Žiga Osterc (Hardlab): Kako podjetja danes uporabljajo mobilni splet ter aplikacije in kaj zamujajo [54. MARKETINŠKI FOKUS]

KAKO PODJETJA DANES UPORABLJAJO

MOBILNI SPLET TER APLIKACIJE

in kaj zamujajo

pregled in praktični primeri

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VPRAŠANJE NI VEČ, ALI BODO PODJETJA SVOJE

STORITVE PONUDILA NA MOBILNIH TELEFONIH,

TEMVEČ KAJ ZA BOŽJO VOLJO ČAKAJO !?

3,9 milijarde radijskih sprejemnikov 1,7 milijarde kreditnih kartic 1 milijardo bančnih računov 1,4 milijarde inter.uporabnikov 1,32 milijarde fiksnih tel. priklj.

5,6 milijarde uporabnikov mobilnih telefonov maja 2011

KAKO PODJETJA DANES UPORABLJAJO MOBILNI SPLET TER APLIKACIJE in kaj zamujajo

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NEKAJ STATISTIKE iz 2010, 2011 in 2012

- 45% svetovne populacije je pokrite s 3G - 3G v 159 državah, v nekaterih že 4G - 3G je pogoj za hitri dostop do interneta preko mobilnih telefonov


Top regions for penetration of 3G handsets according to Ovum

Top 10 countries for penetration of 3G handsets

according to Informa

Region 2009 2014 Country %

Western Europe 39% 92% Japan 90%

North America 38% 74% South Korea 75%

Eastern Europe 9% 40% Australia 56%

AsiaPac (without Japan)

7% 37% Singapore 44%

Japan 91% 100% Israel 46%

Middle East & Africa

7% 35% Spain 41%

South & Central America

4% 17% USA 41%

Sweden 40%

Austria 40%

Portugal 35%

Italy 34%

Global 15% 43% Global 12%

Vir: Morgan Stanley (April 2010)

Morgan Stanley via: mobiThinking

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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- januarja 2012 je bilo 8,49% ogledov internetnih strani preko mobilnih naprav


Proportion of global Web pageviews from mobile devices, by region, in Jan 2011 and Jan 2012

Global Africa Asia Europe North

America Oceana

South America

Mobile pageviews in Jan 2012

8.49% 19.17% 14.32% 4.22% 8.03% 7.75% 2.88%

Mobile pageviews in Jan 2011

4.3% 6.33% 6.06% 2.17% 5.78% 3.69% 1.88%

Top mobile operating system for pageviews, by region, in Jan 2012

1 Symbian 31.89%

Symbian 70.94%

Symbian 55.42%

iOS 41.19%

iOS 44.29%

iOS 70.62%

Symbian 33.73%

2 iOS

24.04% Samsung 7.23%

Android 13.43%

Android 30.89%

Android 38.63%

Android 20.84%

Android 26.93%

3 Android 23.21%

Android 3.79

Samsung 10.53%

BlackBerry 12.85%

BlackBerry 7.52%

Symbian 3.93%

iOS 11.39%

Vir: StatCounter (February 2012) via: mobiThinking

http://gs.statcounter.com/


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- Android je vodilni operacijski sistem med pametnimi telefoni v 2011


Worldwide smartphone market, by operating system, by 2011 global sales according to Canalys

Operating System

Shipments 2011

(millions)

Market share 2011

Annual growth

Android 237.7 48.8% 244%

iOS 93.1 19.1% 96%

Symbian 80.1 16.4% -29.1%

BlackBerry 51.4 10.5% 5.0%

Bada 13.2 2.7% 183.1%

Windows Phone 6.8 1.4% -43.3%

Others 5.4 1.1% 14.4%

Total 487.7 100% 62.7%

Vir: Canalys (Feb 2011) via:

mobiThinking

http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011




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- število prodanih pametnih telefonov v 2011 je preraslo število prodanih osebnih računalnikov


Top five smartphone manufacturers, by 2011 global sales according to IDC

Top three smartphone manufacturers, by 2011 global sales according to Strategy Analytics

Vendor Shipments

2011 (millions)

Market share 2011

Shipments 2010

(millions)

Market share 2010

Annual rowth

Vendor Shipments

2011 (millions)

Market share 2011

Shipments 2010

Market share 2010

(millions)

Samsung 94.0 19.1% 22.9 7.5% 310.5% Samsung 97.4 19.9% 23.9 8.0%

Apple 93.2 19.0% 47.5 15.6% 96.2% Apple 93.0 19.0% 47.5 15.9%

Nokia 77.3 15.7% 100.1 32.9% -22.8% Nokia 77.3 15.8% 100.1 33.4%

Research In Motion

51.1 10.4% 48.8 16.0% 4.7% Others 220.8 45.2% 128 42.7%

HTC 43.5 8.9% 21.7 7.1% 100.5%

Others 132.3 26.9% 63.7 20.9% 107.7%

Total 491.4 100.0% 304.7 100.0% 61.3% Total 488.5 100% 299.5 100%

Vir: IDC (Feb 2011) Vir: Strategy Analytics (Feb 2012) via:

mobiThinking

http://www.idc.com/getdoc.jsp?containerId=prUS23299912

http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5170


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NEKAJ STATISTIKE

iz 2010, 2011 in 2012

- 82,7% uporabnikov je uporabljalo mob. tel. za pošiljanje sporočil - 32,2% za prebiranje novic in iskanje inform. - 18% uporabnikov je uporabljalo mob. tel. za dostop do soc. omre.


Mobile behavior in United States, EU5 (UK, Germany, France, Spain and Italy) and Japan – October, November, December 2010

Percent of total mobile audience (Age 13+) United States Europe Japan

Used connected media (browser, app or download)

46.7% 41.1% 76.8%

Used browser 36.4% 28.8% 55.4%

Used application 34.4% 28.0% 53.3%

Used messaging

Sent text message 68.0% 82.7% 41.6%

Instant messaging 17.2% 14.2% 3.6%

Email 30.5% 22.2% 57.1%

Accessed entertainment/social media

Took photos 52.4% 57.5% 62.9%

Social networking or blog 24.7% 18.0% 19.3%

Played games 23.2% 25.3% 16.3%

Recorded video 20.2% 26.1% 15.8%

Listened to music 15.7% 25.0% 12.9%

Watched TV and/or video 5.6% 5.7% 22.8%

Accessed financial services

Bank accounts 11.4% 8.0% 7.0%

Financial news or stock quotes 10.2% 8.0% 16.5%

Accessed news, sports, weather, search, retail, travel, reference

News and information 39.5% 32.2% 57.6%

Weather reports 25.2% 16.4% 34.7%

Search 21.4% 14.9% 31.5%

Maps 17.8% 13.0% 17.1%

Sports news 15.8% 12.0% 18.2%

Restaurant info 10.0% 6.5% 9.7%

Traffic reports 8.4% 7.4% 14.0%

Classifieds 7.3% 4.8% 3.6%

Retail site 6.5% 5.2% 8.5%

Travel service 4.4% 4.6% 2.9%

Vir: comScore MobiLens (Feb 2011) via: mobiThinking

http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_Inaugural_Report_The_2010_Mobile_Year_in_Review









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PRVE SLOVENSKE MOBILNE STRANI


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SLOVENSKE MEDIJSKE MOBILNE

STRANI IN APLIKACIJE


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DRUGE MOBILNE STRANI IN APLIKACIJE V SLO


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DRUGE MOBILNE STRANI IN APLIKACIJE


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DRUGE MOBILNE STRANI IN APLIKACIJE


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MOBILNE STRANI/APLIKACIJE IN OGLAŠEVANJE


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DOSTOP DO MOBILNIH

STRANI ALI APLIKACIJ


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SMO POZABILI NA SMS?


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MOBILNA STRAN

APLIKACIJA

ali morda SMS ??


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KAKO nekatera PODJETJA DANES

UPORABLJAJO MOBILNI SPLET

TER APLIKACIJE

in kaj zamujajo ostali….

- promocijske in prodajne priložnosti

- povečanje in segmentiranje baze uporabnikov

- povečanje dosega in razpoložljivosti storitev

- interaktivnost in možnost takojšnjega odziva

Technology

Žiga Osterc (Hardlab): Kako podjetja danes uporabljajo mobilni splet ter aplikacije in kaj zamujajo [54. MARKETINŠKI FOKUS]