Upload
smau
View
16
Download
0
Embed Size (px)
Citation preview
TREE SRL
Startup and Established Companies: Best Practices for really making Open Innovation happenEvolution of corporate programs for startups and how to grab new opportunities
SMAU PADOVA31 March 2017
Head of Innovation @ Tree, Mentor in Residence @ TIM WCAP MilanoPaolo Lombardi
2
Disruption
• Uber• Netflix• AirBnb• Amazon
“Disruptive innovation can hurt, if you are not the one doing the disrupting” – Clay Christensen, Professor at Harvard Business School
Paolo LombardiStartup and Established Companies: Best Practices
3
Hi, I’m Paolo
“Do. Or do not. There is no try” Master Yoda
1
I am Head of Innovation at Tree Srl. I am an EE Engineer and hold a PhD in Artificial Intelligence from University of Pavia, as well as a Technology Entrepreneurship degree from Santa Clara University, CA, USA
2
3
I have founded, co-founded or managed 7 startup accelerators (and counting), I have adviced corporations and SMEs on collaborating with startups for 5 years
I have co-founded 2 AI-based research spin-offs, 1 startup on mobile gaming, and I have coached 100+ startup teams
Paolo LombardiStartup and Established Companies: Best Practices
4
Hi, this is
We help companies, startups and talents build fruitful innovation ecosystems.
We are a leader in Italy in Open Innovation and Entrepreneurial & Digital Education.
Tree is an Innovative SME with sites in Catania, Roma, Bologna, Milano and Trento.
Paolo LombardiStartup and Established Companies: Best Practices
5
Synopsis
• Why to collaborate• The way of the large corporations• What about SMEs?• Tips & Questions
“It is not about ideas, it is about making ideas happen” – Scott Belsky, CEO Behance
Paolo LombardiStartup and Established Companies: Best Practices
6
Execution is all (on the right idea)
• Established business models• Dictatorship decides faster• A brand feeds on reputation• Fast is best
“In the digital age, disruption does not really come from technology. It comes from companies being able to take one part of the value chain, redefine it, and rebuild the architecture of entire industries” -Stefan Gross-Selbeck, Managing Director BCG Digital Ventures
Paolo LombardiStartup and Established Companies: Best Practices
7
David and Goliath
• Credibility and branding• Customers vs channels• Suppliers• Funding
“Startups should be seen as potential partners to create more value for your company, more value for the consumer, and for the whole industry.” – Giuseppe Zocco, CoFounder Index Ventures
• Culture• Innovative image• Speed of operation• Innovation (process, product)
Paolo LombardiStartup and Established Companies: Best Practices
8
A toolbox for collaboration
• Platforms, tools, spaces• Events• Accelerators / Incubators• Equity investments and M&A
“Collaboration is the new competition.” – David Amerland, Best Seller Business Journalist
Paolo LombardiStartup and Established Companies: Best Practices
9
Entrepreneurial culture
Events
Rebranding Innovation needs New markets
Spaces
Platforms
Channels
Funding
Network
Paolo LombardiStartup and Established Companies: Best Practices
10
Corporate Accelerators“A specific form of seed accelerator which is sponsored by an established for-profit corporation.” –Wikipedia
• Early stage startups• Cohorts• Mentorship• Capital
Paolo LombardiStartup and Established Companies: Best Practices
11
In a galaxy far far away, in 2009…“Innovation distinguishes between a leader and a follower” – Steve Jobs
2009 2011 2017
CSR
DM
S&I
2013
Paolo LombardiStartup and Established Companies: Best Practices
12
Space gets less space“Andale, andale! Arriba, arriba!” – Speedy Gonzales
2011
2013
2017
Bogota
14
11
Paolo LombardiStartup and Established Companies: Best Practices
13
Expansion is energizing“Enel ha organizzato questo hackaton per cercare soluzioni concrete a problemi reali” - Ernesto Ciorra, Director Innovation & Sustainability Enel
Paolo LombardiStartup and Established Companies: Best Practices
14
B-Ventures… with big ‘b’ or small ‘b’?“We want to inspire and be inspired.” – Mauro Del Rio, Founder Buongiorno SpA
Paolo LombardiThe evolution of corporate venture accelerators
• 2013: 10 – 3 – pay• Incubator times 10• Mobile Fintech & Digital Content• Expansion
15
500Corporations2016
500 StartupsINSEAD
Paolo LombardiStartup and Established Companies: Best Practices
17
Similia similibus solvuntur
• 18b$ for Whatsapp (25p)• 1b$ Cruise Automotive (30p)• Tech buys tech• F500 never were ‘cool startups’
“It does not do to dwell on dreams and forget to live.” ― J.K. Rowling, Harry Potter and the Sorcerer's Stone
Paolo LombardiStartup and Established Companies: Best Practices
18
The path to heaven is paved with roadblocks
• Culture clash• Slow decisions and red tape• Chase the champion• 11.5 months
“Company culture is something you breathe every day, not a slide deck you receive the first day you arrive.” - Massimo Chieruzzi, CEO AdEspresso
Paolo LombardiStartup and Established Companies: Best Practices
19
Entrepreneurial culture
Events
Rebranding Innovation needs New markets
Spaces
Platforms
Channels
Funding
Network
Corporate Accelerators
Paolo LombardiStartup and Established Companies: Best Practices
20
Entrepreneurial culture
Events
Rebranding Innovation needs New markets
Spaces
Platforms
Channels
Funding
Network
Corporate Accelerators
Corporate Accelerators
Paolo LombardiStartup and Established Companies: Best Practices
21
Entrepreneurial culture
Events
Rebranding Innovation needs New markets
Spaces
Platforms
Channels
Funding
Network
Corporate Accelerators
Open InnovationPrograms
Paolo LombardiStartup and Established Companies: Best Practices
22
Entrepreneurial culture
Events
Rebranding Innovation needs New markets
Spaces
Platforms
Channels
Funding
NetworkOpportunities
for SMEs
Paolo LombardiStartup and Established Companies: Best Practices
23
United we stand, divided we fall“Most great learning happens in groups. Collaboration is the stuff of growth.” – Ken Robinson, International Advisor on Education
• Investments and spin-offs• Procurement• Work for Equity• Revenue sharing
Paolo LombardiStartup and Established Companies: Best Practices
24
Procuring innovation“Transformation is a process. It's a journey of discovery - there are moments on mountain tops and moments in deep valleys of despair.” – Rick Warren,
Paolo LombardiStartup and Established Companies: Best Practices
Understand needs Identify criticalities
Detect opportunities
Co-design solutions
25
Entrepreneurs embrace(d) risk“I have not failed. I have just found 10000 ways that won’t work.” – Thomas Edison
• Startup is not just newco• Motivation vs valuation• Lock-in is for the weak• Channels and customers
Paolo LombardiStartup and Established Companies: Best Practices
26
Okkam’s razor: shaving costs“All things being equal, the simplest solution tends to be the best one.”– William of Ockham, XIV Century Philosopher
• 50% off product development• Property means productivity• Selling together• Of kidnappers and other species
Paolo LombardiStartup and Established Companies: Best Practices
27
Tips and chips
• Do your homework• Time for high tech• Big Brother is watching you• Open opportunities
“Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician
Paolo LombardiStartup and Established Companies: Best Practices
28
Tips and chips – for startups
• Do your homework• Time for high tech• Big Brother is watching you• Open opportunities
“Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician
Paolo LombardiStartup and Established Companies: Best Practices
29
Tips and chips – for established companies
• Define needs and objectives• C-level endorsement• Championing innovation• Do it together
“Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician
Paolo LombardiStartup and Established Companies: Best Practices
30
When the going gets tough…
• Thank you!• Paolo Lombardi• [email protected]• @paololombardi
“… the tough get going”, John Belushi in “The Blues Brothers”
Paolo LombardiStartup and Established Companies: Best Practices