1. : Tele2- ( )chernyshev.me

2. ?1. ?2. 3. - - Tele2- 3. 3 - 4. 1. () 5. ? , 6. , MP3GPRS,TouchscreenHands-freeBlackVideoMMS , , , , , , 7. ? yCharls Revson 8. ? , , , * * 9. - -> -> (. ) -> -> ()< > () 10. : Coca-Cola - -> -> (. ) -> -> () Enjoy coca-cola, CO2 , 11. : Tele2 - -> -> (. ) -> -> () - 5 ( ) , () , . 12. 2. 13. ATL BTL Digital - , , - (, )PR-stunts ( ) OOH (out-of-home) - , , SEO/SEM - Shockvertising ( ),Sexvertising (-), - ,, , ,,SMM -( , ..) , (BTL PR)Apps Ambush- ( )() (,, , , ..). Fremiums, -, xperience-marketingAmbient ( , ,, , ) (11 ), . ( )Mem-marketing (Gangam style,Harlem shake) , Memjacking (!) 14. 15. 1.0. > 3.01.0. 16. 1.0. > 3.01.0. 3.0. 300+ 17. Super Bowl 201330 = $4 000 000 18. Super Bowl 2013 : Pepsi, Audi, VW, Jeep, Budwieser, Oreo : http://www.youtube.com/user/SuperBowlAd2013 19. Super Bowl 2013 . 34 . ( ) (, , ) ? hashtag #blackout 20. Super Bowl 2013 5 hashtag-#blackout :#blackoutPower out? No problem. pic.twitter.com/dnQ7pOgC16,074 RETWEETS 6,193 FAVORITES 21. ? 22. ?The graphic released during the blackout was"designed, captioned and approved withinminutes," thanks to members of 360i thecookie companys agency gathered at a warroom during the game 23. vs. ? 24. AXE ( ) 25. 26. http://www.youtube.com/watch?feature=player_embedded&v=VBt_Us9HJP8 27. 28. ? 29. http://www.jewelbox.ru/items/podveska-s-meteoritom-iz-zheltogo-zolota-76893 30. 31. 32. AIDAC ? 33. AIDA(s)AttentionInterestDesireActionSatisfaction 34. 35. 36. ? 37. PR-stunts ( )Shockvertising ( ),Sexvertising (--), -( , ..)Ambush- ( )-, xperience-marketing (11 ), .Mem-marketing (Gangam style,Harlem shake) 38. PR- 39. 2007 - Ryan Air , . , . , . Ryan Air . 40. 41. IKEA 42. . 43. ? TORO . "" . 44. EXPERIENCE MARKETING 45. Experience ? http://www.youtube.com/watch?v=yEH4Yum4nN4 46. 47. 2011 48. Audi , , - . Mercedes-Benz : "". 49. 50. PR-? 51. 52. Dunkin Donut (-)https://www.youtube.com/watch?v=kmrc8ZJld8A 53. 11 54. 55. 56. 57. 58. ( ) , , . 2011 (Christchurch), , , 181 30 . , (Fabrice Wittner) " ". "" , . 59. , ? , . , ! 60. http://www.youtube.com/watch?v=YVBHxw58Yfohttp://www.youtube.com/watch?v=x4j7JABLrEc 61. Ambush Marketing 62. Challenger Day, Vodafone, Tele2 XXS. , Tele2, , . , Tele2 Vodafone.http://www.youtube.com/watch?feature=player_embedded&v=-YtqYY_1OuA 63. SEXVERTISING ? 64. - ? 65. , , ? 66. - ? 67. - ? 68. 3. - ! 69. () (, )() SEOSME-mailBTL PR ( )SMM ( ) () ( )ATL () 360 365 - : 360 365 70. , , ,, ,-, SEO, . , .,, - 71. : 2 72. = : , , , , , 73. = , , 74. , 75. = = . , . 76. = 77. 78. :) 79. ? 80. 81. ? 82. ? ATL :- - ( )- - ( - - . ) sharable- ( ) sharable wow- 83. ! , 84. ( Tele2): ! 85. = = 86. = = 87. = = 88. ! 15 ! :) 89. - 90. :1. , .2. .3. . ! 91. , , *?*80% 92. -ATL / BTL / / !! 1: , .2: 3: , - 93. ? 94. 95. 1: 96. 97. 118 98. 119 99. 120 100. 121 101. 122 102. 124 103. 127 104. 128 105. 129 106. 130 107. 131 108. 132 109. 10 : : T-Mobile, Vipnet, Tele2 133 110. 2: 111. Tele2 ? - Tele2, . MBA , , ( -). , Tele2, -. - Tele2- 112. i ovce i novce 113. , 30 2012, 20-15 - , 114. - 115. -http://www.youtube.com/watch?v=K-MmxrSIqS8 116. 140 117. 142 118. http://www.youtube.com/watch?v=-2AXznkKkB8 http://www.youtube.com/watch?v=ZtM5RWknIhQ 119. 149 120. OOH150 121. 151 122. 152 123. Mosaic appStats:4500 visitors1600 photo uploads1500 new Tele2 fans 124. 125. TOM Ad Awareness 5 - AdLiking 2 (dislike ) 60/20 like/dislike 126. Consideration ( , Tele2 ) 4 . . 4 . . 127. 128. ! - ** Nike . History Channel : http://www.youtube.com/watch?v=Y_F8qkEh51Q 129. 130. , ,! 360 365 131. ! : www.chernyshev.me