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Hassle-freeCampaign brief
The brief
The brief
• BuildanIMCcampaignaround“hassle‐free”
The brief
• BuildanIMCcampaignaround“hassle‐free”
• Increasenewbookings
The brief
• BuildanIMCcampaignaround“hassle‐free”
• Increasenewbookings
• Createauniqueposi>oningforHX
The brief
• BuildanIMCcampaignaround“hassle‐free”
• Increasenewbookings
• Createauniqueposi>oningforHX
• Deliveraconsistentbrandimage
Customer understanding
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
• A by-the-way product
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
• A by-the-way product
• Don’t take airport parking seriously
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
• A by-the-way product
• Don’t take airport parking seriously
• Don’t understand the value of pre-booking
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
• A by-the-way product
• Don’t take airport parking seriously
• Don’t understand the value of pre-booking
• Hence, out of their consideration set
Perceptions Attitude
Customer understanding
• An unnecessary expenditure
• A by-the-way product
• Don’t take airport parking seriously
• Don’t understand the value of pre-booking
• Hence, out of their consideration set
Perceptions Attitude
Findinglast‐minuteparkingspaceachallenge+ahugeexpenseAvoidablehassleandanxietypriortothestartofaholiday
What is hassle-free?
The proposition
The proposition
Hassle-free savings!
Hassle-free savings!
Hassle-free savings!
Save money
Hassle-free savings!
Save moneySave time
Hassle-free savings!
Save moneySave time
Save hassle
Hassle-free savings!
Save moneySave time
Save hassleSave anxiety
Hassle-free savings!
Save moneySave time
Save hassleSave anxietySave effort
Not only communicate
Deliver hassle-free
Not only communicate
Current Proposed
Making emails hassle-free
Current Proposed
Making emails hassle-free
Thank you
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