SEO

http://optimization.bg seo&sem

http://vorobyov.info/blog/ seo&sem

http://webmasterbg.org gvv

http://searchengines.bg SEO 2

http://twitter.com/genata

: 2,5 Optimization.bg ApartmentsBulgaria.com

SEO Search Engine Optimization

Onpage SEO

Offpage SEO

Google.bg -

:64% Google30% Bing+Yahoo

:~ 90% Google

:65% 22% Google7% Mail.ru1% Rambler

:

, GoogleSERP (SE result page)DMOZ , Google DirectoryOnpage SEO Ofpage SEO (, google place)Anchor , //

SERP

Onpage

Onpage

Offpage

Google Local SERP

Keyword Research

SERP

10 Onpage-

: Url- (related) ( 3-4 )

( Title) title- : - ***

70

onpage

:

2.

. ! 3 , , , ...

2.

2.

- meta description

DMOZ - Google dmoz .

Onpage

alt title -html :

: - : , , , ...

, , .

IV. onpage

: , , ,

IV. onpage

Google ?:

:

DMOZ

Google Place

-

IV. onpage

Flash- Excel, Word, pdf- ,

, .

V. Ofpage

V. Ofpage

:

- -

V. Ofpage

:

booking : booking.com

- : TripAdvisor ...

( )

V. Ofpage

:Facebook

Twitter

V. Ofpage

: - ,

, , .

VI. Google Local SERP

+7

SERP :

11 7 Google Place 10 =28

(heatmap):

+

2010

1 +

Google Places http://www.google.com/places/

http://maps.google.com/maps/place?... / ( 10) ( 5)

Google Place

:

Google Place

Google Place

http://slides.bg/540/

VII.

Google:

https://adwords.google.com/select/KeywordToolExternal

,

: []

VII.

:http://wordstat.yandex.ru/

VIII.

Google Site:hoteldomain.com

http://www.opensiteexplorer.org/

Google Trends - http://www.google.com/trends

Google Insights for Search - , http://www.google.com/insights/search/

Google https://adwords.google.com/select/KeywordToolExternal

:

http://wordstat.yandex.ru/

?

:

http://optimization.bg/gena@vorobyov.info