Social Business Strategy Overview

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  1. 1. @KrissyEspindola Establish a presence Enrich content Engage influencers Embrace community Crawl Walk Run Fly ContentSocial Define taxonomy/folksonomy and governance Develop content ecosystem Build content responsibility matrices Define voice for Social channels Create Publication Calendar Leverage Social Monitoring Refine content strategy based on analytics Enable user discussions Reward participation and engagement Establish Blog Define Social Support Model Ramp Social Engagement Launch dedicated Community's based on audience types Develop audience centric content Leverage gamification to drive content enhancements Engage social influencers Reward participation Provide company or external resources ability to manage content Measure content effectiveness and continually refine Dedicated Social Network profiles Personalized support via company groups Social Business Strategy