Arden Zich_LinkedIn Examples of FVWC New Website

Arden J. Zich

Outdated CMS (content management system)

CMS editing not intuitive (administrative updates not WYSIWYG)

Insufficient internet-based training materials

Poor visitor experiences

Limited technical support

Pain Points

Intuitive CMS that is kind to non-techies

Easily-sourced technical support via social media

Integrates well with other social media (Face Book, Twitter)

Easy to design and modify site features

Allows visitors to easily find content, make donations, and transact purchases

Minimal costs to build and maintain

Website Requirements

Use Word Press for CMS (free basic features)

Use DreamHost to eliminate annual hosting fee (free for NPOs)

Redesign site content and navigation

Allow visitors to complete all purchase information from the site

Recommendations

Home page has 3 additional pages of mixed content below the fold

Two separate navigation menus with related selections

Limited visibility of education programs

Limited social media account links provided, others not connected

Similar information is displayed in two or more places

Current Site - Issues

Clear navigation and immediate visibility of resources on left

Basic information on home page

Static widgets on right clarify and ease methods for interaction

New Site

Selecting a third-tier option from the dropdown navigation often takes several tries

Current Site - Issue

Two-tiered navigation allows quick and easy access to the desired content

New Site

Text can be difficult to read over multi-colored background

Current Site - Issue

Text is easy to read against a single-colored background

New Site

Getting to the Pay Pal donation link requires several clicks

Current Site - Issue

Direct donation link to Pay Pal is visible on every page

New Site

Membership information displayed on two pages, only one page allows online orders

Online orders don’t allow visitors to select clothing size or add comments

Current Site - Issues

Memberships (one page) is a choice under Donate

Forms allow visitors to provide all required transaction information; alerts and confirms purchase to staff

Purchases completed through Pay Pal (no additional data security required)

New Site

Latest news displays newsletters only; all other recent news and events are added to the home page

Current Site - Issue

News and Events page captures all recent alerts, fundraisers, newsletters, special occasions, and events

Events widget displays upcoming events on every page

Potential to feature blog posts here

New Site

Staff takes ownership of:

Adding remaining required content and missing media

Testing site prior to launch

Enabling new site with existing URLs

PROMOTION!

Next Steps

New Website Project Management: Arden Zich

Requirements Gathering

Content Consolidation

Content Creation

Site Design

Site Build

Site Media (various)

Site Support Documentation

Presentation Photos: http://www.morguefile.com/

kamuelaboy

Hotblack

arvydas

Alvimann

Credits

Creative solutions for information needs