Japan Market for Korean Dev

Copyright © 2011 Nobot Inc. All Rights Reserved.!

Global and Japan market update!Nobot Inc.!2011 June


We LOVE Korea!!

오늘은 감사합니다！J


We are Here! J!A lot of Developers, Advertises,!operators and your friends etc..!

Why will not interactive each other?!Weʼll go to Global market with! !

Nearby!!


Global and Japanese Market!


Smartphone Shipment by OS

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Source : Gartner


Japanese Smartphone Subscribers

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2009 2010 2011 2012 2013 2014 2015

Japan Others Japan Android Japan iPhone

Source : Nobot estimated


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Smartphone Subscriber and Population

Source : from Various news

more ?


Japanese operators and Mobile phone

Source : TCA, GREE etc..

Feature phoneʼs business model was most progressed in the world

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Japanese operatorsʼ status

Source : Docomo, KDDI IR, Cisco

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Data Revenue overcame voiceʼs!regarding Softbank at first!Smartphone 24x of Feature phone

Docomo ARPU KDDI ARPU


Japanese Operators strategy Operator Smartphone 備考

Docomo 6M in 2011, half will be smartphone in 2012.

Integra<ng i-‐mode service to Smartphone

KDDI 4M in 2012 Inves<ng to apps and applying both Global and Na<ve service

SoFbank Aggressively promo<ng iPhone and Smartphone

Using global standard (Apple and Clean installed Android phone). Invest Asian IT business.

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Source : Wireless Japan, IR


DeNA and GREE, two Giant Mobile Social Networking

DeNA and GREE eager to transfer their business to Smartphone


160+ Apps store in the world

Source : GetJar, WIP

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Listed App Store on WIP List


Source : WIP, 148apps etc..

The number of apps in stores

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China!30+ App Store, 30+ in-app ADNEW, 100-200k Dev

ex : 79% Android apps DL is not from Google Android market

OS Handset Vendor Operator Others

Source : Madhouse, GWC

in-‐app Ad network

and More More..

and More More..


Japan!5+ AppStore, 5+ in-App ADNEW, 10-20k Dev Android impression has been overcome Apple’s

OS Handset Operators Others

Source : Nobot

in-‐Apps network

etc

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in future in Future Follow Feature phone

business model

Source : Appannie.com 9th Jan 2011

US and Japan App in AppStore are difference !

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Top20 Grossing US and Japan (2011-Jan)

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Copyright © 2010 Nobot All Rights Reserved.! Sorce : Softbank IR, Appannie

Top Grossing 50 now (2011-June) Female Share of iPhone

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Still tool, Book, Education category!have big share


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US China Indonesia Singapore Japan Korea France Itary

Non

In Apps

in-apps purchase Top300 adaptation by Country

Source : appannie

US : Most progress China :Most growing Indonesia : Lowest Pene. S’pore Highest Penetration Japan : Still early Korea : Many Local apps EU : Higher penetration

Paid

Free


Source : Adways

The number of DL by ranking : Free/iPhone

Ranking DL 1-5 30,000+

6-10 20,000-30,000 11-20 15,000-20,000 21-25 10,000-15,000 26-50 5000-10,000

51-100 3000-5000 101-150 2000-3000


Source : Adways

Example of Success Social Gaming in Japan

Kaibutsu-Kuronikoru by Adways!!* Free Social Roll Playing game!* iOS and Android !* in-Apps payment and Rewards! (iOS IAP, Android Webmoney)!* Planning 2, Eng 3, Designer 2! 6 months

DL 400k, DAU 50k, 75% uses 3times per day!Average usage 270k/day, average 16min each!!Top sales 1, Top Free 1, Game Free 1!!Revenue : A few 10M JPY ( A few Million RMB) per month


Source : Pottap

Example of Social Gaming in Japan Twinkle Bar!Total : 80K DL!Max : Free 17 rank

Coorde Mania!Total : 50K DL!Max : Free 17 rank

- ARDPU 500JPY!- 2 week later Active rate is down to 10-15% from 20%


Source : Pottap

Example of Social Gaming Revenue in Japan

around Top 50!!DL 50k Total!10,000 DAU!in-apps payment 200!Revenue : 100,000JPY / day! ! ! !(7-8k RMB / day)!

! !3,000,000 JPY / month!!(around 250k RMB / month)!

around Top 5!!DL 300k Total!60,000 DAU!in-apps payment 1,200!Revenue : 600,000 JPY / day!

! ! !(40-50 RMB / day)!! !18,000,000 JPY / month!!(around 1400k RMB / month)!

Active rate 20%, in-apps payment 2%


Source : Pottap

Active rate example in Japan After 2-4 weeks, active rates were down

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Promotion in Japan

Source : DeNA

in-house Ads

Ad Network

Review site

Reward

Social

App Market

Real Affiliate!in real shop

etc..

etc..

etc..

etc..

etc..

etc..

etc..


Source : Adways

Rewards Example by Adways in Japan

Ranking from Ranking 714 (15/May) to 33 (16th/May)


Weʼll see in Seoul !again 2 months later!!

Will you come to Japan !and have a event with?!

We have two dreams…. !


After that? J!

Thank you ! 감사합니다！J


Contact: [email protected] Twitter (JP) : nobot_k!Twitter (EN): nobot_g!

Facebook：nobotinc!http://ad-maker.net/!

!Nobot Inc.

Business

Japan Market for Korean Dev