- 1 -

1. (SNS) ? 3 1) 2) 3) SNS 2. SNS 18 1) SNS 01 SNS

02 SNS 2) SNS

01 SNS 02 SNS 03 SNS

A . SNS B . SNS

3) SNS 01 SNS 02 SNS 03

- 2 -

3. SNS 42 1) SNS 2) 3)

4. 47 1)

2)

1. 2012 57 2. SNS 733. SNS 1 744. SNS 2 815. 1 / 4 SNS () 90

- 3 -

1 . (SNS) ?

1) 2000 Web 2.0 . 1 : 1 1 : .

[]

( ), , 1) 2)

1) : 2) :

- 4 -

[]

, , () , ( ) 1 , , . . T V . . .

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(SNS) . . . . . SNS(Social Network Service) / , , , .

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7 , .

1) 2) 3) 4) 5) 3) 6) (Wiki)4) 7)

[] 2012 4 6 SNS

, SNS . 3) :

4) (Wiki) : ,

- 7 -

87.1% SNS , SNS .

[]

5 2 1 . 2009 11 2 6 .

' ' . , .

- 8 -

(14) . .

, , 3 (www.weibo.com) .

< 3 >

2011 1 , 57%, 87% .

- 9 -

3 1 SNS SNS , SNS .

[] SNS

(SNS) , .

- 10 -

[] SNS

SNS , 12 2012 .

- 11 -

, SNS .

. 2 6 90% SNS 6 . 41 , .

, , . . .

- 12 -

( )

,

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)

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, ,

2) (Blog) , , . , ( ) , RSS5) 5) RSS :

,

- 13 -

. , , , , , (Egloos)6) , (Tattertools)7), (Wordpress)8) .

[] http://blog.naver.com/hi_nso

6) : /

7, 8) , : ,

- 14 -

[ ] http://hikostat.kr

(Microblog) : ( ) 2006 .

. ( ) , , ( ) . , , , .

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[ ] (@KOSTAIN) (Social Network Service) : (, ) , . . , , , , , , , .

, .

- 16 -

. , .

, , . , , .

[ ] ( fb.com/Statisticskorea)

- 17 -

3) SNS SNS SNS '' . . 2011 2012 SNS '' '' '' ' ' ' ' .

, , , .

, ., (, ) , .

.

- 18 -

2 . SNS

1) SNS , 16 , SNS .

[] (@Barack Obama)

- 19 -

SNS SNS SNS . SNS .

SNS . 01 . SNS

SNS , ( ) .

, SNS , .

SNS .

1 : . , , , () .

- 20 -

2 : SNS . . 3 : . . SNS . . 4 : SNS , SNS . . . , . 5 : , , . , SNS . .

- 21 -

6 : SNS , , . . . 7 : SNS . , . . . 8 : , . .

9 : . . ,

- 22 -

. , , . 10 : , .

02 . SNS SNS . , , , . .

[ ] SNS

- 23 -

2010 SNS SNS , . SNS , , , SNS , (SNS) (, self-purification) . 2 ) SNS 01 . SNS . SNS . SNS . . A . SNS SNS . , , , .

- 24 -

SNS . SNS, . B . SNS SNS . , . SNS . SNS , , . SNS , SNS SNS 4(Big Four) . 02 . SNS A . :

< < < , . (10~30) .

- 25 -

B . :

< < < SNS , , . (mention), (retweet), (hashtag) , (following) (follower) . (symbol), . .

C . :

< < < SNS

. comment, liking, poking

. .

, . 22.1%

- 26 -

/ . . (whispering)' , (shouting)' .

SNS , (me too)' . .

D . :

< < =

, . , , .

. ,

- 27 -

. . .

.

, , , , . 4 SNS , . SNS . SNS ( ) . . SNS , SNS .

03 . SNS SNS .

- 28 -

A . SNS a . SNS

, , ,

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. .

, .

SNS

. . .

- 29 -

.

,

, .

,

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, SNS

. SNS . .

SNS SNS

. . , .

- 30 -

.

. . .

SNS

.

(Hashtag) ,

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,

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URL SNS ,

.

- 31 -

SNS .

SNS

. PC SNS , .

SNS ,

.

b . SNS

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.

, .

,

, .

- 32 -

. ( : ) (URL)

. .

. SNS ,

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URL

. ( )

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, SNS .

,

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. () .

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.

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c . SNS

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B . SNS

a . SNS

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.

.

- 36 -

, SNS

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b . SNS

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. . .

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- 37 -

.

1) 2) , 3) 4) 5) 6) 7) 8) .

, . . ,

. .

c . SNS

, , , , , ,

- 38 -

. SNS

. SNS . .

. SNS

. .

.

, . SNS . . , .

URL .

URL , URL SNS .

- 39 -

. SNS

. , .

3) SNS 01 . SNS

SNS . SNS SNS ,

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, .

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. , .

- 40 -

SNS /

, .

, SNS .

02 . SNS

SNS , SNS . , . SNS SNS 03 . SNS SNS . SNS SNS .

- 41 -

1 : SNS SNS SNS

2 : SNS SNS

3 :

SNS , ,

4 : SNS SNS

SNS

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3 . SNS 1) SNS < > , .

[ ] SNS

1 5 4 26 6 .

(Viral)

- 43 -

SNS SNS ,

(, ) ( ) .

2) , , , . , .

- 44 -

3 30

, (, , ), .

,

. , () (2 )

.

, 3 () , ( 800) .

&

20 ( ), 20

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1 2 ~3 1 2

. 1 , .

- 45 -

100 1 ~ 2 (Active Users) , .

!

. , ,

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3) , , , , , 1 5 , 5 SNS (, ) .

- 46 -

2012 , SNS 1 , 1 SNS . , SNS (), (+) SNS . 1 SNS . 1 / 4 , SNS , , . ( )

- 47 -

4 .

(1)

. . . 10 9 , 1 . . . 24 . . . , , .

- 48 -

2009 4 2 , . CEO (Patrick Doyle) , 12 5 60 . .

[ ] . . . . , . , ,

- 49 -

2010 (Greenpeace) . . , (Kit Kat) (Killkat) , . . .

[SNS (Kit Kat)]

. . . . , . .

- 50 -

2010 . . URL , .

[ ]

. A , . , . . , .

- 51 -

. . . . . . . . . . . . . .

- 52 -

( )

()

, ,

SNS(Social Networking System)

.

(2)

1 : , .

- 53 -

. . , , , .

[ ] 2 : 1 . , , , . , .

- 54 -

3 : . . , . . 4 : , , . , . . 5 : , . .

. , . , .

- 55 -

6 : . , , FAQ . . . , .

2010 4 , (BP) Deepwater Horizon Response SMS, , , , . , , .(http://www.piersystems.com)

[ ]

- 56 -

7 : . . , , , . 8 : . , , . 9 : . . . 10 : . 24 . .

- 57 -

1 . 2012

, . . 24 . Central Office of Information(COI) . COI . Using Social Media , http : //wiki.gsi.gov.uk . , .

- 58 -

? , ,

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1) ?

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.

2) ?

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- 59 -

.

.

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- 60 -

The New Opportunities Online Consultation (www.hmg.gov.uk/newopportunities.aspx) New Opportunities White Paper ,

. .

The Sustainable Development Commission website The Sustainalble Development Commission

, 500 .

Number 10webchats (http://www.number10.gov.uk/news/webchats) Number 10 webchats

. - , .

The Communities and Local Government discussion forums (http://haveyoursay.communities.gov.uk/forums/) The Communities and Local Government discussion forums

. .

- 61 -

The Listening to Students blog(http://talk.dius.gov.uk/blogs/studentlistening/)

The Listening to Students blog (DIUS) . DIUS , . The Listening to Students blog DIUS .

RAF careers promotion (http://www.bebo.com/theroyalairforce) RAF Careers Promotion

. Bebo . .

2005 . , . COI (Central Office of Information) , , .

- 62 -

1) .

Communicate where people are present ( ) . ! ,

. Create better user experiences for government services

( )

Enable non-governmental bodies to reuse information

( )

. COI(Central Office of Information) . , , .

- 63 -

2) ? COI ;

.

.

.

AA .

PDF .

Directgov .

Directgov businesslink.gov.uk , .

'gov.uk' .

.

- 64 -

3) , COI , .Contact david.pullinger@coi.gsi.gov.uk Head of Digital Policy nick.jones@coi.gsi.gov.uk Head of Interactive Services

. . 1 ) ? . ?

. ,

. ,

.

, .

- 65 -

2) (http://beta.civilservice.gov.uk/about/work/cscode/index.asp) . . . . . . . , , . . , . , .

- 66 -

47 1)

.

.

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- 67 -

* Using Social Media . CivilWiki (http://wiki.gsi.gov.uk) .

6 .

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- 68 -

. .

.

6 .

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. . .

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* Using Social Media . CivilWiki (http://wiki.gsi.gov.uk) . *

- 69 -

1) , ,

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* Using Social Media . CivilWiki (http://wiki.gsi.gov.uk) . *

6 .

.

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.

- 70 -

, .

, .

* Using Social Media . CivilWiki (http : //wiki.gsi.gov.uk) .

, . . 1) Civil Pages (https://pages.civilservice.gov.uk) Civil Pages 3000 28

, , ,

Civil Wiki (http://wiki.gsi.gov.uk) Civil Wiki

. (GSI:Government Secure Intranet) . 900.

- 71 -

CivilBlogs (http://blogs.gsi.gov.uk) CivilBlogs

GSI .

Communities of Practice (www.communities.idea.gov.uk) Communities of Practice

. .

. . A Review of Governments Use of Social Media

(Government Communications Network) Available via http://www.comms.gov.uk

2007

The Power o f In fo rm ation (Cab inet O ffice ) http://www.cabinetoffice.gov.uk/media/cabinetoffice/strategy/assets/power_information.pdf

2007 2009 .

- 72 -

An Audit of Political Engagement 5 (2008) (ElectoralC o m m i s s i o n a n d H a n s a r d S o c i e t y ) h t t p : / / w w w . h a n s a r d s o c i e t y . o r g . u k / b l o g s / downloads/pages/Audit-Series.aspx

,

The Communications Market Report 2008 (Ofcom) http://www.ofcom.org.uk/research/cm/cmr08

. Digital Dialogues (Hansard Society) http://www.digitaldialogues.org.uk Hansard Society

. , 2 .

2) , COI , . Contact : david.pullinger@coi.gsi.gov.uk Head of Digital Policy : ick.jones@coi.gsi.gov.uk Head of Interactive Services . http://coi.gov.uk/guidance.php?page=264

- 73 -

2. SNS

Facebook Twitter fb.com/kostat11 twitter.com/kostat1 fb.com/KostatPolicy1 twitter.com/KostatPolicy fb.com/kostatspd twitter.com/kostatspd fb.com/kostatecos twitter.com/kostatecos fb.com/friendship1026 twitter.com/friendship1026 fb.com/kostatInfo twitter.com/kostat_info

- 74 -

3. SNS 1 ()

- 75 -

- 76 -

- 77 -

- 78 -

- 79 -

- 80 -

- 81 -

- 82 -

3. SNS 2 ()

- 83 -

- 84 -

- 85 -

- 86 -

- 87 -

- 88 -

- 89 -

- 90 -

4. 1/4 SNS ( )

23,686

767 160

17,546

2,888 168 10,312

1)

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- 91 -

2)

(2012 1 6)

3)

RT

, SNS

/ColorImageDict > /JPEG2000ColorACSImageDict > /JPEG2000ColorImageDict > /AntiAliasGrayImages false /CropGrayImages false /GrayImageMinResolution 300 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.50000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages true /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict > /GrayImageDict > /JPEG2000GrayACSImageDict > /JPEG2000GrayImageDict > /AntiAliasMonoImages false /CropMonoImages false /MonoImageMinResolution 1200 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages true /MonoImageDownsampleType /Bicubic /MonoImageResolution 1200 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.50000 /EncodeMonoImages true /MonoImageFilter /CCITTFaxEncode /MonoImageDict > /AllowPSXObjects false /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly true /PDFXNoTrimBoxError false /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile (U.S. Web Coated \050SWOP\051 v2) /PDFXOutputConditionIdentifier (CGATS TR 001) /PDFXOutputCondition () /PDFXRegistryName (http://www.color.org) /PDFXTrapped /False

/Description > /Namespace [ (Adobe) (Common) (1.0) ] /OtherNamespaces [ > > /FormElements true /GenerateStructure false /IncludeBookmarks false /IncludeHyperlinks false /IncludeInteractive false /IncludeLayers false /IncludeProfiles false /MarksOffset 0 /MarksWeight 0.283460 /MultimediaHandling /UseObjectSettings /Namespace [ (Adobe) (CreativeSuite) (2.0) ] /PDFXOutputIntentProfileSelector /UseName /PageMarksFile /JapaneseWithCircle /PreserveEditing true /UntaggedCMYKHandling /LeaveUntagged /UntaggedRGBHandling /UseDocumentProfile /UseDocumentBleed false >> ]>> setdistillerparams> setpagedevice