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Good morning, everybody.Good morning, everybody.

This is where youThis is where youwant to be!want to be!

All that is required is hard work. All that is required is hard work.

English for Business CommunicationEnglish for Business CommunicationBG5000BG5000 Week One Session TwoWeek One Session Two

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Link ups,Link ups,Weak formsWeak forms

andand

Sentence StressSentence Stress


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Collection TimeCollection Time

EssayEssay


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Last classLast class

We discussed the course focus andWe discussed the course focus andobjectives and assessment requirements.objectives and assessment requirements.

I hope you have read the material I gaveI hope you have read the material I gaveyou in the last class.you in the last class.

Are there any questions? Are there any questions?


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Last classLast class

We also spoke about oral presentationsWe also spoke about oral presentationsand later today we will have our first oraland later today we will have our first oralpresentations.presentations.


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Lets recap our last classLets recap our last class

The main topics we will focus on are:The main topics we will focus on are:

Wr i t i n gr i t i n g many exercises andmany exercises and

especially your mini thesisespecially your mini thesis S u m m a r i z i n gu m m a r i z i n g which is an aspectwhich is an aspect

of researchof research

O r a l P r e s e n t a t io n sr a l P r e s e n t a t io n s ..


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We will also look at:We will also look at: R e p o r t W r i t in ge p o r t W r i t in g theory andtheory andpracticepractice

C o m m u n i c a t i o no m m u n i c a t i o n especiallyespecially cross - cross - cultural cultural communicationcommunication

L e t t e r w r i t in g ; p e r s u a s i v ee t t e r w r i t in g ; p e r s u a s i v ew r i t i n gr i t i n g andand r e s u m se s u m s ..


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Each of you now has a mini-thesis topic and aEach of you now has a mini-thesis topic and atitle.title.

Your mini thesis will be about business development Your mini thesis will be about business developmentversus the environment in Thailand.versus the environment in Thailand.

That is, business and sustainability.That is, business and sustainability.

Or, to put it another way, ecologically sustainableOr, to put it another way, ecologically sustainabledevelopment [ESD] in Thailand.development [ESD] in Thailand.


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There will be aThere will be a c o v e r s h e e to v e r s h e e t - title, subject, Submitted- title, subject, Submittedto to

There will beThere will be a Ta b l e o f C o n t e n t sTa b l e o f C o n t e n t s

Then theThen the T E X TE X T (or Body) in sections with(or Body) in sections withheadingsheadings

After the After the C o n c l u s i o no n c l u s i o n you will haveyou will have R e f e r e n c e se f e r e n c e s

Finally,Finally, A p p e n d i c e sp p e n d i c e s (or Annexures)(or Annexures)


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Your mini thesis TEXT will have: Your mini thesis TEXT will have:Six chapters or sections:Six chapters or sections:

1.1. IntroductionIntroduction2.2. Background / history of the industryBackground / history of the industry3.3. The industry in Thailand (data/case study)The industry in Thailand (data/case study)4.4. The environmental issuesThe environmental issues5.5. SWOT analysisSWOT analysis6.6. ConclusionConclusion


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Ti t l e si t l e s For exampleFor example

T h e B a n a n a I n d u s t ry a n d t h eh e B a n a n a I n d u s t ry a n d t h eE n v i r o n m e n t i n T h a i la n dn v i ro n m e n t i n T h a i la n d

Next Monday you are going to stand up andNext Monday you are going to stand up andtell the class about itOK !!!tell the class about itOK !!!


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You will: You will:

introduce your topic,introduce your topic,give some general information andgive some general information andname the company you have chosenname the company you have chosen

for your case study orfor your case study orthe companies you are considering forthe companies you are considering foryour case study.your case study.


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ALWAYS REFER TO THE GUIDELINES.ALWAYS REFER TO THE GUIDELINES.

The idea is to do a good piece of researchThe idea is to do a good piece of research

writing and towriting and to t e a c h y o u r s e l fe a c h y o u r s e l fby doing it well.by doing it well.


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Revision:Revision:

W h y d o w e c o m m u n ic a t e ?h y d o w e c o m m u n ic a te ?

T E L LE L L each other.each other.


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We communicate toWe communicate to

G enerate goodwillenerate goodwill

R equestequestI nformnformP ersuadeersuadeE ntertainntertainR eporteport


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Some practical hints in giving a talk:Some practical hints in giving a talk:

Be confident. Know your subject.Be confident. Know your subject.

Walk around, use your hands, smile.Walk around, use your hands, smile.

Concentrate on your purpose and theConcentrate on your purpose and theaudience reaction, not yourself.audience reaction, not yourself.

Memorize structure, flow, outline.Memorize structure, flow, outline.


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Now lets hear from each of youNow lets hear from each of you

From the back; my right hand sideFrom the back; my right hand side


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If you wish, you may use thisIf you wish, you may use this modelodel oror formatormat ..

Good morning/evening/afternoon.Good morning/evening/afternoon.

My name is . You can call me.My name is . You can call me.

I am doing this course firstly becauseI am doing this course firstly becausesecondlysecondlythirdly.thirdly.

In five years time I hope to be.In five years time I hope to be.

Thank you for your attentionThank you for your attention Are there any Questions? Are there any Questions?


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The Wordlist.The Wordlist.


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agendaagendaallianceallianceattributeattributeCEO + COBCEO + COB

backgroundbackgroundbankruptbankruptblueprintblueprintbarrier to tradebarrier to tradebonusbonusbottom linebottom linebrand leaderbrand leadercash cowcash cowcash flowcash flow

consortiumconsortiumcultureculturedrivedriveeconomy of economy of scalescaleentrepreneurentrepreneurdumpingdumpingfacility (ies)facility (ies)fiddlefiddle

focus groupfocus groupfranchisefranchisefringe benefitfringe benefitgoodwillgoodwill

paymentpayment

incrementalincrementalinventoryinventorylaissez-fairelaissez-fairelose groundlose ground

loopholeloopholemalpracticemalpracticemarket leadermarket leadermodelmodelniche marketniche marketoffsetoffsetoutsourceoutsourcepanaceapanaceapatentpatent

phone ragephone ragepenny pinchingpenny pinchingpredatorpredatorprime timeprime time

R&DR&Dsleeping -partnersleeping -partnersweetenersweetenersynergysynergytariff tariff track-recordtrack-recordwhistleblowerwhistleblower


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Today and for homework Today and for homework

We will focus onWe will focus on S u m m a r i z i n gu m m a r i z i n g ..

Look at the handout.Look at the handout.


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Lets discuss making a summaryLets discuss making a summary

and lets do it.and lets do it.


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Summaries:Summaries:1.1. Read the articleRead the article2.2. Pick out the key wordsPick out the key words3.3. Underline or highlight themUnderline or highlight them4.4. Make notesMake notes5.5. Then write your summary section byThen write your summary section by

section; paragraph by paragraph.section; paragraph by paragraph.


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Homework:Homework:

Prepare your speech.Prepare your speech.

Summarize the article.Summarize the article.


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See you next Monday.See you next Monday.


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02-2012 (1)