THE MASCARA AUTHORITY

EVOLUTION MASCARA : TOP LUXURY BRANDS USA

MAJOR GAPS

TODAY “PERFECT COUPLE” FORMULA + BRUSH

SOMETHING’S MISSING…

IT’S TIME TO BEND THE RULES OF MASCARA

A FIRST LOOK

GRANDIÔSE MASCARA UNPRECEDENTED LENGTH, LIFT & VOLUME

MAKING OF THE WAND

THE 1ST SWAN NECK MASCARA

GRANDIÔSE ON SOCIAL MEDIA

WE TOLD WOMEN TO #STARTBENDING

GRANDIÔSE IMPACT ON MASCARA CATALOGUE: US

MASCARA PLACEMAT – HIGHLIGHTING THREE LOOKS

POS DISPLAY HERO WITH CALL OUT TO PILLARS BA TRAININGS TO SEE CLEAR POINT OF DIFFERENCE

EDUCATION BREAKFASTS WITH TRAINING VIDEOS

Définicils & Drama on tray

FULL MASCARA PORTFOLIO WITH AUTHENTICITY: US

FRONT SIDE HIGHLIGHTS US PILLAR MASCARAS

BACK INTRODUCES MASCARAS BY LASH TYPE

GRANDIÔSE #1 MASCARA

RECRUIT WITH SWAN NECK

#1

GRANDIÔSE OBJECTIVES

MACY’S HERALD SQUARE LAUNCH DAY

+100 PIECES SOLD

96% TO NEW MASCARA CLIENTS

68% TO NEW LANCÔME CLIENTS

EVOLUTION MASCARA : TOP LUXURY BRANDS USA

KEY BET FOR FALL: GRANDIÔSE MASCARA