The A to Z of European Performance Marketing

Bruce Clayton / Sandro NitschkeOptimus Performance Marketing GmbH

Intro• Bruce Clayton – Co-Founder / Director• Sandro Nitschke – MD Optimus PM GmbH• Over 70 clients under management in EU• Offices in UK and Germany• 14 Permanent staff

Intro• An overview of commonly used terms• Drawn from merchants, publishers and

networks• Based on best practice and latest

developments• Pan-European where possible

A Affiliate (or Publisher) Aggregator Approval Abandonment Attribution Append

B Banners Bloggers Brand Bidding Bounce Browser Basket Value

C Content Cookie Contextual CPA

CPM

CPL

CPC

CTR

Cancellation Rate

C Comparison Conversion Container Tag Coupon Cash-back Commission

D Deep-link Descriptions Directory Delivery

De-Dupe(licate)

E EPC / EPHC E-Mail Exclusives

F Feed

• Feedback• Forms• Frames

G• Geo-fencing• Geo-targeting• Google• Generic

H• Homepage• Hijacking

I Impression Incremental

Integration Fee

J• Journey

K KPI Knowledge

Keywords

L Landing Page Lead Generation Linkbuilding Lifetime Value Long-Tail

M Mobile Marketing Plan Multi-Attribution Monthly Fee

N Network Newsletter

O• Offline• Override• Organic• Open Rate• Optimisation

P Payment Options Paid Search / PPC Platform Promotions Policing Profit

Post-View

R Re-Targeting Returns Repeat Customers Rewards

Redirect

S Social Media SEO Speed Set Up Fees

Seasonality

Stand Alone / Solus

T Textlinks Tracking Tenancy Terms and Conditions Tool Bar

U Unique Visitor

Unique Content

Usability

V Voucher Code Validation Value-Add

W• Widget

Optimus Performance Marketing

www.optimus-pm.comwww.optimus-pm.de