ჯეპრა მოსტრას პარტნიორთა ქსელში

M O S T R A ’ S G L O B A L N E T W O R K

global reach

Our clients’ need tO cOmmunicate acrOss eurOpe and wOrldwide has prOmpted mOstra tO set up an internatiOnal netwOrk Of partner agencies.

mOstra’s netwOrk cOVers nOt OnlY the 27 eu memBer states, acceding, candidate and pOtential candidate cOuntries, But alsO aBOut 40 cOuntries in the rest Of the wOrld in keY markets cOVering all cOntinents.

Alain NandrinManaging Director

Patrick VastenaekelsPartner & Business Development Director

06 AustriA • comm:unications | Sabine Pöhacker MSc

07 BulgAriA • InterImage Public Relations | Katya Dimitrova

08 Cyprus • Ampersand | Nicholas Karides

09 CzeCh repuBliC • Ewing Public Relations | Pavlína Rieselová

010 DenmArk • KommunikationsKompagniet | Gisela Dose Stephansen

011 estoniA • Corpore | Allar Tankler

012 FinlAnD • Cocomms | Kaija Langenskiöld

013 FrAnCe • Opinion Valley | Pauline Annoni

014 germAny • fischerAppelt, relations | Marius Voigt

015 greeCe • EIR | Emily Koulouvaris

016 hungAry • Premier Public Relations | Attila Piskoti

017 irelAnD • Bracken Public Relations | Brendan Bracken

018 itAly • TT&A | Patrick Trancu

019 lAtviA• Prospero | Mudrite Grundule

020 lithuAniA• Publicum | Lina Mockute

021 luxemBourg• Interpub' | Liette Reuter

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022 mAltA• Impetus Europe | Karl Diacono

023 netherlAnDs• Van Luyken Communicatie Adviseurs | Jan Hendrik Wiggers

024 polAnD• Twenty Four Seven Public Relations | Dirk Aarts

025 portugAl• Inforpress Group | Ana Margarida Ximenes

026 romAniA• APT Group | Cristina Udateanu

027 slovAkiA• Seesame Communication Experts | Peter Jancarik

028 sloveniA• Studio 3S | Katja Krumpak

029 spAin• Inforpress Group | Ana de la Fuente

030 sweDen• Informedia Communications | Cecilia Karlsson

031 uniteD kingDom• Publicasity | Bianca Lee-Chang

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[ Comm:uniCAtions ]Since 1996, comm:unicationS haS given itS clientS acceSS to the auStrian mar‑ket through the higheSt quality pub‑lic relationS, campaignS, eventS and mar‑keting ServiceS. a permanent expert Staff and an extenSive network of profeSSional partnerS Serve clientS from auStrian and international non‑profit, cultural and educational inStitutionS, companieS and Service providerS. through both local and international relationS, comm:unicationS provideS innovative, individual and fully‑flexible ServiceS. it iS the firm’S thorough underStanding of the auStrian marketplace that makeS comm:unicationS a perfect proi partner.

[ weBsite ] www.communicationS.co.at

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[ project ] kulturen bitten zu tisch – dinner across cultures (2009-11)

[ Client ] world public forum ‘dialogue of civilisations’ (international ngo)

[ mission ] the three-year, vienna-based campaign addressed the general public with the aim of draw-ing attention to issues of equality and diversity. it provided information on different cultures and tra-ditions and encouraged people to rethink their own attitudes and prejudices. as part of the campaign, comm:unications organised a colourful public event, featuring some 23 friendship organisations, ambassadors and official and cultural representa-tives from all over the world were brought together to create an extraordinary event. traditional food from more than 20 countries was offered and a rich cultural programme, with a variety of dancers, musicians and artists, was showcased. the goals of the campaign were communicated through audi-ovisual and print media relations (including a press conference and interviews), online pr activities, as well as printed promotional materials such as posters and flyers.

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[ project ] annual awards for Science, arts & Sport (2011-12)

[ Client ] Slow food bulgaria (ngo)

[ mission ] this project aims to achieve changes to legislation related to the development of local food culture. the italian ngo Slow food initiated activities in the balkan region in order to attract attention to local food and the economic and cul-tural benefits it could bring. after the first project in bulgaria, which comprised the organisation and promotion of a regional food exhibition, Sofia was chosen to host an annual exhibition. the agency used an effective mix of conventional pr instru-ments in a non-conventional way: press and information materials in the form of an eco-paper booklet; local food tasting activities, presented in the botanical garden of the Sofia university; and charity, participatory and events for children focus-ing on healthy eating. all events were under the patronage of the minister of agriculture and food. with a limited budget, the agency generated more than 56 media mentions and six tv editorials, fol-lowed up by consistent media interest in the topic and the Slow food bulgaria representatives.

[ interimAge pr ]a Separate corporate brand for five yearS, interimage haS eStabliShed a Strong reputation and expertiSe in corporate communicationS. a national pr award winner for two yearS in a row, the agency haS a permanent Staff of Seven and a conSiStent network of profeSSional conSultantS, including high‑level memberS of the State adminiS‑tration. itS main corporate clientS include billa bulgaria (SupermarketS), deichmann (faShion/ShoeS), univeg (logiS‑ticS), ytong (building), the national rev‑enue agency of the republic of bulgaria, the embaSSy of belgium, and the embaSSy of Japan.

[ weBsite ] www.interimage.bg


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[ AmpersAnD ]nicholaS karideS eStabliShed amperSand in 2004 during cypruS’ acceSSion to the eu. taking advantage of the growth oppor‑tunitieS eu memberShip opened up, nicho‑laS’ expertiSe in Strategic communication and eu affairS enabled amperSand to expand quickly. aS a public affairS agency with a broad network of aSSoci‑ateS, amperSand offerS an integrated range of ServiceS from reSearch and early intelligence to iSSue monitoring and from Strategic communication to editorial and media office facilitieS. the agency gatherS, ScrutiniSeS, affectS, generateS, communicateS and poSitionS information for both public and private Sector clientS.

[ weBsite ] www.amperSand.com.cy


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[ project ] youth@work – linking young people and business (2011)

[ Client ] ministry of labour and Social insurance, republic of cyprus

[ mission ] the agency was tasked with organising and publicising two youth@work sub-events in the framework of european Job days events in nicosia & limassol and to introduce and promote the con-cept of entrepreneurship to young cypriots. the events aimed to raise awareness of the eu oppor-tunities available for entrepreneurial schemes related to youth, promoting young entrepreneurship in general but also to help improve young people’s capacity to gain employment in the Sme sector. tasks included liaising with the ministry and ven-ues, identifying speakers & experts, producing and distributing brochures & posters, and media buying for adverts in leading national newspapers & ban-ners on popular social media websites. the event in nicosia was hosted at the holiday inn and attracted about 85 people, while the event in limassol at the atlantica miramare beach hotel attracted about 140 participants.

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[ project ] ‘thank you, we’re leaving’ (2010-11)

[ Client ] the doctors’ union (lok)

[ mission ] czech hospital doctors earn the equiva-lent of eur 4.50-9.00/hour. in march 2010, the doctors union (lok) declared its intention to organ-ise a mass information campaign to motivate all hospital doctors to resign by 31 december 2010 should their requests for better pay, training and overtime conditions not be met. ewing pr was appointed in may 2010 to design a campaign to help lok achieve its objectives. a complex information and lobbying campaign was implemented, taking the message directly to the doctors through a 78-day roadshow. the campaign was highly visual, including a graphic identity, a 20-year old retro ambulance driving around the country, and the now infamous countdown clock. on 20 december 2010, a total of 3 837 resignations were delivered to 78 different hospitals around the country. in february 2011, the ministry of health and lok signed a memorandum promising a pay increase as well as much needed reform to improve the professional lives of doctors and, ultimately, healthcare for czech patients.

[ ewing pr ]ewing pr offerS a full range of communi‑cation ServiceS, with a niche Speciality in media and corporate communicationS, Strategic conSulting and criSiS communi‑cationS. founded in prague, cZech republic in 1993, the agency today boaStS 18 employeeS and iS a member of the aSSociation of public relationS agencieS (apra) and the interna‑tional communication conSultancy organi‑Sation. ewing pr iS a part of the ewing group which ownS 3 other conSultancieS: beefbrotherS, manage Social and ewing Slovakia. recent awardS won include the grand priZe at the cZech pr awardS, 3 cee Sabre, 2 global Sabre and a bronZe Sabre award.

[ weBsite ] www.ewingpr.cZ


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[ kommunikAtionskompAgniet ]kk uSeS itS local knowledge and exten‑Sive international networkS to offer real global SolutionS to clientS aiming to enter the denmark market with SuS‑tained SucceSS. eStabliShed in 1994, kk haS been aSSiSting clientS to navi‑gate daniSh marketS for long enough to underStand how to communicate client meSSageS SucceSSfully. kk iS particularly experienced at work‑ing on campaignS and targeted meSSageS on behalf of big buSineSS.

[ weBsite ] www.kkonline.dk


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[ project ] european public Space – photo exhibition (2010)

[ Client ] european commission, dg communication

[ mission ] as a subcontractor for mostra, kk organ-ised a range of events and activities for the european public Space 2010 project with the objective of stim-ulating public debate on european issues and policies. one of the selected issues was the european year 2010 for combating poverty and Social exclusion. as part of the project, kk organ-ised a photo exhibition and competition open to members of the danish association of press photographers. the target group was stakeholders representing ngos and the general public. the danish minister of Social affairs officially opened the exhibition and the president of the council for Socially marginalised people was one of the speak-ers at the award ceremony. the public was invited to vote for their favourite photo via an online vote on the europe house website. both events were very successful and achieved broad media coverage, including a 10 minute television interview with a jury member and several print and online articles, reaching a total of 900 000 viewers and readers.

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[ project ] vip dog party – dogs on the red carpet (2010)

[ Client ] electrolux

[ mission ] if there are vip parties for humans, why not organise one for dogs? this was the idea for an entertainment and charity event held in tallinn pro-moting electrolux vacuum cleaners. dog owners coming to the event could donate old dog carpets to the dog shelter or make monetary donations. corpore created a website for the event and under-took a pr, social media and online campaign, distributing invitation newsletters to thousands of estonian united dogs users (a social network for dog owners). the event included the arrival of dogs on the red carpet, dog fashion shows, dog dance competitions, competitions for smart and sporty dogs, a spa and beauty salon where pets could get a free manicure, pedicure, haircut and massage, and professional pet doctor, psychologist and trainer consultations. the campaign was named the best pr project of the year in the consumer relations category at the baltic pr awards 2011.

[ Corpore ]Since itS launch in 1995, corpore haS car‑ried out hundredS of public relationS and conSultancy proJectS, including Strategic conSulting for privatiSation proceSSeS, initial public offeringS, political cam‑paignS and criSiS communication proJectS. corpore haS alSo worked on integrated marketing ServiceS and corporate media relationS. corpore’S 15 full‑time Staff memberS Serve clientS in all SectorS, from finance to healthcare, it and enter‑tainment. in the annual rankingS by the eStonian buSineSS daily ÄripÄev, corpore haS been Selected Six timeS aS the top communicationS agency in eStonia.

[ weBsite ] www.corpore.ee


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[ CoComms ]cocommS haS grown into finland’S larg‑eSt independent pr agency. in a country with the loweSt population denSity in the eu, well planned and executed public relationS and communicationS campaignS are crucial. finland’S comparatively low concentration of natural reSourceS haS made trade and it two of the moSt eSSen‑tial componentS of itS marketplace. it iS particularly in theSe areaS that cocommS haS come to excel over the yearS.

[ weBsite ] www.cocommS.com


[ project ]‘for diversity. against discrimination’, national event (2010)

[ Client ] european commission, dg employment, Social affairs & inclusion

[ mission ] under the ‘for diversity. against discrimination’ campaign coordinated by mostra, cocomms organised a ‘living library’ of people who have been subject to various kinds of discrimina-tion. members of the public had the opportunity to ‘borrow’ a living person for a conversation about the issues of diversity and discrimination, rather than borrowing a book. the event challenged people to examine their prejudices, behaviour and respon-sibilities, and provided information on rights that anti-discrimination laws guarantee for europeans. cocomms recruited volunteers from different sec-tors of the community, ensured successful media relations and advertising, and invited members of the finnish parliament to attend. mps from three different parties faced their prejudices in a discus-sion with a living library volunteer. as a result, there were several reports produced by written press, audiovisual and online media, with the event gaining positive feedback from visitors and partici-pants alike.

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[ project ] ex-Smokers never Stop (2010-13)

[ Client ] european commission – dg health and consumers

[ mission ] as part of a three-year eu-wide anti-tobacco health programme targeting 18-35-year olds, opinion valley implemented a centralised press programme in france and beyond through local press, events and public relations activities. activities included attendance at various existing french events, the development of a sector-specific network, meeting and working with non-govern-mental organisations (ngos), sharing data about smoking and promoting the three tools to help smokers to quit, participating at the world no tobacco day, and identifying experts, high-level per-sonalities and ambassadors to attend and represent the programme, notably the barcelona football team.

[ opinion vAlley ]Since itS launch in 2004, opinion valley haS been a communication conSultancy that blendS the curiouS and the concrete to open up new perSpectiveS and improve itS clientS’ liveS. itS employeeS are highly trained communicatorS, with the goal to deliver innovation and Support buSi‑neSS development. the conSultancy con‑Stantly enricheS itS work and relation‑ShipS through itS ideaS and experience lab, where it harneSSeS internal and external talentS that work together with three common obligationS: to be curiouS, demanding and think critically. thiS giveS riSe to effective, creative and integrated SolutionS that enable uS to drive progreSS.

[ weBsite ] www.opinionvalley.com


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[ FisCherAppelt, relAtions ]fiScherappelt, relationS waS founded in hamburg in 1986 and now maintainS officeS in hamburg, berlin, frankfurt, munich, cologne, duSSeldorf and Stutt‑gart, making it the largeSt and moSt com‑prehenSive independent communicationS firm in germany. fiScherappelt, relationS iS part of a group of creative agencieS that provideS Support to clientS. it part‑nerS with Strategic communicationS agency adviSorS, the deSign agency ligalux, the dig‑ital agency fork unStable media, the web tv agency tv media, and advertiSing agency furore to meet the communicationS needS of clientS looking to expand or improve performance in germany and beyond.

[ weBsite ] www.fiScherappelt.de


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[ project ] berlin days (2009-present)

[ Client ] berlin partner – marketing company for the city of berlin

[ mission ] the aim of the international campaign ‘berlin days’ is to position berlin as ‘the place to be’ for culture, arts and design, finance and tourism. the city of berlin conducts events in big cities all over the world to raise awareness of germany’s capital and to highlight the many opportunities it offers. for every city berlin days visits, fischerap-pelt, relations and the local partner agency in each country set up an event format that is exciting for the audience and that showcases all the facets berlin has to offer. for example, in new york, a fashion show was organised with models from berlin, along with a cutting-edge dJ; in istanbul, the 20 year anniversary of the fall of the berlin wall was celebrated; and in Shanghai, berlin days focussed on expo 2010 and an economic forum. by opting for a local approach in each city, significant media cov-erage of the event was generated in print, online, tv and radio outlets in new york, istanbul, Shanghai, Shenzhen, brussels and copenhagen.

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[ project ] diversity day (2010)

[ Client ] european commission – dg employment, Social affairs & inclusion

[ mission ] to organise a diversity day event in athens as part of the eu campaign ‘for diversity. against discrimination’ coordinated by mostra. the campaign aimed to raise awareness amongst the public and media on the issues of discrimination and diversity. the challenge was to have people examine their own prejudices and behaviours and learn about the benefits of a diverse society. eir organised an event where visitors could learn about diversity in an interactive manner. ngos, state rep-resentatives and businesses participated as exhibitors to inform visitors on measures that pro-mote diversity and guard against discrimination. Special attractions were prepared so that visitors could experience ‘living diversity’, including a con-cert, wheelchair and boccia games, braille and sign-language classes, a touch-only museum, bread-baking classes, a documentary film festival with films featuring discrimination and diversity issues, street dancing groups, a discussion group on discrimination issues, and more.

[ eir ]Since 1996, eir haS offered itS proJect development talentS to an ever‑widening international client baSe. along with itS permanent officeS in athenS, bruSSelS and cypruS, eir’S numerouS proJect officeS worldwide Serve itS clientS aS a truly global network. focuSSing mainly on public‑Sector proJectS, with governmentS and State organiSationS compriSing the bulk of itS clientS, eir haS proven itSelf to be a leader in providing communication ServiceS throughout the mediterranean and beyond. eir’S focuS on the SuStainable impact of a proJect beyond itS original implementation haS been integral to itS SucceSS.

[ weBsite ] www.eir.gr


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[ premier puBliC relAtions ]eStabliShed in 2000, premier public rela‑tionS iS one of the faSteSt‑developing public relationS and public affairS agen‑cieS in hungary. tailor‑made to the needS of itS corporate and non‑profit clientS, premier provideS full‑Service communica‑tionS SolutionS, including communica‑tionS reSearch, media relationS, Social media campaignS, audioviSual ServiceS, event organiSation, digital communication and creative ServiceS, or an integrated mix of theSe.

[ weBsite ] www.premiercom.hu


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[ project ] ‘Step to flat and recycle’ (2012)

[ Client ] beverage carton alliance

[ mission ] initiated by premier public relations, the beverage carton alliance implemented a large-scale environmental attitude-shaping campaign in order to promote sustainable consumer behaviour, as well as the selective collection and recycling of beverage carton packaging. the campaign was endorsed by the eu’s ‘environment and energy’ operational programme that targeted six out of hungary’s 20 regions. premier designed and imple-mented an integrated above- and below-the-line campaign. the main message, ‘Selective collection saves trees’, was featured via a billboard, print and radio campaign, which premier supported with a series of educational tv and radio interviews. the most eye-catching activity of the six-month cam-paign was an outdoor exhibition, featuring five, two-metre high beverage cartons, which were the backdrop for information dissemination to organ-ised classes of primary school children on sustainable living, environmentally conscious shop-ping, selective waste collection and recycling.

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[ project ] maths week (2010)

[ Client ] calmaSt, the centre for the advancement of learning of maths, Science and technology, waterford institute of technology

[ mission ] maths week ireland is an annual cam-paign designed to promote positive attitudes towards maths amongst all age groups. it aims to encourage the study of maths throughout the education cycle. the week aims to change the per-ception of maths by creating fun, interesting and challenging but accessible programmes that dem-onstrate the role of maths in all aspects of life. during this week-long campaign, maths-themed events take place at universities, institutes of tech-nology, museums and libraries and schools around ireland. these interactive demonstrations and talks are designed to highlight the important role of maths in everyday life and included the maths of the Simpsons, magical maths and maths in art. a strong media campaign supported the week, its themes and associated events, targeting all national and regional print and online media with interviews and a series of photocalls.

[ BrACken pr ]with more than two decadeS of experience on the iriSh public relationS Scene, in 1991 brendon bracken brought an invaluable wealth of local expertiSe and knowledgewith him when he broke out on hiS own. today, he haS piloted bracken pr into an award‑winning firm with itS finger directly on the pulSe of iriSh marketS and what it takeS to help clientS excel within them. bracken pr remainS an inval‑uable element in moStra’S partner net‑work in providing fluency in communica‑tion to all european marketS.

[ weBsite ] www.brackenpr.com


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[ tt&A ]tt&a iS italy’S oldeSt independent, full Service public relationS conSultancy. Since 1963 it haS helped national and international companieS to navigate europe’S fourth largeSt economy. no pr company enJoyS Such longevity without a deep‑Seated knowledge of the environ‑ment it operateS within. tt&a iS certainly no exception, amaSSing an unparalleled knowledge of world marketS, knowledge that iS eSSential for helping itS interna‑tional clientS to SucceSSfully integrate themSelveS into italy’S complex market environment. tt&a’S abilitieS are proven by the SuStained long‑term international client baSe it haS maintained through the decadeS.

[ weBsite ] www.tta.it


[ project ] 50 years of turkish airlines in italy (2010)

[ Client ] turkish airlines

[ mission ] turkish airlines celebrated its 50th anni-versary of services between turkey and italy and wanted to organise a high-profile event for vips and travel agents to support the airline’s positioning as a ‘global quality carrier’. tt&a worked with turkish airlines to devise a high-impact gala event in a prestigious location in rome. the location selected was the recently restored chiostro del bramante in central rome. a high-level catering service was selected to cater for the event, with lighting, music and staging of the event carefully crafted to create a unique and memorable experi-ence for over 200 guests, which included government ministers, airline board members, trade representatives and the press.

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[ project ] riga Solidarity days (2010)


[ mission ] to promote the european year for com-bating poverty and Social exclusion to latvian citizens, making visible the policy objectives of the european year, fostering debate among profession-als about social policy, and supporting social service providers and ngos. prospero organised a public event as part of the european year at riga central Station. politicians, representatives of lead-ing ngos and ambassadors of the campaign opened the event. popular artists, children and youths representing socially marginalised people, and senior dance groups performed. Soup was served to the public and leaflets, posters, roll-ups and banners were produced to inform people about the event and how poverty and social exclusion could be tackled. prospero also planned the con-ference ‘building together a better society for all – the fight against poverty and social exclusion in latvia’, to stimulate discussion on key issues.

[ prospero ]proSpero iS a riga‑baSed pr and integrated marketing agency, SpecialiSing in buSineSS communicationS and public information activitieS. with over 10 yearS of experience in managing pr campaignS for both inter‑national and latvian companieS, proSpero boaStS a conSiderable SkillSet in corpo‑rate communicationS and brand marketing and iS particularly valued aS an expert in media relationS and event organiSation. proSpero iS a member of central eaStern europe public relationS network. itS Seven full‑time Staff memberS and network col‑laboratorS are much in demand within the local market, with clientS appreciating the cuStomiSed and creative SolutionS provided.

[ weBsite ] www.proSpero.lv


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[ puBliCum ]eStabliShed in 2001, publicum haS rap‑idly emerged aS a leader in the lithuanian pr Sector and iS now the largeSt pub‑lic relationS company in the country. it boaStS a team of experienced profeS‑SionalS and haS gained valuable expe‑rience with both public and private Sector clientS, in addition to extenSive experience with non‑profit and charity clientS. publicum iS particularly valued aS an expert in managing and implement‑ing creative marketing communication campaignS, reSultS‑oriented corporate and litigation communication proJectS, and large‑Scale eu‑funded public aware‑neSS campaignS, along with aSSociated media relationS work.

[ weBsite ] www.publicum.lt


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[ project ] cSr project – lake cleaning campaign (2011-12)

[ Client ] coca-cola

[ mission ] coca-cola hbc lietuva needed an idea to help to achieve one of the key objectives of corpo-rate responsibility – to protect and preserve local regional waters. the aim was to raise public aware-ness about the preservation of water bodies and to demonstrate how badly lithuanian lakes are pol-luted. one of the most polluted water bodies in lithuania – galvė lake in trakai – was chosen for the project. professional diver gintautas krakauskas, together with a team of colleagues, were diving to the bottom, retrieving all sorts of rub-bish disposed by people. meanwhile, a team of coca-cola volunteers assisted the divers on the shore. tv and radio coverage, articles and social media messages about the campaign were commu-nicated in the main national media channels. the campaign was attended by hundreds of people who collected a truckload of litter and the project became an interesting – and highly successful – vol-unteering campaign for company employees.

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[ project ] world Statistics day (2010)

[ Client ] Statec (national institute for Statistics and economic Studies)

[ mission ] interpub’ and Statec organised the first ‘world Statistics day’ in luxembourg. this event, launched worldwide by the un general assembly, addressed the general public and attempted to raise awareness of the many contri-butions and the value of official statistics. as part of the day, interpub’ organised an event on a busy pedestrian street, designed and set up an informa-tion stand, printed information and handed out promotional materials to passers-by and event visitors. Statec specialists were on-hand to pro-vide information and answer questions. rtl radio lëtzebuerg undertook street interviews in the area during the event. a radio campaign was broadcast and a press release was produced as part of a highly-successful media relations effort with printed, online and audiovisual media.

[ interpuB’ ]for more than four decadeS, interpub’ haS been making itS mark on luxembourg’S advertiSing, eventS and pr landScape. itS team of experienced profeSSionalS developS high‑quality campaignS for a num‑ber of private buSineSSeS and inStitutional cuStomerS at national and international levelS. interpub’ ServeS cuStomerS ranging from government and non‑profit organiSa‑tionS through to companieS working in vari‑ouS fieldS. the agency’S advertiSing and pr SpecialiStS provide tailor‑made Solu‑tionS with creativity and commitment mak‑ing interpub’ an excellent network partner.

[ weBsite ] www.interpub.lu


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[ impetus europe ]impetuS europe iS a partnerShip between two well‑eStabliShed companieS in malta, namely market intelligence ServiceS com‑pany ltd. and fenlex corporate ServiceS ltd. malta’S acceSSion to the eu in 2004 opened the country to european marketS and brought many buSineSS opportunitieS for thiS Small, denSely populated Set of iSlandS. thiS change haS neceSSitated more comprehenSive and wide ranging pr ServiceS, which impetuS haS met with an equally comprehenSive Set of SkillS and know‑how.

[ weBsite ] www.impetuSeurope.com


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[ project ] the employment aid programme (2009-12)

[ Client ] employment and training corporation (etc)

[ mission ] the aim was to run a publicity and mar-keting campaign in relation to the european Social fund (eSf) funded employment aid programme (eap). impetus europe’s main activities were car-ried out over the four-year duration of the programme and included holding 6 000 one-on-one meetings with local employers to introduce and pro-mote the eap. the implementation plan for the programme was also reinforced by an extensive marketing and publicity campaign, including media relations activities. the eap was developed to facil-itate and promote the integration, retention and progression of disadvantaged persons in the maltese labour market. the ultimate aim of this eSf project is to increase the number of gainfully-employed individuals in malta by 0.5 %.

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[ project ] objective information on animal research (2004-present)

[ Client ] animal research information foundation – Stichting informatie dierproeven (Sid)

[ mission ] the pharmaceutical industry, scientists and patient organisations wanted to find a way to inform the public about animal research, using reliable information that focused on publishing concrete outcomes. in order to centralise cam-paign activities, van luyken advised stakeholders to establish a foundation dedicated to dealing with the issue. in 2004, it set up the animal research information foundation, which has since developed into a reputable platform for objective information on animal research. creation and implementation of the foundation’s website (www.informatiedier-proeven.nl) was one of the agency’s key tasks, providing background information, a ‘timeline’ his-tory of animal experimentation, film clips and weekly news reports – as well as an interactive game and quiz. it also involves answering ques-tions on a weekly basis from interested parties, including pupils and students, and managing the site’s increasingly popular twitter feed. more than 31 000 people visit the site annually – a clear testa-ment to its success.

[ vAn luyken CommuniCAtie ADviseurs ]van luyken communicatie adviSeurS haS Seen maJor changeS in europe Since it waS eStabliShed in the 1970S. Since then, van luyken haS Steadily built an impreSSive and loyal client baSe. thiS SuStained and ever‑expanding client baSe demonStrateS the company’S clear underStanding not only of their home environment but of europe aS a whole.

[ weBsite ] www.vanluyken.nl


23

[ twenty Four seven pr ]twenty four Seven pr iS a leading poliSh pr agency, founded in 2000 and today hold‑ing a top‑10 poSition in poland. it offerS the full Spectrum of pr ServiceS, includ‑ing media relationS, corporate pr, criSiS management, marketing‑pr, educational programmeS, community relationS, cSr and internal communication. SiSter company 24/7digital offerS a broad range of digital relationS ServiceS. twenty four Seven pr iS a quality and performance driven agency, characteriSed aS young and flexible, with a no frillS and a tranSparent approach. in recent yearS the agency haS been twice awarded ‘beSt pr agency in poland’ by buSi‑neSS magaZine home & market.

[ weBsite ] www.247pr.pl


[ project ] the danone nation’s cup – promoting healthy lifestyles (2012)

[ Client ] danone

[ mission ] the danone nation’s cup (dnc) is a world football championship for children, organ-ised by danone since 2000 and supported by campaign ambassador Zinedine Zidane. the aim of the dnc is to promote healthy lifestyles and physical activity. in 2012’s dnc over two million children around the world participated. twenty four Seven pr was tasked by danone with the manage-ment of media and stakeholder relations around this large event. the dnc came from the idea to support children’s dreams of playing on profes-sional football fields like their footballing icons. participation in the dnc is an international and multicultural adventure that children will remem-ber for the rest of their lives. the tournament encourages them to believe in their dreams and helps to promote a healthy lifestyle among partici-pating children. held this year in warsaw, the dnc final was a unique event experienced by all fami-lies, participants and crowds in attendance.

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[ project ] ‘for diversity. against discrimination’ (2010)

[ Client ] european commission – dg employment, Social affairs & inclusion

[ mission ] ‘for diversity. against discrimination’ was an information campaign run in all 27 eu member States coordinated by mostra. the objec-tive of this campaign was to raise awareness of discrimination in order to contribute to the better understanding of diversity in today’s workplace and in society in general. the inforpress group organ-ised a campaign event involving on-site and online activities. a three-day public event was held in lisbon’s biggest shopping centre, with activities such as wheelchair table tennis, painting for diversity, a polaroid photo wall, an anti-discrimi-nation electronic game, challenge your thinking (transparent ideas box), animation, dancing, music, youth workshops and a laptop game. more than 2 000 visitors came to enjoy this event, which also generated significant media coverage.

[ inForpress group ]founded in 1988, the inforpreSS group haS grown to become the firSt independent public relationS company baSed in both portugal and Spain. with officeS currently located in liSbon and porto, aS well aS in barcelona, madrid, valencia, bilbao, Seville and malaga, the group boaStS over 150 local expert Staff, offering complete coverage of local marketS. the group’S ability to operate acroSS two diStinct cul‑tureS and languageS haS been an invalu‑able reSource for itS client baSe.

[ weBsite ] www.inforpreSS.pt


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[ Apt group ]founded in 1994, today apt haS three main buSineSS lineS: communicationS and public relationS, Software and web‑Site development, and human reSource Ser‑viceS. apt’S full‑Service communicationS wing iS able to provide a broad range of tai‑lor‑made communication ServiceS. apt haS a proven track record of carrying out Suc‑ceSSful proJectS for cuStomerS in banking and financial ServiceS, it&c, luxury goodS, hoSpitality and travel, ngoS, induStry and education.

[ weBsite ] www.apt.ro


romAniA

criS

tin

a

uD

atea

nu

[ project ] workshops on Social inclusion (2010-present)

[ Client ] nbcc romania

[ mission ] apt works to promote equality and non-discriminatory policies within the romanian labour market. as part of this campaign, apt involves local ngos that are focussed on equality, diversity and social inclusion issues. the event that took place in november 2010 to highlight problems with dis-crimination is an example of apt’s initiatives and is part of a wider project that started in 2008. Since then, apt has been involved in the management of nbcc romania, an organisation that provides the framework for career counselling activities, which emphasise the equal right to work for all citizens. as part of this, apt organises workshops and roundtables (along with associated media relations activities) to raise awareness of issues related to equality and diversity, particularly in the labour market. apt is the point of contact for information and support for people who need to know their social rights and labour regulations.

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jan

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ik

26

slovAkiA

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er

jan

car

ik

[ project ] european year of combating poverty and Social exclusion (2010)


[ mission ] in order to raise awareness of poverty and social exclusion, a variety of activities and pro-jects were planned as part of the european year (ey2010) in Slovakia. to promote the ey2010 mes-sage in Slovakia, 11 national events were organised and national ambassadors recruited to support an information campaign run with the european commission and the labour ministry. events included the pohoda festival, involving debates and concerts, an international marathon with people from various groups – the homeless, campaign ambassadors, political figures – represented, an underground festival, a school paralympics, workshops and film festivals, along with targeted media relations activities to raise awareness of the aims and outcomes of the activities.

[ seesAme CommuniCAtion experts ]SeeSame haS been a key player in the Slo‑vak communicationS market Since 1996. the award‑winning agency’S expertiSe and extenSive track record allowS it to undertake a range of proJectS that run the gambit from anti‑diScrimination campaignS to gaS Supply criSeS. in recent yearS, the SeeSame team haS expanded, Strengthening itS healthcare and energy, conSumer and eu practice teamS. SeeSa‑me’S newly eStabliShed digital team aidS the agency’S drive towardS multimedia and Social web proJectS.

[ weBsite ] www.SeeSame.com


27

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[ stuDio 3s ]Studio 3S iS a full‑Service communicationS agency working in public relationS, adver‑tiSing, reSearch, media planning and media buying. the agency iS SpecialiSed in the preparation and implementation of multi‑audience communicationS proJectS. Studio 3S haS alSo SucceSSfully implemented a number of communicationS proJectS for the european inStitutionS, including the european commiSSion’S enlargement com‑munication Strategy for Slovenia, regional commiSSion‑funded communicationS pro‑grammeS in romania, a communicationS programme aiming to inform on all aSpectS of the eu in albania, the eStabliShment of an eu information centre in koSovo, and awareneSS‑raiSing of development iSSueS in Slovakia.

[ weBsite ] www.Studio‑3S.Si


kat

ja

kr

uM

Pak

[ project ] upgrading a regional waste manage-ment centre – rcero ljubljana (2010-16)

[ Client ] municipality of ljubljana

[ mission ] to increase public awareness of the upgrade of the regional waste management centre (rcero ljubljana) – currently the biggest ecological project in Slovenia, explain its benefits, and educate on the importance of waste separation and recy-cling. a secondary aim is to raise awareness of the fact that it is financed under the eu’s operational programme of environmental and transport infrastructure development for 2007-13 and co-funded by the eu cohesion fund. Studio 3S devised and implemented a communications strategy and work programme that targets citizens of 29 munici-palities. a number of communications tools were prepared, such as a campaign name and logo, tel-evision and radio adverts, jumbo posters, print ads, leaflets, a website, and articles, among other tasks. a number of communications activities were also implemented, including media relations activities, press conferences, and ceremonies for the official signing of contracts with new project members and equipment suppliers.

28

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an

a

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la F

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[ project ] the european civic days (2010)

[ Client ] fundación cives (cives foundation)

[ mission ] the european civic days 2010 were organised for a collective of 13 organisations and social Spanish ngos, jointly coordinated by the cives foundation, Solidar and the european civic forum. the main objective was to bring citizens closer to the eu, adding momentum to the ideas of socially-aware and active citizenship, promoting ngos as a tool for integration and social cohesion, and the active participation of both in the definition, execution and evaluation of the public policies within the framework of the union. the group organised the event, establishing media contacts and coordinating the secretariat (meetings, docu-ments, logistics, speakers and guests). the event – held from 7 to 9 may 2010 in malaga – gathered together about 700 participants from 36 european countries, 40 ngos and more than 200 associa-tions to debate on european social citizenship. this event was organised in the framework of the Spanish presidency of the eu council, with the active support of the european civic forum and the financial support of the european commission, the Spanish government and the local authorities.

[ inForpress group ]inforpreSS group waS eStabliShed in 1988 by núria vilanova, and iS now the top inde‑pendent public relationS company both in Spain and portugal. at preSent it haS 10 officeS in Spain, portugal and belgium, employing more than 170 SpecialiSed con‑SultantS working on the full Spectrum of communication and pr iSSueS. the group’S miSSion iS to offer creative and efficient SolutionS, baSed not only on client needS but alSo on buSineSS knowl‑edge. the group iS convinced that the Secret of SucceSS lieS in the conStant input of innovation, enthuSiaSm and compromiSe in order to make the com‑munication proceSS a Strategic tool in management.

[ weBsite ] www.inforpreSS.eS


29

[ inFormeDiA CommuniCAtions ]founded in 1994, informedia offerS a range of communicationS and pr Ser‑viceS in Sweden and beyond – from Strate‑gic conSulting at management level in com panieS and organiSationS, to Skilful implementation of preSS activitieS, public affairS, internal communicationS, confer‑enceS, communicationS evaluation and training. informedia boaStS an exten‑Sive in‑houSe media databaSe and a Strong underStanding of the SwediSh market.

[ weBsite ] www.informedia.Se


[ project ] Slussen re-development (2010)

[ Client ] city of Stockholm

[ mission ] informedia supported the city of Stock-holm authorities with communication strategies and activities related to the major re-development of the Slussen lock area in the heart of Stockholm. the aim was to ensure that stakeholders had access to tailored information in order to ensure a smooth delivery of the project. informedia worked on an ongoing basis with the communica-tions strategy and project implementation, targeting local and regional authorities, the gen-eral public, the business community, property developers, politicians and media. it coordinated press conferences, public meetings, events, exhi-bitions, produced printed information material, update websites and handled public consultation processes. the project attracted 10 000 visitors during a nine-week long public consultation exhi-bition, which is a record for an exhibition of this sort for the city of Stockholm. the exhibition open-ing press conference was well attended by print and broadcast media and generated a significant amount of coverage.

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[ project ] taking action for change (2010)

[ Client ] global action plan

[ mission ] the campaign aimed to increase aware-ness of global action plan’s efforts to make people more aware of their impact on the environment and inspire them to make a change through practical advice and guidance. the campaign targeted the general public, including those who are already environmentally aware but not yet taking practical steps to make a difference. publicasity embarked on a six-month campaign both online and offline to target global action plan’s desired target audi-ence. the public was given news of the projects and activities they could get involved with to ease their impact on the environment. publicasity worked with the client to build a bank of case studies to give practical help and advice. while offline activ-ity targeted regional and customer lifestyle press to reach out to families and housewives, online activity was focussed on guest blogging opportuni-ties for founder and md trewin restorick to position global action plan as an authority on environment action.

[ puBliCAsity ]founded in 1978, publicaSity haS grown to become one of the moSt formidable pr agencieS in the uk. SpecialiSing in media relationS, brand activation and development, criSiS management, experimental marketing, digital cam‑paignS, category management and affinity marketing, it can navigate the compli‑cated world of uk buSineSS with confi‑dence. given the reality that moSt organi‑SationS are now looking for more than JuSt media relationS from their marketing and public relationS agencieS, publicaSity underStandS how to uSe different media channelS to deliver reSultS that make a poSitive impact on clientS’ buSineSSeS.

[ weBsite ] www.publicaSity.co.uk


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young people have been hit hardeSt by the eco‑nomic criSiS. to combat thiS in april 2011 the eu launched youth@work to help get young peo‑ple into employment through Strengthening linkS with buSineSS and booSting youth entrepreneurShip. moStra waS taSked with running an integrated awareneSS‑raiSing cam‑paign on the initiative for the european com‑miSSion’S directorate‑general for employ‑ment, Social affairS & incluSion. the cam‑paign took place in 27 countrieS, in 23 dif‑ferent languageS, and waS Supported by more than 25 agency partnerS.

youth@work (2011-12)europe-wiDe CAmpAign to Bring together young people AnD Business

Network CollaboratioN

Colleagues in the partner agencies formed a network of ‘national corre-spondents’, who worked closely with EURES Advisers in the different Member States to organise mobilisation activities linking young people and business – dedicated Youth@Work modules in EURES Job Days and other job-oriented events. These modules were promoted by the partners who, thanks to their local knowledge, were able to customise advertising campaigns (including print and radio adverts and social media activities) in order to ensure their effectiveness.

PartNers contributed to mapping a network of stakeholders and relay organisations at national level, as well as to updating a database of specialised media. This assistance helped make continued dialogue and information exchange between key actors and multipliers possible.

PartNers were on hand to offer advice and contacts for the development of an editorial campaign, targeting managers in small and medium-sized enterprises (SMEs) via specialised magazines. The four-page B5 supplement produced featured local case studies researched by Mostra with local input provided by its partners. A network of journalists to interview the cases and draft the local content was created with contacts sometimes shared by partners.

PartNers were also able to support media relations activities through the dissemination of materials to their local

contacts, allowing the campaign to have the widest reach possible. imPaCt

some 30 Youth@work eveNt modules – learning, training and mentoring sessions – in the framework of Euro-pean Job Days, SME Week and other national job-oriented events targeting young people were organised, reaching over 10 000 participants.

loCallY-tailored advertisiNg CamPaigNs promoting the modules included 36 radio adverts (3 000 diffusions), 32 adverts in regional and local printed media (EU-wide, total circulation 1 635 000), social media activities, banners and articles on websites, mass marketing by e-mail, telephone contacts, and press conferences.

iN total, thanks to the strong relation-ships built between Mostra, its col-leagues in partner agencies, and the EURES Job Network, more than 150 Youth@Work modules in 27 coun-tries took place.

arouNd 100 PartNers, including business associations and young people’s organisations, across the EU-27 were identified and mobilised during the campaign, helping to give it credibility and to reach its target groups.

some 27 editorial suPPlemeNts were produced, featuring over 50 case studies identified by Mostra and its partners, with interviews undertaken by locally-engaged journalists.

32

FACts AnD Figures> 30 national and EU partnership events> Around 100 partners mobilised across the EU> Video News Release broadcast on 38 channels to 5.5 million viewers> 36 radio ads totalled 3 000 broadcasts> 4 million SME owners reached through advertising> SME supplement total circulation of 1 759 000

‘youth@work is a necessary programme that has the capacity to stimulate young people and tell them about what’s out there. This kind of strategy should be maximised, because I believe it works. [...] The events should be replicated more often at a local level. They tackled a problem which I find crucial for the future economic health of my own country.’– Editor of an Italian business quarterly, interviewed by an independent evaluator.

33

ACCeDing Country

036 CroAtiA• Premisa | Anita Klapan

CAnDiDAte Countries

037 iCelAnD• KOM PR | Sigríður Hallgrímsdóttir

038 montenegro• CreMaCo | Milena Maras

039 serBiA• Smartvision | Ivica Stanković

040 turkey• ZEGO | Gökşen Çalışkan

041 the Former yugoslAv repuBliC oF mACeDoniA• Partes Social Advertising Agency | Nebojsa Ilijevski

potentiAl CAnDiDAtes

042 AlBAniA• B2 | Vjosa Berisha

043 BosniA & herzegovinA• BORAM Agency | Samra Luckin

042 kosovo• B2 | Vjosa Berisha

on the roAD to eu memBership

34

044 georgiA• GEPRA | Soso Galumashvili

045 norwAy• Släger | Henning Sverdrup

046 russiA• AGT Communications Agency | Vladimir Serov

047 switzerlAnD• int/ext | Marcel Trachsel

048 ukrAine• KEY Communications | Sergiu Zamari

rest oF europe

35

[ premisA ]founded in may 1999 aS one of the firSt pr companieS on the croatian market, premiSa haS grown into croatia’S largeSt pr SpecialiSt. it iS a proud member of digitel komunikaciJe (dk) and digitel priStop grupa (dpg), the moSt SucceSSful integrated mar‑keting communicationS group in South eaSt europe. over the paSt 10 yearS, premiSa haS planned and implemented a large number of high profile economic, cultural and political eventS and proJectS, aS well aS proJectS carried out in cooperation with international organiSationS, Such aS the european commiSSion and unicef. the company’S work haS been alSo recogniSed by domeStic (cpra) and international (iabc) communicationS aSSociationS.

[ weBsite ] www.premiSa.hr


CroAtiA

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laPa

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[ project ] ‘Step into life’ campaign (2008-12)

[ Client ] rotary club Zagreb kaptol, croatia

[ mission ] each year, approximately 200 children from children’s homes and foster families finish high school. they have to start taking care of themselves and finding a job or continuing with their studies, which is often difficult without family to help fund this route. rotary club Zagreb kaptol launched the information/fund-raising campaign ‘Step into life’ to raise public awareness of the problems faced by children raised in homes and foster families upon graduating from high school. fundraising means that scholarships can be provided for further/higher education. now in its fourth successive year, funds have been raised for a total of 87 students. the pro-ject has including a broad spectrum of services such as creating a communication strategy, producing advertising materials, as well as coordinating and implementing the campaign, public relations, media strategy, and event management. Significant, high-profile media coverage was generated, helping to raise public awareness and enabling the project to go from strength to strength.

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[ project ] vestfjarðavegur 60 (2011)

[ Client ] vesturbyggd

[ mission ] the ministry of internal affairs planned to undertake a major overhaul to the main national highway to the southernmost part of the vestfjords peninsula. the route chosen for the road traverses difficult, dangerous and mountainous terrain instead of a low altitude road along the shore, as had in fact been promised to the local popula-tion. kom had the role of instigating a public debate to point out that the ministry’s proposals did not ameliorate commuting in area; that the area’s poor competitiveness would be further entrenched; and that a further outflow of residents would become a likely eventuality. a factsheet was prepared and sent to all mps and published in national newspa-pers as an open letter to the minister of internal affairs. information was distributed to the media, and a comprehensive public discussion maintained, wherein the importance of a low-altitude road for the area’s population and business was underlined. residents (both current and former) and busi-nesses were encouraged to send in articles for publication in newspapers, and open meetings with mps and the icelandic road administration were held, in order to point out better solutions.

[ kom pr ]kom pr iS one of the leading public rela‑tionS agencieS in iceland and haS managed SucceSSful pr campaignS for Some of the world’S moSt influential companieS and public bodieS. eStabliShed in 1986, the agency provideS an expert, focuSed and client‑driven Service, with Staff drawing from their expertiSe to Select the moSt appropriate pr programme for each client. in recent yearS kom pr haS developed broad experience in the field of tailored communication StrategieS, public rela‑tionS and public affairS campaignS with icelandic politicianS, municipalitieS, and variouS intereSt groupS.

[ weBsite ] www.kom.iS


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[ CremACo ]eStabliShed in 2006, cremaco – creative marketing communication – offerS a full range of media ServiceS, with a niche Spe‑cialty in media planning, buying, reSearch, and market analySiS. the agency today boaStS nine employeeS and haS a partner‑Ship with the Slovenian agency media pub‑likum. together, they provide the full Spectrum of media ServiceS to clientS in Slovenia, croatia, Serbia and montenegro.

[ weBsite ] www.cremaco.org


[ project ] 1 000 + apartments (2010)

[ Client ] government of montenegro (ministry of physical planning and environmental protection)

[ mission ] to address the shortfall in access to finance for the many thousands of montenegrins who wanted to build or buy their own house or apartment, action was clearly needed. a new scheme – funded by the government of montenegro from loans approved by the european central bank (ecb) – was launched to address housing needs and provide financial support and loans to make it easier for citizens to buy. the scheme also represented an important stimulus for the housing, construction and business banking sectors. in September 2010, cremaco was engaged to promote the scheme among the general public, rolling out a high-profile 45-day communication and pr campaign to moti-vate and inform citizens about the opportunities and conditions. tv, print, radio, web and outdoor adver-tising, and a call centre were used to promote the scheme and engage with the target audience. interest in the scheme was huge and it was suc-cessfully implemented at the end of december 2010.

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[ project ] m3 – ‘may, the month of mathematics’ (2012)

[ Client ] cpn – centre for the promotion of Science

[ mission ] according to research, some 42 % of Serbians do not like science or mathematics. ‘may, the month of mathematics’ – or m3 – is a month-long series of events organised with the aim of bringing science and maths closer to the general public. hosted by the institute of mathematics at the government-funded centre for the promotion of Science (cpn), in conjunction with a number of national universities and educational institutions, the m3 events attracted about 2 000 visitors per day in 15 cities across Serbia. helping to popularise and promote science, develop scientific literacy, the knowledge economy and engage young people to follow a career path in science, Smartvision’s mis-sion was to organise the event series, including tasks such as the production of branding material and public relations activities.

[ smArtvision ]SmartviSion iS an integrated communica‑tion agency that offerS a broad range of ServiceS, including public relationS, direct marketing, acquiSition manage‑ment, StrategieS, campaignS, eventS, ana‑lyticS and branding. baSed in belgrade, it boaStS a highly motivated, expert team that excelS in itS proJect work and deliv‑erS added value to itS clientS. the com‑pany iS driven by paSSion and enthuSiaSm, underpinned with long‑Standing experi‑ence in the Sector. Since itS launch in 2007, the team haS grown to 11 employeeS and Several contractorS.

[ weBsite ] www.SmartviSion.rS


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[ zego CommuniCAtions ] uSing communication aS a Strategic man‑agement tool, Zego provideS integrated communication ServiceS at local, national and international levelS. a member of the aSSociation of communication conSul‑tancy firmS in turkey (İda), Zego waS formed in iStanbul in 2002 to provide conSultancy ServiceS to leading organiSationS and per‑SonalitieS. Since 2006, it haS provided man‑agement conSulting and training ServiceS aS part of itS overall Strategic offer. Zego’S experienced team memberS – includ‑ing JournaliStS, SociologiStS, political Sci‑entiStS and StatiSticianS – provide ServiceS in turkiSh, engliSh, french, german and SpaniSh.

[ weBsite ] www.Zego.com.tr


[ project ] erbd gender and employment workshop (2012)

[ Client ] european bank for reconstruction and development (erbd)

[ mission ] to bring together experts and decision makers from the multilateral development banks (mdbs) and relevant government agencies to dis-cuss issues in key economic areas, to explore good practices for replication and to identify key actions for accelerating progress in the sector of gender and employment. this two-day workshop focusing on access to and quality of employment for women, was successfully organised by Zego. hosted by the erbd in istanbul on 24 and 25 april 2012, activities included event and venue management, pro-gramme organisation, liaison with the relevant stakeholders and participants, invitation manage-ment, the provision and coordination of audiovisual equipment, design and print production, accommo-dation and travel.

gö

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[ project ] irregular migration (2003-05)

[ Client ] international organization for migration (iom)

[ mission ] war and economic crises in the balkans in the past 20 years have boosted legitimate out-bound migration to western eu member States, but have also led to perpetrators trafficking victims from countries such as albania, kosovo and fyr macedonia with promises of a better life. this 60-day campaign for iom targeted potential victims and constituted a series of short video clips and fly-ers under the slogan ‘is it worth it?!’ the campaign brought together findings from iom’s regional research, which suggested that methods for illegal travel created in one country are quickly adopted by organised groups in the neighbouring countries. recognising the threat from organised crime, iom has joined efforts from several european countries, including belgium, norway and the uk, to raise awareness of the challenges illegal migrants are exposed to, on their way and on arrival to the desti-nation countries.

[ pArtes soCiAl ADvertising AgenCy ]parteS iS paSSionate about Social adver‑tiSing and itS ability to help eStabliSh a Strategic preSence in koSovo and the bal‑kan region. Since itS launch in 2002, parteS haS focuSed on raiSing awareneSS of Social iSSueS through online and offline campaignS, while engaging marginaliSed populationS in peace‑building and dia‑logue. it haS produced doZenS of docu‑mentarieS, media campaignS, and work‑ShopS on media‑related topicS, including inter‑ethnic reconciliation. in 2012, the delegation of the eu commiSSion engaged parteS to produce 32 epiSodeS of the ‘nukleuS of a change’ tv pro‑gramme (www.nukleuS.tv) to promote eu memberShip.

[ weBsite ] www.parteSadv.com


mACeDoniA

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SaM

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AlBAniA & kosovo

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[ project ] prifilmforum (2010-present)

[ Client ] prishtina international film festival

[ mission ] to organise a regional co-production forum that would bring europe’s film industry and filmmakers from kosovo, albania, montenegro, Serbia and fyr macedonia closer together. part of the prishtina international film festival and ben-efiting from eu ‘culture for all’ funding for three years in a row, b2 managed to secure film funds from germany, france, norway and others, while informing local filmmakers about the european standards in the field of cultural cooperation. the eu’s mediamundus and european film promotion representatives have taken part in the forum, the third edition of which focused on the lack of media reporting capacity in the sector. to tackle this, in cooperation with the eu and supported by the federation of international film critics (fipreSci), b2 organised a workshop on cinema reporting and reviewing for young journalists. other workshops have included scriptwriting, pitching and presentations.

[ B2 ] b2 iS a leading public relationS agency working in the fieldS of Social, political and buSineSS communicationS in koSovo (Since 2003) and albania (Since 2005). a dynamic agency, it continuouSly adoptS new pr toolS and technologieS, with a commitment to knowledge and reSource Sharing. with a Small but efficient team, b2 provideS a full range of pr and commu‑nication ServiceS including: Strategic public relationS conSultancy, event man‑agement, training, publicationS, webSiteS and Social media management, media moni‑toring and analySiS.

[ weBsite ] www.b2agency.com


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[ BorAm AgenCy ]boram iS a SaraJevo‑baSed agency that pro‑videS full conSulting ServiceS in public relationS, event organiSation, media train‑ing, production (tv, radio, print, web) and media campaignS. boram iS a national leader in the production and placement of public awareneSS campaignS and haS the capacity and know‑how to undertake fully integrated multi‑media communicationS aSSignmentS. previouS high‑profile cam‑paignS have been undertaken on behalf of the eu, nato, undp, uSaid, world bank, and the federal miniStrieS of health, environ‑ment & touriSm, and the interior. with itS own facilitieS and equipment, the agency employS 10 full‑time and over 80 contract Staff memberS.

[ weBsite ] www.boram.ba


[ project ] eupm yearly campaign (2011)

[ Client ] the european union police mission (eupm)

[ mission ] boram was tasked with raising aware-ness of the work of the eupm through a national media and pr campaign and to alert members of the public to potential criminal activities so that they would support the police in its work to fight crime. communication activities were developed in the form of pr events that offered the chance for the police to directly interact with the citizens and explain their objectives. boram conducted the-matic briefings for journalists throughout the country, organised events, produced tv & radio ads, as well as special publications, brochures and other information to ensure widespread coverage of the eupm’s annual activities.

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[ project ] the quarry life award (2012)

[ Client ] heidelberg cement caucasus ltd

[ mission ] this international scientific and educa-tional campaign was conducted simultaneously in 17 countries, including georgia, aiming to raise awareness of the biological value of mining sites and the importance of protecting biodiversity. heidelberg cement committed to managing biodi-versity during and after extraction in more than 1 000 quarries and pits worldwide, promoting quarry rehabilitation (nature reserves, forestry areas, recreation and sustainable housing) and optimising the biodiversity value of quarries during extraction. to reach the campaign’s objectives, gepra organised an information campaign and competition targeted at students, academics and researchers, encouraging them to test, map, implement and monitor their ideas to promote bio-diversity in the nation’s quarries. a variety of pr activities were undertaken, as well as the produc-tion of promotional materials, publicity, excursions for competition participants and the organization of an awards ceremony.

[ geprA ]Since 2002, the gepra adviSory group haS been actively working in the field of pub‑lic relationS, advice and ServiceS aS an independent conSulting organiSation. itS clientS value the group’S efficient and effective ServiceS, aS well aS itS expertiSe and methodologieS eStabliShed over many yearS. a primary goal iS to promote Social reSponSibility in Society aS a core value and thiS iS reflected in itS memberShip of the buSineSS ethicS aSSociation.

[ weBsite ] www.gepra.ge


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norwAy

[ släger ]SlÄger iS the leading norwegian boutique public relationS agency. SpecialiSing in coordinating pr at a nordic‑wide level, itS client liSt includeS leading buSi‑neSSeS and brandS. it createS proven, long‑term value for theSe buSineSSeS by increaSing their viSibility and impact, helping clientS to realiSe their full pr potential. headquartered in oSlo, SlÄger employS Six full time conSultantS, Supported by a network of freelancerS and partnerS. the company waS the faSt‑eSt growing norwegian pr agency in the period 2005‑2010, and waS named among the top 50 growth companieS in 2010 by norway’S leading buSineSS daily.

[ weBsite ] www.Slaeger.com


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[ project ] unveiling the statue of norwegian wwii hero max manus (2011)

[ Clients ] Samlerhuset, alongside the mayor of oslo, akershus kommandantskap, oslohavnevesen, oslo militare forening and the city of oslo

[ mission ] to unveil a statue of the patriotic world war ii hero, max manus, accompanied by a graceful and dignified ceremony. this project was a coopera-tion between the client and joint hosts for the ceremony, Samlerhuset, the norwegian armed forces, and the city of oslo. Släger played a signifi-cant role as interlocutor between politicians, historians, real estate owners and veterans, who were all engaged with the placement of the statue. the unveiling ceremony was a success, with leading public figures represented such as the mayor of oslo, the norwegian minister of defence, and the head of the norwegian armed forces. also present were prominent guests, such as world war ii vet-eran gunnar Sonsteby, the highest decorated war hero. Släger managed all media contacts leading up to and during the ceremony, with the event resulting in massive press coverage, including both live national broadcasts and coverage in the leading news media outlets.

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[ Agt CommuniCAtions AgenCy ] founded in 1996, agt communicationS net‑work iS part of agt communicationS group, the largeSt communication holding in ruSSia. the group conSiStS of Seven dif‑ferent companieS, each SpecialiSing in itS own field. agt iS able to offer and deliver a wide range of communication ServiceS and iS proi’S excluSive partner in ruSSia, belaruS and kaZakhStan. the Structure of agt agency conSiStS of Seven buSineSS‑departmentS: corporate communicationS, marketing communicationS, territory pro‑motion, international communicationS, government relationS, Social communica‑tionS, and regional network development. moreover, the agt iS able to mobiliSe Ser‑viceS Such aS writing, maSS media analySiS, legal, and financial conSultancy.

[ weBsite ] www.agt‑agency.ru


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[ project ] development of physical culture and Sports in the russian federation for 2006-2015 (2009)

[ Client ] ministry of Sport, tourism and youth policy of russian federation

[ mission ] to develop and launch information sup-port services to the federal physical culture and sports programme. activities included the organisa-tion of work of the federal press centre and the creation of a network of regional press centres in nine major russian cities; holding 21 events for jour-nalists in russia’s regions; the implementation of a series of special projects with the media and on the internet; providing support to key programme events at the federal and regional levels; development and production of encyclopaedic book legends of russian Sports; and holding a national competition to develop an identity, logo and a slogan, as well as the national ‘team russia’ award. the activities initi-ated a total output 461 media mentions, more than 30 stories, news, and special features on federal tel-evision channels. as a result of the programme program in 2009, the number of citizens who regu-larly engaged in physical culture and sports, has grown since 2008 by 1.4 % - to 17.3 % percent of the total population of russia.

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[ project ] einfach besser – simply better (2008-09)

[ Client ] cSl behring, a global leader in the human blood plasma protein biotherapeutics industry

[ mission ] the two-year initiative aimed at main-taining and improving quality standards in pharmaceutical production through tailor-made internal activities in awareness marketing, system improvement and training. on the basis of an employee survey int/ext planned and implemented over the period of two years a great variety of activ-ities. among others int/ext consultants trained over 100 authors how to write short and comprehensible Standard operating procedures (Sops). a small pocket guide helps new employees to understand important terms from their first day with the com-pany. and more than 2 000 employees baked chocolate cakes applying the stringent quality rules of pharmaceutical production. the activities were accompanied with a continuous coverage in the internal media, with activities and measures lead-ing to better awareness about quality work and helping to obtain quality and success. most of the initiative’s activities and measures were carried on to have a sustainable effect.

[ int/ext ] int/ext are expertS for internal and ex ternal communicationS – and beyond. itS StrengthS lie in developing StrategieS, conceptS and meaSureS for corporationS, authoritieS and non‑profitS in the fieldS of corporate communicationS, marketing communicationS, iSSueS & criSiS manage‑ment, quality improvement initiativeS, organiSational development, and change management. itS conSultancy iS cmS ii certi‑fied and iS proud to be the excluSive SwiSS partner of proi.

[ weBsite ] www.int‑ext.com


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[ key CommuniCAtions ]founded in kyiv in 2001, key communicationS offerS ServiceS in the areaS of Strategic conSulting, communicationS, media rela‑tionS, corporate image management and eventS management. the company iS the founder member of the ukrainian aSSocia‑tion for public relationS and the central eaStern europe public relationS network. the company’S 14 full‑time Staff memberS offer pr ServiceS to international organi‑SationS and private companieS, in areaS Such aS international affairS, finance and inveStmentS, energy, conStruction, aviation, and telecommunicationS. clientS include the european commiSSion and eu delegationS in belaruS, moldova and ukraine.

[ weBsite ] www.keycommunicationS.ua


[ project ] organisation of europe day celebrations (2009-11)

[ Client ] delegations of the european union to ukraine and moldova

[ mission ] organisation of open-air europe day cel-ebrations in six ukrainian and three moldovan cities for three consecutive years, with the participation of eu member State embassies and other eu stake-holders. key communications provided logistical and organisational support to the eu delegations in ukraine and moldova and prepared a number of high-profile events, including concerts and perfor-mances; public debates with eu ambassadors; meetings with public officials, students and civil society; a series of ‘european villages’ in selected cities to promote trade and the eu’s cultural diver-sity, education, cuisine, and music; securing sponsorship and media visibility to increase public awareness around the celebrations; the organisation of press conferences, briefings and visits to eu-funded projects; the production of a number of europe day publications and promotional materials; and media monitoring and evaluation.

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the ‘europe – whenever you’re ready’ campaign highlightS the diverSe cultural and natural heritage europe haS on offer at any time of the year. the campaign, which began in September 2012 and will run until decem‑ber 2013, inSpireS touriStS from target countrieS braZil, ruSSia, india, china, chile and argentina to diS‑cover – or re‑diScover – europe and to enJoy the travel experience of a lifetime. with contri‑butionS from well‑known travel writerS, Journal‑iStS and bloggerS, the campaign aimS to ShowcaSe the wide variety of unique opportunitieS that europe haS to offer international touriStS.

europe whenever you’re reADy (2012-13) keeping eu tourism in top spot

Network CollaboratioN

oN behalf of the euroPeaN CommissioN’s direCtorate-geNeral for eNterPrise, the CamPaigN is orgaNised bY mostra aNd its ageNCY PartNers, together with the euroPeaN travel CommissioN (etC) – the umbrella orgaNisatioN for NatioNal tourism boards iN euroPe.

the CamPaigN was rolled out bY mostra aNd its PartNers based iN the six target CouN-tries. all PartNers are iN regular CoNtaCt to CoordiNate aCtivities aNd aligN with CamPaigN aims. work has CoNsisted of traNslatioNs of CeNtrallY ProduCed PromotioN materials (Press releases, baCkgrouNd Notes aNd CamPaigN visuals); ideNtifYiNg blogger triPs to eu member states arouNd sPeCifiC themes (Culture, art, food, historY, arChiteCture, laNdsCaPe, eCo-tourism, etC.); stakeholder aNd media eveNts (iNCludiNg large tourism eveNts suCh as the world travel market iN sao Paolo, brazil); aNd moNitoriNg aNd rePortiNg of results.

a keY aCtivitY for PartNers is to aPProaCh oNliNe aNd PriNt media iN their resPeCtive CouNtries with the CeNtrallY ProduCed Press material, as well as loCallY adaPted media aPProaChes. iN additioN, all PartNers use soCial media to raise awareNess about the CamPaigN. faCebook aNd twitter are routiNelY eNgaged with, exCePt for ChiNa – where leadiNg soCial Network weibo is Preferred – aNd iN russia – where faCebook aCtivities are augmeNted bY v koNtakte, the CouNtrY’s largest soCial media forum.

impaCt

Notable suCCesses so far have iNCluded oNliNe Coverage iN PaNrotas (brazil), CorPorate maNagemeNt (russia), msN (iNdia), Netease.Com (ChiNa), mirador NaCioNal (argeNtiNa), aNd laterCera.Com (Chile).

+ 86.5 million online readers from 87 online sources

+ 1 million print readers from 12 sources+ 10 500 ‘Likes’ on Facebook+ 3 500 ‘Followers’ on other social media

north AmeriCA

Canada

Brown & Cohen Communications & Public Affairs Inc.location Toronto (Ontario) website www.brown-cohen.comcontact Kimberly Cohenemail [email protected] of staff 8

Enigma Communications Inc.location Montréal (Québec)website www.enigma.cacontact Joanne Paquetemail [email protected] of staff 20

Reputations Corporationlocation Vancouver (B.C.)website www.reputations.comcontact Michael Davisemail [email protected] of staff 7

mexico

FWD Consultoreslocation Mexico Citywebsite www.fwd.com.mxcontact Manuel de la Pezaemail [email protected] of staff 6

united states

Blick and StaffLocation: St. Louis (MO)Website: www.blickandstaff.comContact: Harriet BlickenstaffEmail: [email protected] of staff: 17

Broadgate Consultants, LLClocation New York (NY)website www.broadgate.comcontact Alexander Leventhalemail [email protected] number of staff 150

Crenshaw Communicationslocation New York (NY)website www.crenshawcomm.comcontact Liz Saveryemail [email protected] of staff 12

Falls Communications location Cleveland (OH)website www.fallscommunications.comcontact Robert F. Fallsemail [email protected] of staff 30

Frauselocation Portland (OR)/Seattle (WA)website www.frause.comcontact Bob Frauseemail [email protected] of staff 21

GageLocation: Minneapolis (MN)Website: www.gage.com/HomeContact: Beth LaBrecheEmail: [email protected] of staff: 102

Gibbs & Soell Public Relationslocation Chicago (IL)/New York (NY)/ Raleigh (NC)website www.gibbs-soell.comcontact Jeff Altheideemail [email protected] number of staff 95

Jackson Spaldinglocation Athens (GA)/Atlanta (GA)/ Dallas (TX)website www.jacksonspalding.comcontact Glen Jacksonemail [email protected] of staff 78

Lambert, Edwards & Associateslocation Detroit, Grand Rapids, Lansing (MI) website www.lambert-edwards.comcontact Jeff Lambertemail [email protected] of staff 30

MGA Communications, Inclocation Denver (CO)website www.mgacommunications.comcontact Jeff Julinemail [email protected] of staff 15

MPRM Communicationslocation Los Angeles (CA)website www.mprm.comcontact Rachel McCallisteremail [email protected] of staff 28

The Vandiver Group, Inc.Location: St. Louis (MO)Website: www.vandivergroup.comContact: Donna Vandiver Email: [email protected] of staff: 20

Torme Lauricellalocation San Francisco (CA)website www.torme.comcontact Carlo Parentiemail [email protected] number of staff 12

Tucker/Hall, Inc.location Tampa (FL) website www.tuckerhall.comcontact Darren Richardsemail [email protected] of staff 17

WCG Worldlocation Austin (TX)/Chicago (IL)/New York (NY)/ San Francisco (CA)/Washington (D.C.)website www.wcgworld.comcontact Gail Cohenemail [email protected] of staff 180

Widmeyer Communicationslocation New York (NY)/Washington (D.C.)website www.widmeyer.comcontact Scott Widmeyeremail [email protected] of staff 50

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south AmeriCA

BrazilImagem Corporativalocation São Paulowebsite www.imagemcorporativa.com.brcontact Ciro Dias dos Reisemail [email protected] of staff 80

ChileFeedbacklocation Santiago, Puerto Monttwebsite www.feedback.clcontact Martin Rodriguezemail [email protected] of staff 45

ColombiaPosition Comunicaciones Estrategicas SASLocation: BogotáWebsite: www.positioncomunicaciones.comContact: Mauricio Ferro Email: [email protected] of staff: 8

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oman

Active PRlocation Muscatwebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

Qatar

Active PRlocation Dohawebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

saudi Arabia

Active PRlocation Dammam, Riyadh, Jeddahwebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

united Arab emirates

Active PRlocation Abu Dhabi, Sharjah, Dubaiwebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

miDDle eAst & AFriCA

egypt

4PR Communicationslocation Cairowebsite www.4-pr.comcontact Rania Azabemail [email protected] of staff 48

south Africa

Atmosphere Communicationslocation Cape Town, Johannesburgwebsite www.atmosphere.co.zacontact Nicola Nelemail [email protected] of staff 30

Bahrain

Active PRlocation Manamawebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

kuwait

Active PRlocation Kuwait Citywebsite www.activepr.bizcontact Louay Al-Samarraiemail [email protected] of staff 10

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AsiApACiFiC

Australia

Red Public Relationslocation Brisbane, Sydneywebsite www.redpr.com.aucontact Fleur Madden-Topleyemail [email protected] of staff 15

SHJlocation Melbourne, Sydneywebsite www.shj.com.aucontact Rupert Hugh-Jonesemail [email protected] of staff 40

Purple Communicationslocation Perthwebsite www.purplecom.com.aucontact Warrick Hazeldineemail [email protected] of staff 16

China

Strategic Public Relations Group Limitedlocation Beijing, Guangzhou, Hong Kong, Shanghaiwebsite www.sprg.asiacontact Veron Ngemail [email protected] of staff 270

india

Adfactors PR Private Limitedlocation Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, New Delhi, Punewebsite www.adfactorspr.comcontact Madan Bahalemail [email protected] of staff 300

Integral PR Services Pvt Ltdlocation Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhiwebsite www.integralpr.comcontact Sharif Rangnekaremail [email protected] of staff 120

Japan

Asahi Agencylocation Tokyowebsite www.asahiagency.comcontact Keiko Takagiemail [email protected] of staff 8

Cosmo Public Relations Corp.location Tokyowebsite http://www.cosmopr.co.jpcontact Kumi Satoemail [email protected] of staff 40

new zealand

Senate SHJlocation Auckland, Wellingtonwebsite www.senatecommunications.co.nz/groupcontact Neil Greenemail [email protected] of staff 20

singapore

Foreword Communications Pte Ltdlocation Singaporewebsite www.foreword.com.sgcontact Gerard Ongemail [email protected] of staff 9

south korea

INR PR Consultinglocation Seoulwebsite www.inrcomm.comcontact Kevin Leeemail [email protected] of staff 44

taiwan

Strategic Public Relations Group Limitedlocation Taipeiwebsite www.sprg.asiacontact Richard Tsangemail [email protected] of staff 270

vietnam

Awareness idlocation Ho Chi Minh Citywebsite www.awareness.com.vncontact Bao Nguyenemail [email protected] of staff 22

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mArie BosQuet haS been moStra’S network coordina‑tor Since 2010. her day‑to‑day work involveS keeping in reg‑ular contact with moStra’S partnerS, Sourcing new partnerS, and collecting and analySing feedback from our proJect managerS on the performance and quality of our partnerS’ work. thiS work allowS moStra to con‑Stantly monitor and improve the quality of itS network’S activitieS, enSuring that itS partnerS attain the Same levelS of excellence that moStra SetS for itSelf. marie iS fluent in engliSh, SpaniSh and portugueSe in addition to her native french.

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[ Tel. ] +32 2 533 95 61[ Email ] [email protected] [ Website ] www.mostra.com

Mostra S.A. [Globe Village] Chaussée d’Alsemberg, 1001

B-1180 Brussels, Belgium

Tel.: +32 (0) 2 537 44 00 - Fax: +32 (0) 2 537 21 67

[email protected] - www.mostra.com

Documents

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