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Leveraging Customer Loyalty Programs to Drive a Great Customer Experience Dag Unhjem, CTO, Tollpost Globe AS Christopher Østby Andersen, Ass. Director Sales, Tollpost Globe AS

SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

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Dag Unhjem& Christopher Østby, Tollpost Globe AS Tollpost Globe deliver world-class logistic services and offer future-oriented solutions that create competitive benefits for their customers. For Tollpost Globe it is all about partnership to increase their customers competitive edge. This session will discuss the implementation of a loyalty program providing substantial value and how SugarCRM has been a vital part to leverage the possibilities in the program. It is all about providing a 360 degree view of the customer empowering all employees in the company. Furthermore the session will discuss the business benefit of Tollpost Globe’s SugarCRM implementation and plans for further development creating the platform to enable an exceptional growth rate in the future.

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Page 1: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Leveraging Customer Loyalty Programs to Drive a Great

Customer ExperienceDag Unhjem, CTO, Tollpost Globe AS

Christopher Østby Andersen, Ass. Director Sales, Tollpost Globe AS

Page 2: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

AGENDA

• Tollpost Globe in brief• Building a platform for growth• Results• Future plans

Page 3: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Tollpost Globe in brief

Competitive edge

Page 4: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience
Page 5: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

• Leading logistics provider

• Yearly revenue €550 000 000

• 1600 employees incl 400 drivers

• Subsidary of PostNord- Swedish and Danish Post- 5,5 billion in yearly revenue

• 500 SUGARCRM users

TOLLPOST GLOBE IN BRIEF

Page 6: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

COMPETITIVE EGDE

Page 7: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

COMPETITIVE EGDE

Page 8: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

OUR JOURNEY

Page 10: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Building a platform for growthBuilding a platform for growth

Page 11: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

A PLATFORM FOR GROWTH

Page 12: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

SUGARCRM – “The obvious choice”• From Siebel to Sugar

• TCO

• Flexible

• Professional partner..

Page 13: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

INCREASED SERVICE• E-services• Requests

– Including statistics

– Fully integrated with Sugar

• SLA• Internal

communications– Handled in

Sugar

Page 14: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

ONE VIEW OF THE CUSTOMER

• For all

• Activities

• Documents

• Requests

• Revenue

• SLA

• Loyalty program

Page 15: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

CONTINUOUSLY DEVELOP

• Relevance

• Continuously development

• Ownership

Page 16: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Results – so far

Some measures of success!

Page 17: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

FOGGY NAVIGATION

Page 18: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

SOME MEASURES OF SUCCESS

Page 19: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Future visions and plans

Creating unique business opportunities

Page 20: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

SOCIAL BUSINESS

• Social business

– A part of our loyalty program

– Secure and document internal processes

– IBM connection

Page 21: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

PROACTIVE BEHAVIOR

• Enable proactive behavior

• Automatic handling

• Marketing automation

Page 22: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience
Page 23: SugarCon 2013: Leveraging Customer Loyalty Programs to Drive a Great Customer Experience

Thank You