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Presentation by Prof. Pieter Ballon during the Information session "Collaboration and support opportunities for SMEs to develop their next generation ICT / Internet protocol" in Brussels on May 16th
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User Experience testing, Co-creation and Business Opportunities through
Living Labs Pieter Ballon iMinds-iLab.o [email protected]
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Major problems for SMEs today
§ How to get to know the future user needs and behavior?
§ How to come up with the right business model? § How to come up with innovative services and
features? § How to take advantage of Future Internet? § How to do business beyond my national border?
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A Living Lab is.. § a real-life test and experimentation environment
§ where users and producers co-create innovations
§ in a trusted, open ecosystem that enables business innovation
The iLab.o toolbox: 5 unique assets
A toolbox for any project type: ICON, Living Lab, CIP, FP7, …
Panel Management We’ll find and motivate your test-users
Living Lab Methodology We provide the right back-office tools for a living lab project – e.g. LLADA
Acht TV
Survey
selectie respondenten 1d
Opmaak vragenlijst 2 days
Codering + verzending 2 days
Invullen survey 1 week
Testing
Intake-gesprekken 2 days
Presentatie Rapport Survey+Intake
Testing period 4 days
Focus Groups 2 days
Presentatie Final rapport
07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03WK WK 45, november 2010 WK 46, november 2010 WK 47, november 2010 WK 48, december 2010
Prototyping & testing We’ll model a rough idea into a usable app for daily life and test it through
Simulate Your Business Co-design of collaborative business model on the fly
European Network of Living Labs Gateway to 300+ Living Labs
Importance of validated toolbox!
The iLab.o toolbox: User panels
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§ Recruitment, mgmt & surveying of up to 10,000 test users § Regular market reports on media and ICT usage § Specific categories including urban youngsters, elderly,…
§ Fully profiled test users § To be extended and made interoperable with other systems § Innovators can have real-time insight in usage
The iLab.o toolbox: User dashboard
§ Tools and methods for rapid application prototyping § Co-design with users and other stakeholders
The iLab.o toolbox: App prototyping
§ Multi-touch business model consensus-building and simulation § Ready-to-go Partnerships with Cities, SMEs and other LLs
The iLab.o toolbox: Business modelling
20/09//2012 20/09/21
The iLab.o toolbox: EU network
§ ENoLL secretariat in Brussels § Ready-to-go Partnerships with +/- 30 core members in EU
The iLab.o track record: impact and results
More accurate market potential
Innovative products & solutions
Boost in business & innovation opportunities
• Adoption & WTP • User Behaviour
Change
• Co-design • Crowdsourcing
• Local opportunities • Opportunities
beyond borders
Local Living Lab projects – examples and results
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SME Funding Opportunities
17/05/13 12
50% 75% 10K
25K
35% < 60%
project complexity
One step at a time, SMEs develop a closer partnership with iMinds as a driver for innovation and get access to its ecosystem of potential business partners.
" explore " evaluate " test
environmental scanning
user analysis
user behavior"community of practice (direct user feedback)
market roadmap"business simulation
Research tailored to SME needs
In 2012, 20 new SMEs engaged in small-scale Living Lab projects, which provide early potential assessments for innovations
or input to R&D development roadmaps and business models.
The right mix of lead users
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case facts
" living lab Mediatuin " 6 months, 5 iterations " panel N=541, active users N=53
IWT Haalbaarheidsstudie (24k) " results
" Audience for mobile app of GPS games
" Willingness to pay for this application. User friendliness app
" General feedback on concept
DTV segmentation forecast
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5
10
15
20
25
30
35
40
DTV 2004 2,3 14,7 35,6 20,9 21,1
innovators early adopters early majority late majority laggards
Long-term market potential: digital Television in Flanders (2004)
DTV segmentation forecast
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5
10
15
20
25
30
35
40
DTV 2004 2,3 14,7 35,6 20,9 21,1
innovators early adopters early majority late majority laggards
Timing? ½ y 2 y
Q3 05 Q1 06 Q3 07
? ?
Q3 06
Q2 07
138000
300000
1mio (+882000)
Q3 2007
2006: 140000 40000 Belgacom + 100000 Telenet
Long-term market potential: digital Television in Flanders (2004)
Q2 2008
EU Living Lab projects – examples and results
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Innovative products and solutions: EPIC smart city apps (2011-2013)
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pLImmoWebWeb-Service
EnergyHiveWeb-Services
Generic MonitoringFramework (GMF)
Web Services
3D Model
Points of InterestWeb Services
Properties SearchWeb-Services
RelocationP
ortletsR
elocationP
ortlets Smart-EnvironmentWeb-Services
(Domestic Energy)
Smart-EnvironmentWeb-Services
(Public Buildings)
Sm
art E
nviro
nmen
tP
ortle
ts
CIBGWeb-Service
Urban Planning Pilot
Smart Environment PilotPublic Buildings
Smart Environment PilotDomestic Energy
Relocation Pilot
User Client Devices
User Management Web Services
User Management Portlets
EPIC Service Catalogue
UrbanPlanning W/S
Unity3D Engine
Urban PlanningPortlets
Innovative products and solutions: EPIC smart city app (2011-2013)
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Helping SMEs enter new markets through Living Labs
Homecare & ILS Energy Efficiency
Social Media eManufacturing
Boost in business & innovation opportunities: APOLLON (2009-2012) § Only 8% of European SMEs have cross-border activities § Living Labs provide access to local innovation ecosystems and are federated in ENoLL § Can we use networks of Living Labs to help SMEs innovate and do business abroad?
From “I can help” to “whereabouts”
§ Initial application § I Can Help - Netherlands
§ Medically-experienced staff being informed of an emergency in the vicinity through a message on their smartphones in order to provide the quickest possible assistance to the victim before the official emergency services arrive
§ Adjusted application § I Can Help – Belgium
§ Readjustment of the initial app due to country specific aspects § Focus on another market (voluntary assistance) § Required new functionalities
§ More focus on location and management § SMEs involved
§ Development of registration and planning module
§ Evolved application § Whereabouts – Netherlands
§ Location based app to register the whereabouts of athletes § Price winning app at WADA (world anti doping agency) § Commercial roll-out (available in the app-store)
§ Before APOLLON (2008) § 64% of APOLLON SMEs had 0-5% international turnover § Top-20% had 45-60% of international turnover
§ At the end of APOLLON (2012) § 27% of APOLLON SMEs had 0-5% international turnover § Top-20% had 55-70% of international turnover
Boost in business & innovation opportunities: APOLLON (2009-2012)
And to the next level with FI-PPP
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Thank you!