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Fick man följa Hamburgerkedjan Max medvetna val för att både bidra till att höja kvalitén på sina produkter och arbeta för ett uthålligt samhälle . Max har en lång tradition och en hög ambition av att ta sitt ansvar för miljön. Max ledning har medvetet velat göra rätt från början genom att titta på sociala aspekter, ökande resursbrister och inte minst hälsofrågorna. Man arbetar med en ”uthållig och sund produktutveckling” och samarbetar med forskningsinstitutet SIK för att öka sina kunskaper om hållbar produktutveckling. Mer på www.siani.se
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HOW TRUST IN SOCIETY DEVELOPS!
THEORETICAL BACKGROUND
Core ValuesLine Manager!
The Max story
Worlds first healthy burger meny!
Ecological Challenges
Metaphor of the funnelDecliningresources and ecosystem services
Increasingdemand for resources and ecosystem services
Total carbon footprint
Agriculture Processors and transports Max own operations
Raw material Processing Warehouse
wareh.
MaxRestaurants
Employees commuting
Maxwaste
Guesttravel
Guestwaste
ProductionRaw materials
1 to several 1 to several
ProductionRefinery
Terminal
Maxoffices
Maxtravel
MaxWareh.
System boundaries
Travels
Heat & electricity
Transports,Suppliers-Restaurant
Wrappings
Veggies,soft drinks
Pommes,potatoproducts
Bread,Flour, etc.
OtherAnimal
Beef
* Max total greenhouse gas discharge: 29 000 ton CO2eq
Max climate impact
…concentrations of substances extracted from the earth’s crust
• All restaurants are powered by 100% wind energy• Toys requiring batteries have been removed from kids’ meals• All company vehicles are low carbon
…concentrations of substances produced by society
• No GMOs are used in Max products• All used fry oil is converted into biodiesel• High recycling rates (e.g. cardboard, food wastes, metal, etc.)
…degradation by physical means
• All fish procured from well managed ecosystems (MSC-certified)• Most paper products are FSC-certified• Reforestation through Plan Vivo certified projects in Africa
…and, in that society, people are not subject to conditions thatsystemically undermine their capacity to meet their needs.
• No use of transfats• Product lines have been remade into the healthiest in the industry• Hiring of 100+ staff with disabilities• Max leadership program is based on the FIRO theory• Max has partnered with TNS’ Real Change program
4 Sustainability Principles
In a sustainable society, nature is not subject to systematically increasing…
Promoting the climatesmart alternatives
The alternatives
Note: Climate Compensation is the Swedish Expression for Carbon Offsets.
More window posters, standees and tray liners
CARBON OFFSETTING
» Plan Vivo certified
» Mozambique + Uganda
» The CO2e-labeled on all our products on the menu
» First in the world!
CARBON LABELING
