Social Media’s Role in Campus Safety: What, Why, and What Now?

AlertstoThreatsSharedSociallyBringingthedigitalconversa5onintoyoursafetyopera5ons

The National Center for Campus Public Safety

Dr.GaryJ.Margolis•  Founder&CEO,SocialSen5nel,Inc.

•  Co-Founder&Director,MargolisHealy

•  FormerPoliceChief,UniversityofVermont

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The National Center for Campus Public Safety 3

LearningObjec5ves•  Understand the difference between monitoring social

media and receiving alerts to threats shared publicly;

•  Iden5fywhatyoucandotobalancepublicsafetywiththerightsofindividualstospeak,gather,andprotest;and

•  FlagtheemployeetrainingandproceduralissuesyourOpera5ngProceduresmustaddresswhenincorpora5ngalertstothreatsintoyourpublicsafetyprogram

The National Center for Campus Public Safety 4

ConsiderThis…

Withrespecttothedigitalconversa5on,whatisourcampusdoingtobalancetheinherentrightofourcommunitytoasafeenvironmentwiththerightsandexpecta5onsofsocialmediausers?

The National Center for Campus Public Safety 5

SocialListeningHasEvolved

The National Center for Campus Public Safety 6

WhyMonitoringDOESN’TWork

•  Itisinefficient

•  Yourteammightemployinconsistentsearchstrategiesortargetindividuals

• Doyouhavestafftositinfrontofacomputersi_ingthroughposts?

• Doesyourcommunitywanttobemonitored?Underwhatcircumstances?

The National Center for Campus Public Safety 7

IssuesRaisedbytheACLU•  Targe5ngandSurveillingindividualsorgroups(viageoorhashtags)

•  Inconsistentproceduresandac5ons

•  U5lizingaservicewithoutdocumentedOpera5ngProcedures

•  Lackofcommunitytransparency

•  Noplanorprocedureforoversight

The National Center for Campus Public Safety 8

WhatDOESWork•  Targe5ngthreats(vialinguis5candbehavioralsearches)

•  Receivingalerts(causeisalreadyestablishedvssearching)

•  Leveragingexpertsinbehaviorallinguis5cs

•  Gefngbeyondthegeofence

•  Communitytransparency

•  DocumentedOpera5ngProcedures

The National Center for Campus Public Safety 9

UniqueFeatures•  Local+™

AbilitytoIDlocallyrelevantthreatsfromglobalcontentwithouttarge5ngindividuals

•  Sen5nelSearch™LibraryLeveragingrefinedkeywordsandbehavioralkeyphrasesdevelopedbysafetyandlinguis5csexperts

•  Educa5onandSafetyFocusWearecampussafetyandsecurityexperts

The National Center for Campus Public Safety 10

HowitWorks

Publiclyavailablesocialmediapostsscannedforthreats

RMapusedtoIDlocallyrelevantcontent(Local+,Geotags,previoustrendsandac5ons,etc.)

EndUserfollowsexis5ngOpera5ngProcedurestoassessandaddressthreat

AlertCentralmodulesendsalertsofimminentthreattodesignatedofficialsforreview

The National Center for Campus Public Safety 11

The National Center for Campus Public Safety 12

QUESTIONSABOUTALERTS?

The National Center for Campus Public Safety 13

YouNeedOpera5ngProcedures!

• DefineuserrolesandpermissionsattheUSERlevel

•  SpecifyhowthesystemCANandCAN’Tbeused

•  Iden3fyaclearchainofcommandandimplementanoversightprocess

• Documentboundariesplacedaroundscans

• AlignhowyouwillhandlealertswithyourcurrentOpera5ngProcedures

• Performanddocumentannualtraining

• Documentwhoisauthorizedtousethesystem

www.margolishealy.com www.nccpsafety.org info@nccpsafety.org

1.866.817.5817 www.bja.gov

The National Center for Campus Public Safety

SOCIAL SENTINEL, INC.

www.socialsentinel.com

802-861-1375

gmargolis@socialsentinel.com

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