Embed Size (px)
DESCRIPTION
A presentation given by Rackspace and Salmon at eCommerce Expo 2008, in London, UK.
Citation preview
Maximising your Online Potential:Seamless integration of data, systems and solutions backed by robust, secure & scalable ecommerce hosting infrastructure
Presented By:Fabio Torlini, Rackspace Ltd
www.rackspace.co.uk
Rackspace Partner Network
October 28th, 2008
Fabio Torlini, Rackspace LtdChris Hoskin, Salmon
2
Agenda
•Speakers•Fabio Torlini, Marketing Director, Rackspace Ltd•Chris Hoskin, Chief Marketing Officer, Salmon
•Introduction
www.rackspace.co.uk
Rackspace Partner Network
•Seamless ecommerce integration
•Demonstration
•Leveraging the right hosting provider
•Conclusion
3
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
4
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
5
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
6
www.rackspace.co.uk
Rackspace Partner Network
7
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
8
Today’s retail consumers…
www.rackspace.co.uk
Rackspace Partner Network
9
Salmon
www.rackspace.co.uk
Rackspace Partner Network
www.rackspace.co.uk
Rackspace Partner Network
Who are Salmon?
End-to-end servicesDiscovery, CX/Design, Implementation, Application Management and Support
Diverse interests and
practicesInterests in retail, finance, insurance and
BackgroundGlobal SI
Successful track record over 19 years, 10 years in eCommerce
c. 170 staff
Operations in London, New York, Beijing, Sydney
Privately owned, financially sound
Open, honest and responsive approach
Focus on mission critical Interests in retail, finance, insurance and utilities
Focus on enterprise architecture , IT / Business change
Java, .NET, & open source
Application management and support -25% of the business
Delivery-led cultureInnovative risk/reward models
Fixed price
Managed risk
Shared reward
Focus on mission critical
systemsBroad and deep expertise in web based applications and technologies
Specialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, insurance underwriting
* www.salmon.com
SalmonDelivering eCommerce Solutions for leading & challenger brands
Maximise your online potential:Seamless integration of data, systems & solutions demo
Site AnalyticsOperational Reports
Dashboards / KPIs
Search Optimization
Content Management
Segmentation & Personalisation
Promotions, Discounts, Coupons
A/B & Multivariate Testing
Affiliate Marketing
Customer Relationship Mgmt
Contact Center
Collaboration
Live Help & Customer Care
FAQ
Price Negotiation
Analytics
Assisted Interaction
Selling
Product & Catalogue &
Marketing
Seamless integration of data & systems
eCommerce
Platform
Language & Cultural Support
Regulations & Practices
Multi-National Sites
Roles & Member Management
Business Policies
Contracts & Entitlements
Customer Data Management
Visual Search
Guided Navigation
Merchandizing: up-sell, cross-sell, bundles
Awards & Points
Gift Listing
Auctions
Content Aggregation
Workflow & Workspaces
Product Management
Content Spots
Sales Catalogs
Product Information Mgmt
Order Capture & Inventory Processing
Approval Workflow
Cross-Channel Order Management
Flexible Pricing
Flexible Payments
Fulfillment and Supply Chain
GlobalisationRelationships & Agreements
Product & Catalogue &
Mgt
Source: Adapted from slide taken from IBM Megadeck Feb 2008
Address Verification/Store
locator
Search and
MerchandisingPayment Processing &
Fraud Mgt
Seamless integration of solutions
Web Content
Management
Social Media
Customer ServiceAnalytics
User Experience
HostingeCommerce
Platform
15
Leveraging Managed Hosting Providers
•Hosting?
•Rackspace Hosting
•Hosting is the hub of a successful e-commerce site
www.rackspace.co.uk
Rackspace Partner Network
•User experience is key
•Trust
16
Conclusion
•Integration
•Uptime
www.rackspace.co.uk
Rackspace Partner Network
•Ultimate user experience
17
www.rackspace.co.uk
Rackspace Partner Network
www.rackspace.co.uk
Rackspace Partner Network
