Mb uni dccf-social media october 2012-1ppt

SocialMediaWorkshop

JoanneSweeney‐Burke&AodhÓ’FearraighWednesday24thOctober2012

CourseObjectives

Givingyouagreaterunderstandingofsocialmedia TeachingyouskillstomanageFacebookandTwitter Enablingyouindigitalstory‐telling Understanding“ContentisKing” Devisingasocialmediastrategyforyourorganisation

SocialMediaNetworkingSites

Facebook Twitter LinkedIn Blogs YouTube Flickr Pinterest Google+

SocialMediaLandscapeinIreland

TheNewRulesofMarketing&PRBeforethewebcamealongtherewereonlytwowaystoget

noticed:1. Buyexpensiveadvertising2. Begthemediatotellyourstory

Nowwehavebetteroptions!Simply:publishinginterestingcontentonthewebthatyour

buyerswanttoconsume.

It’sallaboutdevelopingrelationships,havingatwo­wayconversationandengagingwithanaudiencerelevanttoyou,yourbusinessoryourorganisation.

WhyOrganisationsUseIt

•Findnewcustomersleadsorcontacts•Findcollaborative/strategicpartners•Tellyourstory•Promoteyourproductorservice•Getaloyalfollowing•Recruitstaff/potentialvolunteers•Promoteyourorganisationasacommunityleader•Buildyournetwork•OnlinePR

WritingfortheSocialWeb StateabeneLit

Provokeaquestion

Offerusefulinformation

Answeraquestion

Beawareof‘abovethefold’

Writeforyourreaders

FacebookMarketing

FacebookisasocialnetworkserviceandwebsitelaunchedinFebruary2004.

­Wikipedia

Facebook is the no 1 Social Network in the worldwith 1 billion users!

-You can hook up with friends/family- Share news and information

- Instant Message- Upload and share photos

- Invite people to events / parties- Find offers and information about local/global businesses

HowtoSetupaFacebookPage

Youmusthaveapersonalpro:ileGoto:www.facebook.com/pagesSelect:‘CreateaPage’

Are you on Facebook?

Select ‘Company, organisation or institution’

Fill in the necessary details

AddaproLilepicture(avatar)

Add a description about your organisationand the web address.

Choose a unique web address for yourorganisation.

You can skip this step for the moment and inthe future you have the option to create a

Facebook advertising campaign.

You now have an admin panel. Fromher you can see all interactions with

your page. You can see anynotifications, messages, new likes and

insights about your activity.

Add Add a cover photo to your page.

Here you can create a ‘Status,’upload photos and videos andcreate events and milestones

To edit your page Click ‘Edit Page’ at the top. Hereyou can change all your settings. Add

administrators who can also edit the page, createposts and upload information. You can change

your Avatar (Profile Picture.) And have access toapps, insights and features to your page.

To build your Facebook audience you canbegin by inviting email contacts, inviting your

personal friends to ‘Like’ the page, to share thepage onto your personal page and to create an

advert to promote your organisation.

FacebookTips ProLilesareforpeople Pagesareforbusiness Selectapermanentnameandcategory Youcanonlychangebusinesspagenameifunder100LIKES Usethe‘info’tabforcompanydetails Customiseyoururle.g.facebook.com/mediabox Promoteyourpage‐freshandrichcontent‐exclusive

news,photos,video,links,sharing,interactions. Measureengagementwithinsights‐comments,LIKES,

posts AddFBML(facebookmark‐uplanguage)‐youneeda

developertocustomisetabs Groups‐maxmessagingto5,000people ChooseyourLandingPage‐wall,info,events,promotion Crosspromotecontentonotherplatforms

BeneLitsofFacebookPages

VisibilityintheSearchEngines

AddingRichMulti‐MediaContent

SharestatusupdatesinFan’sNewsFeeds

AddingEvents,Reviews,Discussionstoyourtabs

AstabshavespeciaicURL’syoucanuseaslandingpages

Unlimitednumberoffans

PersonalProLileVBusinessPage•TheRules:It’sagainstFacebooktermstouseaproaileforabusiness.(Ref:PaddyPower&RecruitmentIrelandcasestudies)

•SEO:Fanpagesareindexedbysearchengines.Proailesarenot.

•BuildyourFollowing:FanPagescanhaveanunlimitednumberoffans.Proailesareltd.Personalproailesmaxis5,000.

•MultipleBrandPlatforms:Youcanhavemultiplefanpages,butonlyonepersonalproaile.

•Features:Morefeaturesforbusinessonabusinesspage

*Goodnews:youcannowchangeyourpersonalpagetoabusinesspage(butitisapermanentaction!)

ChangingaPersonalProLiletoaBusinessPage

HowdoIknowifIhaveaPersonalProLileoraBusinessPage?

‐ simply,youcansendandaccept“friendrequests”;businesspagesonlyhave“Likes”

SecretsofFacebookPosting• Findyourrhythm‐howoftentopostandwhattosay‐itmust

realectyourbusinessproductorservice• Findyourauthenticvoice‐behuman,bereal,beconversational.

Sharevideosofyourcompany,photosofyou,stafforproduct,clients

• SetAsideTime­Makefacebookpartofyourmarketingstrategyandsetasidetimedaily‐tocheckfornotiaications,comments,likes&topost‐timeisrelativetoeachindividualbusinessororganisationbut5‐20minutesdailyisagoodruleofthumb

• ShareNews&ExclusiveContent‐nowgiveyourfollowersareasontoLIKEyourpageandtokeepthemengaged

• EncourageFanParticipation‐funandengagingcallstoactionwhichencourageparticipatione.g.askquestions,askforopinions,sharepoststhatyoulove.Allowfanstopostdirectlytoyourwallwithquestions,feedbackandcompliments.

SecretsofFacebookPosting• RewardyourFans­ postspecialoffersjustforyour

facebookfanse.g.discountcodes&exclusivesonnewproducts.Orusea“____“thatcanonlyberedeemedinyourstore.

• MarketyourFacebookPage‐promoteyourfacebookpageonyourwebsite(plug‐insandlogo),ezine,newsletter,pressads,radioads,pointofsalematerial,emailsignature,businesscards,brochures,menusetc.

• LandingPage‐thisencouragesvisitorstoLikeyourpage.Youneedadeveloper/designertodothis.

• Partnerships‐Partnerwithotherbrandsorlocalorganisationstocreateco‐promotionsandencourageviralsharingwithincentives

SecretsofFacebookPosting

• ExpandtheReachofYourPosts‐WhenyoumentionapersonororganizationyouareconnectedtoinapostonFacebook,typethe@symbol,begintypingthename,andthenchoosethemfromthedropdownmenu.YourpostwillautomaticallyposttotheirWall.

• UsePlug­InsonyourWebsite‐InstallaLikeboxonyourhomepageandalinkonyournewslettersandemailstodrivepeopletoyourFacebookPage.

EngagingContentExamples…

EngagingContentExamples…

EngagingContentExamples…

EngagingContentExamples…

FacebookFeaturesforBusiness Avatar­thisisyourproailepicturehttp://www.facebook.com/mediabox

CustomisedTabs‐tabstosuityourbusinessIncludeFBMLtocodeyourowntabsNeedsomedeveloperhelphereExample:http://www.facebook.com/FotaIslandResort?sk=app_4949752878

Competitions/Promotions‐offers,giveawaysReviewthenewrulesinyourhandbookExample:http://www.facebook.com/JellyBeanFactory?sk=app_95936962634

Check­In‐peoplecantagthemselvesatyourbusinessWithFacebookPlaces Polls‐startapollandgetfeedbackonaproduct/issueExample:http://www.facebook.com/maltesersireland?sk=app_20678178440

FacebookFeaturesforBusinessJoinmyList‐invitepeopletojoinyourmailinglistTosetyourdefaultlandingpagefollowthestepsbelow:1.Gotoyourpage2.ClicktheEditPagelinkunderyourproailepicture3.ClicktheManagePermissionslinkontheleft4.Then,selectatabfromthedropdownlabeled“DefaultLandingPage”NowwheneversomeonegoestoyourpagetheywillbeaskedtojoinyourmailinglistTheymaythennavigatetoyourwalloranyofyourothertabs.Example: http://www.facebook.com/mediabox?sk=app_141428856257

Deals‐includeyourbusinessoffersonfacebookdealsSeeguideforbusinesshttp://www.facebook.com/deals/business/ Notes‐publishpressreleasesorlongerpostshereExample:http://www.facebook.com/note.php?note_id=10150604243175057

LandingPages‐developanengaginglandingpageusingFBMLExample:http://www.facebook.com/GleniskOrganic

Links‐Linktoyourwebsite,interestingnewsbitsExample:http://www.facebook.com/mediabox?sk=app_2309869772

SendUpdatestoFans­postregularlyDiscussions­startadiscussionanengageandaudienceExample:http://www.facebook.com/topic.php?uid=108968472464808&topic=302

Video‐uploadyourownvideosorthoseyoulikeExample:http://www.facebook.com/mediabox?sk=app_2392950137

Photos­uploadyourphotosandtagpeopleorpageshttp://www.facebook.com/media/set/?set=a.441750263306.242306.30579635336

YouTube‐embedyouryoutubechannelExample:http://www.facebook.com/mediabox?sk=app_136005869798458

Events‐createaneventandsendinvitationstoyourfansExample:

FacebookFeaturesforBusiness

FacebookPromotionGuidelineshttp://www.facebook.com/promotions_guidelines.php

PromotionsonFacebookmustbeadministeredwithinAppsonFacebook.com,eitheronaCanvasPageoranapponaPageTab.

PromotionsonFacebookmustincludethefollowing:a.AcompletereleaseofFacebookbyeachentrantorparticipant.b.Acknowledgmentthatthepromotionisinnowaysponsored,endorsedoradministeredby,orassociatedwith,Facebook.c.Disclosurethattheparticipantisprovidinginformationto[discloserecipient(s)ofinformation]andnottoFacebook.

YoumustnotuseFacebookfeaturesorfunctionalityasapromotion’sregistrationorentrymechanism.Forexample,theactoflikingaPageorcheckingintoaPlacecannotautomaticallyregisterorenterapromotionparticipant.

YoumustnotconditionregistrationorentryupontheusertakinganyactionusinganyFacebookfeaturesorfunctionalityotherthanlikingaPage,checkingintoaPlace,orconnectingtoyourapp.Forexample,youmustnotconditionregistrationorentryupontheuserlikingaWallpost,orcommentingoruploadingaphotoonaWall.

YoumustnotuseFacebookfeaturesorfunctionality,suchastheLikebutton,asavotingmechanismforapromotion.

YoumustnotnotifywinnersthroughFacebook,suchasthroughFacebookmessages,chat,orpostsonproailesorPages.

YoumaynotuseFacebook’sname,trademarks,tradenames,copyrights,oranyotherintellectualpropertyinconnectionwithapromotionormentionFacebookintherulesormaterialsrelatingtothepromotion,exceptasneededtofulaillyourobligationsunderSection2.

Deainitions:a.By“administration”wemeantheoperationofanyelementofthepromotion,suchascollectingentries,conductingadrawing,judgingentries,ornotifyingwinners.b.By“communication”wemeanpromoting,advertisingorreferencingapromotioninanywayonFacebook,e.g.,inads,onaPage,orinaWallpost.c.By“contest”or“competition”wemeanapromotionthatincludesaprizeofmonetaryvalueandawinnerdeterminedonthebasisofskill(i.e.,throughjudgingbasedonspeciaiccriteria).d.By“sweepstakes”wemeanapromotionthatincludesaprizeofmonetaryvalueandawinnerselectedonthebasisofchance.

AccessAudienceInsights

AccessAudienceInsights

FacebookTips

NewtoFacebook:1. Willyouhaveapersonalproaile?2. Willyouexploreapps,ads,groupsorpages?3. WhatwillyoutrackintermsofROI?4. Whenwillyougetstarted?

AlreadyonFacebook:1. Whatwillyoukeepthesame?2. Whatwillyouchange?3. Whatwillyoudomoreorlessof?4. HowcanyouproactivelyimprovetheROI?

TwitterMarketing

Twitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users' messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe user's profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users' tweets—this is known asfollowing and subscribers are known as followers.

- Wikipedia

HowtoSetupaTwitterPage

• Go to: www. twitter.com/signup• Fill in necessary details• Add a profile picture (avatar)• Populate your page and start following friends/businesses

WhyTwitterforBusiness?

• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)

TheABC’sofTwitter@yourname=apublicmessagetooraboutthisperson#=hashtag;helpsyousearchandcategorisepostsonatopicTofollow=subscribetotheirmessagesTweeple=peopleonTwitterYourTwitterHandle=yourTwitternamee.g.@jsmediaboxATweet=anindividualmessageADM=adirect/privatemessageontwitter.YoucanonlysendthisiftheotherpersonfollowsyouRT/Re­Tweet:=repostingamessagefromsomeoneelseonTwitterandattributingthemforthecontentTrendingTopics=mostdiscussedtermsofthemoment

FindingFollowers

LookforpeopleyouknowLookatotherpeople’sproailes‐explorelistsParticipatee.g.#followfriday#ffHoldcompetitionsandprovidespecialoffersBeworthyofbeingtalkedabout‐RT(retweet_Addmulti‐mediae.g.video,links,photosAskandrespondtoquestions‐jointheconversationAddyourproailetoyoursiteandothermarketingmaterial‐onlineandofalinee.g.emailsignature,businesscardsUsedirectoriese.g.twellow.com,mrtweet.com,wefollow.comAddtoyourwebpage/blog

ConnectingwithCustomers

ListentofeedbackFollowpeoplebackEngageinsurveysMonitorwhatgetsre‐tweetedandnumberofviewsAnswerquestionsWatchwhofollowsandunfollowsyouandwhenKeepyourtweets“onbrand”Offervalueandeven“Twitteronly”offersRespondincontext‐don’tstalkorhijacktrendingtopicsorhashtags

Don’tspamGiverecognitionandthankforre‐tweetsStickto140charactersFollowpeoplewhofollowyouMindyourlanguageDon’t“hardsell”‐pitchDon’tjustpromoteonyourownsiteBepersonalBuildrelationships

TwitterEtiquette

TwitterTipsRegisteryourbrandnameKeepyournameconsistentovermultipleplatformsMakeyourhandlememorableListentotheconversationwww.search.twitter.comCustomiseyourproaileandTwitterlandingpageStarttweetingbeforeconnectingBecomeavaluableresourceDon’tover‐promote‐buildrelationshipsairstShowcaseothersUsebitly.comtoshortenlinksTherearenorulespeoplehavepersonalpreferencesRememberwhatyoutweetisindexedinsearchenginesConsiderDMsforprivacy

MeasuringTwitterSuccess

HowdoyoumeasureifyouarebeingeffectiveonTwitterornot?

Herearesometipsonhowtogaugewhetheranybodyispayingattentiontowhatyouaresayingornot.

•MeasurehowmanytimespeoplehaveRetweetedyourtweets•Measurehowmany@mentions/repliesyouhavereceived•MeasurehowmanyListsyouhavebeenaddedto•Measurehowmuchtrafaicyoursitehasreceivedbasedonyourtweetswithlinkstoyourwebsite•Measureyournumberoffollowers

TwitterTips

NewtoTwitter:Whowillberesponsible?Whatwillyoutweetabout?WhatwillyourtrackintermsofROI?Whenwillyougetstarted?

AlreadyonTwitter:Whatwillyoukeepthesame?Whatwillyouchange?Whatwillyoudomoreorlessof?HowcanyouproactivelypromoteROI?

TwitterProLileCompleteyourproailefullyAvatarDescriptorLinktoyourwebsiteTwitterHandle

TrendingTopics

ImproveCustomerService

EncourageOtherFollowers­#ff

CaseStudies

CaseStudies

CaseStudies

CaseStudies

CaseStudies

LinkedIn is a business­oriented social networking site.Founded inDecember2002and launched inMay2003, it ismainly used for professional networking.As of 2November2010 (2010 ­11­02), LinkedIn had more than 80millionregistered users, spanning more than 200 countries andterritoriesworldwide.

­Wikipedia

HowtoSetupaLinkedInPage

• Go to: www.linkedin.com/reg/join?trk=hb_join• Fill in necessary details• Add a profile picture (avatar)• Populate your page and add connections

• Manage the your public professional profile• Reach potential clients, service providers and subjectexperts• Create and collaborate on projects, gather and sharedata• Be found for business opportunities and find potentialpartners• Gain new insights from discussions with like-mindedbusinesses• Discover inside connections that can help land jobs &close deals• Post and distribute job listings to find the best talent foryour company

WhyLinkedInforBusiness

LinkedInTips

CreateaprofessionalproaileBuildandnurtureyournetworkJoingroupsorcreateyourownSearchforpeopleandcompaniesGiveendorsementsSeekendorsementsUsestatusupdatesCreateyourcompanyproaileAskandanswerquestionsAddapplicationstoyourproailee.g.resumeapp,exportyourLinkedInconnectionstoexcelPromoteyourevents

MeasuringLinkedInConnections

UpgradeyourAccount

CaseStudy

BusinessBloggingWhatisit?

"Ablogisawebpagemadeupofusuallyshort,frequentlyupdatedpoststhatarearrangedchronologically­likeawhat'snewpageora

journal."

ThetermisactuallyweblogscoinedbyJornBargerin1997.

A blog is a type of website or part of awebsite. Blogs are usually maintained by anindividual with regular entries ofcommentary, descriptions of events, orother material such as graphics or video.-

Wikipedia

BusinessBloggingWhyblog?

TopresentamorehumanfaceTobuildacommunityaroundabrandToprovideexpertadviceinasector/subjectToimprovevisibilityinsearchenginesToprovideregularnewsandupdatesfromyourbusinessTomanageyourbusinessreputationonlineToenablecustomersprovidefeedbackonproductsandservicesTomanagecontentTopublishandsharerichcontente.g.video,links,photos

BlogCaseStudies

Gardening:http://blog.doneganlandscaping.com/

Food:http://www.donalskehan.com/

Political:http://www.Politico.ie

SocialMedia:http://www.krishnade.com/blog/

SettingupaBusinessBlogChooseyoursoftware‐blogger.com‐freehostedservice‐wordpress.com‐freehostedservice‐typepad.com‐paidforhostedservice‐wordpress.org‐freeselfhosted

Chooseyourtopic/themeCustomiseyourblogdesignPromoteit‐integrateintoyourwebsite‐tweetblogposts‐postbloglinksonfacebook

BringingTrafLictoYourBlog

ListyourBlogonTechnoratiCommentonotherBlogsListyourBlogonGoogleTagyourBlogposts‐sotheycanbefoundongoogleGetlistedonablogdirectoryProducecontentforotherblogsorwebsitesPayforonlineadvertising

AreyouReadytoBlogWhoisresponsibleinyourbusiness/organisationAlignitwithyourcorporatebrandIntegrateitintoyourmarketingplanEngagekeystakeholdersinyoursectorCreateandworkwithinyourcorporatebloggingpolicyEngagewithyouraudienceMakeiteasytonavigateCustomisethedesignMakeiteasytosubscribeBuildyourcommunityandconnecttotheblogospehereEstablishgoalsandmeasureROI

FindingBlogstoRead&Follow

http://www.technorati.comhttp://blogsearch.google.comhttp://irishblogs.iehttp://www.irishblogs.comhttp://www.irishblogsdirectory.comhttp://planet.journals.iehttp://www.blogarama.com

Alsoreference2011IrishBlogAwards

OnlineVideo/AudioWhatisaPodcast?

A“podcast”isabuzzwordtodescribeaverysimpleconcept:anaudioorvideo:ileavailableontheInternetforyoutolistentoand/orwatch.Apodcastcanalsorefertoaseriesoftheseaudioorvideo:iles(similartohowaTVorradio“show”canbeaseriesofshowsorjustoneshow).Whenusingtheword“podcast”,mostpeoplerefertotheentireseriesandnotjustoneaudioorvideo:ile.”

­podcast.com

OnlineVideo/Audio

WhyPodcast?

BeathoughtleaderinyoursectorLeadgeneration‐customerenquiries,salesleadsDelivertrainingprogrammes/tutorialsonlinePromoteeventsRecordyoureventsInternalcommunicationsRecruitmentCustomerservice

OnlineVideo/Audio

YouTube is a video­sharing website on whichuserscanupload,share,andviewvideos.

­Wikipedia

• Go to: www.youtube.com/create_account• Fill in necessary details• Add a profile picture (avatar)• Setup a channel and start uploading content

SetupaYouTubeAccount

CaseStudy­MediaBoxFM

CaseStudy­MediaBoxOnlineAD

PodcastEquipment

KodakZi8

PodcastEquipment

FlipVideoCamera

PodcastEquipment

MicrophoneMicrophoneCoverMemoryCardTripodTri‐pod/uni‐podQuickTimePro/WindowsMediaPlayer

Set Goals: e.g.I want to increase awareness of my company by drivingbrand reputation; I want to secure x no. of attendees to my event viasocial media)

Implement: Decide on a timeframe for the campaign? Be realistic. Decideon the communication channels; have a different conversation on each;be visual; have a voice; have exceptional and engaging content.

Measure: Are people listening? What are they saying? What are thenumber of enquiries? Any sales? Is the phone ringing more than before?Is there better WOM? What has happened to your brand reputation?

Evaluate: Were your goals met? If not, what can you say is different nowthan before?

TheReturnonInvestment(ROI)

• Search Engine Results and Visibility• Website Traffic and Time on Site• Creating a Community of Brand Ambassadors• Customer Service & Loyalty• Sales and Word of Mouth Referrals• Increased Productivity• Reduced Overheads• Product/Brand Awareness• Reputation Management• New Strategic Alliances• Research & Consumer Insights• Innovation & New Product Development• Global Reach

ROIShouldDeliver

• Blogs ⇒ Google Alerts, Yahoo Alerts• Comments ⇒ Backtype• Message Boards ⇒ Board Reader, BoardTracker• Twitter ⇒ TweetBeep, TwitterSearch• Social Bookmarking ⇒ StumbleUpon, Digg, Reddit,Delicious• Social Media Search Engine ⇒ SocialMention, Serph,Keotag• Multi-Media Search ⇒ You Tube, Flickr• Website Traffic ⇒ Google Analytics, Quantcast, Alexa,Compete• Blog Traffic & Backlinks ⇒ Technorati, BlogPulse• Overview ⇒ Google Alerts, Google Trends, NetVibes

SocialMediaMonitoringTools

HandlingFeedbackOr in other words - managing your business reputation online!

HandlingFeedbackTips1. Deainethefeedback‐wellthoughtout,rushed,faircommentaryor

emotionalrant2. Deainewherethecommentsarecomingfrom‐badcustomer

service,irateclient,unhappysupplieretc3. Ifgenuineandpostedinaprofessionalmanner‐respond

immediately4. Ifaggressive,emotional,negative,irrational‐leaveitalone‐

maybejust‐“thankyouforyourpost/comment5. RememberyourfollowersseethissomindyourPs&Qs‐stayen

message6. Don’tgetpersonal7. Astrategyofsilenceisnotrecommended

SocialMediaUsePolicy

Ask yourself the following questions

•Whoisresponsiblein‐house?•Whatistheobjectivesofsocialmediaforyourbusiness/organisation?• Will staff online reputation affect yourbusiness?• Do you need to discuss online brandreputation generally?• Client confidentiality

ExamplesofSocialMediaPolicies

BBCPersonalUseofSocialNetworkingSiteshttp://snipurl.com/bbcguidelines

OgilvyBloggerOutreachPolicyhttp://snipurl.com/ogilvybloggeroutreach

OracleSocialMediaParticipationPolicyhttp://snipurl.com/suncommunityguidelines

CocaColaSocialMediaPolicy\http://snipurl.com/cocacolasocial

AdditionalResourceshttp://snipurl.com/socialmediapolicies

GeneratingContent/Campaigns

Thought Leadership…

•ContentCalendar•eBooks•EmailNewsletters•Podcasts•Webinars•Vodcasts•WhitePaper•Surveys&Reports•BlogsPosts

FacebookAds

Title:upto25charactersincludingspacesCopy:upto135charactersincludingspacesPhotoorimage:110pixels(w)x80pixels(h)TargetyourAudience:age,location,interests,genderSetyourdailybudgetandscheduleHaveastrongcalltoactionEnsurethereisaspeciaiclandingpageEvaluateyourcampaignandreaineitTestengagementadshttp://snipurl.com/abengage

LinkingYourPages

FacebooktoTwitterwww.facebook.com/twitter

FacebooktoWebsitePostStatusUpdate,copyLinkintoLinkField

TwittertoFacebookwww.twitter.com/facebook

TwittertoWebsite–usebitly.comtoshortenurls

TwittertoBlog–usebitly.comtoshortenurls

YouTubetoFacebook/Blog/Twitter–ClickShareandchooseyoursocialmediaplatformYouTubetoWebsite–copy&PasteEmdedCode

SocialMediaCaseStudy

Don’tEngageinSocialMediaifYouareNotPreparedtoListentotheConversation.OtherwiseyouwillTindyour

businessinthedock!

YourSocialMediaStrategy

ThankYou!

Evaluation&Feedback