13
Jodi Tillman CO-OWNER CEO

Jodi Tillman (1)

Embed Size (px)

Citation preview

Page 1: Jodi Tillman (1)

JodiTillmanCO-OWNER CEO

Page 2: Jodi Tillman (1)

"Until now Northwest

Indiana has been

known for cursing the

world with Gary...now

we can boast having

the greatest Italian ice

chain on the North

American continent.

Basically Jodi's is the

universes way of

rewarding us for years

of living in such close

proximity to a nuclear

War zone. Every flavor

is amazing. If you've

never been get the

coconut first. It sets a

new standard for

awesome."

"A FAMILY ON A MISSION"

TO BECOME THE NEXT

RITA'S ITALIAN ICE

DON'T JUST TAKE OUR WORD FOR IT

OUR CUSTOMER DAN MONTOYA

SAYS IT BEST

NOW JUST SCRATCH OUT NORTHWEST

INDIANA &  PLACE FLORIDA

Page 3: Jodi Tillman (1)

JODI-FLAVOR CREATOR

SINGER

JUST DAD CHURCH

MUSICIAN

COREY-MANAGER

DON'T LET THE CHEESY SMILES FOOL YOU FAMILY OF DEDICATED ITALIAN ICE MOGULS

NOT GOING TO STOPUNTIL WE ARE RITA'S MOST HATED

NEIGHBORS !!!!

TEAMJODI'S

JESSE-FOODIEMARKETING

Page 4: Jodi Tillman (1)

MARKET

Florida is the nations 3rd most populous statewith a population of 19.89 million

Miami-Dade had a record 14.6 million tourist in 2014

Pumping an estimated 23.8 billion dollars into the localeconomy

Miami is ranked the 6th most important global city in theworld!!

Global ice cream sales were a 54.7 billion dollar market 2014

Miami has the warmest average low temperature in thecontinental U.S...Basically it's always hot, & the market is

open for a true Italian ice leader to pave the way!

Limited competing Italian Ice places, not surprisingly Miami has a lotof ice cream & gelato! However, very few Italian Ice places! Closest

big competitor would be Jeremiah's Italian Ice of Central Florida

Page 5: Jodi Tillman (1)

PRODUCTObsessive overquality control!

BOLD...CREATIVE...flavorsyou can't find anywhere else

BAJA BLAST MTDEW

&BLUE RASPBERRY

SWEDISH FISH ITALIAN ICE #1 BEST SELLER

CANTALOUPE

BOWL

Page 6: Jodi Tillman (1)

Jodi's pillars for success!

BOLD FLAVORS

FRIENDSHIP BUILDING CUSTOMER SERVICE

EXTREME MARKETING700 PERSONAL SOCIAL

MEDIA INVITES A WEEK"100 A DAY"

KEEP COST LOW, FLAVORS HIGH,SERVICE A+,& ALL STORES

SHOOT FOR 5 STAR RATINGS!

Miami is ranked the 2nd rudest city in the U.SCustomer service is laughable at best

Our entire brand was built off customer loyalty and pushing

our limits on new flavors. A tourist who you may not see for

another year is just as valuable as your daily customer.

When they arrive home they will tell their friend that when

they also visit Miami they should stop by and check out your

store7,000 Instagram followers @jodisitalianicefactory

20,000 followers across all of our facebooks &twitter

6000 of those fans come from Miami area havebeen building anticipation

Average Ice cream score on yelp for Miami is 3.5 stars.

Our stores back home all have 5 stars! Room for 

improvement down here.

Over 100 recipes we can choose from at any time!!!

Page 7: Jodi Tillman (1)

NETWORKJerry Kahn business attorney Miami

Artist Miguel Parades Wynwood artist(Instagram celebrity likes the product)

Matt Young Marketer willyoubloom.com

Sujit Kamath Marketer/writerwillyoubloom.com

Danilo Gonzalez owner of Wywnwood warehouseproject

Torrence owner of Uncle Louie G's ItalianIce Hallandale FL (given me key insights

on the open market down here)

Julie Haran's Miami New Timesreporter who did 10-08-15 report on ourNorth Beach location ultimately right

around the time we realized thechange of use might take a whileTom Dabertin founder of the

world's largest outdoor foodfestival Pierogi fest and head ofwhiting chamber of commerce.

Invited back again next year.Former Lt. Mayor Hammond IN.

President of RegionalDevelopment Authority

Barbara Zirrili owner of Italian Ice place in cape coral

Alvaro De Jesus owner of Nomad tribeWynwood Member of Miami Beach Chamber of commerce

Pam Rodriguez Instagram celebrity andmodel. Has promised to help me promote

my store when I get open to her 211kfollowers

Yliana Diaz fitness modelwho has promised to

promote my store to her197k followers on

instagram when i get open

Walt Aikens and Spencer Paysinger both Miamidolphins players I have had contact with onInstagram would possibly help me promote

Page 8: Jodi Tillman (1)

COMPETITION

Add subheading

Also to all of you tourist trap gelato places that are just intimidatingto walk into do you actually think you will ever get return customers

charging a $1 an oz. You sure wont get locals!

I studied my competition the big commercial players from the national players, tothe regional, as well as the local guys!

Rita's never moved to the far south of Florida although they now have over 600 stores. Theircompany started in 1984 opened their 2nd store in 87 and franchised in 89! Talk about some

quick growth. Jeremiah's started in 96 and now has over 14 stores throughout CentralFlorida. They would be our closest and most direct competitor, but one problem have had

their stuff and our flavors blow theirs out the water. I Nod my hat to you Rita's

and Jeremiah's butunfortunately you waited alittle to long to expand into

South Florida!

Page 9: Jodi Tillman (1)

BARRIERS OF ENTRYThe machinery to get into the business can be expensive, often in the 10-40k rangebrand new under warranty depending on size.

Many aspiring Italian Iceaficionados,Ultimately decide it would becheaper/safer to purchase their product from awholesaler or distributor but at what cost??

Here is the cost absolutely no Italian Ice distributor/wholesaler can promise youquality. Italian Ice is a lot more gentle than Ice cream. Ice cream has a lot of fat in itand can handle deep freeze's often way into the negatives. However, Italian ice is notthat kind of product. Italian ice is much more delicate and requires carefulconsideration when traveling! My belief is that it is best for each store to have at leasone machine on sight, so that it can make its ice fresh daily. Your customers willthank you for the difference in quality! Also wholesalers and distributors often put inproduct stabilizers to make sure their ice's will make it on long trips, ultimatelysacrificing even more taste along the way.

Ice cream is much heavier and easier to work with. It is much easier to make abad tasting Ice cream taste good to someone because of the comforting fatcontent. Italian Ice is bare bones, its light yet refreshing. It can taste mediocreor its can taste like nectar for the gods.

"A very odd &distinct factor thatseperates us from the rest

she was born with extra tastebuds, its arare and odd biological find. Luckily its

often found in women"

Page 10: Jodi Tillman (1)

2015 2016 2017 2018 2019

Revenue

Expenses

Net

$250,000 $400,000 $575,000 $775,000 $1,000,000

$250,000 $270,000 $350,000 $400,000$310,000

$0

Break Even$130,000

profitable$165,000 $425,000 $600,000

FinancialForecast (Actual Sales) (Post Funding)

Page 11: Jodi Tillman (1)

Use ofProceeds

Jodi's Italian Ice/ Wynwood IceCream Company would use themoney to A) either to complete thebuildout of the 1220 NormandyDrive Miami Beach store B) Use the money to quicklymove into one of several readyspaces in Wynwood that wehave been offered. B)wouldprobably more than likely bethe faster route as we havealready found property turnkey ready for us to move in andsublet. We would then returnour focus on Normandy whenour other 3 stores are open andwe have more capital coming in

Capital would allow us to get back in thegame!!! Our CRASH COURSE of FLORIDAbuilding codes is so immense at this point

nothing can stop us now! Might as welltake up part time job at the bulding

department.lol

HAVE THOUSANDS OF SWEETTHOOTHED MIAMIANS WAITING ON

OUR OPENING WHEREVER THATMAY BE WYNWOOD OR

NORMANDY!!

CONTINUE TO DEVELOP WILD &TANTALIZING FLAVORS PEOPLE GO

CRAZY FOR!!!

Page 12: Jodi Tillman (1)

A) Estimates for buildout on Normandy store are 17-25kwith a 1-3week completion forecast depending on the contractor

B) Subletting space within Wynwood, in anexisting popular restaurant would range from 5-

1ok. Opening and operating one week or less!

Any money remaining afterproject A) or B) would be used for

signage and working capital

CAPITAL

Need $35,000 for 30% equitywhy so much equity for so little? In our 2 year compa1y this has been the biggest

obstacle we as a family have had to endure!! Want to give the investor skin in thegame for seeing the potential we as a family have in dominating this marketplace!!Also we have limited collateral at the moment to secure the investment as we havesold a couple machines to get thru this rough patch and all of our stores are leased

Page 13: Jodi Tillman (1)

Jodi TillmanCo-owner

[email protected]

(219)678-2018(219)794-5750

1220 Normandy DriveMiami Beach, FL