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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes @uxemily Hobsons The Lean Startup Conference 2013 http://leanstartup.co/
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How Do You Cultivate a Lean Team…
When People Don’t Know What It Is?(or are hostile to it)
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matterWaterfall (or even agile) isn’t workingFocus is on getting things “done” rather than building the right thingsProjects take forever and are bogged down by indecisionLean “doesn’t apply to us”
Sound familiar?
Shouldn’t we try a more
Lean approach?
Simple Lean User Experience (Lean UX) techniques
Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup
Simple Lean User Experience (Lean UX) techniques
Gradually shift the team’s focus to the usersUX is all about the user; natural fit with Lean Startup
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
Quick, ad-hoc research to get user feedback on your ideas
It ends opinion-based internal debates; it focuses and accelerates projects
• It’s Our Research by Tomer Sharon• Lean Startup Machine workshops
What:
Why:
More:
Get out of the building
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
Host a persona workshopAn interactive discussion of who your users are and what they need from you
Helps build awareness of your users, their needs, and where you fit in
The Essential Persona Lifecycle by Tamara Adlin
What:
Why:
More:
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
A fun, interactive workshop where people share ideas for solving problems
Fosters collaboration, generates new ideas, changes the conversation
Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:
Narratives that explain how the user will use your product to meet a need
Stories are relatable. They humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
Narratives that explain how the user will use your product to meet a need
Stories are relatable; they humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
Narratives that explain how the user will use your product to meet a need
Stories are relatable; they humanize the software development process
Kim Goodwin’s podcasts + presentations
Write scenarios!What:
Why:
More:
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
Visual representation of the scenario, user stories, questions and ideas
Ties the human-centered discovery process directly into the agile process
Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
Start building story maps
What:
Why:
More:
Once you start gaining momentum
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
An outside expert who can work with your team to encourage Lean UX
Reinforces and adds credibility to your previous actions and advice
NEO
Bring in a Lean UX coach
What:
Why:
More:
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
Break into smaller, cross-functional, autonomous teams
More communication, less documentation; teams feel empowered
“2-pizza teams”
Change your team structure
What:
Why:
More:
Make it fun!
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspective
You can do this!Help people see the benefitsIntroduce it slowly in a way that seems relevant and compellingChange the culture by always reframing your work from the end user’s perspectiveBe patient
@uxemily
