-
2016. September
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3.0
-
.
?
, ,, .
, .
, .
.
Background
: 2016.08.08.
... : 2015.08.09.
- -
-
Background
?
, .
, 500m
, .
-
:
:
:
:
:
:
, , ,
introduce
-
Process
:,
-
Process
object
reason
goal
( 500m) , ,
.
. GIS ()
:
-
,
.
Process
-
: Process
Interview 1. Interview 2.
,
.
.
, ,
.
.
Interview 4.
,
,
.
,
.
Interview 3.
Interview point
.
.
, .
-
: Process
:
Stakeholder Map Persona CustomerJourney Map
Key Issue
-
.
.
.
.
.
.
.
.
(,)
(, )
,
Process
Persona Persona
Stakeholder Map
-
: / Process
Persona and
A. ,
B. ,
Customer Journey Map
-
A
: , / ,
: ,
,
- .
- , .
-
.
- .
- , , , , ,
.
- , .
- , .
- .
:
: 25
:
:
, !
Process
Persona
NEEDS
-
Process A
.
.
.
.
.
.
, .
,
.
.
.
. .
:
TOUCH POINT
VERY GOOD
SO - SO
BAD
Customer Journey Map
-
Process B
- ,
-
-
- ,
-
- PC ,
:
: 49
:
:
: 1
:
,
Persona
NEEDS
TASKS
-
Process B
,
50%
.
.
,
.
.
.
, .
TOUCH POINT
VERY GOOD
SO - SO
BAD
Customer Journey Map
-
Process
Key Issue
1 2 3
-
Process
, .
1 2 3
Key Issue
-
Process
1 3
2
()
,
Key Issue
-
Process
Key Issue
1 2
3
1.
2.
-
: ,! Process
3.0
goal
( 500m) , , ,
, ,
: !
:
:
:
, ,
, 10 , ,
,
-
GIS Process
M
A
S
K
I
N
G
/ /
.
/
/
-
GIS Process
M
A
S
K
I
N
G
/ /
.
/
/
(2015)
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809
0910
1011
1112
1213
1314
1415
1516
1617
1718 18
191920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
67
6-7 PM
1.
2.( 500m) GIS
3.
4.
2010
19,464
4.2%
1.4%
(73.4%)
(17.9%)
(70.8%)
(21.4%)
2015 :
(15~64)
2010 :14,281 13,914
2010 :2015 :
3,475 4,206
(65)
2010 :1,519 2015 :1,708 (0~14)
(+)
(2015)
700,000
650,000
600,000
550,000
500,000
450,000
1 2 3 4 5 6 7 8 9 10 11 12
()
()
(2015)
(2015)
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809 09
101011
1112
1213
1314
1415
1516
1617
1718
1819
1920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
10
99-10 AM
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809
0910
1011
1112
1213
1314
1415
1516
1617
1718 18
191920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
67
6-7 PM
(2015)
(66.3%)
100%
(20.6%)
(6.3%)
(4.2%)
(1.4%)
(1.2%)
9,619,450
4,742,047
454,592
306,880
100,669
87,934
100%
100% 100%
100%
100%
314
732
159
151
316
276
410
402
663
554
1,280
1,225
(8.9%)
(8.7%)
(4.5%)
(4.6%)
(20.2%)
(20.3%)
(11.6%)
(12.5%)
(18.4%)
(17.1%)
(36.5%)
(37.1%)
20143,875
,
2010
13.1% 41.2% 67.8% 18.5% 20.2% 17.7% 27.3% 30.3% 50.0% 30.6%
323 218 148 73 52 44 59 58 65 55
2012 320 233 140 95 55 51 62 68 71 65
2014 534 241 147 129 108 95 88 76 74 72
500400300200100
0
600
()
(8.8%) (7.7%)
1
3.0
20123,462
20103,340
2015
19,639
: 500m
Banwoldang
1
1
286,182(49.3%)
(48.5%)
281.701
(2.0%)
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
SHOP
(2)
(5)
(5)
(4)
(3)
(4)
(3)
( >>>> )
.
.
(42.0%)1,640
4.1%
685 398 320 678 154 (17.4%) (10.0%) (7.9%) (4%) (18.5%)
(2015)
()
(%)
2010 (%)
10
(5)
7102015
6902014
6702013
6402012
5802011
5202010
0.4%
0.4%
2.6%
1.1%
2.2% 0.4% 1.2%
2,862 2014 (2010 )
etc.
201417,923
201216,315
201015,061
(26.9%)4,830 3,889 2,637
(24.0%)
(22.1%)
(25.6%)
(29.3%)
(13.4%)
(11.3%)
(21.7%) (14.7%) (6.7%)1,204 1,145 907
(5.7%)
(8.3%) (5.0%) (6.3%) (17.7%)
(6.0%) (5.8%) (19.5%)
(6.4%) (5.1%) (18.5%)3,311
3,913 2,193 936 986 947 3,170
3,328 4,408 1,700 1,247 747 955 2,676
4,170
()
(%)
2010 (%)
4.8% 7.6% 3.4% 1.6% 1.4% 1.2%
2,862 2014 (2010 )
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
286,182(49.3%)
(48.5%)
281.701
SHOP
-
1
1
Output 1. infography and application
Output 2. infography and application 2
Output 3. storyboard and concept film
-
Output 1
-
Output 1
-
Output 1
-
Output 1
-
Output 1
-
2010
19,464
4.2%
1.4%
(73.4%)
(17.9%)
(70.8%)
(21.4%)
2015 :
(15~64)
2010 :14,281 13,914
2010 :2015 :
3,475 4,206
(65)
2010 :1,519 2015 :1,708 (0~14)
(+)
(2015)
700,000
650,000
600,000
550,000
500,000
450,000
1 2 3 4 5 6 7 8 9 10 11 12
()
()
(2015)
(2015)
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809 09
101011
1112
1213
1314
1415
1516
1617
1718
1819
1920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
10
99-10 AM
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809
0910
1011
1112
1213
1314
1415
1516
1617
1718 18
191920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
67
6-7 PM
(2015)
(66.3%)
100%
(20.6%)
(6.3%)
(4.2%)
(1.4%)
(1.2%)
9,619,450
4,742,047
454,592
306,880
100,669
87,934
100%
100% 100%
100%
100%
314
732
159
151
316
276
410
402
663
554
1,280
1,225
(8.9%)
(8.7%)
(4.5%)
(4.6%)
(20.2%)
(20.3%)
(11.6%)
(12.5%)
(18.4%)
(17.1%)
(36.5%)
(37.1%)
20143,875
,
2010
13.1% 41.2% 67.8% 18.5% 20.2% 17.7% 27.3% 30.3% 50.0% 30.6%
323 218 148 73 52 44 59 58 65 55
2012 320 233 140 95 55 51 62 68 71 65
2014 534 241 147 129 108 95 88 76 74 72
500400300200100
0
600
()
(8.8%) (7.7%)
1
3.0
20123,462
20103,340
2015
19,639
: 500m
Banwoldang
1
1
286,182(49.3%)
(48.5%)
281.701
(2.0%)
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
SHOP
(2)
(5)
(5)
(4)
(3)
(4)
(3)
( >>>> )
.
.
(42.0%)1,640
4.1%
685 398 320 678 154 (17.4%) (10.0%) (7.9%) (4%) (18.5%)
(2015)
()
(%)
2010 (%)
10
(5)
7102015
6902014
6702013
6402012
5802011
5202010
0.4%
0.4%
2.6%
1.1%
2.2% 0.4% 1.2%
2,862 2014 (2010 )
etc.
201417,923
201216,315
201015,061
(26.9%)4,830 3,889 2,637
(24.0%)
(22.1%)
(25.6%)
(29.3%)
(13.4%)
(11.3%)
(21.7%) (14.7%) (6.7%)1,204 1,145 907
(5.7%)
(8.3%) (5.0%) (6.3%) (17.7%)
(6.0%) (5.8%) (19.5%)
(6.4%) (5.1%) (18.5%)3,311
3,913 2,193 936 986 947 3,170
3,328 4,408 1,700 1,247 747 955 2,676
4,170
()
(%)
2010 (%)
4.8% 7.6% 3.4% 1.6% 1.4% 1.2%
2,862 2014 (2010 )
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
286,182(49.3%)
(48.5%)
281.701
SHOP
Output 1
-
Output
:
! ,! ! , , !
~ ! ,! !
, ?
!
2010
19,464
4.2%
1.4%
(73.4%)
(17.9%)
(70.8%)
(21.4%)
2015 :
(15~64)
2010 :14,281 13,914
2010 :2015 :
3,475 4,206
(65)
2010 :1,519 2015 :1,708 (0~14)
(+)
(2015)
700,000
650,000
600,000
550,000
500,000
450,000
1 2 3 4 5 6 7 8 9 10 11 12
()
()
(2015)
(2015)
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809 09
101011
1112
1213
1314
1415
1516
1617
1718
1819
1920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
10
99-10 AM
1,000,000
500,000
1,500,000
2,500,000
3,500,000
4,500,000
0506
0607
0708
0809
0910
1011
1112
1213
1314
1415
1516
1617
1718 18
191920
2021
2122
2223
2324
2,000,000
3,000,000
4,000,000
5,000,000
67
6-7 PM
(2015)
(66.3%)
100%
(20.6%)
(6.3%)
(4.2%)
(1.4%)
(1.2%)
9,619,450
4,742,047
454,592
306,880
100,669
87,934
100%
100% 100%
100%
100%
314
732
159
151
316
276
410
402
663
554
1,280
1,225
(8.9%)
(8.7%)
(4.5%)
(4.6%)
(20.2%)
(20.3%)
(11.6%)
(12.5%)
(18.4%)
(17.1%)
(36.5%)
(37.1%)
20143,875
,
2010
13.1% 41.2% 67.8% 18.5% 20.2% 17.7% 27.3% 30.3% 50.0% 30.6%
323 218 148 73 52 44 59 58 65 55
2012 320 233 140 95 55 51 62 68 71 65
2014 534 241 147 129 108 95 88 76 74 72
500400300200100
0
600
()
(8.8%) (7.7%)
1
3.0
20123,462
20103,340
2015
19,639
: 500m
Banwoldang
1
1
286,182(49.3%)
(48.5%)
281.701
(2.0%)
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
SHOP
(2)
(5)
(5)
(4)
(3)
(4)
(3)
( >>>> )
.
.
(42.0%)1,640
4.1%
685 398 320 678 154 (17.4%) (10.0%) (7.9%) (4%) (18.5%)
(2015)
()
(%)
2010 (%)
10
(5)
7102015
6902014
6702013
6402012
5802011
5202010
0.4%
0.4%
2.6%
1.1%
2.2% 0.4% 1.2%
2,862 2014 (2010 )
etc.
201417,923
201216,315
201015,061
(26.9%)4,830 3,889 2,637
(24.0%)
(22.1%)
(25.6%)
(29.3%)
(13.4%)
(11.3%)
(21.7%) (14.7%) (6.7%)1,204 1,145 907
(5.7%)
(8.3%) (5.0%) (6.3%) (17.7%)
(6.0%) (5.8%) (19.5%)
(6.4%) (5.1%) (18.5%)3,311
3,913 2,193 936 986 947 3,170
3,328 4,408 1,700 1,247 747 955 2,676
4,170
()
(%)
2010 (%)
4.8% 7.6% 3.4% 1.6% 1.4% 1.2%
2,862 2014 (2010 )
12,630
(29.5%)
(11.8%)
(7.0%)
(0.3%)
286,182(49.3%)
(48.5%)
281.701
SHOP
-
Output
-
/
-
/ result
Before
-
/ result
Before After
, ,
() ()
GIS ,
-
,
expected effect
-
- ,
-
expected effect
-
,
expected effect
-
- ,
-
- 1 1
expected effect
-
- () , -
expected effect
-
.Thanks !
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