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Guðjón Már með kynningu á Atvinnu- og nýsköpunarhelgin á Akureyri 2012 um Lean Startup og hugmyndafræðina í kringum uppbyggingu sprotafyrirtækja
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ATVINNU- OG NÝSKÖPUNARHELGIN
@GUDJON, ERINDI
#SWICE @StartupWeekend
ATVINNU- OG NÝSKÖPUNARHELGIN
@gudjon
URL.IS/5p8
GUÐJÓN MÁR GUÐJÓNSSON
STOFNAÐ NOKKUR FYRIRTÆKI STOFNAÐI GR SOFTWARE 14 ÁRA
BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…
iceland
ZENZUZ
ÞEMA DAGSINS
“LEAN STARTUP” LEIKREGLUR
FRUMKVÖÐLAR ERU ALLSSTAÐAR FRUMKVÖÐLAMENNING ER STJÓRNUN
SANNGILDUR LÆRDÓMUR SMÍÐUM – MÆLUM - LÆRUM
NÝSKÖPUNARMAT
“LEAN STARTUP”
SPROTAFYRIRTÆKI ER MANNLEG STOFNUN ÆTLAÐ AÐ AFHENDA VÖRU EÐA ÞJÓNUSTU VIÐ HÁMARKS ÓVISSU. EKKI SPURNING UM STÆRÐ, TEGUND EÐA MARKAÐ.
“LEAN STARTUP”
SPROTI
TILRAUN =
SKREF 1
FRAMTÍÐARSÝN OG TILGANGUR
HVERNIG TÓKST OKKUR AÐ FARA TIL
TUNGLSINS?
FRAMTÍÐAR- MEÐ EINFALDRI
SÝN
"...I BELIEVE THAT THIS NATION
SHOULD COMMIT ITSELF TO ACHIEVING
THE GOAL, BEFORE THIS DECADE IS OUT,
OF LANDING A MAN ON THE MOON AND
RETURNING HIM SAFELY TO THE
EARTH…” 25. MAÍ 1961
SAGÐI ÞÁ BÓKARINN HJÁ NASA
“ÉG VINN VIÐ AÐ KOMA MANNI TIL TUNGLSINS…”
SPACEPEN USA GERIR
KO$TAR MILLIONS
FISHER AG-7 SPACE PEN
RÚSSAR FARA MEÐ
BLÝANT!
WHY
WHY
TILGANGURINN FYRIR HVAÐ STÖNDUM VIÐ?
TIL HVERS?
HUGSJÓNIN
HOW
WHY
HOW
WHY
WHAT
SKREF 2
GERIÐ ÁÆTLUN GERIÐ LEAN BUSINESS CANVAS
“PLAN A”
LEAN CANVAS PROBLEM TOP 3 PROBLEMS
SOLUTION TOP 3 SOLUTIONS
COST STRUCTURE CUSTOMER ACQUISTION COST. DISTRIBUTION COST. HOSTING. PEOPLE
REVENUE STREAMS REVENUE MODEL. LIFE TIME VALUE. REVENUE. GROSS MARGIN.
UNIQUE VALUE PROPOSITION SINGLE, CLEAR, COMPELLING MESSAGE THAT STATE WAY YOU ARE DIFFERENT AND WORTH BUYING
UNFAIR ADVANTAGE CAN’T BE EASILY COPIED OR BOUGHT
CHANNELS PATH TO CUSTOMERS
CUSTOMER SEGMENTS TARGET CUSTOMERS
KEY METRICS KEY ACTIVITIES YOU MEASURE
FÁIÐ YKKUR BUSINESS MODEL GENERATION BÓKINA
LEAN CANVAS PROBLEM TOP 3 PROBLEMS
SOLUTION TOP 3 SOLUTIONS
COST STRUCTURE CUSTOMER ACQUISTION COST. DISTRIBUTION COST. HOSTING. PEOPLE
REVENUE STREAMS REVENUE MODEL. LIFE TIME VALUE. REVENUE. GROSS MARGIN.
UNIQUE VALUE PROPOSITION SINGLE, CLEAR, COMPELLING MESSAGE THAT STATE WAY YOU ARE DIFFERENT AND WORTH BUYING
UNFAIR ADVANTAGE CAN’T BE EASILY COPIED OR BOUGHT
CHANNELS PATH TO CUSTOMERS
CUSTOMER SEGMENTS TARGET CUSTOMERS
KEY METRICS KEY ACTIVITIES YOU MEASURE 4! 1!1! 2!
3!
6!
5! 5!
7!
“PLAN A”
“PLAN SEM GENGUR UPP”
FRÁ
YFIR Í
SJÁLFSPRETTA
SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR!
TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN!
BYRJIÐ STRAX MEÐ BLOGG & EHF FRAMTÍÐARSÝNIN MUN FLYTJA YKKUR YFIR FJÖLLIN!
BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
NÆSTA SKREF
FINNIÐ MESTU ÁHÆTTUNA Í
YKKAR ÁÆTLUN FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!
NÆSTA SKREF
STÖÐUGAR PRÓFANIR
THOMAS EDISON VAR 3 MÁNUÐI Í SKÓLA
HÉLT KENNARI HANS FRAM "TOO STUPID TO LEARN ANYTHING"
NÆSTA SKREF
LÆRIÐ UM VANDAMÁLIN
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE PROBLEM INTERVIEW”
NÆSTA SKREF
SKILGREINIÐ LAUSNIR
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE SOLUTION INTERVIEW”
HAFÐU STÓR MARKMIÐ
NÁÐU ÞEIM Í MÖRGUM ÁFÖNGUM
ÞAR SEM VIÐ ÖLL
HVERS VEGNA EKKI AÐ HUGSA
STÓRT
HUGSUM
LÁMARKS HAGKVÆMIN VARA (MINIMUM VIABLE PRODUCT)
LÁMARKIÐ HAGKVÆMNI FYRSTA
ÚTGÁFA AF VÖRUNNI
NÆSTA SKREF
SKILGREINIÐ LAUSNIR
UNDIRBÚIÐ ÚTGÁFU 1.0
STRAX ÚT AÐ SELJA !
NÆSTA SKREF
KANNIÐ TILGÁTURNAR
MÆLIÐ ÁRANGURINN
SANNGILDUR LÆRDÓMUR
LÆRIÐ AÐ MÆLA RÉTT
NÆSTA SKREF
SANNGILDUR LÆRDÓMUR PR/MÁN
2012
DÆMI: STJÓRNARFUNDIR BYGGÐIR Á SANNGILDUM LÆRDÓM
SMÍÐUM
MÆLUM LÆRUM
STÖÐUGT NÝSKÖPUNARMAT
SKILGREIND GRUNN VARA • LÁMARKS HAGKVÆM
VARA ÚT Á MARKAÐINN OG STÖÐUGAR MÆLINGAR Á VIÐTÖKUM
STILLUM VÉLINA • TILRAUNIR TIL AÐ SJÁ
HVAÐ MÁ BÆTA TIL AÐ KOMAST FRÁ GRUNNI YFIR Í HAGKVÆMUSTU ÚTGÁFU
VENDING EÐA ÞRAUKA • EF TILRAUNIR BERA
EKKI ÁRANGUR ER TÍMI TIL AÐ VENDA (PIVOT)
VENDING (PIVOT)
BYGGIR Á MÆLANLEGU NÝSKÖPUNARMATI OG
SANNREYNDUM LÆRDÓM
HRAÐI !
GALDURINN ER LÁMARKSTÍMI Á MILLI VENDINGA
VENDING (PIVOT) SEP ‘11 OKT ‘11 DES ‘12 JAN ‘12 FEB ‘12
CUSTOMER SEGMENT PIVOT
CUSTOMER NEED PIVOT
PLATFORM PIVOT
BUSINESS ARCHITECTURE PIVOT
VALUE CAPTURE PIVOT
ENGINE OF GROWTH PIVOT
CHANNEL PIVOT
TECHNOLOGY PIVOT
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
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UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
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UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
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UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
USER
MEDIZZA TV CAS MODULE AUTH PROXY
EPG IMPORTER
WEB PLAYER (STATELESS)
FLASH MEDIA SERVER
FLASH DRM
SUMS CRM
XML SCHEDULE
INTERNET
Med
izza
hos
ting !
365!
Publ
ic in
tern
et!
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
BASIC $49 / mo
A perfect start
Storage Addon Storage1
Assets in Management Custom Branding Purchasing Interface API Access
10 GB No
100 No Yes Yes
PLUS $299 / mo
Become a media
powerhouse 1 TB
Unlimited Unlimited
Yes Yes Yes
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
SPROTASTIG
1. UMFERÐ
2. UMFERÐ
3. UMFERÐ
TÍMI/ÞROSKI
FJÁ
RFLÆ
ÐI
ENGLAR, FFF FRUM FJÁRFESTAR
NÚLLPUNKTUR
FRUMSTIG FRAMHALDSSTIG FRAMHALDS ÚTBOÐ
SKRÁÐ FÉLAG
SJÁLFSPRETTA
ÓLGUSJÓRINN!
NÝSKÖPUNARSJÓÐUR
FRUMTAK
AUÐUR CAPITAL, EYRIR O.FL.
FRAMTAKSJÓÐUR ÍSLANDS
MILLILAGSFJÁRMÖGNUN
SKRÁNING
LÍFEYRISSJÓÐIR
TÆKNIÞRÓUNARSJÓÐUR, STARFSORKA
HTTP://QUORA.COM/WHAT-‐BOOKS-‐ARE-‐ON-‐YOUR-‐MUST-‐READ-‐LIST-‐FOR-‐WEB-‐STARTUPS
“OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.”
DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962
“HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA
LEIKARANA TALA?” H.M. WARNER, WARNER BROTHERS, 1927
“ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA
UM FIMM TÖLVUR.”
THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943
“TÖLVUR Í FRAMTÍÐINNI
MEGA HELST EKKI VERA ÞYNGRI EN
1,5 TONN.” POPULAR MECHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949
“VONLAUS SEM TÓNSKÁLD” SAGÐI KENNARI BEETHOVEN
VAR REKINN ÚR KÖRFUBOLTALIÐINU Í GAGGÓ
MICHAEL JORDAN
"I'VE FAILED OVER AND OVER AGAIN IN MY LIFE. THAT IS WHY I SUCCEED."
WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI
FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN
HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR
ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY
SKYLDULESNING
Me r k i H u gmynd a r á ! u n e y t i s i n sMerki Hugmyndará!uneytisins er byggt á skilgreiningu Demókrítosar á or!inu hugmynd. Demókrítos var grískur heimspekingur uppi á 4. öld fyrir krist. Hann trú!i á kenningar um a! alheimurinn væri bygg!ur úr einu og sama efninu. Demókrítos nota!i or!i! hugmynd um frumeindir heimsins, "ær eindir sem greinast hver frá annarri a!eins hva! var!ar lögun, skipulag og sta!setningu, byggingarefni alls.
Merki! er byggt á tveimur táknum; Ljósaperunni sem er algengasta táknmyndin fyrir hugmynd skv. rannsóknum. og svo tákni atómsins sem er skilgreint sem hugmynd skv. Demókrítosi og er einnig margvísleg tenging vi! tækni og vísindi.
Sporbaugar merkisins "#!a "ær mismunandi brautir sem einstaklingar innan Hugmyndará!uneytisins eru á. $ar sem brautirnar skerast ver!ur samruni sem ver!ur a! gó!ri hugmynd (ljósaperan). Sameindin er tákn fyrir einstaklingin.
Hugmyndará!uneyti! er léttur félagsskapur skapandi einstaklinga, merki! er "ví litríkt og létt.
L i t i rEftirfarandi eru CMYK gildi merkisins.
K80 M35 Y100 C40 Y100 C100 M12
Neg a t í v ú t g á f a$essi útgáfa er a!eins notu! á 93% svörtum grunni. Hægri útgáfan er notu! í pláss "ar sem lárétta útgáfan henntar ekki.
Pó s i t í v ú t g á f a$essi útgáfa er hugsu! me! dekkra merkinu í prenti, t.d. á hverskonar lesefni og er a!eins notu! á hvítum grunni. Hægri útgáfan er notu! í pláss "ar sem lárétta útgáfan henntar ekki.
FACEBOOK.COM/GROUPS/HUGMYNDARADUNEYTID
CC: FLICKR.COM/PHOTOS/STUCKINCUSTOMS/1874198276/
@gudjon URL.IS/5p8
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