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JodiTillmanCO-OWNER CEO
"Until now Northwest
Indiana has been
known for cursing the
world with Gary...now
we can boast having
the greatest Italian ice
chain on the North
American continent.
Basically Jodi's is the
universes way of
rewarding us for years
of living in such close
proximity to a nuclear
War zone. Every flavor
is amazing. If you've
never been get the
coconut first. It sets a
new standard for
awesome."
"A FAMILY ON A MISSION"
TO BECOME THE NEXT
RITA'S ITALIAN ICE
DON'T JUST TAKE OUR WORD FOR IT
OUR CUSTOMER DAN MONTOYA
SAYS IT BEST
NOW JUST SCRATCH OUT NORTHWEST
INDIANA & PLACE FLORIDA
JODI-FLAVOR CREATOR
SINGER
JUST DAD CHURCH
MUSICIAN
COREY-MANAGER
DON'T LET THE CHEESY SMILES FOOL YOU FAMILY OF DEDICATED ITALIAN ICE MOGULS
NOT GOING TO STOPUNTIL WE ARE RITA'S MOST HATED
NEIGHBORS !!!!
TEAMJODI'S
JESSE-FOODIEMARKETING
MARKET
Florida is the nations 3rd most populous statewith a population of 19.89 million
Miami-Dade had a record 14.6 million tourist in 2014
Pumping an estimated 23.8 billion dollars into the localeconomy
Miami is ranked the 6th most important global city in theworld!!
Global ice cream sales were a 54.7 billion dollar market 2014
Miami has the warmest average low temperature in thecontinental U.S...Basically it's always hot, & the market is
open for a true Italian ice leader to pave the way!
Limited competing Italian Ice places, not surprisingly Miami has a lotof ice cream & gelato! However, very few Italian Ice places! Closest
big competitor would be Jeremiah's Italian Ice of Central Florida
PRODUCTObsessive overquality control!
BOLD...CREATIVE...flavorsyou can't find anywhere else
BAJA BLAST MTDEW
&BLUE RASPBERRY
SWEDISH FISH ITALIAN ICE #1 BEST SELLER
CANTALOUPE
BOWL
Jodi's pillars for success!
BOLD FLAVORS
FRIENDSHIP BUILDING CUSTOMER SERVICE
EXTREME MARKETING700 PERSONAL SOCIAL
MEDIA INVITES A WEEK"100 A DAY"
KEEP COST LOW, FLAVORS HIGH,SERVICE A+,& ALL STORES
SHOOT FOR 5 STAR RATINGS!
Miami is ranked the 2nd rudest city in the U.SCustomer service is laughable at best
Our entire brand was built off customer loyalty and pushing
our limits on new flavors. A tourist who you may not see for
another year is just as valuable as your daily customer.
When they arrive home they will tell their friend that when
they also visit Miami they should stop by and check out your
store7,000 Instagram followers @jodisitalianicefactory
20,000 followers across all of our facebooks &twitter
6000 of those fans come from Miami area havebeen building anticipation
Average Ice cream score on yelp for Miami is 3.5 stars.
Our stores back home all have 5 stars! Room for
improvement down here.
Over 100 recipes we can choose from at any time!!!
NETWORKJerry Kahn business attorney Miami
Artist Miguel Parades Wynwood artist(Instagram celebrity likes the product)
Matt Young Marketer willyoubloom.com
Sujit Kamath Marketer/writerwillyoubloom.com
Danilo Gonzalez owner of Wywnwood warehouseproject
Torrence owner of Uncle Louie G's ItalianIce Hallandale FL (given me key insights
on the open market down here)
Julie Haran's Miami New Timesreporter who did 10-08-15 report on ourNorth Beach location ultimately right
around the time we realized thechange of use might take a whileTom Dabertin founder of the
world's largest outdoor foodfestival Pierogi fest and head ofwhiting chamber of commerce.
Invited back again next year.Former Lt. Mayor Hammond IN.
President of RegionalDevelopment Authority
Barbara Zirrili owner of Italian Ice place in cape coral
Alvaro De Jesus owner of Nomad tribeWynwood Member of Miami Beach Chamber of commerce
Pam Rodriguez Instagram celebrity andmodel. Has promised to help me promote
my store when I get open to her 211kfollowers
Yliana Diaz fitness modelwho has promised to
promote my store to her197k followers on
instagram when i get open
Walt Aikens and Spencer Paysinger both Miamidolphins players I have had contact with onInstagram would possibly help me promote
COMPETITION
Add subheading
Also to all of you tourist trap gelato places that are just intimidatingto walk into do you actually think you will ever get return customers
charging a $1 an oz. You sure wont get locals!
I studied my competition the big commercial players from the national players, tothe regional, as well as the local guys!
Rita's never moved to the far south of Florida although they now have over 600 stores. Theircompany started in 1984 opened their 2nd store in 87 and franchised in 89! Talk about some
quick growth. Jeremiah's started in 96 and now has over 14 stores throughout CentralFlorida. They would be our closest and most direct competitor, but one problem have had
their stuff and our flavors blow theirs out the water. I Nod my hat to you Rita's
and Jeremiah's butunfortunately you waited alittle to long to expand into
South Florida!
BARRIERS OF ENTRYThe machinery to get into the business can be expensive, often in the 10-40k rangebrand new under warranty depending on size.
Many aspiring Italian Iceaficionados,Ultimately decide it would becheaper/safer to purchase their product from awholesaler or distributor but at what cost??
Here is the cost absolutely no Italian Ice distributor/wholesaler can promise youquality. Italian Ice is a lot more gentle than Ice cream. Ice cream has a lot of fat in itand can handle deep freeze's often way into the negatives. However, Italian ice is notthat kind of product. Italian ice is much more delicate and requires carefulconsideration when traveling! My belief is that it is best for each store to have at leasone machine on sight, so that it can make its ice fresh daily. Your customers willthank you for the difference in quality! Also wholesalers and distributors often put inproduct stabilizers to make sure their ice's will make it on long trips, ultimatelysacrificing even more taste along the way.
Ice cream is much heavier and easier to work with. It is much easier to make abad tasting Ice cream taste good to someone because of the comforting fatcontent. Italian Ice is bare bones, its light yet refreshing. It can taste mediocreor its can taste like nectar for the gods.
"A very odd &distinct factor thatseperates us from the rest
she was born with extra tastebuds, its arare and odd biological find. Luckily its
often found in women"
2015 2016 2017 2018 2019
Revenue
Expenses
Net
$250,000 $400,000 $575,000 $775,000 $1,000,000
$250,000 $270,000 $350,000 $400,000$310,000
$0
Break Even$130,000
profitable$165,000 $425,000 $600,000
FinancialForecast (Actual Sales) (Post Funding)
Use ofProceeds
Jodi's Italian Ice/ Wynwood IceCream Company would use themoney to A) either to complete thebuildout of the 1220 NormandyDrive Miami Beach store B) Use the money to quicklymove into one of several readyspaces in Wynwood that wehave been offered. B)wouldprobably more than likely bethe faster route as we havealready found property turnkey ready for us to move in andsublet. We would then returnour focus on Normandy whenour other 3 stores are open andwe have more capital coming in
Capital would allow us to get back in thegame!!! Our CRASH COURSE of FLORIDAbuilding codes is so immense at this point
nothing can stop us now! Might as welltake up part time job at the bulding
department.lol
HAVE THOUSANDS OF SWEETTHOOTHED MIAMIANS WAITING ON
OUR OPENING WHEREVER THATMAY BE WYNWOOD OR
NORMANDY!!
CONTINUE TO DEVELOP WILD &TANTALIZING FLAVORS PEOPLE GO
CRAZY FOR!!!
A) Estimates for buildout on Normandy store are 17-25kwith a 1-3week completion forecast depending on the contractor
B) Subletting space within Wynwood, in anexisting popular restaurant would range from 5-
1ok. Opening and operating one week or less!
Any money remaining afterproject A) or B) would be used for
signage and working capital
CAPITAL
Need $35,000 for 30% equitywhy so much equity for so little? In our 2 year compa1y this has been the biggest
obstacle we as a family have had to endure!! Want to give the investor skin in thegame for seeing the potential we as a family have in dominating this marketplace!!Also we have limited collateral at the moment to secure the investment as we havesold a couple machines to get thru this rough patch and all of our stores are leased
Jodi TillmanCo-owner
CONTACTJodisice@comcast.net
(219)678-2018(219)794-5750
1220 Normandy DriveMiami Beach, FL
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