1FRY圖解企業管理(MBA學)

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Business Management

MBAMBA

PowerPoint

IIIwww.wunan.com.tw

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e-mail : [email protected]

IVwww.wunan.com.tw

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V

III

1

Unit 1-1 002

Unit 1-2 6 004

Unit 1-3 2 006

Unit 1-4 008

Unit 1-5 10PartI 010

Unit 1-6 10PartII 012

Unit 1-7 10 014

Unit 1-8 PartI

016

Unit 1-9 PartII

018

2

Unit 2-1 022

Unit 2-2 024

Unit 2-3 (VisionaryManagement) 026

Unit 2-4 (ScenarioPlanning) 028

Unit 2-5 030

Unit 2-6 (CorporateValueChain) 032

Unit 2-7 PartI 034

Unit 2-8 PartII 036

Unit 2-9 038


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VI

3





Unit 3-5 050

Unit 3-6 5PartI 052


Unit 3-8 056

Unit 3-9 6 058

Unit 3-10 10 060

4

Unit 4-1 064

Unit 4-2 066

Unit 4-3 068

Unit 4-4 070

Unit 4-5 072

Unit 4-6 074

Unit 4-7 076

5

Unit 5-1 080

Unit 5-2 PartI 082

Unit 5-3 PartII 084

Unit 5-4 086


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VII

Unit 5-5 088

Unit 5-6

090

Unit 5-7 PartI 092

Unit 5-8 PartII 094

Unit 5-9 096

6 SWOT

Unit 6-1 SWOTPartI 100

Unit 6-2 SWOTPartII 102

Unit 6-3 9PartI 104


Unit 6-5 9PartIII 108

Unit 6-6 110

Unit 6-7 112

Unit 6-8 114

7

Unit 7-1 10 118

Unit 7-2 PartI 120

Unit 7-3 PartII 122

Unit 7-4 PartIII124

Unit 7-5 126

8

Unit 8-1 130

Unit 8-2 PartI 132

Unit 8-3 PartII 134


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VIII

Unit 8-4 136

Unit 8-5

138

9

Unit 9-1 142

Unit 9-2 144

Unit 9-3 146

Unit 9-4 5W/2H/1EPartI 148

Unit 9-5 5W/2H/1EPartII 150

Unit 9-6 152

10 (Leadership)

Unit 10-1 156

Unit 10-2 3 158

Unit 10-3 160

Unit 10-4 162

Unit 10-5 V.S. 164

11

Unit 11-1 168

Unit 11-2 170

Unit 11-3 172

Unit 11-4 174

Unit 11-5 PartI 176

Unit 11-6 PartII 178


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IX

12 (Decision-making)

Unit 12-1 182

Unit 12-2 184

Unit 12-3 PartI 186


Unit 12-5 PartIII 190

Unit 12-6 192

13

Unit 13-1 196

Unit 13-2 198

Unit 13-3 200

Unit 13-4 202

Unit 13-5 204

Unit 13-6 206

14

Unit 14-1 210

Unit 14-2 212

Unit 14-3 214

Unit 14-4 216

Unit 14-5 218

Unit 14-6 S-T-P 220

Unit 14-7 222

Unit 14-8 224

Unit 14-9 4P 226


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X

Unit 14-10 228

Unit 14-11

230

Unit 14-12 232

15

Unit 15-1 236

Unit 15-2 238

Unit 15-3 240

Unit 15-4 242

Unit 15-5 244

Unit 15-6 246

Unit 15-7 248

Unit 15-8 250

Unit 15-9 252

Unit 15-10 KPI 254

Unit 15-11 360 256

16

Unit 16-1 PartI 260


Unit 16-3 264

Unit 16-4 266

Unit 16-5 PartI 268


Unit 16-7 272

Unit 16-8 274

Unit 16-9 PartI 276


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XI


Unit 16-11

280

Unit 16-12 282

Unit 16-13 5 284

17

Unit 17-1 288

Unit 17-2 290

Unit 17-3 292

Unit 17-4 294

Unit 17-5 296

Unit 17-6 298

Unit 17-7 300

Unit 17-8 302

Unit 17-9 IPO 304

Unit 17-10 306

Unit 17-11 308

Unit 17-12 IFRS 310


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Unit 1-1

Unit 1-2 6

Unit 1-3 2

Unit 1-4

Unit 1-5 10 Part I

Unit 1-6 10 Part II

Unit 1-7 10

Unit 1-8 Part I

Unit 1-9 Part II

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002

(

)

1


(The Nature of Business)(Product)

(Service)

1.

2.3.

25

()

()

()

Unit 1-1

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003


3

3

(1)

(2)

(3)

Corporate

(1)

(3)

(4)

(2)

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004

(

)

1


WTO

APP

Unit 1-2

6

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005


1

2

3

4

5

6

6

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006

(

)

1


(Profit)EPSROE

(Profit)

(Market

Value)

(EPS)

(ROE)

EPSROE

(Social Responsibilities)

1970

(Ethic)

Unit 1-3

2

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007


3

1.

2.EPS

3.ROE

2

1.

(Profit)

2.

(Corporate Social

Responsibility)

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008

(

)

1


()

()

()

()

()(Favorable Long-run Result)

()(Good Corporate Image)

()(Enough Capabilities To Do)

()

Unit 1-4

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009


5

(4)

(2)

(4)

(3)

(2)

(1)

(5)

(1)

(3)

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010

(

)

1


10

()(Human Resources)

()(Capital Resources)

()(Equipment Resources)

()(Information Resources)

()(Material Resources)

Unit 1-5

10 Part I

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011


10

Input()

Processing

Output

(10)

(5)

(6) (4)

(9) (1)

(7) (3)

(8) (2)

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012

(

)

1


()(Marketing Resources)

()(Time Resources)

(Timing)

()(Brand Resources)

IBMP&G

APPLEMcDonaldTOYOTA7-11

Coca-colaiPhoneNissanBENZBMWHAYATTCNNDisneyLVDiorChanel

GucciPanasonicAcerAsusHTCGiant

(Brand

Assets)

()(Reputation Resources)

(Corporate Citizen)

()(Organizational Culture Resources)

Unit 1-6

10 Part II

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013


2

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

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014

(

)

1


(Decision-making)

(Growth)

(Liquidity)

(Efficiency)

(Revenue)

(Scale Economy)

(Stability)

(Productivity)

(Speedy)

Gary Hamel

I(Innovation)

APPLEiPodiPhone

iPad

Unit 1-7

10

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015


10

1

2

34

5

6

7

8

910

1.(Growth)

2.(Profit)

6.(Efficiency)

3.(Scale)

5.(Innovate)

4.(Speed)

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016

(

)

1


()

()

()

()

()2

1.(Public Corporation)

2.IPO(Initial Public Offering)

IPO

Nasdaq(NYSE)

3.(Board of Directors)

Unit 1-8

Part I

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017


(1)

2

1.

2. 3.

(1) (2)

IPO

Initial Public Offering

100%

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018

(

)

1


()(Profit Business)

()(Nonprofit Business)

()(Government Business)

()(Private Business)

()(Domestic Business)

()(Foreign Business)IBMHPP&G

SONYTOYOTA

()

SubsidiaryBranch Office

Unit 1-9

Part II

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019


1.2.

1.2.

1.2.3.

1.2.3.

1.2.3.4.

1.

2.

(1)(2)(1)

(2)

()

()

()

()

()

()

3 5

64

1. 2.3. 4.

1.

2.

3.

4

OK

city supers

4.

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Unit 2-1

Unit 2-2

Unit 2-3 (Visionary Management)

Unit 2-4 (Scenario Planning)

Unit 2-5

Unit 2-6 (Corporate Value Chain)

Unit 2-7 Part

Unit 2-8 Part

Unit 2-9

2

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022

(

)

2


()(Management Function)

()(Business Function)

1. CEO(Chief Executive Officer)2. COO(Chief Operation Officer)

3. CTO(Chief Technology Officer)

4. CLO(Chief Law Officer)

5. CFO(Chief Financial Officer)

6. CSO(Chief Strategy Officer)

7. CMO(Chief Marketing Officer)

8. CAO(Chief Accounting Officer)

9. CFO(Chief Factory Officer)

Unit 2-1

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023


()

()1. 2.

3.

4.

5.

1.

2.

3.

4./

5.

6.

7.

8.

9.

10.()

11.

12.

13.

14.

1.

2.(P-D-C-A)

(Action)(Check)(Do)(Plan)

3.

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024

(

)

2


FedEx

Federal Express

(Vision)

()

()

()

1.2.

3.Luxgen4.5.6.

7.

(Mission)

1.2.

3.4.5.

6.7.

1.

2.

Unit 2-2

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1063394

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3 50

(MBA). .

, 2013.01

ISBN 978-957-11-6924-8 ()

1.

494 101023856

1FRY

(MBA)

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1FRY圖解企業管理(MBA學)