27
음료 시장 동향 & 온라인 광고 집행 분석 컨버전스실 미디어팀 2010. 4

음료 시장 동향 & 온라인 광고 집행 분석

  • Upload
    dmc

  • View
    3.573

  • Download
    3

Embed Size (px)

DESCRIPTION

여름 시즌은 전통적인 음료 시장의 성수기입니다. 시즌을 맞아 각 브랜드들의 마케팅 활동과 광고 집행 역시 활발하게 진행되고 있습니다.본 리포트를 통해 각 카테고리 별 음료 시장 동향 및 광고 집행 추이를 자세히 분석해 보았습니다.

Citation preview

  • 1. & 2010. 4

2. INDEX1. - - - - 2. - 3 - 2007 - 2008 - 2009 3. 2010 - 2010 - 2010 3. 4. - -- , - 2009 200 - , , - 1/2 100 - - 3 3 , - - - 20~30 1/2, , - 2009 - , , , , , , 5 2008 3,665 46% 2009 5,371 5. 2009 8% 3,100 44%, 24%, 13%, 19% - - - 2 16 3 - 2 6 , - , , - , , - 140ml ,, - TV - - 4 LG - : 2009 10 GT , - : 1 2015 250 5 - : 2009 12 2 - : 2009 1 Non-GMO 100% 6. 8,100 [][][] - 1 2 - 100% 1 100 2009 6 2009 400 700 7. , [] [] [][] - 4, 100% - 5, (Oclock) - 5, 20~30 - 5, (Tea) : 8. 9. 3 3 65 4-8 69% : : 43% 15% 4-8 : 2007 88, 2008 50, 2009 58 3 (34) > (33) > (15) > (14)> (13) > (12) > (10) 3 , 4-8 ( 69%) 10. 2007 20082009 2007 88 : : 2007 88 3 (65 ) 17 > 10 > 9.9 > 9.5 > 8.9 20% Top 5 / / / 10% 11. 2007 20082009 4-8 6 4/5/7/8 10 : : 2007 5(17) > 4(16) > 7(14) > 8(10) > 6(6) , 72% 5 1 , , , 17, 1.9 5 20%, 4 19%, 7 17%, 8 12%, 6 8% 12. 2007 20082009 3 63% 25%, 24%, 14% : : 2007 22 > 21 > 12 > TV 8 > 4 > 3 67% > 16% > 5% > 4% > 2.4% > 2.2% > 1.4% > P2P 0.7% > 1% 25%, 24%, 14%, 2%, 0.9%, .CHOL 0.4%, 0.4%, 0.3%, 0.1%, 0.1% 13. 2007 20082009 2008 50 43% 2007 : : 2008 50 2007 88 43% 11 > 10 > 3.8 > 3.7 > 3.3 23%, 20% 2007 2008 3.8 , 1.6 14. 2007 20082009 4 7 4 3.3, 5 7.3, 6 9.9, 7 11 : : 2008 7(11) > 6(9.9) > 5(7.3) , 56% 4 7 5 121%, 6 36%, 7 11% 4 (6.6), (3) 4 (31.6) 30% 7 22%, 6 20%, 5 14%, 1 10% 15. 200720082009 65% 22%, 21%, 11.4%, 10.8% : : 2008 11 > 10 > 5.8 > 5.4 > TV 4.2 66% > 11% > 9% > 6% > 5% > 4% , , , 65% 22%, 21%, 11.4% > 10.8% , 16. 2007 20082009 2009 58 15% , , : : 2009 58 2008 50 16% 138 > 5.6 > 4.92 > 4.9 > 4 24% , , , , 10 (2.4), (1.8), (1.1) 17. 2007 20082009 8 11 8 , 2009 : : 2009 8(11.9) > 5(7.5) > 6(6.6) > 7(5.4) , 54% 8 20% , (5.3), (1.8), (1.1) 8 20%, 5 13%, 6 11%, 7 9.4% 18. 2007 20082009 65% 22%, 21%, 11.4%, 10.8% : : 2009 15.8 > 14 > 6.6 > 2.7 66% > 8% > 6% > 5.4% > 5.3% > 3.1% > 2.8% > 2.3% > 0.4% , , 63% 27%, 24%, 11% 19. 2010 20. 2010 2010 4 2010 (E)5/1~5/14 * 2010 5 14 * 2010 5 14 : 2010 5 17 , , , SMOOTHIESKOREA 5 (3.7), (1.8), (1.7), (1.6), (1.4),(1.3) 2010 4 8.2 113% 21. 2010 10 10 :: :: :: 10 10 :: 2009/11/09~2010/01/31 2009/11/09~2010/01/31 :: 73,376,000 73,376,000 :: , , :: 10 10 :: 1 100(1) // 2 100(20) 1 100(1) 2 100(20) 3 20kg(100) // 4 (100) 3 20kg(100) 4 (100) 5 50(600) // 6 (99,179) 5 50(600) 6 (99,179) : / 22. 2010 , :: :: :: :: 2010/03/22~2010/04/25(1) 2010/03/22~2010/04/25(1) :: 184,786,000 184,786,000 :: , , , , :: 1 //2 1 2 :: 1 100(1) //1001 50(1) 1 100(1) 1001 50(1)10001 50(1) // 2~6 1BOX(5) 10001 50(1) 2~6 1BOX(5) : / 23. 2010 - 2PM - (, , ) :: :: :: iPad iPad :: 2010/04/01~2010/04/30 2010/04/01~2010/04/30 :: 55,580,000 55,580,000 :: , , , , , , :: 2PM - 2PM - 1 1 :: 1 (4) 1 (4) : http://blog.naver.com/cokecast/140106425851 : / 24. 2010 60 , , :: :: :: :: 2010/03/24~2010/05/12 2010/03/24~2010/05/12 :: 163,352,000 163,352,000 :: , , , KBS, , , , , KBS, , :: , , , , 1. 1. 2. OX 2. OX 3. 3. -- OX :: (7,777), (77,777) OX (7,777), (77,777) -- :: (100) (100)< : 3/24~9/30>< : 3/29~4/30>< : 4/30~5/31> : / 25. 2010 Size Up CF Size Up :: SMOOTHIESKOREA SMOOTHIESKOREA :: :: SIZE UP! SIZE UP! :: 2010/02/01~2010/02/28 2010/02/01~2010/02/28 :: 141,832,000 141,832,000 :: :: CF Size Up CF Size Up :: Size Up Size Up : / 26. 2010 HOT6ix.com CF & CF / :: :: :: HOT6 HOT6 :: 2010/03/08~2010/05/06 2010/03/08~2010/05/06 :: 135,844,000 135,844,000 :: , , , , TV, TV, , , , , TV, TV, :: CF & HOT6ix CF & HOT6ix 1. CF 16 TV 200 HOT6ix 1. CF 16 TV 200 HOT6ix 2. ,, HOT6ix 2. ,, HOT6ix -- CF :: HOT6ix CF HOT6ix -- :: (2), (132), 2(1,332) (2), (132), 2(1,332) : http://www.hot6ix.com/main.asp : http://blog.naver.com/hot6ixHOT6ix.com : http://www.hot6ix.com/event/event_view2.asp?dep1=0&dep2=0 : / 27. [email protected]