组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴

————DIY maskDIY mask

Company:Delicacy company .ltd Company:Delicacy company .ltd

Slogan:Nature is our pursuit

目录目录

Assessment of the environment

Product :Delicacy

4ps

Summary

1.Assessment of the 1.Assessment of the environmentenvironment

1.Assessment of the environment

Improve facial skin relatively quickly

Contain harmful substances

Serum left in the mask bag is thrown away

The size is not suitable

Can’t distinguish the difference

Assessment of the Assessment of the environmentenvironment

Ordinary DIY masks contain some elements that are harmful to your skin although its material is natural.

Powdery DIY mask

Mask soaked in lotions

DelicacyDelicacyOur products use the elements that are extracted from naturals and special processing makes them easier to be absorbed by your skin.

Delicacy’s serum is semi liquid so that it won’t evaporate rapidly or absorb your skin moisture.

Approval of the authority Approval of the authority

BDIH

OEKO-TEST

FDA

SWOT AnalyzeSWOT Analyze

According to the SWOT analysis, we will take the According to the SWOT analysis, we will take the following action.following action.

1.Strengthen brand cultivation

2.Control cost

3.Develop with our own characteristic

4.Pay more attention to promoting our products in the retail terminal

5.Build our core value

2.About Delicacy

2.About Delicacy

2About Delicacy

2.About Delicacy

2.4.1 Moisturizing and Relief Main Composition: Goat's milk, Hyaluronic acid, Aloe vera, Rose. For the Crowd: word with the computer all the day, and the skin is dry and stiff.

2.4.2 Whitening and Moistening Main Composition: Natural pearls, Loofa and Adlay For the Crowd: Overtime at night, Face bleak and pigmented

2.4.3 Smooth and Compact Main Composition: Collagen, Sturgeon caviar For the Crowd: the face would edema after getting up in the morning, Facial muscle relaxation

2.4.4 Anti-wrinkle and Nourish Main Composition: Imperial honey, Coenzyme olo, Natto amino acids For the Crowd: People who usually go to the pub but Pay little attention to maintenance, Chapped skin wrinkling

4P

3 Product Characteristics3 Product Characteristics

Positioning of Delicacy is to provide high-quality, green DIY mask for college students and young

women aged from 20 to 35.

Through independent DIY mark, bring moisture to the skin, Enjoy the pleasure in the production

process and applying the mask.

Product Positioning

3 Product Characteristics3 Product Characteristics

Natural Mask

Distinctive DIY idea

The essence of the different effects

Product Characteristics

4 Price

Price Lining Strategy;

Price strategy

CostOne piece of cotton cloth 0.5yuan100 ml serum 20 yuan100ml special function nutrient solution 20 yuan;30yuan

exact price

For the first two types:59.8For the latter two types:99

Professional beautician (Introduction and answer customers' answer professionally)Professional beautician (Introduction and answer customers' answer professionally)

Website :micro blog ; official websiteWebsite :micro blog ; official website

flyersflyers

Products on special in the festivals. 

Products on special in the festivals. 

6 Distribution

Establish specialty shop in county-level cities and areas

Franchise sales

Setting up some CVS in villages and towns

Expand the retail

market

Establish the B2C marketing mechanisms through a third party B2C

Enter into big shopping malls in first or second tier cities,

set up the sales counters

Sales Counter

7 7 Summary and prospectProductProduceInvestment

ProductProduceInvestment

Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed. 

Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed. 

Thanks