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Change management _ Face with PAIN make it FUN
Kateryna AnastasovaProject Manager
DataArt katerina.anastasova@dataart.co
m skype: anastasova.katerina
❏ Build team from 2 to 20 people during 6 month ❏ Team support to overcome crisis due to leaders change (50
people in the team)❏ Process set up for composite organization, game dev ❏ Implementation of changes to development team work
process
What about changes?
❏ Management team and model change in a parallel with team growth in 1.5 times
Models and Principles
Resistance to change
People invested in current ways of working
Possible of more, less, different, no work
Fear of losing relation
+ People are not acknowledged by smth can be different
● Expect it, welcome it, respect it,
acknowledge it
● Learn the other side’s story
● Clarify the resistance
● Solve the problem
● Confirm the answer
VS Steps for dealing with it
Lusory attitude = a game-like attitude - player follow rules and do it valutarily
Pre-lusory Goal =objective of the game
Constitutive rules = rules those make activity to game
Games
the use of game elements and game design techniques in NON-Game contexts to digitally engage and motivate people to achieve their goals
Gamification
Serious Games
1. External (for firm)❏ Marketing❏ Sales❏ Customer Engagement
2. Internal (in your company)❏ HR❏ Productivity enhancement❏ Crowdsourcing
3. Behaviour change❏ Wealth and wellness❏ Sustainability❏ Personal finance
What kind it can be and where to apply?
http://blog.yuju.pe/
Motivation 1.0Hunger & Thirst
Motivation 2.0
Carrot & Sticks
Motivation 3.0
Motivation 3.0
+ Relatedness
When DOES and DOES NOT work
Creativity
Task is to make something new
Financial demand is satisfied
Algorithmic
Task input/ output and steps are defined
Describe your players
Change management _ Face with PAIN make it FUN
Kateryna AnastasovaProject Manager
DataArt katerina.anastasova@dataart.co
m skype: anastasova.katerina
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