corporateidentity

managementmanual

söí tay quaãn lyábiïíu tûúång

doanh nghiïåp

2004

Muåc luåc . Table of Contents

Giúái thiïåu

Biïíu Tûúång Tiïu Chuêín

Baãng maâu àùåc trûng

Àöì aán thiïët kïë ûáng duång cú baãn

Caác quy àõnh bùæt buöåc

Thû ngoã cuãa Chuã tõch HÀQT vaâ Töíng Giaám Àöëc

Chûúng trònh quaãn lyá biïíu tûúång doanh nghiïåp

Nhûäng giaá trj nïìn taãng cuãa thûúng hiïåu Techcombank

Thaânh phêìn cú baãn cuãa biïíu tûúång

Tyã lïå vúái böë cuåc ngang vaâ doåc

Kiïíu chûä phuå trúå

Biïíu tûúång àún maâu

Nhûäng àiïìu cêìn traánh

Kñch thûúác töëi thiïíu vaâ khoaãng tröëng bùæt buöåc

Kiïíu chûä chñnh thûác

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Kiïíu chûä àùåc trûng

Liïn kïët nhaän hiïåu

. Introduction

. Standard Logo

. Corporate Colour

. Corporate basic design concept

. Co-Branding

. Do & Don’t

. Message from the Chairman of the Board of Directors and the Chief Executive Officer

.

. The core values of Techcombank

. The basic elements

. Logo proportion (horizontal & vertical version)

. Secondary typefaces

. Single colour logos

. Not acceptable use of the logo

. Minimum size and Clear space

. Primary typefaces

. Corporate Typefaces

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Corporate Identity Programe

A

B

C

D

E

F

G

A. 1

A. 2

A. 3

B. 1

B. 2

B. 3

E. 1

E. 2

G. 1

G. 2

A.1Giúái thiïåu . Introduction

Techcombank is entering a new period in its development. Strategic changes in target

customers, IT infrastructure, corporate governance and operational processes are

creating a new corporate image of the bank in the eyes of the public and customers. We

have decided to support this new image with a new, modern and sophisticated

corporate identity and with visual communication programs, which we hope will double

the positive attitude and the preference that the public and customers have towards the

bank.

Our new identity also reflects the strategic directions, business philosophy and culture we

have chosen in order to achieve our vision of being one of the most favourite joint

stock banks . Being carefully designed and implemented in conjunction with other

communication programmes, we hope that the bank s new identity will create pride and a

new spirit among Techcombank staff members, and will inspire everyone to become

involved in the renovation and re engineering process of the bank. The new identity will

also help Techcombank to stand apart from other banks in the market and as such can

be an important source of competitive advantage. Please be sure to read this manual and

visit our website to familiarise yourself with it because we would like to ask every

member of the Techcombank staff and other interested parties to do your best in

building and maintaining the integrity and consistency of our identity.

Hanoi, April 15, 2004

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Techcombank àang bûúác sang möåt giai àoaån phaát triïín múái. Nhûäng thay àöíi chiïën lûúåcvïì khaách haâng muåc tiïu, cú súã cöng nghïå thöng tin, hïå thöëng quaãn trõ àiïìu haânh vaâ caácquy trònh hoaåt àöång àang taåo dûång möåt hònh aãnh múái cho Ngên haâng trong mùæt cöngchuáng vaâ khaách haâng. Vaâ chuáng töi àaä quyïët àõnh höî trúå hònh aãnh múái naây cuãa Ngên haângbùèng möåt biïíu tûúång múái, hiïån àaåi, chuyïn nghiïåp, giaâu yá nghôa cuâng vúái caác chûúng trònhtruyïìn thöng hònh aãnh coá tñnh chuyïn nghiïåp vaâ nhêët quaán cao. Chuáng töi hy voång, gùænkïët vúái nhau, caác yïëu töë trïn seä nhên lïn caác aãnh hûúãng tñch cûåc vaâ sûå ûa thñch cuãa khaáchhaâng cuäng nhû cöng chuáng àöëi vúái Techcombank.

Biïíu tûúång múái cuäng phaãn aánh sêu sùæc caác àõnh hûúáng chiïën lûúåc, triïët lyá kinh doanh vaâvùn hoáa doanh nghiïåp maâ Techcombank àaä lûåa choån àïí àaåt túái muåc tiïu trúã thaânh möåttrong nhûäng ngên haâng thûúng maåi cöí phêìn àûúåc ûa thñch nhêët . Àûúåc thiïët kïë cöng phuvaâ triïín khai phöëi húåp vúái caác chûúng trònh truyïìn thöng khaác, chuáng töi hy voång biïíutûúång múái seä taåo nïn tinh thêìn múái vaâ niïìm tûå haâo cho têët caã caác thaânh viïnTechcombank, laâ àöång lûåc àïí chuáng töi àoáng goáp tñch cûåc hún vaâo quaá trònh àöíi múái vaâtaái cú cêëu cuãa Ngên haâng. Biïíu tûúång múái cuäng seä laâm cho Techcombank nöíi bêåt vaâ khaácbiïåt so vúái caác ngên haâng khaác vaâ laâ möåt lúåi thïë caånh tranh quan troång. Höåi àöìng Quaãntrõ vaâ Ban Töíng giaám àöëc àïì nghõ toaân thïí caác thaânh viïn àaåi gia àònh Techcombank úãmoåi võ trñ vaâ cûúng võ, vaâ caác bïn quan têm khaác, àoåc kyä cuöën höì sú quaãn lyá naây vaâ truycêåp trang chuã www.techcombank.com.vn àïí laâm quen vúái biïíu tûúång múái vò chuáng töimong muöën têët caã caác quyá võ seä sûã duång töëi àa khaã nùng cuãa mònh àïí xêy dûång vaâ baãoàaãm sûå höåi nhêåp vaâ tñnh nhêët quaán cuãa biïíu tûúång múái cuãa Techcombank.

Xin chên thaânh caãm ún.

Haâ Nöåi, ngaây 15 thaáng 4 nùm 2004

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Thû ngoã cuãa Chuã tõch HÀQT vaâ Töíng Giaám Àöëc . Message from the Chairman of the Board of Directors and the Chief Executive Officer

Le Kien Thanh (Mr.) Nguyen Duc Vinh (Mr.)

Chairman of the Board of Directors Chief Executive Officer

Chuã tõch Höåi àöìng Quaãn trõ Töíng Giaám Àöëc

Lï Kiïn Thaânh Nguyïîn Àûác Vinh

A.2Giúái thiïåu . Introduction

Techcombank is among the most reputable commercial banks in the market. To many, it

represents the highest standards of quality, reliability and professional leadership. Our

identity is perhaps our most important tool for maintaining and strengthening the

Techcombank corporate image it s unique to us, and expresses all that is unique about

us.

By adopting a strong and widely consistent identity, we express, through our

communications, environment and customer care, our commitment to excellence. We

ensure that wherever in the world someone encounters Techcombank from an

exchange counter at an airport to an ATM at a supermarket or in a meeting room at

head office they can feel confident about getting the same level of quality and service.

The most basic element of our identity, the Techcombank logo, comprises the symbol

and the Techcombank logotype. It functions on an almost instantaneous level to identify a

document, a card, an advertisement, even a building, as ours.

It is a top priority at Techcombank to present our corporate identity consistently and

correctly in the right configurations and with the right typography and colours in every

situation and application.

The graphic identity standards establish a strong framework within which there is still a

great deal of scope for individuals to commission an effective design to suit any demand

for the application of the brand.

These guidelines are constantly evolving to respond to new technologies and new

operational requirements. For more information, please refer to our website or get in

touch with Techcombank s Marketing Department at the following address:

15 Dao Duy Tu, Ha noi, Vietnam

Tel: (84 4) 8243941 ext 301, 306

Fax: (84 4) 9283923

E mail: marketing.ho techcombank.com.vn

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Techcombank laâ möåt trong nhûäng ngên haâng coá uy tñn trïn thõ trûúâng. Àöëi vúái nhiïìu ngûúâi,

Techcombank àaåi diïån cho nhûäng tiïu chuêín chêët lûúång cao nhêët, sûå tin cêåy vaâ chuyïn

nghiïåp. Hïå thöëng dêëu hiïåu nhêån biïët laâ cöng cuå töëi quan troång àïí duy trò vaâ cuãng cöë hònh

aãnh Techcombank noá thïí hiïån baãn sùæc riïng cuãa chuáng töi cuäng nhû têët caã nhûäng giaá trõ

thuöåc baãn sùæc riïng êëy.

Vúái möåt hïå thöëng dêëu hiïåu nhêån biïët maånh meä vaâ nhêët quaán àûúåc aáp duång röång raäi trong

caác hoaåt àöång truyïìn thöng, möi trûúâng laâm viïåc vaâ caác saãn phêím dõch vuå cung ûáng túái

khaách haâng, Techcombank muöën thïí hiïån sûå cam kïët vúái chêët lûúång tuyïåt haão. Chuáng töi

àaãm baão rùçng úã àêu coá sûå xuêët hiïån cuãa Techcombank tûâ möåt quêìy giao dõch taåi sên

bay àïën möåt àiïím ATM taåi siïu thõ hay phoâng hoåp taåi höåi súã, quyá võ àïìu caãm nhêån àûúåc

chêët lûúång vaâ sûå phuåc vuå töët nhêët.

Yïëu töë cú baãn nhêët trong hïå thöëng dêëu hiïåu nhêån biïët cuãa Ngên haâng laâ biïíu tûúång

Techcombank, bao göìm dêëu hiïåu àùåc trûng vaâ phêìn chûä àùåc trûng. Biïíu tûúång

Techcombank hêìu nhû àûúåc aáp duång trong hêìu hïët caác êën phêím, taâi liïåu, biïín hiïåu cuãa

Ngên haâng àïí taåo ra sûå nhêån diïån hêìu nhû ngay lêåp tûác nhûäng gò thuöåc vïì Techcombank

vñ duå nhû trïn möåt têëm danh thiïëp, theã, möåt chûúng trònh quaãng caáo hay möåt toâa nhaâ.

Viïåc coá têìm quan troång vaâ phaãi àûúåc ûu tiïn haâng àêìu laâ hïå thöëng dêëu hiïåu nhêån biïët

Ngên haâng Techcombank phaãi àûúåc thïí hiïån chñnh xaác vaâ thöëng nhêët vïì cêëu truác, kiïíu chûä

vaâ maâu sùæc trong moåi trûúâng húåp vaâ ûáng duång.

Hïå thöëng dêëu hiïåu nhêån biïët taåo thaânh möåt khuön khöí chùåt cheä song vêîn àuã khöng gian

cho sûå saáng taåo trong thiïët kïë àaáp ûáng moåi yïu cêìu vïì ûáng duång biïíu tûúång.

Nhûäng quy àõnh hûúáng dêîn naây seä liïn tuåc àûúåc phaát triïín àïí àaáp ûáng nhûäng yïu cêìu kyä

thuêåt vaâ àoâi hoãi cuãa hoaåt àöång kinh doanh. Àïí coá caác thöng tin cêåp nhêåt, xin vui loâng truy

cêåp website cuãa Ngên haâng hoùåc liïn hïå vúái Phoâng Marketing Techcombank úã àõa chó sau:

15 Àaâo Duy Tûâ, Haâ nöåi, Viïåt nam

Tel: (84 4) 8243941 ext 301, 306

Fax: (84 4) 9283923

E mail: marketing.ho techcombank.com.vn

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Chûúng trònh quaãn lyá biïíu tûúång doanh nghiïåp . Corporate Identity Program

THE BRAND PROMISE

We provide products and services with the best quality; we ensure that Techcombank is

a reliable partner for you to work with. We are committed to building lasting and mutually

beneficial relationships between the bank and our clients, our stockholders and our

employees.

THE BRAND VALUES

We believe in the potential of individuals and in the benefits of teamwork and

professional leadership. In all we do, we act with integrity and creativity.

THE BRAND PERSONALITY

We express our identity through our communications, our environment, and our

customer care. Together, these create an experience for our customers and partners

that is STABLE, RELIABLE, PROFESSIONAL, MODERN, ATTENTIVE and CARING.

BRAND CONSISTENCY

That experience must be consistent. Any time, anywhere, you can expect the same

commitment to quality and the same values from Techcombank on the telephone, at an

event, in print and online.

A.3Giúái thiïåu . Introduction

CAM KÏËT THÛÚNG HIÏåU TECHCOMBANK

Chuáng töi cung cêëp saãn phêím vaâ dõch vuå vúái chêët lûúång töët nhêët vaâ baão àaãm rùçng

Techcombank laâ àöëi taác àaáng tin cêåy cuãa baån.

Chuáng töi cam kïët xêy dûång möëi quan hïå àöëi taác vaâ húåp taác bïìn vûäng, cuâng coá lúåi, giûäa

Ngên haâng vúái khaách haâng, caác cöí àöng vaâ ngûúâi lao àöång.

GIAÁ TRÕ THÛÚNG HIÏåU TECHCOMBANK

Chuáng töi tin tûúãng vaâo nùng lûåc cuãa möîi caá nhên, lúåi ñch cuãa laâm viïåc têåp thïí vaâ tñnh

chuyïn nghiïåp. Trong têët caã caác viïåc chuáng töi laâm, chuáng töi àïìu tiïën haânh vúái sûå thöëng

nhêët vaâ sûå saáng taåo.

CAÁ TÑNH THÛÚNG HIÏåU TECHCOMBANK

Chuáng töi thïí hiïån phong caách riïng cuãa mònh trong giao tiïëp, phuåc vuå vaâ chùm soác

khaách haâng. Phong caách àoá seä taåo ra caãm nhêån cho khaách haâng vaâ caác àöëi taác cuãa

chuáng töi vïì möåt ngên haâng VÛÄNG CHÙÆC, TIN CÊÅY, CHUYÏN NGHIÏåP, HIÏåN ÀAÅI,

NHIÏåT THAÂNH VAÂ CHÙM LO.

SÛÅ NHÊËT QUAÁN CUÃA THÛÚNG HIÏåU TECHCOMBANK

Àoá laâ sûå baão àaãm rùçng caãm nhêån vïì thûúng hiïåu Techcombank laâ nhêët quaán taåi moåi luác

moåi núi, duâ laâ qua giao tiïëp trïn àiïån thoaåi, taåi caác sûå kiïån, trïn caác taâi liïåu in êën vaâ trïn

maång Internet.

Nhûäng giaá trõ nïìn taãng cuãa thûúng hiïåu Techcombank . The core values of Techcombank

Chûä àùåc trûng (Logotype) Dêëu hiïåu àùåc trûng (Symbol)

Thaânh phêìn cú baãn cuãa biïíu tûúång . The basic elements

B.1Biïíu Tûúång Tiïu Chuêín . Standard Logo

The Techcombank logo combines the Techcombank symbol and

Techcombank logotype and is the heart of our graphic identity.

Biïíu tûúång Ngên haâng Techcombank laâ sûå kïët húåp giûäa

phêìn dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng taåo thaânh cöët loäi

trong hïå thöëng dêëu hiïåu nhêån biïët cuãa Ngên haâng.

5x 5x

5x 10x

12x

4x

4x

B.2

Tyã lïå vúái böë cuåc ngang vaâ doåc . Logo proportion (horizontal & vertical version)

Biïíu Tûúång Tiïu Chuêín . Standard Logo

The relative sizes of the symbol and logotype,

and the arrangement and distances between

them are fixed as showed above.

Kñch thûúác, võ trñ vaâ khoaãng caách tûúng ûáng

giûäa phêìn dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng

phaãi tuên thuã chùåt cheä theo quy àõnh nhû trïn.

12x

NGÊN HAÂNG THÛÚNG MAÅICÖÍ PHÊÌN KYÄ THÛÚNG VIÏåT NAM

HÖÅI SÚÃ GIAO DÕCH15 ÀAÂO DUY TÛÂ, HAÂ NÖÅI

4x

4x

4x (Khoaãng caách töëi thiïíu

giûäa biïíu tûúång vaâ caác

thaânh phêìn khaác)

5x (Khoaãng caách töëi thiïíu

giûäa biïíu tûúång vaâ caác

thaânh phêìn khaác)

B.3

Kñch thûúác töëi thiïíu cuãa biïíu tûúång vaâ “khoaãng tröëng bùæt buöåc” . Minimum size and Clear space

Biïíu Tûúång Tiïu Chuêín . Standard Logo

The minimum required clear space has been

established between the Bank logo and other

graphic elements to ensure the clarity and

readability of the logo.

Tyã lïå khoaãng tröëng bùæt buöåc töëi thiïíu giûäa

biïíu tûúång vaâ caác yïëu töë àöì hoåa khaác nhùçm

àaãm baão tñnh roä raâng vaâ dïî nhêån diïån cho

biïíu tûúång.

40mm 30mm

Minimum size

The Bank logo must not appear smaller than

the widths indicated above. This is to ensure

that the Logo is always clear and distinctive.

Kñch thûúác töëi thiïíu

Kñch thûúác töëi thiïíu cuãa biïíu tûúång khöng

àûúåc pheáp nhoã hún caác chó söë quy àõnh nhû

trïn nhùçm àaãm baão cho logo luön roä raâng

vaâ dïî nhêån diïån.

6 x

NGÊN HAÂNG THÛÚNG MAÅI CÖÍ PHÊÌN KYÄ THÛÚNG VIÏåT NAM

2.5 x

5.5 x5 x

Techcombank colour spectrum (Techcombank Red to Yellow)standard

White

TrùængTechcombank Red (M100%+Y100%)

Àoã TechcombankBlack (K100%)

Àen

Phöí maâu tiïu chuêín

Phöí maâu thay thïë (Nhuä vaâng)

C.1Baãng maâu àùåc trûng . Corporate Colour

The colour of the Logo

Techcombank is a professional and authoritative

Organisation. Therefore it uses a colour palette to

create communications that project these qualities.

Be careful not to devise new colour schemes to

replace the preferred TCB Red, Black and White

colour combination. Doing so would be inconsistent

with our unified visual identity and will cause confusion

among our audience.

Maâu sùæc cuãa biïíu tûúång

Techcombank laâ möåt töí chûác taâi chñnh chuyïn

nghiïåp vaâ uy tñn. Nhûäng phêím chêët naây àûúåc

phaãn aánh thöng qua viïåc taåo ra caác hònh thûác

truyïìn thöng hònh aãnh bùçng maâu sùæc.

Khöng àûúåc sûã duång thay thïë möåt hïå maâu naâo

khaác cho 3 maâu Àoã, Àen vaâ Trùæng cuãa biïíu tûúång.

Viïåc sûã duång nhû vêåy seä phaá vúä tñnh thöëng nhêët

cuãa hïå thöëng dêëu hiïåu nhêån biïët doanh nghiïåp

cuäng nhû gêy khoá hiïíu cho cöng chuáng.

Techcombank alternative colour spectrum (TCB Gold)

Vaâng TechcombankTechcombank Yellow (Y100%+M15%)

Solution of an auxiliary colour palette

An auxiliary colour palette (Techcombank Yellow;

colour spectrum graduating from Techcombank Red

to Yellow; Techcombank Gold) preserves the unique

of the logo colour and creates the strong visual

impact for the corporate image in any promotional

activities.

(See Section D for illustrations)

Giaãi phaáp maâu phuå trúå

Hïå thöëng maâu phuå trúå ài keâm (Vaâng Techcombank;

phöí maâu tûâ Àoã Techcombank àïën Vaâng; Nhuä vaâng)

duy trò tñnh àöåc àaáo cho biïíu tûúång, nhûng vêîn taåo

sûå phong phuá vaâ hêëp dêîn thõ giaác cho

caác hoaåt àöång, chiïën dõch quaãng

baá thûúng hiïåu.

hònh aãnh

Techcombanktrong

(Xem thïm phêìn D àïí coá hònh dung roä hún)

D.1Àöì aán thiïët kïë ûáng duång cú baãn . Corporate basic design concept

ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC VUÖNG

The basic design concept is regarded as an important

constituent of the Bank s corporate identity. These

layouts showed herewith are highly recommended.

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Àöì aán thiïët kïë ûáng duång cú baãn àûúåc coi laâ phêìn

quan troång trong hïå thöëng dêëu hiïåu nhêån biïët cuãa

Ngên haâng. Caác phûúng aán trònh baây àûúåc nïu ra

taåi phêìn naây àûúåc khuyïën khñch sûã duång.

ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC DOÅC

ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG

ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG COÁ ÀÖÅ DAÂI LÚÁN

Basic design concept of horizontal layout

Basic design concept of outstretched horizontal layout

ÀÖÌ AÁN TIÏU CHUÊÍN VÚÁI BÖË CUÅC NGANG COÁ ÀÖÅ DAÂI NHOÃBasic design concept of narrow horizontal layout

Basic design concept of square layout

Basic design concept of vertical layout

D.2

TRÒNH BAÂY ÀEN TRÙÆNG CHO IN OFFSET

TRÒNH BAÂY MAÂU CHO CAÁC PHÛÚNG PHAÁP THUÃ CÖNG

Àöì aán thiïët kïë ûáng duång cú baãn . Corporate basic design concept

Black & White layout for Offset Printing

Colour layout for manual production process

TRÒNH BAÂY MAÂU HAÅN CHÏË CHO IN OFFSETColour layout for two-colour offset printing

These are some basic design layouts possible for various

production methods.

Möåt söë phûúng aán trònh baây khaã thi cho caác quy trònh

saãn xuêët khaác nhau.

E.1

Futura Medium BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Futura Medium BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Futura Medium LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Futura Medium LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Futura Medium HeavyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Futura Medium HeavyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Kiïíu chûä àoáng vai troâ quan troång trong hïå thöëng dêëu

hiïåu nhêån biïët cuãa Ngên haâng. Viïåc sûã duång phöëi húåp

vaâ thöëng nhêët kiïíu chûä cuâng caác yïëu töë àöì hoåa khaác

nhû biïíu tûúång, dêëu hiïåu àùåc trûng, maâu sùæc vaâ àöì aán

thiïët kïë cú baãn seä taåo möåt phong caách riïng cho hònh

aãnh cuãa Ngên haâng.

Kiïíu chûä chñnh thûác . Primary typefaces

Kiïíu chûä àùåc trûng . Corporate Typefaces

Typography plays a major role in an identity system.

The consistent and coordinated use of type, together

with other visual elements, e.g.. the Logo, symbol,

colours and basic design concept, will establish a

house style for the organisation.-

E.2Kiïíu chûä àùåc trûng . Corporate Typefaces

Goudy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890#@&%

Time New RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

ArialABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#@&%

Kiïíu chûä phuå trúå . Secondary typefaces

Ba kiïíu chûä phuå trúå trïn laâ giaãi phaáp thay thïë hûäu

hiïåu cho kiïíu chûä chñnh thûác Futura trong caác hoaåt

àöång cuãa Ngên haâng.

Chuáng coá thïí àûúåc sûã duång cho têët caã hïå thöëng

vùn phoâng phêím nhû biïíu mêîu, taâi liïåu chñnh thûác

vaâ caác êën phêím khaác.

All three typefaces work well as a complementary

typefaces to Futura in the Bank operations.

They can be used for all stationery, including forms,

official documents and publications.

’s

FLiïn kïët nhaän hiïåu . Co-Branding

Biïíu tûúång Techombank coá thïí xuêët hiïån trong caác sûå kiïån,

hoaåt àöång taâi trúå cuäng nhû liïn doanh liïn kïët. Khi xuêët hiïån

bïn caånh caác biïíu tûúång khaác phaãi tuên thuã khoaãng caách bùæt

buöåc töëi thiïíu àûúåc quy àõnh nhû trïn. Moåi trûúâng húåp sùæp

xïëp phaãi àaãm baão sûå nöíi bêåt cuãa biïíu tûúång Ngên haâng.

The Bank logo may be used to sponsor or endorse events

and activities as well as joint ventures. When other logos

have to be placed next to the Bank logo, the minimum clear

space is indicated above. In any arrangement, ensure that the

Bank logo is given prominence.

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G.1

Biïíu tûúång àún maâu . Single-colour logos

Caác quy àõnh bùæt buöåc . Do & Don’t

Biïíu tûúång àún maâu duâng cho caác ûáng duång maâ logo chó

àûúåc xuêët hiïån dûúái möåt maâu duy nhêët nhû baãn fax, hoáa

àún, vaâ caác ûáng duång khaác nhû êën phêím tiïëp thõ, quaãng

caáo hay trïn Website. Trïn àêy laâ caác phiïn baãn ûáng duång

biïíu tûúång àún maâu húåp lïå.

The single colour logo should be used for all applications

where the logo can only appear in one colour, such as

faxes and invoice, and for applications such as

promotional literature, advertising and website. Showed

above are the regular versions of single colour logo.

-

-

Haån chïë duâng möåt mònh phêìn chûä àùåc trûng hoùåc phêìn

dêëu hiïåu àùåc trûng (trûâ möåt söë trûúâng húåp ngoaåi lïå nhû

Cúâ, Huy hiïåu).

Do not use the logotype on its own without the symbol

and/or the symbol without the logotype (except in case

of Corporate Badge and Flag).

G.2

Nhûäng àiïìu cêìn traánh . Not acceptable use of the logo

Caác quy àõnh bùæt buöåc . Do & Don’t

Khöng laâm biïën daång hoùåc thay àöíi tyã lïå cêëu truác cuãa

biïíu tûúång, hoùåc võ trñ sùæp xïëp tiïu chuêín giûäa phêìn

dêëu hiïåu àùåc trûng vaâ chûä àùåc trûng.

Nerve attempt to deform or re proportion the logo, or

alter either of the arrangements of the symbol and

logotype.

-

Khöng sûã duång biïíu tûúång bõ cùæt xeán hay xiïn lïåch.

Don t use the logo which is cropped or skewed.’

MARKETING

Khöng thay àöíi maâu sùæc cuãa biïíu tûúång.

The colour of the logo must not be change or graduated.

Khöng vi phaåm quy àõnh vïì khoaãng tröëng bùæt buöåc“ ”.

Don t let the regulation on clear space be broken.’ “ ”

Khöng àùåt biïíu tûúång trïn böëi caãnh nïìn hònh hoùåc

hònh aãnh phûác taåp hay maâu nïìn khöng àuã àöå tûúng

phaãn vúái maâu sùæc cuãa biïíu tûúång.

Do not use the logo on any complicated or photographic

or tonally similar background.

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TMCP KY THUO

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