빅데이터와 정부 3.0 이해

Copyright © 2014 Hanmin Jung한국지역정보개발원강의 (2014.7)

한국과학기술정보연구원 (KISTI)컴퓨터지능연구실실장

정한민

빅데이터와 정부 3.0 이해

Copyright © 2014 Hanmin Jung한국지역정보개발원강의 (2014.7) 2http://www.youtube.com/user/TworldTV

Social Data

Copyright © 2014 Hanmin Jung한국지역정보개발원강의 (2014.7) 3

Social Data

http://bynoy.files.wordpress.com/2011/08/united-noy-weblife-60-seconds.jpg

Copyright © 2014 Hanmin Jung한국지역정보개발원강의 (2014.7) 4http://www.youtube.com/user/TworldTV

Machine (Thing) Data


Machine Data

T. Baer, “What is Big Data? The Reality for Analytics”, OVUM, 2011.

Call data recordsCall data records

Sensory dataSensory data

Web log filesWeb log files

Financial Instrument TradeFinancial Instrument Trade


Data Never Sleeps

http://cdn2.business2community.com/wp-content/uploads/2012/12/DOMO-Data-in-One-Minute.jpg


IoT, M2M

� Coca-Cola Amatil - M2M Case Study

http://www.youtube.com/watch?v=KRYRxYz3uFE


IoT, M2M

� OralB BT Toothbrush (MWC 2014)

http://www.youtube.com/watch?v=TisgCNxcaR0


Big Data in the World

http://www.ektron.com/billcavablog/Big-Data-Big-Content-Big-Challenges/


Multiple of the Unit Byte

http://files.sharenator.com/daily_picdump_423_640_high_110-s640x1241-64182.jpg


Trends of Data

Web -> Social -> Thing

“The next Google or Facebook may well bean Internet of Things company.”by R. MacManus (ReadWriteWeb)


Hype Cycle – 2010

Emerging Technologies Hype Cycle 2010


Hype Cycle – 2011



Hype Cycle – 2012



Hype Cycle 2013


3V’s of Big Data

http://i1.ytimg.com/vi/H7NLECdBnps/maxresdefault.jpg


4V’s of Big Data

http://i1.wp.com/www.ibmbigdatahub.com/sites/default/files/infographic_file/4-Vs-of-big-data.jpg


Bottleneck in Data Ecosystem

http://quizzicaleyebrow.files.wordpress.com/2011/03/pict0044.jpg


Big Data Platform

http://marscommons.marsdd.com/wp-content/uploads/Digital-Intelligence-Architecture-copy.png


Big Data – Growing Universe

http://www.ramonchen.com/wp-content/uploads/2011/10/The-Growing-Universe-of-Big-Data-2.jpeg








Hot Companies

http://www.google.com/trends/


Google Search Market Share

http://17c5292de98097453c03-eb608030905f9629b60e5d0179a816c5.r5.cf2.rackcdn.com/wp-content/uploads/2014/04/search-engine-chart.002.png


Google vs. Naver

http://www.google.com/trends/


Google Traffic

http://siteanalytics.compete.com/naver.com/


Naver Traffic

http://siteanalytics.compete.com/naver.com/


Infographics for Big Data

http://thumbnails.visually.netdna-cdn.com/big-data_50291c3b16257.jpg


Google Data Center

http://www.youtube.com/watch?v=avP5d16wEp0


Voice Search Evaluation

http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en//pubs/archive/40491.pdf


Google Flu Trends

http://www.google.org/flutrends/intl/en_us/us/#US


CDC Flu Report

http://www.google.org/flutrends/intl/en_us/us/#US


Google Maps Navigation

http://source.android.com/

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Google Maps Navigation

현재관련규정에따르면일정수준이상의해상도를가진지도는측량법제24조, 제25조및제27조에의거국토지리정보원장의사전승인없이는복제, 국외반출및해당지도를이용한다른지도의간행을금지하고있다. 이사항을위반하면측량법제64조및제65조에의거 1년또는 2년이하의징역또는 1000만원또는 2000만원이하의벌금에처해진다.

세부규정에따르면 4m 급이상을지원하는초고해상도지도를인터넷에서서비스할때에는국가정보원및정보통신부의 '검증'을받아야한다. 최고 1m급고해상도위성지도를제공하는콩나물닷컴은물론이고, 위성촬영정보를제공하지않는네이버(http://maps.naver.com)나다음(콩나물닷컴제휴)도지도정보를제공하면서하단에이용안내를통해활용범위를명확히제한하고있다.

위성지도를제공하고있는콩나물닷컴은공식자료에서 "휴전선접경지역은보안문제로위성사진을제공하지않고있고, 군부대나보안시설물역시위장처리하고있다"며 "위성사진의보안시설물은별도의기준을따르기때문에위장처리되지않은지역은서비스허가지역으로보면된다"고설명했다. 여기서말하는 '별도의기준'이란국정원이나국토지리정보원이정한규정을뜻하고, '위장처리'란보안시설물을가리거나삭제, 또는다른지형물로임의수정하는것을의미한다.

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Naver Map

http://map.naver.com/

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Naver Map


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Google Maps/Earth

https://www.google.com/maps/place/%EC%B2%AD%EC%99%80%EB%8C%80/@37.5850619,126.9749004,450m/data=!3m1!1e3!4m2!3m1!1s0x0:0xb16d5f135eaaddc

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Naver Map


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Google Maps/Earth

http://www.google.com/earth/

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Google Maps/Earth

https://maps.google.com/locationhistory/b/0/

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Google Maps/Earth

https://maps.google.com/locationhistory/b/0/

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Google Gmail

http://mail.google.com/

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Android

http://blog.appliedis.com/wp-content/uploads/2013/11/android1.png


Vision of Android

Android is an open-source software stack for mobile devices,and a corresponding open-source project led by Google.

We created Androidin response to our own experiences launching mobile apps.

We wanted to make sure thatthere was no central point of failure,so that no industry player can restrictor control the innovations of any other.

That's why we created Android,and made its source code open.

http://source.android.com/


Android Architecture

X. Du and X. Sheng, “Smartphone”


Android Market Share

http://static2.businessinsider.com/image/519fda1becad043c0a000004-1200-924/smartphone%20market%20share-1.png


Android Phone


Google’s Financial Table

http://investor.google.com/financial/tables.html


Google vs. Naver

� Google� Search and move to other sites

� Supercomputing power with millions of cheap PCs

� Naver� Search and produce (or help to produce) contents

� Only 20% moves to other sites

� 69% of total sales is advertisement

� 24% for game, 6% for e-commerce

� Many many ads.

� keyword ads. (파워링크 10개, 플러스링크 5개, 비즈사이트 5개)

� Context ads. in 지식IN (3개)

� Banner ads.

� …

전현준, 신호섭, 김원진, “구글 VS 네이버검색대전쟁”


Google vs. Naver


Google vs. Naver


Revenue Sources

http://24.media.tumblr.com/tumblr_lz11ulCuPy1qij315o1_1280.gif


Apple Siri

http://cdn3.digitaltrends.com/wp-content/uploads/2011/10/1200-siri.jpg

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Siri Application

http://www.apple.com/ios/siri/

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http://cdn0.sbnation.com/entry_photo_images/5667445/20120920-DSC_7192VERGE_large_verge_medium_landscape.jpg

Apple Maps

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http://www.themarketingpeople.com/blog/wp-content/uploads/2012/09/Google-Vs-Apple-Maps.jpg

Google Maps vs. Apple Maps

56


http://blogs.law.harvard.edu/doc/files/2012/11/2maps.jpg


� Apple buys startups HopStop, Locationary (2013.7)

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http://appleinsider.com/articles/13/08/02/apple-hiring-maps-experts-ios-7-will-recruit-users-to-help-improve-maps-with-frequent-locations


� iOS 7 will recruit users to 'Help Improve Maps'

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https://www.waze.com/livemap


� Google buys Waze map app for $1.3bn

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DNA Test (23andMe)


DNA Test (23andMe)


YouTube

https://lh4.googleusercontent.com/9Difi9bypu9-FoUsfFWpX6odYLLjXQk_q0aPxZBSFynecMOSLoKRKWRWIfZdXRGOdXMZCahrLBG6vWrwIeT-A26iDjTucgFVCP0Fuzr79BHW5kLJ3sw


BigDog

https://www.youtube.com/watch?v=W68VVn-d5uA


WildCat

http://www.youtube.com/watch?v=wE3fmFTtP9g


Google Car


A First Drive

http://www.youtube.com/watch?v=CqSDWoAhvLU


Google Glass

67


Google Glass @ Football Match

68


Google X

http://www.youtube.com/watch?v=-XE8Cq-ncj0


Vision of Google: Big Brother

“Your computer doesn’t know where you are, what you know, what you’re doing.We’re trying to make devices work,

to understand your context and what you might need.We’re just starting to work on Android Wear, for example.Having computing understand you — we haven’t done that yet.” by Larry Page

“Your computer doesn’t know where you are, what you know, what you’re doing.We’re trying to make devices work,

to understand your context and what you might need.We’re just starting to work on Android Wear, for example.Having computing understand you — we haven’t done that yet.” by Larry Page

http://blog.ted.com/2014/03/19/computing-is-still-too-clunky-charlie-rose-and-larry-page-in-conversation/


Google Now

http://googleblog.blogspot.kr/2013/04/google-now-on-your-iphone-and-ipad-with.html


Android Wear

http://cdni.wired.co.uk/1920x1280/g_j/google-smartwatch.jpg


Amazon Patent

http://patents.com/us-8073460.html

� Next Destination Prediction


Naver Stock Chart

http://finance.yahoo.com/echarts?s=035420.KS+Interactive


Naver Line

http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2013/07/line-stickers.jpg


Naver Line

http://kr.wsj.com/posts/2014/05/08/네이버-메시징앱-라인이-성장동력/tab/print/


Money Ball

http://www.youtube.com/watch?v=AiAHlZVgXjk


Major League

http://www.brooksbaseball.net/

� Hyun-Jin Ryu (Apr. 17, 2014)

“Everything kind of came out [of his hand] looking the same.”by Giants catcher Buster Posey


Major League


� Hyun-Jin Ryu (Apr. 17, 2014)


Major League


� Hyun-Jin Ryu (2013~2014)


Major League

http://mlb.mlb.com/team/player.jsp?player_id=547943#gameType='R'&sectionType=career&statType=2&season=2014&level='ALL'

� Hyun-Jin Ryu (2014.6)


Major League


� Shin-Soo Choo (2013~2014)


Crop Yield Estimation

http://www.geovar.com/data/satellite/rapideye/rapideye_sample_image_bands543.jpg


Crop Yield Estimation

https://www.agriskmanagementforum.org/content/improved-supply-intelligence-global-agriculture-markets

South American soybean production forecasts South American soybean production forecasts


Soybeans Futures (CME)


DTaQ

86


Korea Customs Agency

http://www.visualdataweb.org/relfinder/relfinder.php


NIPA




KISA


KFRI


KFRI

93


KRIBB

94


KRIBB

95


KRIBB

96


Analytics Evolution

https://www-304.ibm.com/connections/blogs/ibm_healthcare/resource/BLOGS_UPLOADED_IMAGES/AnalyticsJourney.png


InSciTe Advisory


InSciTe Advisory


Data Scientist

http://cromi.org/main/wp-content/uploads/2012/10/Davenport-2012-data-scientist.pdf


Data Scientist

http://philanthropy.com/blogs/innovation/matching-data-scientists-and-nonprofits/778


Andraka

http://www.geovar.com/data/satellite/rapideye/rapideye_sample_image_bands543.jpg


Government 3.0


Open Government Initiative


Data.gov


Data.gov.uk

106


N. Shadbolt @ Dinner

107


Data.gov.uk

108


Data.gov.uk Demo


Data.gov.uk Demo

http://www.road-injuries.info/map.html


Data.gov.uk App

http://data.gov.uk/apps/find-properly


Causes of Death: UK

http://image.guardian.co.uk/sys-files/Guardian/documents/2011/10/28/Factfile_deaths_2_2011.pdf


Data.gov Demo

http://data-gov.tw.rpi.edu/w/images/b/ba/10026-smoking-tax-correlation.png


Data.gov Demo

http://data-gov.tw.rpi.edu/w/images/b/b1/State-lib-sum.png


Data.gov Demo

http://data-gov.tw.rpi.edu/w/images/d/d7/Ec2.png


Data.gov Demo

http://data-gov.tw.rpi.edu/w/images/a/a6/Supreme_justice.png


Open Government

http://4.bp.blogspot.com/-33XgfoVRwfg/UGnUiM5H8PI/AAAAAAAADao/aZ49g7mRRgE/s1600/evidence.jpg


Evidence-based Decision Making

� Advantages

� Ensures that policies are responding to the real needs of the community

� Highlight the urgency of an issue or problem which requires immediate attention

� Enables information sharing amongst other members of the public sector

� Reduces government expenditure which may otherwise be directed into ineffective policies or programs

� Produces an acceptable return on the financial investment that is allocated toward public programs

� Ensures that decisions are made in a way that is consistent with our democratic and political processes which are characterized by transparency and accountability

http://www.abs.gov.au/ausstats/[email protected]/lookup/1500.0chapter32010

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“Data to Knowledge to Action”

� Updated Big Data Initiative (Nov. 2013)

� Deriving greater value for American consumers and grow the Nation’s economy

� Facilitating powerful new approaches to discovery and decision-making

� “America is rich with institutions that are expert at generating data, …merging pre-competitive resources, partnering on analytics, and sharing lessons learned”

� Building virtual clinical trials: learning computer network for unlocking and analyzing vast quantities

� Improving access to clinical trials: machine-readable ‘target health profile’for improving patient access to information about clinical trials

� Bringing NASA data down to Earth: the power of the crowd for analyzing massive data sets

� Applying data analytics to society’s problem-solvers: communication technologies for improving the health of under-served and disconnected communities

http://www.whitehouse.gov/sites/default/files/microsites/ostp/Data2Action%20Press%20Release.pdf

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Big Data for Better Government

http://semanticommunity.info/@api/deki/files/20279/TheBigDataGapSlide4.png?size=bestfit&width=725&height=540&revision=1


Government 3.0 of Korea

http://www.gov30.go.kr/gov30/index.do


Data.go.kr

122


Open.go.kr

123


Data.go.kr – Unusable Contents

124


Open.go.kr – Unusable Contents

125


[email protected]

“A lot of times, people don’t know what they want until you show it to them.”

by Steve Jobs

“Many people won’t be convinced until they’ve seen it for themselves.”

by Jakob Nielsen

Data & Analytics

빅데이터와 정부 3.0 이해