中秋节火腿陈列09/18 到 09/28中秋节火腿陈列

09/18 到 09/28

Content

• Communication on product

• Assets

• Fresh tasting

• Decoration

• Miscellaneous

Communication on the product

– The Xuanwei ham is well-known, as much as the Jinhua ham.

– This year, with the pesticide problem, the Jinhua ham had got a very bad image with the customers

– The Chinese customers associate the Xuanwei ham with a product of a good quality and a good taste, and above all as a special product of the Yunnan Province

with presentation to the customer of the ham, of the Yunnan cooking with some recipes, of the supplier, by using boards and a leaflet

“Yunnan Local Product”, “Regional Product of Yunnan”

Good opportunity to have a good communication about the Xuanwei ham

The communication will be axed on the

资产资产

生鲜资产A PVC table to

cut the ham

A cutting table to store the ham in front of the

customers

A slice machine for the tasting

A small box to put the leaflets

A tasting table

Fresh Assets 生鲜资产

Example of cutting table

生鲜品尝生鲜品尝

Fresh Tasting 1/3 生鲜试吃 1/3

• Tasting table : the products use for the tasting will be uncooked and cooked ham 试吃台试吃的商品准备生、熟火腿：

– uncook ham 生火腿 :

Remove the fat from a piece of ham. Then make slice and remove the peel from an apple

去出火腿上的肥肉并将其切成片，然后削去苹果皮

Cut the apple in small piece. Remove the fat from the ham slice and then put the apple on it 将苹果切成小条。

Roll the ham, and then present it on a plate 用火腿片卷起并陈列在盘子内

Fresh Tasting 2/3 生鲜试吃 2/3

- Cooked ham : 烹调火腿：

Make boiled some water. Then cut a piece of ham and cook it with the steam 将火腿切片煮熟

Once the ham is cooked, cut it in slices and then in small piece 将煮熟的火腿切片切至小段

Put the ham pieces and then present it in a plate 将火腿碎片陈列在盘内作为试吃品

Fresh Tasting 3/3 生鲜试吃 3/3

• Tasting table : the butcher will manage it. He will place the uncooked and the cooked ham. The tasting table will be very close to the cutting table. The butcher must fill the tasting table quickly each time when it is empty. The tasting table must always be full

试吃台：由促销员管理。他将把生、熟火腿放在试吃台上。试吃台必须与加工台放在一起。促销员必须确保试吃台一直都是满的。试吃台必须总是满的

• In addition of the two kind of tasting, the leaflets about the ham recipes will have to be put on the tasting table

另外必须陈列两种以上的试吃品和有关介绍如何烹调火腿方法的宣传册在试吃台上。

Example of different tasting table 不同试吃台成列的样式：

DecorationDecoration

Fresh Decoration 生鲜装饰

Big clear price board with

“Yunan local product” (see “Board 1”)

促销品上方挂一块价格清晰的大稗

子

（看“牌子1” ）

Clear price board for each item

在每个单品下方放置清晰的标价

牌

Leaflets on the tasting table

(2500 per store)

宣传册放在试吃台上便于顾

客取

( 印制 2500 份

每个店）Decoration of cutting table (see “board

2”)

装饰加工台（看“牌子

2” ）

About leaflet : each store will receive it with

the goods

MiscellaneousMiscellaneous

Ham Promoter for fresh ham

• The supplier can send one promoter per city to train the Carrefour staff (how to cut the fresh ham)

• See the excel file “Promoter schedule

Logistics in China

• All the ham will be send by train

• Ordering minimum Quantity : 150 kg• The transport from the train station to the stores will have

to be done by the stores, the supplier paying for the fees

• The order list must be send before 08/20

Region City Day of departure Forecast arrival time (days)Nanjin Monday/Thursday 12Wuxi Saturday 13

Shanghai Saturday 13Shenyang Sunday 17Qingdao Monday/Thursday 14Beijing Monday/Thursday 13Tianjin Sunday 14

South Shenzhen Wednesday/Sunday 9Chongqing Wednesday/Sunday 6

Central Chengdu Wednesday/Sunday 6Wuhan Tuesday/Thursday 9

East

North

Steps

Steps 1 2 3 4 1 2 3 4 1 2 3 4 Inform the project (ppt) all MU

MU feedback and forecast about stores selection

List ham operation details send to stores

Order list send to supplier

Ham delivering from the supplier

Operation start in all stores

End of operation

Weeks Weeks WeeksJuly August September

Reminder : the fax order must be send

before 08/20