Giving Institute

eTapestry is a Blackbaud Company

Jay Love

The Shifting World of the Internet and

ePhilanthropy: Looking to the Future

eTapestry is a Blackbaud Company

“We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet, and charitable giving is a logical progression.”

Paul Saffo Director of the Institute for the Future.

Photo credit: Sorin Brinzei

eTapestry is a Blackbaud Company

The Rules Still Apply

(It’s all about relationships…not technology)

eTapestry is a Blackbaud Company

Know the Difference

How To Succeed OnlineHow To Succeed Online

eTapestry is a Blackbaud Company

Gen Y

(18-27)

Gen X

(28-41)

Young Boomers

(42-51)

Older Boomers

(52-62)

Seniors

(63+)

Reading Newspapers (not online)

1.2 1.7 2.8 3.6 5.1

Reading Magazines (not online)

1.7 2.0 2.1 2.4 3.1

Playing Video Games 4.3 2.0 1.1 1.1 1.1

Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8

Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3

Watching TV10.4 11.3 12.5 13.7 14.3

Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Average Hours Spent Per Week:Source: Forrester Research 2007

eTapestry is a Blackbaud Company

Most Popular Online Activities

Number of Participants

Source: Pew Internet & American Life Project, 2005

182M

169M

157M

155M

145M

135M

22M

eTapestry is a Blackbaud Company

*Estimates provided by ePhilanthropy Foundation

Estimate 2001 = $550 millionEstimate 2002 = $1.1 BillionEstimate 2003 = $1.9 BillionEstimate 2004 = $2.62 BillionEstimate 2005 = $4.53 BillionEstimate 2006 = $8.15 BillionEstimate 2007 = 15.77 Billion

*The United States represents slightly more than ½ the Global Online Philanthropic Market

Online Giving Estimates*Online Giving Estimates*

eTapestry is a Blackbaud Company

Points to NotePoints to Note

The Internet is not just for kids anymore

The Internet is used by the educated and engaged

The Internet is not just for downloading music and fantasy football

The Internet is used by your constituents…or

someone else's

eTapestry is a Blackbaud Company

"Do one thing every daythat scares you."

– Eleanor Roosevelt

"We have a strategic plan. It's called doing things."

– Herb Kelleher

eTapestry is a Blackbaud Company

Be Like Martha or Oprah Be Like Martha or Oprah

Both are Masters of Multi-Channel Marketing!

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

Use All Your Tools

Together

Use All Your Tools

TogetherE-Mail

PrintOther Tools

An Integrated Strategy

In Person Meetings

Phone

Events

BlogsText MessagingSocial Networking Sites

Your Web Site

eTapestry is a Blackbaud Company

“There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”

Carrie Johnson, Senior Analyst Forrester Internet Research

eTapestry is a Blackbaud Company

Power Of Your Web SitePower Of Your Web Site

More than 50% said that they would NOT have taken further action if they had not first visited charity Web site

Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

eTapestry is a Blackbaud Company

A “before” and “after” example A “before” and “after” example

eTapestry is a Blackbaud Company

They’re at YOUR Web Site, K.I.S.S.

1.Can they get something?

2.Can they do something?

3.Can they give something?

Your goal – to get something from them!

eTapestry is a Blackbaud Company

Keeping it simple

Prospect Website

Gather InformationUse Email

Database

eTapestry is a Blackbaud Company

INTEGRATION is the KEY!

eTapestry is a Blackbaud Company

Example PlanSept Oct Nov. Dec

E-Newsletter 9/15 10/15 11/15 12/15

Pre Telemarketing e-mail

9/20

TM campaign starts 10/1

Year end direct mail 11/20

Year End E-Mail hits 1 and 2

12/20 / 12/28

eTapestry is a Blackbaud Company

The Message & The MediumThe Message & The Medium

Each medium has a style that works best Audiences are different Messages don’t need to be identical Try Others & Test!

eTapestry is a Blackbaud Company

Integrate Online and Offline

Appeals

Integrate Online and Offline

Appeals

Mention Benefits & Ease Of Online Contributions

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

Personalized Fundraising PagesPeer Fundraising Online

Personalized Fundraising PagesPeer Fundraising Online

eTapestry is a Blackbaud Company

Results: Personalized Event Fundraising

Results: Personalized Event Fundraising

Average volunteer sends over 30 emails One in four emails sent by a volunteer

results in a donation Average online event gift is $59 which is a

50% increase over the average off-line gift Many volunteers reach their stated FR

Goal!

eTapestry is a Blackbaud Company

Web 2.0 BuzzwordsWeb 2.0 Buzzwords

eTapestry is a Blackbaud Company

Web 1.0 refers to first generation Web-based content that was typically one-way static communication.

Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

Source: The Wall St. Journal , 2006

Online Video Use has Exploded

Online Video Use has Exploded

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

Social Networking BoomSocial Networking Boom

eTapestry is a Blackbaud Company

1,313

Friends

12,309

Friends

18,047

Friends

25,037

Friends

eTapestry is a Blackbaud Company

Widgets on Social SitesWidgets on Social Sites

eTapestry is a Blackbaud Company

PodcastsPodcasts

eTapestry is a Blackbaud Company

eTapestry is a Blackbaud Company

Wikipedia ExposureWikipedia Exposure

eTapestry is a Blackbaud Company

EpilogueEpilogue

10 Technology Resolutions for 2008

Sarah Robbins

Director of Emerging Technologies

Mediasauce

eTapestry is a Blackbaud Company

1. Set up a Gmail Account1. Set up a Gmail Account

eTapestry is a Blackbaud Company

2. Post Pics to Flickr2. Post Pics to Flickr

eTapestry is a Blackbaud Company

3. Try a Microblog3. Try a Microblog

eTapestry is a Blackbaud Company

4. Create a Google Alert 4. Create a Google Alert

eTapestry is a Blackbaud Company

5. Set Up an RSS5. Set Up an RSS

eTapestry is a Blackbaud Company

6. Share a YouTube Video6. Share a YouTube Video

eTapestry is a Blackbaud Company

7. Really Use Your Cell Phone(Send a text or a video)

7. Really Use Your Cell Phone(Send a text or a video)

eTapestry is a Blackbaud Company

8. Join a Social Network8. Join a Social Network

eTapestry is a Blackbaud Company

9. Share PowerPoint Slides(Save a tree or two!)

9. Share PowerPoint Slides(Save a tree or two!)

eTapestry is a Blackbaud Company

10. Play a Video Game10. Play a Video Game

eTapestry is a Blackbaud Company

Jay B. LoveCo-Founder and CEO

jay.love@etapestry.com