO - http://dejanseo.com.au/

Kidnapovanje Google Rezultata

http://dejanseo.com.au/hijacked/

Page 52: Brisbane Digital - Media presentation June 2013
Page 53: Brisbane Digital - Media presentation June 2013

© 2013 Dejan SEO - http://dejanseo.com.au/

http://dejanseo.com.au/hijacked/