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Strikeshot! Exploring the Monster Strike
phenomenon in Japan
Kirin Ando
Senior Director, Global Business Division
mixi, inc. (XFLAG Studios)
Media Platform
Business
Entertainment
Business
Creating a bond via communication
ソーシャルネットワーク
“ ’’Inspire meaningful experiences between people & get them closer to people they love
XFLAG Studio was founded in August of 2015 to create
THRILLING & EXTRAORDINARY
BATTLE-FUELED ENTERTAINMENTthat unites Friends and Families.
Bio: Head of XFLAG™ Studio
Koki Kimura
Head of XFLAG™ Studio
Board of Directors, mixi, inc.
Koki Kimura is currently serving on the Board of Directors in
mixi, Inc. and is the Head of XFLAG™ Studio.
Prior to entering mixi, Inc. in 2008, Koki was in the IT and
High-Tech industries, working primarily on mobile contents.
In mixi, Inc., he was in charge of the Games Division
overseeing games like "Sunshine Ranch” with the aim of
increasing communication between players.
He was also the key person in leading the Monster Strike
Project from planning to launch. Following the success of
Monster Strike, in June 2015, he was elected to mixi, Inc.‘s
Board of Directors.
About Monster Strike
Mobile Game with over 40 Million Downloads Worldwide(Last Updated: 2017 January)
It is an action RPG that anyone can easily enjoy using the characteristics of smartphones,
pulling and playing their monsters, hitting them against enemy monsters and defeating them.
The game is based on a turn, and features cooperative play (multiplayer) that allows up to 4
players to play at the same time with friends who are together.
It has exceeded 35 million worldwide cumulative users from the launch in October 2013 to the
present * (31 million in Japan). It has become the world's top gaming division (revenue) in
"September 2015 Application Market Summary Report" that summarizes the global
application market trend announced by US App Annie.
#1 Top Grossing Game Globally (Source: AppAnnie Official Research Data 2015)
※ 2016年4月時点
Official Monster Strike Website: http://www.monster-strike.com/
Studio Strategy: Global Growth
Android Ver.
Released
iOS Ver.
Released
Start of TVCM
Campaign
North
America
Release
1 Unit= 10,000
Taiwan
Release
South Korea
Release
Hong Kong,
Macao
Release
35 Million
Downloads Globally
Collaboration Model
IP Collaborations
タートルズ2015年2月
映画ドラえもん(第1弾)
2015年3月エヴァンゲリオン(第1弾)
2015年5月
ルパン三世2015年9月
ウルトラストリートファイターⅣ2015年7月
ゴジラ2014年7月
モンスターハンター2014年9月
LINE 2014年8月
寄生獣2014年11月
エヴァンゲリオン(第2弾)
2015年11月
ストリートファイターV
2016年2月映画ドラえもん(第2弾)
2016年3月聖闘士星矢2016年5月
Characters
from the IP +In-app event that adapts
the Worldview of the IP
Monster Strike Animation & Film
Mainstream Anime with the appearance of powerful Monster Strike characters
battling it out interspersed with pop culture & humor
≫ Subtitled in 11 Languages(English, Traditional Chinese, Simplified Chinese, Spanish, French, German, Hangul, Portuguese)
Released in Japan on 10 December 2016
A battle anime with warm-hearted scenes and everyday humour. Monster Strike Anime is
the anime of the smartphone era with condensed episodes (Average 7 minutes/episode) so
that it can be viewed and listened to easily at any time on any mobile formats including the
smartphone, PC and tablet. The anime storyline also provides a fresh take to the mobile
game by providing original quests for existing users to play.
100 Million Youtube ViewsA Breakthrough Mainstream New Format Anime
(※ Last Updated Sept 2016
■ Anime version Monster strike YouTube channel:
https://www.youtube.com/c/AnimeMonsterstrike
■ Monster Strike THE MOVIE" Official Site:
http://anime-movie.monster-strike.com
Theatrical Release
Distributed by Warner Bros. Pictures
#1 Box Office during Launch Weekend
闘会議 2016 主催:一般社団法人e-sports促進機構 協力:XFLAG™ スタジオ
On 25 September 2016, to actualize the world-view of XFLAG Games via experiential events
XFLAG PARK 2016 held in Makuhari Messe Expo Center (Over 20,000 Attendees)
A totally new LIVE entertainment show "XFLAG PARK 2016" beyond just Game Events
“Xtreme STRIKERS ‘SHOW” - Monster Strike Universe in Everyday Entertainment. "Xtreme GAME SHOW“ – on stage game
battles with famous Youtube Influencers. These exciting events include full orchestra performances, live 3DCG hologram, an
acrobatic show by members of Circus Soleil and so much more!
XFLAG PARK
Monster Strike Merchandising
Venue: Shibuya Marui 8F Event space
Duration: March 25 (Fri) - April 17 (Sun) in 2016
(Sponsored by Miyoshi Co., Ltd., Marui Co., Ltd.)
XFLAG STORE MONSTER STRIKE GOODS
POP UP STORE
Available via the Amazon site since September 2016