The New (Social) Ways of Fundraising

   The New (Social) Ways of Nonprofit Fundraising

by Aliza Sherman @alizasherman

Today’s Connectors

It’s not about technology. It’s about people.

- @alizasherman

#yanpi

Today’s Supporters

Interconnected

   Attention is at a premium

Cut through the

noise

How are you making the ask?

What are your magnets?

Take a new view

Who Gives? Gen Y

18-31  Gen X

33-48  Boomers

49-67  

11%   20%   43%  

62% mobile 47% web

53% work 47% mobile

46% work 42% website

28% follow  

25% follow  

-  

Matures 68+  

26%  

52% direct mail  

-  

Blackbaud

50% share  

38% share  

-   -  

% of giving

where they give

how social

The average social media donation is

$59.

#yanpi

MDG  Adver*sing  

C!Community

Connection

Conversation

Social:

Out of the box thinking

QR Codes

QR Codes

QR Codes

QR Codes •  Sign a petition

•  Sign up for a

newsletter

•  Connect on social networks

•  Post on a social network

•  Make a donation

Twibbon

JustCoz

Thunderclap

C!Community

Convenience

Crowdsourced

Think:

Crowdsourcing many coming together

Crowdsourcing works on the web

Foursquare"

Instagram"

Flickr"

Website/Blog"

Twitter"

YouTube"

Facebook"

Pinterest"

Tumblr"

Google+"

LinkedIn"

Vine"

Crowdfunding $mall is the new big

Peer-2-Peer

Think:

Attract

Connect

Share

4!Fundraising

Tools (Social)

1. DonateNow

•  Custom donation page

•  Social media integration •  Constant Contact integration

•  DonateNow button

2. FundRazr

•  Custom campaign page

•  PayPal payments

•  Social media integration

3. Givlet

•  Responsive donation page

•  Website widget

•  Social media tools

•  Email tools

4. Qgive

•  Branded donation pages

•  Mobile & text giving

•  On-site donations

•  Virtual Terminal iPhone app

Tips for Success

1. Build your community

2. Tell your story

3. Get social

Foursquare"

Instagram"

Flickr"Website/Blog"

Twitter"

YouTube"

Facebook"

Pinterest"

Tumblr"Google+"

LinkedIn"

Vine"

4. Empower your supporters

C!Community!

Convenience!

Crowdsourced!

Think:!

aliza@mediaegg.com  @alizasherman  

www.alizasherman.com    

Aliza Sherman

Blackbaud  Infographic:  hAps://www.blackbaud.com/nonprofit-­‐resources/genera*onal-­‐giving-­‐report-­‐infographic  The  Networked  Nonprofit  (book):  hAp://www.amazon.com/The-­‐Networked-­‐Nonprofit-­‐Connec*ng-­‐Social/dp/0470547979  Beth’s  Blog:  hAp://www.bethkanter.org/    Ac#vism  Tools:  Thunderclap  -­‐  hAps://www.thunderclap.it/  Twibbon  -­‐  hAps://twibbon.com/    Dona#on  Tools:  DonateNow  –  hAp://networkforgood.org  Fundrazr  –  hAp://fundrazr.com  Givlet  –  hAp://givlet.org  Qgive  –  hAp://qgive.com  Causes  –  hAp://causes.com  Fundly  –  hAp://fundly.com  Crowdrise  –  hAp://crowdrise.com    More  Resources:  QR  Codes  –  hAp://scan.me  and  hAp://paperlinks.com          

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