@KrissyEspindola

Establish a presence

Enrich content

Engage influencers

Embrace community

Crawl Walk Run Fly

Conte

nt

Soci

al

Define taxonomy/folksonomy and governance

Develop content ecosystem Build content responsibility

matrices

Define ‘voice’ for Social channels

Create Publication Calendar

Leverage Social Monitoring

Refine content strategy based on analytics

Enable user discussions Reward participation and

engagement

Establish Blog Define Social Support

Model Ramp Social Engagement

Launch dedicated Community's based on audience types

Develop audience centric content

Leverage gamification to drive content enhancements

Engage social influencers Reward participation

Provide company or external resources ability to manage content

Measure content effectiveness and continually refine

Dedicated Social Network profiles

Personalized support via company groups

Social Business Strategy