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Edition

2010

Tourism Statistics 2009

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T ECH N I CA L I N FORM AT ECH N I CA L I N FORM AT ECH N I CA L I N FORM AT ECH N I CA L I N FORM AT ECH N I CA L I N FORM AT I ONT I ONT I ONT I ONT I ON

Statistics Portugal in Internet:

www.ine.pt INE, I.P., Lisbon Portugal, 2010*

*Reproduction of any pages of this book is authorized, except for commercial purposes, provided citing Statistics

Portugal, author, title, edition year, and the reference Lisbon - Portugal

201 808808

Apoio ao cliente

Title


Editor

Statistics Portugal

Av. Antnio Jos de Almeida

1000-043 Lisboa

PortugalTel.: + 351 218 426 100

Fax: + 351 218 440 401

President of the Administration Board

Alda de Caetano Carvalho

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Statistics Portugal

ISBN978-989-25-0060-7

Legal Depositno. 305384/10

Frequency: Monograph

Price: Free of charge

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tatistics2009

33333INTRODUCTORY NOTE

The 2009 issue of Tourism Statistics keeps the main contents on tourist activity in its different fields, such as

accommodation capacity, guests and overnight stays, as well as revenue from collective accommodation establishments

classified as being of tourist interest by Portugals National Tourism Authority (TP).

This publication was based on data from the survey on guest stays and other hotel data and similar surveys on camping

sites, holiday camps and youth hostels, all conducted by Statistics Portugal.

Results are also released for the travel survey of residents, which is a statistical operation launched by Statistics

Portugal in 2009 to replace the previous survey on tourism demand by residents. This change stemmed from a need to

render the methodology for surveying tourism demand more adequate to new information requirements in this area.

In Tourism Statistics use is also made of data from a number of sources, namely Eurostat, the World Tourism

Organization (UNWTO), Turismo de Portugal, I.P. and Banco de Portugal (the Portuguese national Central Bank), as

duly referred to throughout the publication.

The final chapter presents the methodology and concepts underlying the di fferent surveys, which serve as the basis for

the information published.

Statistics Portugal would like to thank all entities that have contributed to this publication and emphasise the importantcooperation from all survey respondents.

It also welcomes all comments and suggestions from users, which will play a role in improving future issues.

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EXECUTIVE SUMMARY

According to data from the World Tourism Organization (UNWTO), in 2009 international tourist arrivals totalled 880

million worldwide, i.e. 39 million less than in 2008. In 2009 there was a year-on-year fall of 4.2%, and a reversal of theupward trend of international tourist arrivals which went on from 2004 to 2008. Over the year, the pace of the decline in

the above arrivals slowed down progressively, and the year ended with positive changes.

In 2009 overall results for worldwide tourist arrivals declined globally, except in Africa. Europe, which had stagnated in2008, saw its activity decline by 5.6% by the end of 2009. In turn, tourist arrivals in the Middle East, which had recorded

two-digit growth, contracted by 5.4% in 2009. The Americas, affected by the economic crisis in the main local outbound

markets, recorded a 4.7% reduction in tourist arrivals, while the Asia-Pacific region saw its activity drop by 1.7%.

According to the Tourism Satelli te Account (TSA), in 2009 tourism demand, as measured by expenditure on tourismconsumption, is expected to decline by 5.0% in nominal terms, to reach 16.5 bi llion. Simultaneously, tourism supply,

as measured by tourism value added, is likely to decrease by 4.8%, moving closer to 7 billion.

The Portuguese balance of tourism for 2009 showed year-on-year declines by 7% in income from tourism (6,918

million) and 7.7% in tourism expenditure (2,712 million), amounting to a balance of 4,206 million, i.e. -6.6% in comparison

with 2008.

According to the early results of the travel survey of residents, which specif ical ly observes tourist trips by residents to

a destination outside their usual environment, both to Portugal and abroad, in 2009 40.1% of the population residing in

the national territory made at least one trip implying at least one overnight stay outside their place of usual residence.

Travelling for Leisure, recreation and holidays purposes reached 29.1% and Visiting relatives and friends 17.7%.

In Portugal approximately 18 million tourist trips were made in 2009, 89.5% of which within national territory and the

remaining around 1.9 million to a foreign destination. Around half of the trips (51.2%) were for Leisure, recreationand holidays, followed by Visiting relatives and friends, accounting for 37.7% of the trips. Business and professional

trips totalled approximately 1.6 million (8.6%).

Trips made by residents totalled 80.2 million overnight stays outside their place of usual residence. Private accommodation

was the most popular, accounting for 73.9% of total overnight stays. Accommodation provided without charge by relatives

or friends was predominant among overnight stays associated with Visiting relatives and friends, and accounted for85.4% of the total, in contrast to Business and professional trips, where this type of accommodation only recorded

12.3% of the total. Overnight stays in hotels and similar establishments corresponded to 20.9% of the total, these

representing the most popular means of accommodation in Leisure, recreation and holidays trips, with 26.7%.

In the wake of the international economic crisis, over the year tourism activity was overall negative on the accommodation

supply side.

In July 2009, 465,187 bed places were available in all types of accommodation, which meant a 2.3% year-on-year

decline. Hotels, camping sites, holiday camps and youth hostels accounted for 58.9%, 38.8%, 1.3% and 1% of bedcapacity respectively.

The various means of collective tourist accommodation recorded 44.4 million annual overnight stays, i.e. 6.2% lessthan in 2008. Non-residents made the greatest contribution to this result (-11%), since residents showed a slight

improvement (+0.8%).

Hotels and similar establishments had a bed capacity of 273,804 bed places in July 2009, i.e. quite similar to the same

period a year earlier (-0.1%). The sector counted 46,154 staff employed, which corresponded to a 3.2% year-on-year

decline.

In 2009 the hotel sector provided accommodation to 12.9 million guests, who contributed with 36.5 million overnight

stays, which meant negative results vis--vis 2008 (-3.9% and -7.1% respectively). The domestic market performed

positively (+1.7% in overnight stays), but non-residents followed a strong downward trend (-11.4%). The Algarve continued

to be the main tourist destination (35.5% of total overnight stays), followed by Lisbon (21.7%) and Madeira (15.1%). The

most sought accommodations were hotels (55.9% of total overnight stays), apartment hotels (15.3%) and touristapartments (10.9%). The demand for hotels focused chiefly on four-star units (around 50% of overnight stays in this

type of establishment), similarly to apartment hotels (62.3% of overnight stays in four-star units).

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55555Hotels and similar establishments recorded 1,764 million of total revenue and 1,190.1 million of accommodation

revenue, i.e. negative year-on-year changes of 10% for both indicators.

In July 2009, 225 camping sites were operating, supplying accommodation to 180,584 campers, i.e. 2.5% less than in

the same period a year earlier. Over the year this means of accommodation recorded 6.7 million overnight stays,

similarly to the previous year (-0.6%).

Holiday camps increased their bed capacity (+9.2%), which corresponded to a supply of 6,138 bed places. This

notwithstanding, demand for this means of accommodation declined considerably in the year under review: 656.4

thousand overnight stays, i.e. 9% less than in 2008.

A similar scenario was observed in youth hostels, with a supply of 4,661 bed places in July 2009, i.e. 5.7% more than in

the same period a year earlier. In turn, the 501.3 thousand annual overnight stays in this means of accommodationaccounted for a 12.8% decline from the previous year.

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77777CONTENTS

INTRODUCTORY NOTE ...................................................................................................................................................... 3

EXECUTIVE SUMMARY ........................................................................................................................................................ 4

SYMBOLOGY ....................................................................................................................................................................... 6

1. INTERNACIONAL ENVIRONMENT .............................................................................................................................. 11

1.1 GLOBAL ECONOMIC SITUATION................................................................................................................................. 111.2 INTERNACIONAL CONTEXT INTERNATIONAL TOURIST ARRIVALS ....................................................................... 12

2. ECONOMIC ENVIRONMENT FOR PORTUGUESE TOURISM .................................................................................. 19

2.1 REVIEW OF THE NATIONAL ECONOMY ..................................................................................................................... 19

2.2 TOURISM SATELLITE ACCOUNT................................................................................................................................. 19

2.3 TOURISM BALANCE .................................................................................................................................................... 21

3. TOURISM DEMAND...................................................................................................................................................... 25

3.1 TRAVEL SURVEY OF RESIDENTS .............................................................................................................................. 25

3.1.1 Tourist profile .............................................................................................................................................................. 25

3.1.2 Characteristics of the trips ......................................................................................................................................... 263.1.3 Characteristics of overnight stays .............................................................................................................................. 30

3.1.4 Characteristics of expenditure .................................................................................................................................... 32

4. SUPPLY IN COLLECTIVE TOURIST ACCOMMODATION .......................................................................................... 35

4.1 MEANS OF COLLECTIVE TOURIST ACCOMMODATION AS A WHOLE ...................................................................... 35

4.2 HOTELS AND SIMILAR ESTABLISHMENTS ................................................................................................................. 36

4.2.1 Accommodation capacity ........................................................................................................................................... 36

4.2.2 Guests and overnight stays ........................................................................................................................................ 38

4.2.3 Total and accommodation revenue ............................................................................................................................. 42

4.3 CAMPING SITES........................................................................................................................................................... 43

4.4 OTHER MEANS OF ACCOMMODATION ...................................................................................................................... 45

4.4.1 Holiday camps ........................................................................................................................................................... 45

4.4.2 Youth hostels.............................................................................................................................................................. 46

5. INPUT-OUTPUT TABLES

5.1 TRAVEL SURVEY OF RESIDENTS .............................................................................................................................. 49

Table 1 Resident population estimates, by age group and sex .......................................................................................... 49

Table 2 Tourists, by reasons and destination of the trip, sex and age group ...................................................................... 49

Table 3 Tourists and non-tourists, by self-classification of employment status, sex and age group ................................... 50

Table 4 Tourists and non-tourists, by level of education, sex and age group ...................................................................... 50

Table 5 Non-tourists, by reasons for not having travelled, sex and age group.................................................................... 51

Table 6 Trips, by reasons and age group .......................................................................................................................... 51

Table 7 Trips, by reasons and duration of stay .................................................................................................................. 52

Table 8 Trips, by reasons and start month of the trip ......................................................................................................... 53

Table 9 Trips, by reasons and means of transportation..................................................................................................... 54

Table 10 Trips, by reasons and organization of the trip ..................................................................................................... 55

Table 11 Trips, by reasons and number of members of the household who have travelled ................................................ 56

Table 12 Trips, by reasons and destination (NUTS II) ........................................................................................................ 57

Table 13 Matrix origin/destination (NUTS II) of trips taken, by reasons ............................................................................... 57

Table 14 Trips, by reasons and country of destination....................................................................................................... 58

Table 15 Overnight stays, by reasons and age group ....................................................................................................... 59

Table 16 Overnight stays, by reasons and duration of the stay ......................................................................................... 60

Table 17 Overnight stays, by reasons and start month of the trip ...................................................................................... 61

Table 18 Overnight stays, by reasons and means of transportation .................................................................................. 62

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Table 19 Overnight stays, by reasons and means of accommodation .............................................................................. 63

Table 20 Overnight stays, by reasons and type of trip organization ................................................................................... 64

Table 21 Overnight stays, by reasons and number of members of the household who have travelled............................... 65

Table 22 Overnight stays, by reasons and regions (NUTS II) ............................................................................................ 66

Table 23 Overnight stays, by reasons and country of destination ...................................................................................... 66

Table 24 Average duration of the trip, by reasons and destination ..................................................................................... 66

Table 25 Average expenditure, by trip, reasons and destination ........................................................................................ 67

Table 26 Average daily expenditure, by tourist, reasons and destination............................................................................ 67

5.2 SUPPLY IN COLLECTIVE TOURIST ACCOMMODATION............................................................................................. 68

Table 27 Establishments, by type of establishment and regions (NUTS II) ........................................................................ 68

Table 28 Bedrooms, by type of establishment and regions (NUTS II) ................................................................................ 68

Table 29 Accommodation capacity, by type of establishments and regions (NUTS II) ........................................................ 69

Table 30 Persons employed, by type of establishment and regions (NUTS II) ................................................................... 69

Table 31 Guests, by type of establishment, regions (NUTS II) and countries of usual residence ....................................... 70

Table 32 Guests, by month, regions (NUTS II) and countries of usual residence............................................................... 79

Table 33 Overnight stays, by type of establishment, regions (NUTS II) and countries of usual residence .......................... 84

Table 34 Overnight stays, by month, regions (NUTS II) and countries of usual residence ................................................. 93

Table 35 Average stay, by type of establishments and countries of usual residence ......................................................... 98

Table 36 Average stay, by type of establishment and regions (NUTS II) ............................................................................. 99

Table 37 Average stay, by regions (NUTS II) and countries of usual residence .................................................................. 99

Table 38 Net bed-occupancy rate, by type of establishment and regions (NUTS II) ......................................................... 100

Table 39 Net bed-occupancy rate, by month and regions (NUTS II) ................................................................................ 100

Table 40 Total revenue, by type of establishment and regions (NUTS II) .......................................................................... 101

Table 41 Revenue from accommodation, by type of establishment and regions (NUTS II) .............................................. 101

Table 42 Revenue per available room (RevPar), by type of establishment and regions (NUTS II) .................................... 102

Table 43 Camping sites, area, accommodation capacity and persons employed, by regions (NUTS II) .......................... 102

Table 44 Campers, by regions (NUTS II) and countries of usual residence ..................................................................... 103

Table 45 Campers, by month and countries of usual residence ...................................................................................... 103

Table 46 Overnight stays, by campers by regions (NUTS II) and countries of usual place of residence .......................... 104

Table 47 Overnight stays, by campers by month and countries of usual residence ........................................................ 104

Table 48 Average stay of campers, by regions (NUTS II) and countries of usual residence ............................................. 105

Table 49 Holiday Camps, accommodation capacity and persons employed, by regions (NUTS II) .................................. 105

Table 50 Guests in Holiday Camps, by regions (NUTS II) and countries of usual residence ............................................ 106

Table 51 Guests in Holiday Camps, by month and countries of usual residence ............................................................. 106

Table 52 Overnight stays in Holiday Camps, by regions (NUTS II) and countries of usual residence ............................... 107

Table 53 Overnight stays in Holiday Camps, by month and countries of usual residence................................................ 107

Table 54 Average stay in Holiday Camps, by regions (NUTS II) and countries of usual residence ................................... 108

Table 55 Youth hostels, accommodation capacity and persons employed, by regions (NUTS II) ..................................... 108

Table 56 Guests in Youth Hostels, by regions (NUTS II) and countries of usual residence .............................................. 109

Table 57 Guests in Youth Hostels, by month and countries of usual residence ............................................................... 109

Table 58 Overnight stays in Youth Hostels, by regions (NUTS II) and countries of usual residence ................................. 110

Table 59 Overnight stays in Youth Hostels, by month and countries of usual residence .................................................. 110

Table 60 Average stay in Youth Hostels, by regions (NUTS II) and countries of usual residence.......................................111

6 - METHODOLOGIES, CONCEPTS AND NOMENCLATURES ................................................................................... 114

6.1 METHODOLOGIES .................................................................................................................................................... 114

6.2 CONCEPTS ............................................................................................................................................................... 123

6.3 NOMENCLATURES .................................................................................................................................................... 132

7 - ANNEXES ................................................................................................................................................................... 137

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INTERNATIONAL

ENVIRONMENT

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1 11 11 11 11 11. INTERNATIONAL ENVIRONMENT

1.1 GLOBAL ECONOMIC SITUATION

International economic crisis continued to limit global tourism activity

In 2009 the international economic crisis scenario remained in all the major economic blocks, with GDP in Japan and

the European Union dropping the most in year-on-year terms, i.e. -5.2% and -4.2% respectively. This year saw the mostsevere economic recession since World War II, bringing about wide-ranging public intervention in the economies, whichallowed for an easing of the fall in demand and of financial market risk and uncertainty.

The tourism sector, which in the past few years had been growing in a sustained manner worldwide, saw its growth

pace slow down in 2008 and its activity contract in 2009. In the latter year, the all-encompassing nature of the economic

crisis had a clear impact on global tourism activity, leading to broadly based falls in tourist arrivals and consequently in

overnight stays and income from tourism.

The global economic recession scenario was also reflected in a loss of confidence of most economic agents and

consumers in particular. According to the World Tourism Organization (UNWTO), in this context of lack of confidencethere was a reduction in the overall number of tourist trips, namely secondary and short trips. Adding to this was a

continued rise in unemployment and several jobs at risk, conditioned by the success of State aid, the tightening of

access to credit and wage freezing, leading to a reduced desire for travel of tourists from the main outbound markets,

namely the European. It is important to add that the economic rebound in the main outbound markets and the reduction

in the high unemployment levels are considered as the main factors contribut ing to the recovery of the tourism sector,

in parallel with the end of the Influenza A flu, which was experienced in many countries throughout 2009.

The reduction in business trips was associated with the large-scale crisis. According to UNWTO, this was visible in the

lower number of passengers travelling business class in air transport, in a decrease in the number of overnight stays in

high-class hotels, and in demand in the conference segments, accounted for by enterprises restraining their spending

due to the crisis and the high unemployment.

Source:EUROSTAT

Note: Values for World* and Emerging and developing Economies* were taken from World Economic Outlook

Update - April 2010

Figure 1 - Growth rate of GDP, 2005 - 2009

-0.6

3.0

5.25.1

4.4

-4.2

3.12.9

0.7

2.0

2.73.1

0.4

-2.4

2.1

-5.2

2.02.4

-1.2

1.9

2.4

7.17.9 8.3

6.1

-6

-3

0

3

6

9

2005 2006 2007 2008 2009 (Po)

%

World*

EU 27

USA

Japan

Emerging and developing Economies*

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1 21 21 21 21 2


In the course of 2009 there continued to be considerable exchange rate fluctuations. Many currencies from emerging

countries in terms of tourism, which had depreciated against the US dollar and the euro in 2008, recovered part of their

valuation, although not reaching the earlier levels. Hence, Europe and the US were able to recover a certain degree of

competitiveness as tourist destinations. It should be noted that the pound sterling remained unstable against the euro.

In the second and third quarters of 2009 the pound sterling appreciated against the euro compared with the previous six

months. This translated into a slight recovery in the purchasing power of British tourists, one of the main outboundmarkets, on a par with the German in the European area.

1.2 INTERNATIONAL CONTEXT INTERNATIONAL TOURIST ARRIVALS

Fall in international tourist arrivals worldwide, for the first time since 2004

According to UNWTO data, in 2009 international tourist arrivals totalled 880 million across the world, i.e. 39 million lessthan in 2008. 2009, with a year-on-year fall of 4.2%, reversed the growth trend of international tourist arrivals that went

on from 2004 to 2008, during which period there was an annual average growth rate of 4.8%.

Tourist activity throughout most of the year moved in line with a downward trend observed in most economic sectors. As

the year went on, the pace of the fall in international tourist arrivals declined progressively, ending the year on a positivenote. While the first three quarters showed negative year-on-year rates of change of -10%, -7% and -2% respectively,

from October to December international tourist arrivals grew by 2% year-on-year, which may mean the beginning of a

rebound in activity.

Source:UNWTO - World Tourism Barometer - April 2010

Figure 2 - Total arrivals of international tourists,

2005 - 2009

801846

900 919 880

250

500

750

1 000

2005 2006 2007 2008 2009 (Po)

106

Source:UNWTO - World Tourism Barometer - January 2010

Figure 3 Year-on-year rate of in ternational tour istarrivals in the World, 2009

-1.0

-2.5

-10.7

-1.6

-12.8

-3.2

1.4

-10.2

-7.7-7.6

2.02.1

-15

-10

-5

0

5

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

%

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1 31 31 31 31 3In 2009 Europe received a total of 460 million tourists, which accounts for a fall of 27.3 million from 2008. The decline in

tourist arrivals, although less considerable, also had an effect on the Asia-Pacific region, totalling 181 million, i.e. 3.1

million less than in the previous year, as well as on the Americas, which as a whole received 140 million tourists. Africa

was the only (sub-)region that countered the negative scenario and recorded an increase of 1.4 million tourists, reaching

45.9 million.

In the top 3 of the parts of the world with the greatest number of tourist arrivals are Southern Europe and the

Mediterranean (171.3 million), Western Europe (145.9 million) and North-East Asia (98.1 million), which as a whole

accounted for 47.2% of total tourist arrivals worldwide in 2009. North America (92.1 million) and Central and Eastern

Europe (89.8 million), with close to 100 million tourists, saw their market shares decline the most from 2008 to 2009(-0.2 p.p. and -0.8 p.p. respectively). With more than 50 million tourists were South-East Asia (62 million), Northern

Europe (53 million) and the Middle East (52.9 million).

Overall results for tourist arrivals worldwide in 2009 declined throughout the world, with the exception of Africa. Europe,

which had stagnated in 2008, ended 2009 with a 5.6% decline in activity, while the Middle East moved from two-digit

growth (+19.4% in 2008) to a 5.4% contraction in tourist arrivals in 2009, thus leading the downward scenario in the

major markets of destination. Affected by the economic crisis in the main local outbound markets, such as the US, and

with swine flu outbreaks in some of the main destinations, namely Mexico, the Americas recorded a 4.7% decline in

tourist arrivals, more marked than the world average (-4.2%). The Asia-Pacific region, with a 1.7% reduction in activity,was another part of the world that despite having recorded a decline in the number of tourists, performed above world

average, limited to a large extent by a strong rebound in activity as of July.

unit: millions

Region 2006 2007 2008 2009 (Po)

World 845.5 899.9 918.8 879.8

Europe 463.9 485.4 487.3 460.0

Asia and Pacific 165.9 182.0 184.1 181.0

Americas 135.7 143.0 146.9 140.0

Africa 39.1 42.6 44.5 45.9

Middle East 40.9 46.9 56.0 52.9

Source: UNWTO - World Tourism Barometer - April 2010

Table 1 Tourist arrivals by (Sub) Regions of

destination, 2006 - 2009

Source:UNWTO - World Tourism Barometer - April 2010

Figure 4 - Main destinations of international touri sts by (Sub) Region of

destination, 2009

7.910.010.917.519.420.6

28.4

52.953.062.0

89.892.198.1

145.9

171.3

0

45

90

135

180

SouthernEurope

andMediterranean

WesternEurope

NortheastAsia

NorthAmerica

Central/Eastern

Europe

SoutheastAsia

NorthernEurope

MiddleEast

Sub-saharianAfrica

SouthAmerica

Caribbean

NorthAfrica

Oceania

SouthernAsia

CentralAmerica

106

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1 41 41 41 41 4


Europe was one of the regions that performed the worst at regional level throughout 2009, partly due to the high value of

the euro against the currencies of other destinations, which was maintained, and the crisis scenario in many of the local

outbound markets in Europe. In Central and Eastern Europe, with a 9.9% break, previous year growth was reversed,

reflecting difficulties for these countries in finding alternatives to the traditional crisis-hit markets in the domestic market

or in markets from neighbouring countries. In 2009 Northern Europe (-5.9%) and Western Europe (-4.7%) continued to

record a lower number of tourist arrivals, as seen in 2008. Southern Europe and the Mediterranean (-3.8%), partlyconditioned by the decline in the Brit ish market, were nevertheless the parts of Europe that regressed the least, due to

the recovery seen in the last quarter of the year.

In 2009 the Asia-Pacific region was the part of the world that receded the least in tour ist arrivals (-1.7%). UNWTO data

show that in the first half of the year tourist arrivals in this region fell by close to 7%, and in the second half of the year

the scenario was reversed, and growth reached 5%. By sub-region, only in South-East Asia did the number of tourists

grow, albeit slightly (+0.4%), while North-East Asia and South Asia, with 2.9% and 2.8% falls respectively, declined the

most.

North America, with an approximate share of two-thirds of tourist arrivals to the American continent, had the worst

comparative record in the number of tourist arrivals, with a -5.7% year-on-year change. Central America, restrained by

a decline in flows from the northern neighbouring countries and by the impact of swine flu outbreaks, recorded a drop of

approximately 5.3% in arrivals by the end of the 2009. South America, one of the worlds regions which was the least

affected by the global economic crisis, suffered less severe consequences in the tourism sector, which led to a -1.3%

year-on-year rate of change in tourist arrivals at the end of 2009.

The African continent was the sole exception to the negative scenario in the number of tourist arrivals, recording a total

of 45.9 million tourists and a positive year-on-year rate of change of around 3% in 2009. Northern Africa, with arrivals

growing by 1.9% and Morocco leading growth levels, continued to have its success based on the competitiveness of the

prices offered, attracting many tourists from Europe. In parallel, provisional data for sub-Saharan Africa show 3.7%

growth in the number of tourists, compared with 2008.

The Middle East was not able to maintain

the positive results reached in 2008 and

ended 2009 with a decline of over 5% in

tourist arrivals. Funding granted by the

Egyptian government to airlines and the

recovery from political instability in Lebanon

minimised the negative results, but thedownturn in Dubai and Saudi Arabia did not

help tourism sector performance in this

part of the world.

Source:UNWTO - Worl Tourism Barometer - April 2010 update

Note:Data for 2009 are provisional.

Figure 5 Year-on-year rate (2009-2008) of international

tourist arrivals by (Sub) Region of destination

3.7

1.9

3.0

-1.3

-5.3

-3.2

-5.7

-4.7

-2.8

-1.7

0.4

-2.9

-1.7

-3.8

-9.9

-4.7

-5.9

-5.6

-5.4

-4.2

-12 -8 -4 0 4 8

WORLD

EUROPE

Northern Europe

Western Europe

Central/Eastern Europe

Southern Europe and Mediterranean

ASIA AND PACIFIC

Northeast Asia

Southeast Asia

Oceania

Southern Asia

AMERICAS

North America

Caribbean

Central America

South America

AFRICA

Northern Africa

Sub-saharan Africa

MIDDLE EAST

%

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1 51 51 51 51 5

Source:EUROSTAT

Note:Data for 2009 are provisional.

Figure 6 European Union countries Balance of Tourism, 2009

-33.1

-5.9-5.8-2.8-2.0-1.1

-0.4

0.30.60.81.21.41.51.74.2

7.08.08.9

-0.1

-13.3

26.2

0.3

6.2

0.3 0.20.0

-0.2

-40

-20

0

20

40

60

80

Spain

Italy

Greece

France

Austria

Portugal

CzechRepublic

Hungary

Bulgaria

Poland

Slovenia

Cyprus

Luxembourg

Malta

Estonia

SlovakRepublic

Lithuania

Latvia

Romania

Sweden

Finland

Denmark

Ireland

Belgium

Netherlands

UnitedKingdom

Germany

109euros

Exports Imports Balance of Tourism

Fall in EU countries tourism balance

Provisional Eurostat data on the tourism balance of the 27 European Union countries for 2009 show that Spain, Italy and

Greece were the European countries with the highest balances, i.e. 26.2 billion, 8.9 billion and 8 billion respectively.From among those countries with a surplus in the tourism balance, the narrowing of the surplus from 2008 was

approximately 11% on average, and only Hungary and Bulgaria saw this value increase compared with the previous

year. Similarly to the last few years, Portugal recorded the sixth highest value in the tourism balance, to a total of 4.2

billion in 2009.

In 2009 Germany, followed by the United Kingdom and the Netherlands, were the European countries with the highesttourism balance deficits, and on a par with France and Italy also represented the main outbound tourism markets for the

European area, which as a whole showed an average decline of 7.7% in the volume of tourism service imports.

Bulgaria and Sweden were the only European Union countries countering the downward trend in tourism service exports,

showing year-on-year changes of 8% and 1.2% respectively. Slovenia and Finland, in contrast to the remaining EU

countries, have increased the values of tourism service imports by 11.1% and 3.3% respectively vis--vis 2008.

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ECONOMIC

ENVIRONMENT

FOR

PORTUGUESE

TOURISM

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tatistics2009

1 91 91 91 91 92. ECONOMIC ENVIRONMENT FOR PORTUGUESE TOURISM

2.1 REVIEW OF THE NATIONAL ECONOMY

Economic crisis restrained tourism activity

In tandem with international economic developments, the Portuguese economy in 2009 was characterised by a crisis

scenario, with the major macroeconomic indicators showing signs of recession. In addition to a real decrease of 2.6%in GDP, a negative inflation rate (-0.8%) and a lack of consumer confidence, the unemployment rate reached highlevels, exceeding 10% in the last quarter of the year.

In the year under review the economic crisis had an evident broadly based impact on tourism activity, causing overall

falls in overnight stays and income from tourism. However, over the year the downward pace of overnight stays declined

progressively. While overnight stays in the first three quarters showed negative year-on-year changes of 17%, 4.5%

and 5.1% respectively, in December they declined by only 2.3% year-on-year. In January and March 2010 overnightstays recovered by 1.6% and 5.9% respectively year-on-year, which may indicate a rebound starting in tourism activity.

2.2 TOURISM SATELLITE ACCOUNT

The early estimates of the Tourism Satellite Account (TSA) for 2009 confirmed a deceleration in tourism activity

In line with the deceleration in tourism activity, in the wake of an unfavourable national and international economicenvironment, the first estimate of the TSA for 2009 still based on data that may be reviewed points to a 5.0% nominal

decline in expenditure on tourist consumption, reaching 16.5 billion. Simultaneously, tourism value added seems to

have decreased by 4.8%, reaching 7.0 billion.

The latest estimates of the TSA for 2007 and 2008 show that following two years (2006 and 2007) of sharp nominal

growth in tourism supply and demand, tourism activity decelerated strongly in 2008. In fact, if in 2007 internal tourism

consumption recorded the highest growth since 2000 (+13.0%), to stand at 17.1 billion in 2008, nominal growth sloweddown to 1.2%, due to both the global economic context and the base effect of strong growth in 2007. Developments on

the tourism supply side were similar, given that tourism value added, for recording the greatest nominal increase in the

series in 2007 (+13.1%), grew by only 1.3% in 2008, standing at 7.3 bil lion that year.

The positive trend followed by internal tourism consumption in 2007 was chiefly due to demand by non-residents (+18.1%),

although demand by residents also grew sharply (+7.6%). In turn, growth deceleration in 2008 originated in slowdowns

in both aggregates (+1.3% in tourism consumption by non-residents,1and +0.9% in tourism consumption by residents2).

Pe - Preliminary data* - First Estimate

Figure 7 - Nominal evolution of Tourism Consumption and

Value Added originated by Tour ism, 2001-2009

-1.2

3.9

6.9

4.6

8.5 13.0

1.2

-1.2

-5.0

2.0

8.58.5

-0.7

8.1

1.3

-2.0

13.1

-4.8-6

-4-2

0

2

4

6

8

10

12

14

2001 2002 2003 2004 2005 2006 2007Pe 2008Pe 2009*

%

Domestic Tourism Consumption Value added originated by Tourism

1 Includes inbound tourism consumption and business tourism consumption by non-residents in the countrys economic territory.

2 Includes internal tourism consumption and business tourism consumption by residents in the countrys economic territory.

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2 02 02 02 02 0


VAGT GVA VAGT GVA

Total 7 213 210 139 826 776 7 309 324 143 862 435

Characteristic activit ies of Tourism 6 462 012 12 756 395 6 556 023 12 752 849

Hotels and Similar 1 992 448 2 033 652 2 014 251 2 020 399

Privately owned Secondary Residence 586 223 626 563 609 149 651 067

Restaurants and Similar 1 334 821 4 305 074 1 358 990 4 247 130

Transportation 1 833 377 3 527 754 1 835 882 3 485 729

of which:

Air Transportation 538 828 656 053 469 974 522 009

Rental of passenger transportation equipment 227 897 507 740 251 373 558 373

Travel agencies, tourism operators and tourist guides 181 483 186 899 180 205 185 527

Culture, Sports, Leisure and Recreation 305 762 1 568 713 306 172 1 604 624

Non-characteristic activities of Tourism (related and non specific) 751 199 127 070 381 753 301 131 109 586

Source: Statistics Portugal (INE) - Satellite Tourism Account 2007 and 2008

Notes:

Pe - Preliminary data

Table 3 - Value added generated by tourism and gross value added from the economy, 2007-2008

2007 Pe 2008 Pe

Unit: 103Euros

With regard to developments in tourism supply (as measured by tourism value added), the greatest contributions to the

strong increase in 2007 were made by passenger transport services (+22.4%), rent-a-car (+17.2%) and hotels and

similar establishments (+12.1%). In 2008, despite moderate nominal growth in tourism value added, stress should belaid on the more significant developments in rent-a-car (+10.3%) and secondary dwellings (+3.9%).

TSA contributions in the main macroeconomic aggregates

In 2008 tourism value added contributed with around 5.1% to the economys GVA, i.e. 0.1 p.p. less than in 2007. Whi le

in 2007 the nominal growth rate of tourism value added exceeded by 8 p.p. that of GVA for the whole economy, in 2008

the reverse was observed, with tourism value added increasing less than the economy by 1.6 p.p.

2007Pe 2008Pe 2007Pe 2008Pe

Internal Tourism Consumption 17 124.5 17 326.5 13.0 1.2

Tourism of non-residents (a) 9 398.9 9 524.0 18.1 1.3

Tourism of residents (b) 6 963.5 7 023.2 7.6 0.9

Other components (c) 762.1 779.3 6.1 2.3

Notes:Pe - Pre iminary Data(a) Includes inbound tourism consumption and business tourism consumption of non-residents in the national economic territory.

(b) Includes domestic tourist consumption and domestic business tourism of residents in the national economic territory.

c) xcu es usness toursm consumpton o non-res ents an o res ents n t e nat ona econom c terrtory.

106Euros Nominal variation (%)

Table 2 Internal tourism consumpt ion, 2007-2008

Figure 8 Nominal evolution of value added originated by

tourism from tourism-specific activities, 2007-2008

12.1

1.1

4.7 3.9

8.4

1.80.1

22.4

10.3

17.2

7.6

-0.7 0.1

11.7

-5

0

5

10

15

20

25

Var. 06/07 Var. 07/08

%

Hotels and similar Secondary dwellings Restaurants and similar

Transportation Car rental Travel Agencies

Culture and Recreation

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TourismS

tatistics2009

2 12 12 12 12 1Although the downward trend of tourism consumption as of 2008 has also translated into a reduct ion of i ts share in

terms of GDP, that percentage is estimated to continue to exceed 10% in 2009. This ref lects a nominal growth pace of

tourism consumption lower than that of the national economys GDP assessed at market prices by respectively 1.2%

and 2.1% in 2008, and -5.0% and -1.7% in 2009.

2.3 TOURISM BALANCE

Income from tourism decreased less than tourism expenditure

Based on the latest data on the Portuguese Tourism Balance3made available by the Portuguese Central Bank, in 2009

income from tourism amounted to 6,918 million, compared with 7,440 million in 2008, i.e. declining by 7.0%. The

negative trend of income from tourism was in tandem with the unfavourable global economic context, and income levels

were close to those seen in 2006.

Simultaneously, tourism expenditure stood at 2,712 million in 2009, accounting for a year-on-year regression of 7.7%,

the tourism balance amounting to 4,206 million, i.e. -6.6% compared with 2008.

In turn, tourism balance coverage for 2009 (255.1%) exceeded by 1.9 p.p. that for the previous year, benefiting from a

less pronounced decline in income vis--vis expenditure in the tourism sector.

In the 2000-2009 period income from tourism grew on average by 2.1% in annual terms, while average growth for

tourism expenditure stood at 1.2% per annum, i.e. an average increase in the tourism balance of 2.8% for that period.

Figure 9 Proportion of domestic tourism consumption in

GDPmp, 2007-2009

10.1%10.4%10.5%

0

30 000

60 000

90 000

120 000

150 000

180 000

2007Pe 2008Pe 2009*

106Euros

0%

2%

4%

6%

8%

10%

12%

Domestic Tourism Consumption GDPmp

Contribution of DTC on total GDPmp

Figure 10 Por tuguese Tourism Balance, 2000-2009

5 720

7 4407 4026 918

2 422

2 869 2 939 2 712

3 298

4 533 4 501 4 206

0

1 500

3 000

4 500

6 000

7 500

9 000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

106Euros

Revenue Expenditure Balance

3 Not including the item on international transport.

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2 22 22 22 22 2


Unit: 103

Euros

COUNTRIES

2008 2009 2008 2009

TOTAL 7 440 105 6 918 292 2 938 780 2 712 262

European cout ries of the OECD 6 314 276 5 839 579 2 307 699 2 074 133

EU 6 055 851 5 573 771 2 221 74 1 991 902Germany 807 584 752 608 192 612 177 581

Austria 58 939 56 241 16 350 14 000

Belgium/Luxemburg 260 961 261 120 91 592 90 035

Denmark 84 873 73 822 10 144 8 842

Spain 1 081 234 1 056 938 1 027 419 866 170

Finland 66 134 66 829 4 614 4 296

France 1 200 581 1 214 892 340 083 322 549

Greece 12 621 15 593 11 273 10 186

Hungary 11 994 9 028 4 171 3 561

Ireland 203 365 178 712 33 343 32 146

Italy 171 785 158 049 102 856 91 590

Netherlands 292 650 284 363 50 464 50 210

Poland 48 389 42 914 8 863 6 746

United Kingdom 1 640 375 1 310 484 305 060 297 351

Czech Republic 16 393 15 795 11 627 7 505

Sweden 94 904 73 316 10 209 8 070

Other countries of the EU 3 067 3 067 1 064 1 064

Other european count ries of the OECD 258 42 265 808 85 956 82 231Iceland 6 492 1 362 1 100 921

Norway 89 074 70 980 5 502 5 595

Switzerland 156 949 188 496 68 796 61 989

Turkey 5 909 4 970 10 558 13 726

American count ries of t he OECD 333 485 333 250 167 079 173 878

Canada 91 098 87 017 34 038 38 115

USA 238 001 242 047 126 611 131 535

Other countries of the OECD 50 408 37 649 16 547 20 501

Other countries 741 937 707 814 447 454 443 749

Source: Portuguese Central Bank

(Available data on May 11th, 2010)

REVENUE EXPENDITURE

Table 4 - Revenue and expenditure from tour ism, by countries of origin/destination

United Kingdom, France and Spain have generated the most income for Portuguese tourism.

Maintaining the structure of previous years, in 2009 the United Kingdom, France, Spain and Germany were the main

outbound markets of tourism monetary flows to Portugal, accounting for 62.7% of overall income from tourism, i.e. 0.9p.p. less than in 2008. Those were also the main markets receiving foreign exchange from national tourism, and

Portuguese residents were responsible for tourism expenditure predominantly in Spain (31.9%), followed by France

(11.9%), the United Kingdom (11.0%) and Germany (6.5%). As a whole, these percentages have reflected a share

decline of 2.1 p.p.

In the most important markets as a whole, the United Kingdom has shown the sharpest year-on-year decline at thelevel of generated income from tourism (-20.1%), followed by Germany (-6.8%), with France improving slightly in

year-on-year terms (+1.2%). At the level of tourism expenditure, all the main outbound markets have experienced

year-on-year decreases, with Spain (-15.7%) and Germany (-7.8%) declining the most.

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TOURISM

DEMAND

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tatistics2009

2 52 52 52 52 53. TOURISM DEMAND

3.1 TRAVEL SURVEY OF RESIDENTS

The results of the 2009 travel survey of residents are henceforth presented. This survey covers data collection on

tourism demand by residents from the reference year of 2009 onwards, replacing the previous survey on tourism

demand by residents.

This new operation made it possible to meet new information needs and to better match the survey to more efficientnew ways of collecting data, such as collection via telephone interview. It thus contributed to a broader achievement of

the changes already started in 2008.

The methodological changes introduced in the travel survey of residents render data on tourism demand by residents

only partly comparable with the previous series. An example of this is the concept of tourist trip, often incorrectly

interpreted as leisure or holiday trip, which is a quite narrow concept on the phenomenon under review, which in the

new questionnaire was the object of special attention so as to be more easily understandable to respondents as a

whole. Due to being considered a fundamental aspect for a volume accounting of the system, it could raise the volume

of all related variables, thus improving the accuracy of the measurement.

3.1.1 Touri st pro file

In 2009 around 4.3 million residents (40.1% of the population) made at least one trip involving one or more overnightstays outside their usual environment (trips within the place of residence or to the place of work or study were not

accounted). Considering only trips to countries abroad, the value amounts to around 8.7% of the resident population.

Taking into account the main purpose of the trip, around 3.1 million persons travelled for Leisure, recreation and holidays

in 2009, this being the most frequently stated reason for the trips. The second most frequent purpose was Visiting

relatives and friends, which led 1.9 million residents to travel. Around 416 thousand persons travelled for Business

and professional purposes.

Figure 11 Population according to tr ips taken, by main

reasons, 2009

6 370.16 370.16 370.16 370.1

1 173.32 382.4

3 852.2

416.21 886.1

3 095.24 268.5

0%10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Leisure, recreational

and holiday

Visit to relatives

and friends

Business/

Professional

103

Non tour ists Tourists by other motives Tourists by the respective mot ive

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tatistics2009

2 72 72 72 72 7

Other purposes stood at lower levels, where Business and professional trips (1.6 million) accounted for 8.6% of thetotal. Trips for Religion/pilgrimages and Health and medical care (only voluntary) as a whole accounted for only 1%

of total tourist trips by residents, the remaining corresponding to tourist trips with various purposes not falling within the

other situations.

Business and professional trips to countries abroad played a more relevant role

With regard to their main destination, tourist trips taken by residents in 2009 were broken down as follows: around

89.5% to Portugal and 10.5% to countries abroad. If for Leisure, recreation and holidays this breakdown is similar

(88.1% and 11.9% respectively) the other two main purposes diverge, with a concentration of trips to destinations within

Portugal (95.5% of the total) for Visiting relatives and friends. In turn, for Business and professional purposes, trips

to destinations abroad played a more relevant role, corresponding to 28.7% of the total, exceeding in number trips to

countries abroad for Visiting relatives and friends.

Tourist trips started more often in August, as opposed to October and November, with holidays, leisure and recreation

accounting for the most trips in the summer

Approximately 3.1 million tourist t rips started in August, which was 17% of total trips taken in the course of 2009, this

being the month where tourist trips were the most frequent. The number of tourist trips was also the highest in Decemberand July, with around 12% and 9.6% of the total. On the opposite end, the least important months in terms of tourism

were October and November, which as a whole only corresponded to 10.3% of trips.

Figure 14 Trips taken by main reasons and destination,

2009

16 158 8 1436 492

1 108

1 890 1 103309

446

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Leisure, recreational

and holiday

Visit to relatives

and friends

Business/

Professional

Portugal Abroad

Thousand

Figure 13 Trips taken by main reasons, 2009

Leisure,

recreational

and holiday

51.2%

Visit to

relatives and

friends

37.7%Religious

0.7%

Other

1.5%Business/

Professional

8.6%

Health

0.3%

a

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2 82 82 82 82 8


Considering only the Leisure, recreation and holidays purpose, the summer period June to August accounted for

43.3% of total trips started in 2009. In the three following months this value declined to 14.7%, which means that these

two periods were the most and the least important respectively for this purpose.

Trips for visiting friends and relatives were mostly taken in December

Most trips for Visiting relatives and friends (17.7% of the total) were started in December, and in the last three months

of 2009 this was the most frequent purpose for tourist trips, in contrast to the remainder of the year, where Leisure,

recreation and holidays played the most important role.

Individual private automobiles were the main mode of transport used in tourist trips as a whole

With regard to the main mode of transport used in trips by residents in 2009, Individual private automobiles were used

in around 14.6 million trips, accounting for 81% of the total. The airplane, used in 1.6 million trips, and the bus, usedin 1.1 million trips, were equally relevant, accounting for 14.8% as a whole.

Air transport had the highest relative importance in Business and professional trips

Air transport played an important role in Business and professional trips in 2009: 27.3% of total trips. By contrast, trips

for Visiting relatives and friends accounted for only 4.3%.

The mode of transport is directly associated with the destination of trips. Hence, on the one hand, for destinations withinPortugal land transport was used in 97.3% of trips, while individual private automobiles were used in 87.5% of them.

On the other hand, the airplane was used in 65.5% of trips to countries abroad. Stress should be laid on the relative

importance of the use of bus in trips to countries abroad: 7.3%, thus exceeding the value of this mode of transport in

trips within Portugal, where it accounted for only 5.9%.

73.2% of tourist trips had no prior booking

In approximately 13.2 million tourist trips (73.2% of the total in 2009) there was no prior booking of travel-related services,

including transport or accommodation. In 18.1% of those trips at least one service was booked directly with the provider,

with no recourse to travel agencies or tour operators.

Figure 15 Trips taken by main reasons and month

of departure, 2009

0

500

1000

1500

2000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

103

Leisure, recreational and holiday

Visit to relatives and friendsBusiness/Professional

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TourismS

tatistics2009

2 92 92 92 92 9

8.7% of tourist trips resorted to travel agencies or other tour operators, especially those for Business and professional

and Leisure, recreation and holidays purposes, where recourse was 30.2% and 10.3% respectively.

The typical organisation of trips differs depending on the destination being within Portugal or abroad. In the former case,almost all trips were taken with no booking or were booked directly with operators (95.6% of the total), while in trips to

countries abroad there was recourse to travel agencies or other tour operators in 47.7% of trips.

The analysis of the relationship between the trip destination and the main purpose originating it shows that in 2009 trips

to countries abroad lasted more than those within Portugal. Only in trips within Portugal for Leisure, recreation and

holidays with 4 or more nights spent was the duration slightly higher than those taken to countries abroad, with averagedurations of 10.2 days and 9.3 days respectively.

Trips that lasted the most were, on average, those taken for Visiting relatives and friends in countries abroad (on

average 16 days). Within Portugal trips for that purpose were, on average, the shortest (3 days), i.e. had the same

average duration than recorded for Business and professional trips within Portugal.

Figure 17 Average duration of trips by main reasons and

destination, 2009

5.9

18.4

16.0

9.3

7.34.9

10.2

3.0

9.0

3.0

10.8

5.2

10.0

3.5

3.9

0 2 4 6 8 10 12 14 16 18 20

Business/Professional

Visit to relatives and friends

(Long duration)

Visit to relatives and friends


(Long duration)


days

Abroad Portugal TOTAL

Figure 16 Trips taken by main reasons and type

of travel organization, 2009

26.825.718.1 5.1

73.2 64.0 93.443.0

30.2

8.71.5

10.3

0

10

20

30

40

50

60

70

80

90

100

Total Leisure,

recreational

and holiday

Visit to relatives

and friends

Business/

Professional

%

Directly Without previous booking Travel agency

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3 03 03 03 03 0


3.1.3 Characteristic s of overni ght st ays

The number of overnight stays associated with tourist trips by residents amounted to around 80.2 million, of which

approximately 64.2 million were within Portugal and 16 million abroad.

The breakdown of overnight stays in national territory shows that the Centre and Algarve regions were those with the

highest number of overnight stays, with 27.7% and 24.1% of total overnight stays respectively. On the opposite end, theAutonomous Regions of the Azores and Madeira were less in demand, with only 2.1% and 2.0% of total overnight stays

in tourist trips by residents.

Centre

Autonomous Region of Azores

North

Autonomous Region of Madeira

Lisbon

Alentejo

Algarve

Trips

Overnigth stays

LRH - Leisure, Recreational and Holiday

LRH LD - Leisure, Recreational and Holiday (Long duration)

VRF - Visit to Relatives and Friends

VRF LD - Visit to Relatives and Friends (Long duration)

B/P Business/Professional

L RH L RH L D V RF V RF L D B /P







4.52.9

5.32.53.2

1.01.41.81.31.2

12.3

1.51.00.60.80.41.92.71.71.5

20.3

17.3

5.2

40.141.2

34.3

23.0

5.2 5.8 5.5

6.37.5

10.212.2

13.416.3

11.110.812.3

17.4

23.8

18.320.9

19.5

8.17.5

10.5

15.6

28.7

14.9

20.822.6

25.7

23.0

29.3

35.4

32.033.8

24.121.2

20.5

27.026.225.124.523.9

13.212.014.1

15.3

Figure 18 Destination of t rips and overnight stys by main reasons (%) and NUTS II, 2009

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TourismS

tatistics2009

3 13 13 13 13 1For Leisure, recreation and holidays, the Algarve accounted for 34.1% of overnight stays, having been the most relevant

region, while for Visiting relatives and friends and Business and professional purposes, the Centre was the preferred

region, with 32.0% and 21.2% of total overnight stays. The North was the second most important region as far as the

two latter purposes were concerned.

The most overnight stays associated with a specific purpose in a region occurred in the Centre region and were related

to Religion/pilgrimages. This is easily understandable, given the location of the Ftima Sanctuary in that region, where

the value recorded reached 81.4%.

41.8% of overnight stays were in an accommodation provided without charge by relatives or friends

The most used means of accommodation in overnight stays of tourist trips was Accommodation provided without

charge by relatives or friends, associated with 41.8% of overnight stays, followed by Hotels and similar establishments,

with around 16.7 million overnight stays (20.9% of the total).

If only overnight stays within Portugal are taken into account, the share of overnight stays in Hotels and similarestablishments fell to 14.5%, and Secondary dwellings played a more relevant role, accounting for 24.1% of the total.

Accommodation provided without charge by relatives or friends remained the main means of accommodation, with42.9% of the total.

In tourist trips to countries abroad, 46.3% of overnight stays were in hotels and similar establishments

The typical means of accommodation was substantially different abroad, with Hotels and similar establishments standing

at 46.3% of total overnight stays, playing the most relevant role, fol lowed by Accommodation provided without charge

by relatives or friends, with 37.6%.

The means of accommodation used differs depending on the purpose of the trip: if in trips for Leisure, recreation and

holidays and Business and professional purposes Hotels and similar establ ishments were the most used means of

accommodation, corresponding to 26.7% and 52% of total overnight stays in trips taken for such purposes, this means

of accommodation in trips for Visiting relatives and friends accounted for only 5.1% of overnight stays.

Figure 19 Breakdown of overnight stays for leisure, recreational and holiday

reasons, by type of accommodation and destination of trips, 2009

15.218.5

7.91.0

30.925.1

1.4

67.3

0.03.3

0.6

17.0

4.97.0

0

10

20

30

40

50

60

70

Hotel

establishments

Other

establishments

of collective

accommodation

and specialized

accommodation

Rented rooms in

private houses

Rented

apartments or

houses

Secondary

residence

Free

accommodation

Other private

accomodation

%

Portugal Abroad

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3 23 23 23 23 2


3.1.4 Characteristi cs of expendit ure

Average expenditure per tourist trip was higher in trips for Business and professional purposes, as well as in trips to

countries abroad.

In 2009 average expenditure per tourist trip was 219.59, including spending by the household on transport,

accommodation, food and other travel-related expenses. For trips within Portugal average expenditure was 146.59,

while for trips to countries abroad it reached 758.89.

In trips for Leisure, recreation and holidays, average expenditure per trip amounted to 264.36, which is higher than

for Visiting relatives and friends: 109.72. Business and professional trips recorded the highest figure of the three

main purposes: 362.97.

Average daily expenditure per tourist spent by the respective household in 2009 amounted to 60.8 for total trips, 50.6

for trips within Portugal and 136.4 for trips to countries abroad.

The extreme values of average expenditure per tourist were recorded in trips to countries abroad for Business and

professional purposes, reaching 211.81, i.e. substantially above trips for Visiting relatives and friends within Portugal

(33.5).

Figure 21 Daily average spending per tourist, by main reasons and

destination 2009

58.6

34.9

127.3

27.6

61.852.1

33.5

21.1

40.3

99.9

124.5

119.9

56.9

51.2

211.8

0 20 40 60 80 100 120 140 160 180 200 2 20 240

Business/Professional

Visit to relatives and

friends LD

Visit to relatives and

friends

Leisure, recreational and

holiday LD

Leisure, recreational and

holiday

EurosTOTAL Portugal Abroad

Figure 20 Breakdown of overnight stays for visiting family and friends by type of

accommodation and final destination of trip, 2009

0.4

85.5

12.8

0.20.9 0.2 0.0 0.0

84.9

10.6

0.44.2 0.00.0

0

20

40

60

80

100

Hotel

establishments

Other

establishments

of collective

accommodation

and specialized

accommodation

Rented rooms in

private houses

Rented

apartments or

houses

Secondary

residence

Free

accommodation

Other private

accomodation

%

Portugal Abroad

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SUPPLY IN

COLLECTIVE

TOURIST

ACCOMMODA-

TION

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tatistics2009

3 53 53 53 53 5

Unit: No.

TYPE OF ACCOMMODATION 2008 2009

HOTEL ESTABLISHMENTS

Number 2 041 1 988

Accommodation Capacity 273 975 273 804

Persons Employed 47 664 46 154

Overnight stays 39 227 225 36 457 069

Residents in Portugal 13 023 312 13 242 692

Residents abroad 26 203 913 23 214 377

CAMPING SITES

Number (*) 229 225

Accommodation Capacity (a) (*) 185 302 180 584

Area (ha) (a) (*) 1 139 1 167

Persons Employed 2 785 2 825

Overnight stays 6 792 545 6 749 904

Residents in Portugal 5 084 188 5 097 314Residents abroad 1 708 357 1 652 590

HOLIDAY CAMPS

Number 37 38


Persond employed 1 412 1 271

Overnight stays 721 311 656 444

Residents in Portugal 686 103 629 588

Residents abroad 35 208 26 856

YOUTH HOSTELS

Number 47 48


Persons Employed 412 411

Overnight stays 574 978 501 325

Residents in Portugal 396 207 370 470

Residents abroad 178 771 130 855

a) Does not include the Autonomous Region of Azores

(*) Source: Portugal's National Tourism Authority (TP)

Table 5 - Accommodation capacity, staff employed and overnight stays in all means ofaccommodation

4. SUPPLY IN COLLECTIVE TOURIST ACCOMMODATION

4.1 MEANS OF COLLECTIVE TOURIST ACCOMMODATION AS A WHOLE

In 2009 results for means of accommodation as a whole did not include tourism in rural areas, whose data as collected

by Portugals Tourism Authority (TP) are not yet available due to the redesign of the statistical operation covering the

sector.

In July 2009 means of collective tourist accommodation had an accommodation capacity of 465,187 bed places, i.e.2.3% less than in 2008. The hotel sector held almost 60% of bed capacity, followed by camping sites (38.8%), hol iday

camps (1.3%) and youth hostels (1%).

Over the year means of accommodation as a whole recorded 44.4 million overnight stays, lower by 6.2% from 2008.

Non-residents have contributed to this result, which followed a signif icant negative trend (-11%), partly offset by residents,

whose overnight stays recorded a slight increase (+0.8%). In terms of representativeness, the hotel sector kept the

lead (82.2% of total overnight stays), followed by camping sites (15.2%), holiday camps (1.5%) and youth hostels

(1.1%).

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3 63 63 63 63 6


Figure 22 Accommodation capacity in hotel establishments, 2009

Other

3.9%

Boarding

houses

14.1%

Tourist

villages5.4%

Tourist

apartments

12.2%

Hotels

51.7%

Apartment

hotels

12.7%

Lisbon

19.0%

Alentejo

3.9%

Algarve35.0%

A. R. of

Azores

3.2%

. . o

Madeira

10.6%

Centre

14.1%

North

14.2%

4.2 HOTELS AND SIMILAR ESTABLISHMENTS

4.2.1 Accommodat ion capacity

Number of establishments declined and available capacity stabilised

In 2009 the survey on guest stays and other hotel data was redesigned, allowing for a breakdown of data not only by

type of hotel but also by the respective categories. Hence, in this issue, input-output tables are broken down by types of

usual establishment and by category of hotels and apartment hotels, which are the main establishments in terms of

relative importance.

With regard to tourism supply, in July 2009 1,988 classified hotels and similar establishments were in operation, i.e.

2.6% less than in July 2008. This decline in the number of establishments is especially associated with the recent

legislative changes governing the licensing of tourist accommodation establishments, resulting that some accommodation

types are not under the law currently in force (Decree-Law No 39/2008 of 7 March), although some of the establishments

reconverted their category in order to be officially licensed. A breakdown by category shows that four and five-star units

grew the most (+7.7% and +7.6% respectively), while three-star units, accounting for 40% of the total, increased lessyear-on-year (+1.5%). Motels recorded one inauguration while tourist villages saw no changes in number. The remaining

accommodation types declined, the greatest fall having been recorded in tourist apartments (-10.7%), due to an update

in the file serving as basis for inquiry to this type of establishment. The above types were followed by inns (-6%) and

boarding houses (-5.1%), the decline of which was associated with the restructuring of some of these establishments

(about 15 boarding houses and 3 inns) into hotels, following the new legislation governing the sector, as already mentioned.

At reg ional level, uni ts in Lisbon, Alentejo, Madeira and the Azores were rela tively stable in comparison with July

2008, and showed changes of one or two hotel units, while the remaining recorded minor changes (-5.3% in the

Algarve, -3.2% in the North and -2.4% in the Cent re).

The North, the Centre and the Algarve had the greatest supply of hotels and similar establishments, each accounting for

approximately 20% of the national total. By type of establishment, boarding houses accounted for 40% of the total,

followed by hotels (34.3%) and tourist apartments (9.3%).

In this period, hotels and similar establishments had 120,737 bedrooms with a supply of 273,804 bed places, i.e. an

accommodation capacity quite similar to that of the previous year (-0.2% and -0.1% respectively). The trend of tourism

supply was characterised by relative stability at regional level, there being no significant changes in the number of

bedrooms and bed places. Exceptions to this trend were observed in the Alentejo, which showed positive year-on-yearchanges of 3.4% for bedrooms and 5.8% for bed places, and, by contrast, in the Algarve, the only region showing

declines, of 3.4% and 2.9% in the number of bedrooms and bed places respectively.

By type of establishment, there were year-on-year increases in the available capacity in pousadas(+7.2%), tourist

villages (+4.2%), hotels (+3.1%) and motels (+1.5%). On the contrary, tourist apartments and boarding houses saw

their bed capacity decline substantially (-8% and -5.5% respectively). Inns and apartment hotels did not undergo relevant

changes in their accommodation capacity (-0.6% and -0.1% respectively).

Continuing to follow the trend of the past few years, hotels accounted for more than half the number of bed places

available, followed by boarding houses (14.1%), tourist apartments (12.2%) and apartment hotels (12.7%). The relative

importance of regions was also maintained, with the Algarve continuing to lead tourism supply (35% of total bed places

on offer), followed by Lisbon (19%) and the North and Centre (both accounting for around 14%).

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Figure 23 Average accommodation capacity in

hotel establishments, by NUTS II, 2009

86

94

171

69

243

107

152

0 50 100 150 200 250 300

North

Centre

Lisbon

Alentejo

Algarve

A. R. of Azores

A. R. of Madeira

No. of bedsPortugal = 138

In July 2009 hotels and similar establishments had a supply of 138 bed places on average, which represents a 2.6%

increase from the same period in 2008. Pousadas, inns and tourist villages grew the most with regard to this indicator

(9.8%, 5.8% and 4.2% respectively), while hotels and boarding houses did not show significant changes (-0.2% and

-0.4% respectively). Only motels saw a year-on-year decline in average capacity (-2.9%).

Similarly to previous years, the Algarve, Lisbon, Madeira and the Azores were the regions that, on average, had the

highest bed capacity per establishment. In a breakdown by type of establishment, the highest values of average capacity

were observed in tourist villages, apartment hotels, hotels and tourist apartments.

Decline in the number of staff employed

In the period under review hotels and similar establishments employed 46,154 staff members, i.e. 3.2% less than in

July 2008. Only hotels recorded more or less the same number of employees (+0.6%), accounting for around 65% of

total staff employed in hotels, mainly distributed by four-star units (40.6%) and five-star units (26.7%). The remaining

types of accommodation reduced the number of employees, the highest year-on-year declines having been recorded intourist apartments (-12.1%), inns (-10%) and apartment hotels and boarding houses (both by over 9%), which also saw

a significant reduction in the number of establishments, as already mentioned. Hotels and similar establishments

employed on average 23 staff members, as in July 2008. Similarly to the previous year, tourist villages, hotels and

apartment hotels employed a higher number of staff (approximately 40 to 50, on average).

Figure 24 Average number of employees by type of

accommodation, 2009

38

50

7

15

44

0

10

20

30

40

50

60

Hotels Apartment

hotels

Tourist

apartments

Tourist villages Other

N.

Total

= 23

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3 83 83 83 83 8


Figure 25 Evolution of guests by NUTS II

2 4672 045

655

2 739

3 635

1 058

3282.2%

-2.8%

-4.8%

-1.3%

-6.4%-7.2%

-10.0%

-3 000

-2 000

-1 000

0

1 000

2 000

3 000

4 000

5 000

North Centre Lisbon Alentejo Algarve A. R. of

Azores

A. R. of

Madeira

103

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

2009 var. 09/08

4.2.2 Guests and overnigh t stays

Number of guests and overnight stays decreased in 2009

In 2009 hotels and similar establishments accommodated around 13 million guests contributing with 36.5 million overnight

stays, lower by 3.9% and 7.1% respectively than the previous year.

Negative results were broadly based across most indicators, as a reflection of the global economic crisis, the rise in oil

prices and money market volatility. Negative year-on-year changes occurred throughout the year, reaching a higherlevel in the first half-year (approximately 10% for overnight stays), with a slowdown in the negative trend of the main

results in the second half of the year (around 5% for the same indicator).

Compared with 2008 data, almost every region saw their number of guests decline, especially the Autonomous Regions.

On the Mainland, the least favourable results were observed in the Algarve and Lisbon, the North having been the only

region growing by 2.2%. Lisbon, the Algarve and the North accommodated almost 70% of total guests.

The regional trend of overnight stays vis--vis 2008 is only positive in the Alentejo (+1.7%) and the North (+0.5%). The

remaining regions have declined, more intensely Madeira and the Azores (both with approximately 11% less overnight

stays), but also the Mainland, with the Algarve and Lisbon declining the most (-9.4% and -6% respectively).

Negative results for the Autonomous Regions may be associated with a reduction of low costflights operating specifically

with some of these regions main markets. The Algarve recorded a substantial decline in demand from its main outbound

market, the British. This was due to the unfavourable economic environment, jointly with the effects of the devaluation

of the sterling pound against the euro.

The main destinations continued to be the Algarve, Lisbon and Madeira, accounting for over 70% of total overnight

stays. There was also a slight increase in representativeness in the North region, which moved closer to 12%.

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Figure 26 Evolution of overnight stays by NUTS II

4 270 3 748

7 906

1 104

12 928

1 005

5 497

-11.4%-10.9%-9.4%

1.7%

-6.0%-3.4%

0.5%

-6 000

-3 000

0

3 000

6 000

9 000

12 000

15 000

North Centre Lisbon Alentejo Algarve A. R. of

Azores

A. R. of

Madeira

103

-15.0%

-7.5%

0.0%

7.5%

15.0%

22.5%

30.0%

37.5%2009

var. 09/08

Figure 27 Evolution of overnight stays by type of

establishmet

-6.0%

-10.0%-8.1%

-5.8%-7.5%

-12 000

-6 000

0

6 000

12 000

18 000

24 000

Hotels Apartment

hotels

Tourist

apartments

Tourist vil lages Other

103

-15.0%

-7.5%

0.0%

7.5%

15.0%

22.5%

30.0%

2008 2009 var. 09/08

Compared with the previous year, the year-on-year change in overnight stays according to types of establishment

showed an overall negative pattern. Hotels, accounting for 60% of total overnight stays, have decreased by 6% year-on-year, below the national total (-7.1%). A breakdown by category shows that the decline in demand was greater in

five-star units (-13.9%), followed by two and one-star units (-8.4%), three-star units (-5.2%) and finally four-star units

(-3.5%), the latter accounting for half of the overnight stays in hotels. The fall was also broadly based in apartment

hotels, which ranked second in terms of representativeness (15.3% of total overnight stays): 11.4% for three and

two-star units, 9.9% for four-star units and 3.5% for five-star units.

Increase in overnight stays by residents

Countering the overall downward trend of demand, the internal market grew by almost 2% year-on-year, which

corresponded to 13.2 million overnight stays. At regional level there were rises in overnight stays by residents in Madeira

(+16.7%), the Alentejo (+5.5%), the North (+4.7%) and the Algarve (+3.1%). The Azores and Lisbon, on the contrary,

showed negative year-on-year changes (-7.6% and -4.4% respectively), while the Centre region did not undergo significant

changes in terms of overnight stays by residents.

In addition to a certain effect arising from the replacement of stays abroad for stays in Portugal due to greater household

budget restrictions, the internal markets good performance is also likely to be associated with the implementation of

promotion campaigns specifically targeted at residents, offering more favourable rates (as shown by the decline in the

Revenue per available room - RevPar) and appealing to a preference for national destinations. The main regions of

destination were the Algarve (28% of total overnight stays by residents), the North (19%) and the Centre and Lisbon,both accounting for around 18%. By accommodation type, residents showed a preference for hotels (57.6%), chiefly

four-star and three-star units (42.7% and 34% respectively of overnight stays in hotels). These were followed by boarding

houses (14%) and apartment hotels (10.3%), mainly four-star units, which accounted for over half of the overnight

stays in this type of establishment.

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4 04 04 04 04 0


Figure 28 Overnight stays by usual place of residence, 2009

16.7%

Others

7.2%USA

1.5%

Portugal

36.3%

4.0%

8.9%

16.0%

8.0%

4.3%

13.9%

28.3%

European Union

(excluding Portugal)

55.0%

Germany

Spain

France

Ireland

Italy

Netherlands

United Kingdom

Rest of EU

Decline in the number of overnight stays by non-residents

Non-residents were responsible for 23.2 million overnight stays, which meant an important year-on-year decline of

11.4%. There were no changes in the relative posit ions of the main outbound markets, i.e. the United Kingdom, Germany,Spain, the Netherlands, France, Ireland and Italy, which as a whole accounted for over 70% of overnight stays by non-

residents. Compared with 2008, most of these markets followed a strong negative trend, of 22.4% for the British market,

14.8% for the Irish, 13.5% for the Italian, 9.4% for the Dutch and 8.6% for the German market. The French market had

a stable performance (+0.3% overnight stays than in 2008) and the Spanish market was the only one that grew (+4.4%).

This is particularly important, as it represented a reversal of the trend, following the poor results of the previous year

(approximately -10% of overnight stays).

The unfavourable economic environment, which contributed to a tightening in some of the major markets, may have

also played a role in the positive performance of the Spanish and the French markets. These, for being near, may have

showed a preference for destinations within Portugal than other more distant.

There were no significant changes in the main destinations of non-residents: the British market mainly chose theAlgarve (67.5% of overnight stays) and Madeira (22%), as did the German (38.9% in the Algarve and 36.5% in Madeira);

the Spanish market was mainly distributed into Lisbon (36.9%), the Algarve (21.8%) and the North (

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