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When one of the leading experts in the SEO industry admitted over a year ago that "quality link building is hard," you know it's tough! More than ever, Google expects inbound links to be 100% by-the-book, natural and high quality. Sometimes though, there are high quality, natural link building tactics sitting right under your nose just there for the taking. This talk will provide numerous suggestions specifically aimed at online product sellers and eCommerce website owners, hopefully leaving you with a ton of ideas for Google-friendly link building in 2014 and beyond! Steve Morgan is a freelance SEO consultant trading as Morgan Online Marketing. Having worked agency-side and in-house for 4.5 years, in May 2013 he decided to go self-employed. He runs a blog about SEO called SEOno in his spare time.
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Google-Friendly Link Building Tactics For Online
SellersThursday 20th February 2014
Steve Morganmorganonlinemarketing.co.uk
@steviephil #OSWCardiff
MeetDanny
Sullivan
“Believe me, I know that quality link building is hard.”(Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767)
(Image source: http://www.flickr.com/photos/chiropractic/7158937439/)
@steviephil #OSWCardiff
…And it’s getting harder…
(Image source: http://www.flickr.com/photos/antarcticabound/5220534077/)
• Google Penguin
@steviephil #OSWCardiff
…And harder…• Unnatural link penalties & the disavow tool
@steviephil #OSWCardiff
The moral of the story?
Your inbound link profile should be100% by-the-book!
@steviephil #OSWCardiff
I know, it’s daunting…
…but that doesn’t mean it’s impossible(Image source: http://www.flickr.com/photos/45195228@N05/4553277701/)
@steviephil #OSWCardiff
Google-friendly Link Building• Outlining a strategy…
• Think of everything you do(not just as a business,but as individuals)
• Sometimes there are link buildingopportunities sitting right under yournose…
(Image source: http://www.flickr.com/photos/caroslines/771414038/)
@steviephil #OSWCardiff
Google-friendly Link Building
Associations
Charities
Product-specific Sites
Blogging
Guest Blogging
PR
Blog Commenting
Forum Contributions
Brands’ Sites
Other Domains
Guides
Sponsorship
Testimonials
Suppliers
Interlinking
Certifications
Mentions Without Links 404 Pages
April Fools/Joke PagesSocial Profiles
GiveawaysCompetitions
@steviephil #OSWCardiff
AssociationsImpact?
High
Easy?Yes (if applicable)
@steviephil #OSWCardiff
CertificationsImpact?
High
Easy?Kind of…
@steviephil #OSWCardiff
CharitiesImpact?
High
Easy?Kind of…
@steviephil #OSWCardiff
SponsorshipImpact?Medium
Easy?Yes (if applicable)
@steviephil #OSWCardiffFrom: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/
Impact?High
Easy?Kind of…
Competitions & Giveaways
@steviephil #OSWCardiff
Brands’ Sites
Impact?High
Easy?Yes (if
applicable)
@steviephil #OSWCardiff
Brands’ Sites
Impact?High
Easy?Yes (if
applicable)
@steviephil #OSWCardiff
Product-specific SitesImpact?
Medium to High
Easy?Kind of…
Musical Instruments
(Other Instruments) Drums
(Other Drum Accessories)
Drumsticks
(Imag
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:ht
tp://
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w.fl
ickr
.com
/pho
tos/
dako
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/209
9623
043/
)
@steviephil #OSWCardiff
SuppliersImpact?Medium
Easy?Yes
@steviephil #OSWCardiff
Impact?Medium to High
Easy?Yes
Testimonials
@steviephil #OSWCardiff
Testimonials
Impact?Medium to High
Easy?Yes
@steviephil #OSWCardiff
Other DomainsImpact?
HighEasy?
Yes
yourmainsite.co.ukanother-domain-you-own-B.net
yet-another-domain-you-own-C.com
other-domain-you-own-A.co.uk
301
301
301
(Image source: http://www.flickr.com/photos/creative_stock/3400669616/)
@steviephil #OSWCardiff
MentionsWithoutLinks
Impact?Varies
Easy?Sort of…
Some Google Alerts alternatives:
• Talkwalker• Fresh Web Explorer (by Moz)• mention
@steviephil #OSWCardiff
InterlinkingImpact?Medium
Easy?Yes
seono.co.uk
morganonlinemarketing.co.uk
@steviephil #OSWCardiff
Double-check Social ProfilesImpact?
LowEasy?Yes!
(So easy…!)
@steviephil #OSWCardiff
Creative/Funny 404 Pages
(Image sources:http://econsultancy.com/blog/9525-16-creative-404-pages-to-inspire-you-to-overhaul-yours)
Impact?Medium
Easy?Yes…
@steviephil #OSWCardiff
April Fools / Joke Pages
producten.hema.nl
Impact?High
Easy?Yes… well…
@steviephil #OSWCardiff
Hopefully you’ve learnt something new…
(Image source: http://www.flickr.com/photos/english106/4357529719/)
@steviephil #OSWCardiff
…But if not, then…!
(Image source: http://www.flickr.com/photos/meginsanity/7397313124/)
@steviephil #OSWCardiff
Anchor text in 2014• Joe Bloggs• Joe Bloggs Ltd• joebloggs.co.uk
• Exact match: e.g.buy [something] online
• “…See our range of[somethings] today!”
ü
üû
(Image source: http://www.flickr.com/photos/aurelienbreeden/5933138565/)
@steviephil #OSWCardiff
Anchor text in 2014
ü
ûbuy something
buy something online
buy something online
buy something online
buy something online
buy something
buy something
buy something online
buy something online
buy something online
Joe Bloggs
Visit Website
www.joebloggs.co.uk
click here
John Doe (employee)
Joe Bloggs Ltd
joebloggs.co.uk
Joe Bloggs
JB’s range of…http://www.joebloggs.co.uk
@steviephil #OSWCardiff
Moz T-shirt Giveaway!
(Imag
e so
urce
:ht
tp://
ww
w.h
alla
min
tern
et.c
om/2
013/
moz
-sky
divi
ng/)
@steviephil #OSWCardiff
Thank you!
My blog: SEOno.co.ukTwitter: @steviephil
morganonlinemarketing.co.uk(Almost) all images used via Creative Commons licence
