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Lean Startup is all about learning. You should focus on learning and outsource or forget others.
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Better Way to Run Your Lean Startup
이의정 Dano Lee
CEO & FOUNDER
dano@adfresca.com
@nextofsearch
What is a Startup?
Problem Solution
Development Methodology
we do know the problem and the solution
Waterfall
Waterfall
Waterfall
Problem Solution
Waterfall
Known Known
we understand the problem while the solution is unknown.
Agile Development
Agile Development
Agile Development
Problem Solution
Known
Agile Development
In real world,both the problem and the solution are unknown
to startups.
Lean Startup
가설만 있을 뿐가설은 반드시 실험으로 검증하라실험은 full version으로 하는 게 아니다MVP (Minimum Viable Product)
우린 아무것도 모른다.
Lean Startup
Methodology Problem Known? Solution Known?
Waterfall Yes Yes
AgileDevelopment
Yes No
Lean Startup No No
Lean Startup
Lean Startup
Lean Startup
Problem Solution
Lean Startup
Lean Startup
Lean Startup
Lean Startup
Lean Startup
Lean is the most capital efficient way to run a business.
Lean is the never-ending process of eliminating waste.
Lean Startup
We value Working Software over Documentation
We value Working Software over Documentation
We value Learning over Working Software
We value Working Software over Documentation
We value Learning over Working Software
"The unit of progress for entrepreneurs is learning, not execution."
Eric Ries
while it is fun to build things, it’s more important to learn the right thing to build.
Kent Back
Kent Beck is an American software engineer and the creator of the Extreme Programming[1] and Test Driven Development software development methodologies, also named agile software development. Beck was one of the 17 original signatories of the Agile Manifesto in 2001. from wikipedia
Lean Startup
• Eliminate Waste. Don’t waste a bunch of time building something that no one might want.
• Create Knowledge. Lean startups are all about learning.
• Short Iterations with a tight feedback loop to allow us to learn and adapt.
• Fail Fast! If something isn’t going to work, figure it out as soon as possible so we can move on to something that will.
Lean Startup
Technology
Technology
Low Cost Hardware and Software
Technology
Technology
Virtualization
Technology
Technology
My Story
모바일 앱 사용자들의 리텐션과 매출을 높이기 위한인-앱 마케팅 솔루션 서비스
www.adfresca.com
• 주식회사 애드프레스카
• 2012년 3월 설립
• 종업원 수: 4명
• 주요 서비스: 모바일 인-앱 마케팅 솔루션 서비스
• 주요 고객: 게임빌, 넥슨, 네오위즈게임즈, 아프리카TV 등
• 2013년 1월부터 서비스 전면 상용화
• 2012년 11월 엔젤투자 유치 (PAG&파트너스)
• 벤처기업확인 (제20130400194호)
급격한 성장방대한 양의 데이터 처리
24M 앱 설치수
517M 앱 실행수
주요 통계
글로벌 서비스226개 국가, 39개 언어 사용자
주요 통계
Name Role Experiences
이의정CEO
Sales & MarketingArchitect
Programming
EA, Director (mobile game publishing) Serial Entrepreneurs
강선구CTO
ArchitectProgramming
Main developer of ‘1Km’ mobile local SNS
Experienced Agile Team
What 2 Engineers can do
What 2 engineers should do
What 2 engineers can do
Make a choice!!
마케터
모바일 SDK
웹 서버 DB 서버
데이터 분석 서버
CDN
트랜잭션 서버
통계 서버
Hadoop Clusters
개략도
Workers
Infrastructure, Platform Database, Queue, Cache
Storage & CDN Software
Category Service Plan Remarks
PaaS Heroku
IaaS EC2
Database
Amazon RDS
Database Redis-to-goDatabase
Memcache
StorageAmazon S3
StorageAmazon CloudFront
Operation
NewRelic
OperationLogentries
OperationPingdom
Operation
MediaTemple
ProductivityPivotal Tracker
Productivity Repository HostingProductivityYammer
MarketingMailchimp
MarketingZendesk
pay-as-you-go application server
pay-as-you-go testing for now
pay-as-you-go Transaction database
paid plan count and queue
paid plan cache
pay-as-you-go data storage
pay-as-you-go CDN
paid plan application monitoring
pay-as-you-go log management
free ping over the globe
paid plan email, DNS, blog hosting
paid plan Scrum trackingpaid plan Git repository
free Internal communication
free Email marketing
paid plan customer support
What We Use Now
ScalabilityMaintenanceOperation
Choose the right tools and servicesto meet your needs
CommunicationCollaborationFocus, Focus, FocusTime > MoneyDon’t reinvent the wheelYou are a human, not a machine
Key things that you should not forget
Communication
Collaboration
Time > Money
Don’t Reinvent the Wheel
You’re a human, not a machine.
PlatformDatabase & StorageOperationProductivityMarketing
5 Must-have Tools
PlatformYour playgroundPaaS: Heroku, Engine Yard, dotCloud, etcIaaS: Amazon Web Service
5 Must-have Tools
Database & StorageFrom SQL to noSQLOn-demand service with scalabilityAmazon RDSMongoHQ, Redis-to-go, MemcacheHadoop, Big QueryAmazon S3 & Cloudfront
5 Must-have Tools
OperationYour 24/7 Service GuardMonitoring: newrelicPing: pingdomLog: LogentriesEmail, hosting, DNS: MediaTemple
5 Must-have Tools
ProductivityTick, Tock, Tick, TockTracker: Pivotal TrackerRepository: RepositoryHosting (instead of github)Communication: YammerEmail: Gmail
5 Must-have Tools
MarketingCommunicate with your customersEmail Newsletter: MailchimpCustomer Support: ZenDesk
5 Must-have Tools
Thank You!
이의정 Dano Lee
CEO & FOUNDER
dano@adfresca.com
@nextofsearch
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