View
217
Download
2
Category
Preview:
Citation preview
les enphants co., ltd麗嬰房股份有限公司
2009.2.26
Group highlight
Our advantages
Financial review
Agenda
11
22
33
44
2009 outlook55
Business model
Established in 1971 in Taipei, with retailing operation in Taiwan,China, Indonesia, Singapore and Thailand.
Group turnover is around US$180 millions in 2008.
With around 4,500 employees and 1,600 sales outlets in thisregion.
A public listed company in Taiwan since 1997.
Specialized at designing,sourcing, retailing and wholesaling of babyapparel and articles.
Group Highlight
Areas Where We Operate and year of establishment
Country No. of Outlets No. of Employees Year of Establishment
Taiwan 274 955 1971
Tailand 46 106 1989
Indonesia 90 201 1991
China 1,196 3,249 1993
Singapore 35 77 1999
Total 1,641 4,588
Updated to Dec. 2008
Business model22
Business model - 1
We run multiple brands of baby apparel and accessories shops at high street and shopping mall.
We also run independent brand counters in departmentstore .
Type of business
‧les enphants
Target age group
‧ 0~ 6
Territory
Taiwan, China , Asean
Taiwan
Taiwan
Business model - 2
N0 of stores
11
61
1,205
multi brand store
‧ 0~ 6
‧ 6~12
‧plus
‧open for kids
Multi-brand management
Let’s Play!
Type of business Territory
Taiwan
independent brand counter in department store
Taiwan
Taiwan
Taiwan
China
China
China
China
Business model - 3
N0 of stores
27
13
22
6
129
11
83
80
nike kids Counter
Single brand management
adidas kids Counter
Single brand management
Catimini Counter in Taipei 101
Barbie Counter
Shanghai
Financial review33
Sales split by country 2008draft
Year
Area Sales %
Taiwan 2,333,863 38.5%
China 3,460,715 57.1%
Thai-LE+M 127,045 2.1%
Ind-LE 34,850 0.6%
Ind-M 37,581 0.6%
Singapore 64,148 1.1%
TOTAL 6,058,202 100.0%
2008
Sales % by BU-2008
57.1%
38.5%
2.1%
0.6%0.6%1.1%
Taiwan
China
Thai-LE+M
Ind-LE
Ind-M
Singapore
Currency : NTD'000
Sales growth rate by country 2008draft
Our advantages44
Advantage of les enphants
Clearly No.1 position in the baby apparel /articles retailing market,both in China and Taiwan
• Strong growth momentum in the China market.
• Many opportunities to leverage our strength tothe other babies children related business.
Advantage of les enphants
• In depth knowledge of baby/kids’ apparelretailing business in this region.
• Efficient logistic, IT ,finance,sourcing anddesign support.
2009 outlook55
Taiwan
• Sales turnover remains flat
• Controlling of expense and reduce of cost
• Protecting bottom line
• Stabilizing and upgrade design/sourcing operation.
• Inventory control
09 outlook
China
• Estimate still having 30% + turnover growth
• Expansion of franchise operation
• Strengthen wholesale network
• Upgrade logistic capability
• Seeking for M&A , joint venture opportunity
• Preparation of private placement in 2010
09 outlook
Asean
•Start to make marginal profit
•Improving current store performance.
09 outlook
To be the largest and most famous
baby specialty chain store
in Great China and ASEAN
vision
Thank you !
Recommended