1. PR Case Study 20101372

2. INDEX01 02 03 04 3. Part1 4. 01 11~17 ( 195ml ) 2.3L/ 3.3L [ WHO ] 4 (811.4ml) 1/3 ! [: 2013 , ]-> 1/3 5. 01 ? , . (, ) , . . (, & ) . . (, )-> , 6. 01 1 7. 01: 2013 5 13 6 : 1) 56 2) : 8 8. 01 , 1/3 8 6 START!!! 9. 01 [2013.05] 56 ! [2013.06] [2013.07] [2013.08] [2013.09] (2PM ) (2013.08.31) [2013.10] 3 TVCF 3 ! (2013.08.19~10.13) 10. Part2 11. 02- , TV 12. 02 13. 02< > ! 14. 02< , !> - - 8 15. 02 ! ! 16. 02 : http://www.coway.co.kr/ : http://blog.coway.co.kr/ : https://www.facebook.com/cowaystory 8 ( TV KBSN .) 17. Part3 18. 03[ 1] 2013 ! 19. 03 20. 03 21. Part4 22. http://www.coway.co.kr/sns/hub.aspx http://www.coway.co.kr/company/water_project/habit.aspx http://sports.donga.com/3/all/20131127/59187652/3 https://www.facebook.com/cowaystory http://blog.coway.co.kr/150179265386 23. PR Case StudyThank You