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How to Talk to Usersin 3 simple steps!
@levin_alec
416-726-8550
A bit about me…
• Studied human biology at U of T
• Worked for an awesome startup called Sciencescape doing user research and user testing
• Co-founded SteadfastBeta, we help companies understand what their users want
• In private beta
• Working with enterprises and startups
• Representing Ryerson Futures & the DMZ woot woot!
3 things to cover in 5 minutes
• How do I get a user?
• How should I talk to them?
• When should I do this?
Getting into the right frame of mind
I know what my users want!
I have 12 months worth of features fully spec’d and ready for engineering!
I’m the voice of a generation!
Getting into the right frame of mind
I think there’s good evidence to suggest I have a good idea to help people!
How do people experience the problem I’m trying to solve?!
How can I learn the best way to deliver value to my users?!
Step 1: How do I get users to talk to me?
Step 1: How do I get users to talk to me?
1. Who are you & what do you do?
2. What do you want & How it benefits them
3. Time-specific call to action
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Step 1: How do I get users to talk to me?
1. Who are you & what do you do?
2. What do you want & How it benefits them
3. Time-specific call to action
2
Step 1: How do I get users to talk to me?
1. Who are you & what do you do?
2. What do you want & How it benefits them
3. Time-specific call to action
3
Step 1: How do I get users to talk to me?
1. Who are you & what do you do?
2. What do you want & How it benefits them
3. Time-specific call to action
Note: email is short, easy to read, no jargon
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2
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Step 2: How should I talk to them?
Focus on their problem NOT on your product!
If she says brand new feature one more time…
Step 2: How should I talk to them?
Focus on their problem NOT on your product!
This person is trying to make my life easier by
getting to know my problems and building a solution!
Step 3: When should I talk to users?
Step 3: When should I talk to users?
Start learning about your users even before you start building
anything!
Its a great way to get early adopters/customers and build a community of people you can go
to for feedback
3 things to cover in 5 minutes
• How do I get a user? - use the 3 sentence email template
• How should I talk to them? - the conversation should be about their problems NOT your product
• When should I do this? - now is a good time
How to Talk to Usersin 3 simple steps!
@levin_alec
416-726-8550
