PowerPoint Presentation

Serving up memories, One slice at a time

The Mission.To share my own memories, heritage, and passion in hand-crafted pies that are unique and inspiring.

To build a business that supports the community through local based ingredients, foods and products.

Product DifferentiationVere away from the traditional cookie-cutter menus--Farm-to-table is not just a trendy phrase, it is a way of life and a highly sustainable business ethic.Use local vendors -Honey from Ann, Tx. -Flour and sugar from Dallas, Tx.-Berries from Sugarland, Tx.

Think about the last time you had a piece of pieWhat was it like?Filled with cream?Full of jam or jelly?Did it come from a supermarket?Did you create or attach any memory with your experience?

Would you rather have a Cherry filling pie?

Or a Cherry Pie!!!

Market AnalysisMajor Competitors in the North Dallas Area1. Two regional stores with 2+ locations each2. Several small, independent pie shops (majority only sell at Farmers Markets)

Target Market1. Residents in the surrounding apartments, condos and living complexes.1. Local business owners and staff

Financial PlanPrice StrategyWhole pie sales Rages from $39.99 to $59.99Individual slice sales (1/8 of a pie) Ranges from $5.99 to $8.992. Cost of GoodsThe average cost of goods will be 40%This includes all perishable items to create and store the pies3. ProfitabilityThe proposed profitability will be 25%This would be the EBITA percentage8%-12%

The Future of PiebirdBrick and Mortar buildingOpportunities to add other local businessSublime ChocolatiersDeep Elm Ice-creamsCarrolton CoffeesAmple room in the Dallas/Fort Worth communities and Texas region for expansionFranchise opportunities

Serving up memories, One slice at a time