1

1. 1) 2) 3) 4) 5) .. 6) 7)

1 2505 10 ..2505

..2505 1890/2505 122505 1358/2505

" "

2

( ) . . . 4 4 4 .

(2555 - 2559) : () (2555 2559)

1. 2. 3. 4.

(2555 - 2559) ( ) 1.

. .

2. .

. . .

3. . . .

4. . .

3

5. . . . .

.. 2552 . (1) (2) (3) (4) (5) (6) (7) (8) (9) . (1) 76 (2) 878

( ) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.

17.

4

( ) A : Appreciation B : Bravery C : Creativity D : Discovery E : Empathy F : Facilitation S : Simplify P : Practical

.1 2505 .1 2505 .1 2506 . 1 2506

. . . .

. . . . . . . .

(2555 - 2559) ( !!! )

. . . .

(2555 - 2559) . . . .

5

. . . .

. 24 . 25 . 26 . 27

( ) . www.cdd.go.th . www.ccd.go.th . www.cdd.co.th . www.ccd.co.th

.. . 2555-2559 . 2556-2559 . 2555-2560 . 2556-2560

( )

. . . .

. . . .

. . . .

( .. ) . . . .

6

OTOP one tambon one product (2555 2559)

. 3 . 4 . 5 . 6

.. 2552 ( )

. . . .

( )

. 878 . 789 . 787 . 887

. 1 . 1 . 1 . 1

. . . .

4 .

. . . .

21. 5 . . . . 5 .

7

2. ..2555 2559

. . . .

2. . . . .

24.

. . . .

. . 4 . 4 . 4 .

. 4 . . . .

. 4 . . . .

. . . . .

8

. 3 2 . 3 , 2 . 3 , 2 . 3 , 2 . 3 , 2

.

. 1:4:4:1 . 3:3:3:1 . 1:3:3:3 . 3:1:3:3

. . . . . . . . . . . . . . one tambon one product

. . . . . . . . . . . . . . . .

22. 2548 " " 23. " " 2548 3 1. 1.1 1.2

1.3 1.4

2. 2.1 2.2 . 2.3

3. 3.1 3.2 (.) 3.3 (.)

9

24. 5 1. 2. 3. 4. 5.

25. 3 26. 3

1. 2. 3.

1 27.

2 1. 2. 28. 3

1. 2. 3.

29. 3 1 1. 2. 3. 4.

30. 1. 2. ...

..2542 2.1 2544 20 2.2 2549 35

31. .. 2543 ( 2) ..2544

1. 100,000 () 2. 50,000 ()

10

32. 33.. . 2

5-20 34.

..2535 35. ./. 2 2

36. ./ ( .) : Community

Organization Network : CO-NET 37.

38. .

39. . 1. 2. 3. 4. 40. .

..2544 17 .. 2544 41. . 1. 2. 3. 4. 42. . 3 .. / .. .. 43. . 1. 2. 3. 44. .. 9-15

2 1. / / 1-2 2.

45. 1. 2. 3. .. / 46. . 1.

2. 3 3.

47. .. 1. 2. 3. 4. 48. .. 5 24

11

49. .. 3 ( 2 ) 1. . 19-24 2. . 13-18 3. . 13

50.. . 1. 2.

51. 1. - 2. / - 3. - 4. - 52.

1. 2. 3. 4. 5. 6.

53.

1. 2. 3. 4.

54. 1 50.00-65.00 S. 2 65.01-80.00 SS. 3 80.01-100.00 SSS. 55. . 12

12

56. 6 1. 2. 3. 4. 5. 6.

57.

1. 2. 3.

58. /

1. 2. 3. / 4.

59. 1. 2. 3. 4.

60. 1. 2. 3. 4. 5.

. 1. 2. 3. 4.

13

. 1.

2. 3. 4. 5.

. 1. 2. 3.

4.

. 1. / 2. 3.

. .

1. 2. 3. . . 4. 5.

. - - - - .. - - . - -

. 2

1. 2.

14

. 3

1. 2. 3.

SMEs

. ... 1. 2. 13 3. 10 4. 3 5. 6.

. ...

. Enterprise .

/ / /

.

. 1. 2. 3. 4. 5. 6. 7.

15

. 3 1. 2. 3.

. 2 1.

2.

. -

-

-

. 1

2

3

. / :

. OTOP

. (.)

16

. " " 1.

2.

3. 4.

. " "

1. (Local Yet Global) 2. (Self-Reliance-Creativity) 3. (Human Resource Development)

. ( )

. ( 2) ..2545 27 2545

. . ( ) . .

. . 1. 2.

. . 5 1. .

( ) 2.

3.

4.

5. //

. . 2546 ( OTOP Product Champion )

17

101. Local Links Global Reaches 102. OTOP Product Champion OTOP Product Champion 103. 2547

1. 2. 3. 4.

104. 6 1. 2. 3. 4. 5. 6.

105. OTOP 2547 40,000 ( 35,000 5,000 ) 106. OTOP 2547 Road Map

1. OTOP 24 ..-4 .. 47

2. SMART OTOP .. ..47 3.

- / 4-8 2547 - 13-25 2547 - 29 .. 10 .. 2547 - 15-20 .. 2547

4. 2 ( OTOP CITY 2 ) 18-26 2547

107. . 2547 1. . 2. OTOP Singing Contest 3.

108. 3 1. 8-12 2 . 13-22 3. 25-30 ( 8-22 )

18

109. OTOP : 4

1. 2. 3. 4.

110. OTOP 5 90 4 80-89 3 70-79 2 50-69 1 50

111. OTOP 70 112. OTOP Village (OTOP ) . . . 112. 113. 4 1. 2.

3. 4. 114. 5

1. 2. 3. 4. 5.

115. 19 7 3,5,11,14,16 17 1) ( 3 ) 40-57 3 5 ( 2 2 ) 2) ( 2 ) 20-39 3 4 ( 2 1) 3) ( 1 ) 1- 19 116.

14 6 117. 9-11

.. ..

118. 1. 2. 3. 4.

19

119. (.) ..2541 ( 2 ) .. 2544

120. . (CIDA) 121. .

122. .

/ 1

123. . 1. / 50,000 300,000

3 2. / 600,000 5 3. 3

124. . / 3

125. . 2 11 ..46 23 ..46 24 3 () 54-72 2() 43-53 1 () 24-42 126. 127.

1. 2. 3. 4. 5. 6.

128. 9 15

129. 20,000 50,000

20

130. 1

131. 1. 2. 3. 4. 5./ 6.

132. 1

133.

134.

135. 136. (..) 2 28,234

1 (..2536-2540) 11,608 2 (.. 2541-2544) 17,626

136. .. 1 .2 . 15,000 / 30%

137. .. ..2543

138. .. .... 2535 2 .. 2539

139. .. ..

140. .. 1. 2. 3. 4. . (15,000//)

141. .. 142. .. 2536-2541 4

1. .. () 2. .. () 3. .. ( ) 4. ()

21

143. .. 2541-2544 2 1. .. () 2. .. ( )

144. .. 1. 2. //

3. 145. .. 146.

1. 2. 3. 4.

147. CEO 1. - -

(AFP : Area - Function - Participation) 2. 3. (Good Governance)

148. CEO 1. 2. 3.

149. CEO 1.

2. 3.

150. . . 1.

2. 3. 151. 152. TO BE NUMBER ONE 153. TO BE NUMBER ONE

22

154. TO BE NUMBER ONE 1.

2. 3.

155. TO BE NUMBER ONE 1. 2. 3. 4. 5.

155. ACCOUNT TRADE . 156. (ACCOUNT TRADE ) 157. 1. .

2. 3. .

4.

5.

158. 1.

2.

3.

159. 2 1. 2. 160.

1. 2.

3. 4.

23

161. 1. 2. 3. 4. 5. 6. 7. 8.

162. 2 163. 1.

2. 5 2.1

2.2 2.3 2.4 2.5

164. 1.

2. 3. 4.

5. 6. 7. 8.

165. 1.

1) / 2) 3)

2. 1) 2) 3)

3. 1)

2)

24

166. .. 2505 167. 168. 169. 1. Hard ware 2. Soft ware 3. People ware

4. Data 5. Procedure 170.

1. . 2. . 3. 4.

5. 6. . ()

171. (Home Stay) ( ) 172.

1. 2. 3. 4. 5. 6.